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All Journal JURNAL SAINS PEMASARAN INDONESIA Jurnal REKOMEN (Riset Ekonomi Manajemen) Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Nusantara Science and Technology Proceedings Jurnal Bisnisman : Riset Bisnis dan Manajemen Jurnal Aktiva : Riset Akutansi dan Keuangan Insight Management Journal Easta Journal of Innovative Community Services Jurnal Multidisiplin West Science The Es Economics and Entrepreneurship The Eastasouth Management and Business Jurnal Pengabdian West Science Jurnal Psikologi dan Konseling West Science West Science Business and Management Jurnal REKOMEN (Riset Ekonomi Manajemen) West Science Social and Humanities Studies Jurnal Dinamika Manajemen
Andri Ardhiyansyah
Universitas Nusa Putra
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Neuroscience Public Health Social Sciences Other

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Journal : Nusantara Science and Technology Proceedings

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K-Pop's popularity strategy in the international arena Ayu Nur Aini; Muhammad Fahmi; Andri Ardhiyansyah; Bagja Rahma Putra
Nusantara Science and Technology Proceedings 1st ICEMAC 2020: International Conference on Economics, Management, and Accounting
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2021.1006

Abstract

This study aims to identify the successful strategy of K-pop music so that it can enter the global market from talent search to marketing. This study uses the literature review method, in this study we find that the success of the K-pop industry is the result of the strategy. such as in developing the talent of a girl band or boyband candidate using the “idol farm system” system, then using offline and online promotions. besides that the agency implemented and learned about the 4.0 marketing system. by seeking segmentation, performs 5 stages of methods of bringing in consumers, namely being aware, interested (appeal), seeking (ask), taking action (act), and supporting (advocate). Apart from the 5 approaches, there are 4 stages in marketing music, namely introducing 4.0 consumers, then doing human-oriented marketing, then doing online and offline marketing, and engagement marketing for brand affinity. To enter the international market, K-pop already has many advantages because it already has its genres and characteristics, in K-pop music also contains modernized traditional elements.
K-Pop Marketing Tactics That Build Fanatical Behavior Andri Ardhiyansyah; Dwi Putri Maharani; Sintia Permata Sari; Umar Mansur
Nusantara Science and Technology Proceedings 1st ICEMAC 2020: International Conference on Economics, Management, and Accounting
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2021.1007

Abstract

Kpop fans are known for their loyalty, they support their idols by buying albums, streaming music videos (MV), following concerts, fan meetings, fanservice, and many more. K-Pop fans are synonymous with fanaticism where K-pop fans are never separated from goods or merchandise related to their idols such as albums, lightsticks, photo cards, and other merchandise or by coming to every fan meeting, fan sign, Showcase, and idol concert. K-Pop fans are always considered excessive and always consumptive, and fan fanaticism is shown by joining the K-Pop fan community as their existence in providing information about K-Pop idols. This study aims to collect and analyze articles related to K-Pop marketing that causes fanaticism towards K-pop fans. The design used is a literature review, a critical analysis of the research being carried out on a specific topic of a scientific section. articles are collected using search engines such as Scopus and Google Scholar. Based on the articles collected, it is found that an interesting album and a concert that makes a happy experience can build a sense of love that leads to fanatical behavior. The album marketing strategy carried out by the South Korean entertainment agency makes K-Pop fans consume which is not only driven by efforts to meet their needs, but they have a sense of satisfaction from buying the K-Pop album
Co-Authors Andika Isma Andy Juniarso Apriditia Karisma Ari Purwanti Aritejo, Bayu Aji Ashidiqy, Abu Bakar Ayu Nur Aini Bagja Rahma Putra Budi Utomo, Sulistyo Camelia Bakker Dana Budiman Dini Apriliani Dwi Putri Maharani Esti Handayani Farah Sekar Wahyuni Favian Firwan Firdaus Ferry WF Waangsir Gatot Wijayanto Gumelar, Taofik M Halek Mu'min Hanif Hasan Heliani Intan Prilia Naomi Irwan Hermawan Irwan Hermawan Jimmy Maming Juang Intan Pratiwi Judijanto, Loso Juniarso, Andy Kurniawan Kurniawan Lajevardi, Masoud Loso Judijanto M. Andri Juniansyah Meri Anjani Mu'min, Halek Muhammad Fahmi Nanda Hidayati Naomi, Intan Prilia Nurhadi, Taufik Pahrijal, Rival Pipit Eriyanti Priyana, Yana Radityo Kusumo Santoso Radityo Kusumo Santoso Rahmawati, Yuli Diani Rendy. C. E. Pesiwarissa Riany, Meutia Rival Pahrijal Rosyidah, Dania Meida Sahid Susilo Nugroho Saut Gracer Sijabat Sintia Permata Sari Siti Nuridah Sulistyowati, Nur Wahyuning Taofik M Gumelar Ujang Badru Jaman Umar Mansur Utami, Eva Yuniarti Wa Ode Riniati Wava Maulidia Siswanto Yuli Diani Rahmawati Yusuf Iskandar