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All Journal JURNAL SAINS PEMASARAN INDONESIA Jurnal REKOMEN (Riset Ekonomi Manajemen) Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Nusantara Science and Technology Proceedings Jurnal Bisnisman : Riset Bisnis dan Manajemen Jurnal Aktiva : Riset Akutansi dan Keuangan Insight Management Journal Easta Journal of Innovative Community Services Jurnal Multidisiplin West Science The Es Economics and Entrepreneurship The Eastasouth Management and Business Jurnal Pengabdian West Science Jurnal Psikologi dan Konseling West Science West Science Business and Management Jurnal REKOMEN (Riset Ekonomi Manajemen) West Science Social and Humanities Studies Jurnal Dinamika Manajemen
Andri Ardhiyansyah
Universitas Nusa Putra
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Neuroscience Public Health Social Sciences Other

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Pengaruh Brand Activism, Persepsi Konsumen Terhadap Loyalitas Merek: Analisis dalam Konteks Industri Fast Fashion di Jawa Barat Budi Utomo, Sulistyo; Utami, Eva Yuniarti; Ardhiyansyah, Andri
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 5 No 2 (2023): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/bisnisman.v5i2.157

Abstract

This study investigates the dynamics between brand activism, consumer perceptions, and brand loyalty in the fast fashion industry in West Java. A diverse sample of 250 consumers provided insights into their perceptions and preferences. The study revealed that most respondents had positive perceptions of brand activism initiatives by fast fashion brands, highlighting its resonance with West Java consumers. Regression analysis confirmed a significant positive relationship between consumer perceptions of brand activism and brand loyalty. This research contributes to understanding the impact of brand activism and underscores its potential to drive brand loyalty in culturally diverse markets.
Omnichannel Changing Hedonic Motivational Behavior? Creating Shopping Experience and Satisfaction Against Consumer Loyalty Ardhiyansyah, Andri; Jaman, Ujang Badru
The Es Economics and Entrepreneurship Vol. 1 No. 03 (2023): The Es Economics And Entrepreneurship (ESEE)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esee.v1i03.36

Abstract

Omnichannel is a new channel that can solve the current problems with consumers. The main objective of this study is to analyze whether there is an influence of omnichannel media on the nature of the hedonic motivation of consumers in making transactions. This study uses a quantitative approach to the survey method. Respondents in this study were 250 respondents spread throughout Indonesia using Smart-PLS 3. The results of this study where Consumer Experience affects Consumer Loyalty, where a good consumer experience will increase consumer loyalty. Consumer Satisfaction affects Consumer Loyalty; if consumers are satisfied, it will increase customer loyalty. Habit influences the Consumer Experience, where consumer habits in buying a product or service will enhance the consumer experience. Habit influences Consumer Satisfaction, where positive habits when purchasing a product or service will increase consumer satisfaction. Hedonic motivation affects the Consumer Experience, where integrated online and offline purchasing channels will make it easier for consumers to shop.
Why do consumers buy paper bags? The Impact of Habit, Consumer Awareness and Sustainability as Drivers of Environmentally Responsible Consumer Behavior Ardhiyansyah, Andri; Iskandar, Yusuf
The Es Economics and Entrepreneurship Vol. 2 No. 02 (2023): The Es Economics And Entrepreneurship (ESEE)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esee.v2i2.193

Abstract

This study investigates the drivers of environmentally responsible consumer behavior among Indonesian consumers, focusing on the impact of habit, consumer awareness, and sustainability. A sample of 252 participants were surveyed to examine the relationship between sustainability values, consumer vulnerability awareness, community consumer instrumentality awareness, personal consumer instrumentality awareness, habits, and responsible consumer behavior. This study used Structural Equation Modeling (SEM) with Smart-PLS 4 to analyze the data. The results showed a significant positive relationship between sustainability values, dimensions of consciousness, habits, and responsible consumer behavior. The findings emphasize the critical role of high awareness, personal agency, and habitual behavior in promoting green choices. These insights provide valuable guidance for businesses, policymakers, and environmental advocates who want to encourage positive environmental change through consumer behavior.
Eco-Awareness and Marketing Strategy of Generation Z: A Bibliometric Study Judijanto, Loso; Hasan, Hanif; Ardhiyansyah, Andri
West Science Social and Humanities Studies Vol. 3 No. 06 (2025): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v3i06.2009

Abstract

This study presents a bibliometric analysis of the academic literature at the intersection of eco-awareness and marketing strategies with a specific focus on Generation Z. Using data retrieved from the Scopus database and analyzed through VOSviewer, the study maps keyword co-occurrence patterns, author collaboration networks, temporal research trends, and country-level contributions. The findings reveal that research in this field is centered on core themes such as sustainability, green marketing, and consumer behavior, with increasing attention to emerging topics like sustainable consumption, eco-labeling, and environmental attitudes. Prominent contributors include authors from India, China, and the United States, while collaboration networks indicate strong intra-regional ties but limited cross-regional integration. The study identifies significant research gaps in underrepresented regions and calls for deeper interdisciplinary and intercultural engagement. The results provide valuable insights for academics and practitioners seeking to understand and engage the eco-conscious behavior of Generation Z through effective and authentic marketing strategies.
Does Modern Consumerism Bring Sustainability in Responsible Consumer Behavior? The Case of Household Waste in Indonesia Ardhiyansyah, Andri; Ashidiqy, Abu Bakar; Jaman, Ujang Badru
Jurnal Dinamika Manajemen Vol. 15 No. 2 (2024): September
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v15i2.9342

Abstract

Urbanization, globalization, and economic growth in Indonesia have changed consumer behaviors, leading to more household waste and environmental damage. Modern consumerism, fueled by a neoliberal economic model, worsens these issues as Indonesia’s waste management systems fail to keep up with the increasing waste from growing urban and middle-class populations. This study examines how knowledge, personalization, and word-of-mouth marketing, three components of contemporary consumerism, affect sustainable and ethical consumer behavior, particularly with regard to home trash management in Indonesia. A quantitative technique was used, and 370 Indonesian homes were surveyed. A structured questionnaire with a Likert scale (1–5) was used to gather the data, and (SEM-PLS 3) was used for analysis. The findings demonstrated that word-of-mouth, personalization, and informativeness had a major influence on the intention to decrease waste as well as the formation of waste reduction behaviors. In turn, these behaviors and intentions strongly indicate long-term, responsible behavior. These findings underscore the crucial role of modern consumerism’s components in shaping responsible waste management practices. As the urban and middle-class demographics continue to grow, the implications for Indonesia’s waste management systems are profound, suggesting a critical need for targeted interventions that leverage personalization and social influence to promote sustainability.
The Impact of Artificial Intelligence on Medical Tourism: A New Theoretical Framework for Enhancing Healthcare Accessibility and Efficiency Lajevardi, Masoud; Ardhiyansyah, Andri; Priyana, Yana
West Science Business and Management Vol. 3 No. 03 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i03.2165

Abstract

Purpose – The purpose of this paper is to propose a novel theoretical framework that explores the integration of Artificial Intelligence (AI) into the medical tourism sector, with the aim of enhancing healthcare accessibility, efficiency, and patient satisfaction. The framework is designed to address the challenges faced by medical tourism destinations, such as high treatment costs, accessibility issues, and operational inefficiencies. Design/methodology/approach – This study employs a conceptual methodology, combining a comprehensive review of current AI applications in healthcare and the development of a new framework tailored to medical tourism. The framework integrates AI-driven predictive analytics, virtual health assistants, and personalized treatment algorithms. Furthermore, a mathematical model is proposed to substantiate the framework, demonstrating its impact on key performance indicators (KPIs) in medical tourism. Findings – The paper finds that AI can significantly improve operational efficiency, reduce treatment costs, enhance patient satisfaction, and increase the competitiveness of medical tourism destinations. The proposed framework shows how AI can address critical challenges such as language barriers, healthcare quality discrepancies, and patient navigation difficulties. Practical implications – The findings suggest that healthcare providers and policymakers in medical tourism destinations can leverage AI technologies to improve service delivery, attract more international patients, and foster economic growth in the sector. The study provides actionable recommendations for the adoption of AI in medical tourism, which could lead to a more efficient, affordable, and patient-friendly healthcare experience. Originality/value – This paper offers a novel theoretical framework that integrates AI into the medical tourism industry, which has not been sufficiently explored in existing literature. The proposed model contributes to a better understanding of how AI can enhance the quality, accessibility, and efficiency of healthcare services for international patients.
The Effect of Environmental Education, Consumer Awareness, and Environmentally Friendly Practices on Plastic Waste Reduction in Indonesia Wijayanto, Gatot; Mu'min, Halek; Waangsir, Ferry WF; Ardhiyansyah, Andri
West Science Social and Humanities Studies Vol. 2 No. 03 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i03.708

Abstract

Plastic waste pollution poses a significant environmental challenge in urban areas, including Indonesia. This study investigates the impact of environmental education, consumer awareness, and environmentally friendly practices on plastic waste reduction in Indonesia using a quantitative approach. A structured survey questionnaire was administered to a sample of Indonesia, and data were analyzed using Structural Equation Modeling (SEM) with Partial Least Squares (PLS) regression. The results indicate that environmental education, consumer awareness, and environmentally friendly practices have a significant positive effect on plastic waste reduction. Specifically, higher levels of environmental education, increased consumer awareness of plastic pollution, and the adoption of environmentally friendly practices are associated with greater reductions in plastic waste. These findings underscore the importance of targeted interventions and collaborative efforts to promote sustainability and environmental stewardship in urban environments facing plastic waste challenges.
Bibliometric Exploration of Consumer Behavior towards Sustainable Products Judijanto, Loso; Ardhiyansyah, Andri; Santoso, Radityo Kusumo
West Science Social and Humanities Studies Vol. 2 No. 07 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i07.1074

Abstract

This research provides a comprehensive bibliometric analysis of consumer behavior towards sustainable products, examining key themes, research trends, and author collaboration networks from 1971 to 2024. The study identifies central themes such as consumer behavior, food and organic products, planned behavior, consumer perception, and strategic approaches, with a notable emphasis on the role of social media. Research trends indicate a significant focus on the food sector, particularly organic products, and a consistent interest in understanding the psychological and social factors driving sustainable consumption. The analysis also highlights potential future research areas, including deepening the understanding of consumer behavior, enhancing consumer perceptions, leveraging social media for sustainability promotion, and developing effective strategic interventions. The author collaboration network reveals strong co-authorship ties within distinct clusters of researchers, suggesting the need for increased cross-collaboration to enhance the field's breadth and impact. This study offers valuable insights for researchers, practitioners, and policymakers aiming to promote sustainable consumer behaviors and develop effective strategies for sustainability.
Key Factors Affecting Business Sustainability of MSMEs in Indonesia: The Role of Intellectual Capital, Social Innovation, and Social Bricolage Iskandar, Yusuf; Ardhiyansyah, Andri; Pahrijal, Rival
The Eastasouth Management and Business Vol. 2 No. 02 (2024): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v2i02.136

Abstract

This study examines intellectual capital, social innovation, and social bricolage as three factors that may affect the sustainable business practices of MSMEs in Indonesia. Purposive sampling technique was used in this study and produced 376 pieces of data. With SEM PLS data analysis was carried out on all samples and yielded results that intellectual capital, social innovation, and social bricolage had a significant effect on the business sustainability of MSMEs in Indonesia. MSMEs should actively seek opportunities for collaboration and knowledge sharing with other organizations, industry associations, and academic institutions. This can help them access new ideas, expertise, and resources that can contribute to their business sustainability.
Mendorong Pertumbuhan Ekonomi Berkelanjutan: Strategi Pemberdayaan UMKM Berbasis Komunitas di Desa Cikahuripan Kecamatan Cisolok Kabupaten Sukabumi Pahrijal, Rival; Ardhiyansyah, Andri; Budiman, Dana; Rahmawati, Yuli Diani; Hermawan, Irwan; Juniarso, Andy; Gumelar, Taofik M
Jurnal Pengabdian West Science Vol 3 No 04 (2024): Jurnal Pengabdian West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpws.v3i04.1104

Abstract

Artikel ini membahas upaya pemberdayaan Usaha Mikro, Kecil, dan Menengah (UMKM) berbasis komunitas di Desa Cikahuripan, Kabupaten Sukabumi, sebagai strategi untuk mendorong pertumbuhan ekonomi yang berkelanjutan. Melalui pendekatan partisipatif yang melibatkan berbagai pemangku kepentingan, termasuk pemerintah daerah, organisasi non-pemerintah, dan masyarakat lokal, program ini bertujuan untuk mengidentifikasi potensi ekonomi lokal, meningkatkan keterampilan dan akses pasar bagi UMKM, serta membangun jaringan kolaboratif untuk mendukung pertumbuhan ekonomi yang inklusif. Dengan menggunakan metode survei, analisis data, pendampingan langsung, dan evaluasi partisipatif, artikel ini mengeksplorasi langkah-langkah konkret yang diambil dalam setiap tahapan pelaksanaan program, termasuk analisis awal, rancang solusi aplikatif, implementasi strategi pemasaran digital, dan evaluasi akhir. Hasilnya menunjukkan pencapaian positif program, sambil mengidentifikasi beberapa tantangan yang perlu diatasi untuk meningkatkan keberlanjutan dan efektivitasnya di masa mendatang.
Co-Authors Andika Isma Andy Juniarso Apriditia Karisma Ari Purwanti Aritejo, Bayu Aji Ashidiqy, Abu Bakar Ayu Nur Aini Bagja Rahma Putra Budi Utomo, Sulistyo Camelia Bakker Dana Budiman Dini Apriliani Dwi Putri Maharani Esti Handayani Farah Sekar Wahyuni Favian Firwan Firdaus Ferry WF Waangsir Gatot Wijayanto Gumelar, Taofik M Halek Mu'min Hanif Hasan Heliani Intan Prilia Naomi Irwan Hermawan Irwan Hermawan Jimmy Maming Juang Intan Pratiwi Judijanto, Loso Juniansyah, M. Andri Juniarso, Andy Lajevardi, Masoud Loso Judijanto Meri Anjani Mu'min, Halek Muhammad Fahmi Nanda Hidayati Naomi, Intan Prilia Pahrijal, Rival Pipit Eriyanti Priyana, Yana Radityo Kusumo Santoso Radityo Kusumo Santoso Rahmawati, Yuli Diani Rendy. C. E. Pesiwarissa Riany, Meutia Rival Pahrijal Sahid Susilo Nugroho Saut Gracer Sijabat Sintia Permata Sari Siti Nuridah Sulistyowati, Nur Wahyuning Taofik M Gumelar Ujang Badru Jaman Umar Mansur Utami, Eva Yuniarti Wa Ode Riniati Wava Maulidia Siswanto Yuli Diani Rahmawati Yusuf Iskandar