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All Journal JURNAL SAINS PEMASARAN INDONESIA Jurnal REKOMEN (Riset Ekonomi Manajemen) Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Nusantara Science and Technology Proceedings Jurnal Bisnisman : Riset Bisnis dan Manajemen Jurnal Aktiva : Riset Akutansi dan Keuangan Insight Management Journal Easta Journal of Innovative Community Services Jurnal Multidisiplin West Science The Es Economics and Entrepreneurship The Eastasouth Management and Business Jurnal Pengabdian West Science Jurnal Psikologi dan Konseling West Science West Science Business and Management Jurnal REKOMEN (Riset Ekonomi Manajemen) West Science Social and Humanities Studies Jurnal Dinamika Manajemen Sciences du Nord Community Service
Andri Ardhiyansyah
Universitas Nusa Putra
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Neuroscience Public Health Social Sciences Other

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Have MSMEs in Indonesia Focused on Business Sustainability? The Influence of Environmental Orientation, Technology Implementation, Green Marketing, and Innovation Capability Ardhiyansyah, Andri; Juniansyah, M. Andri
Jurnal Riset Ekonomi Manajemen (REKOMEN) Vol. 7 No. 2 (2024): REKOMEN (Riset Ekonomi dan Manajemen)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rekomen.v7i2.1679

Abstract

The aim of this study is to determine the factors that impact MSMEs' sustainability practices and the degree to which they concentrate on business sustainability in Indonesia. This study used a quantitative research approach and collected survey data from MSMEs in Indonesia operating in various industries totaling 350 samples. Partial Least Squares Structural Equation Modeling (PLS-SEM) was used for data analysis to assess the relationship between variables. The study discovered that a focus on the environment, the application of technology, and green marketing greatly improve an organization's capacity for innovation, which in turn has a favorable impact on the sustainability of the firm. MSMEs are more likely to develop and maintain their business practices over time if they invest in green marketing techniques, use cutting-edge technologies, and give priority to environmental issues. In order to attain sustainability, MSMEs should include technology, marketing, and environmental initiatives into their fundamental business operations, according to the research. It is recommended that policymakers provide incentives, subsidies, and training programs to MSMEs in order to encourage the adoption of technology and green marketing. Support like this can encourage sustainable practices throughout the industry and close the digital divide. This study offers insightful information about the combined effects of environmental orientation, technology adoption, and green marketing on MSMEs in Indonesia's capacity for innovation and long-term viability of their businesses. It gives helpful suggestions for boosting MSMEs' sustainability and emphasizes the crucial role that innovation plays in converting these elements into sustainable business practices.
Is Awareness Enough to Change Consumer Behavior? The Moderating Role of Social Norms in Sustainable Behavior Ashidiqy, Abu Bakar; Riany, Meutia; Ardhiyansyah, Andri
Jurnal Riset Ekonomi Manajemen (REKOMEN) Vol. 8 No. 2 (2025): REKOMEN (Riset Ekonomi dan Manajemen)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rekomen.v8i2.2910

Abstract

Household waste management remains a significant environmental issue in Indonesia, particularly in urban regions such as West Java. There have been increased public campaign and environmental education efforts, but it does not always mean behavioral change in adopting sustainable consumption patterns. This study investigates the impact of environmental concern on environmentally responsible consumer behavior and the moderating role of social norms, and analyzes three antecedents of environmental concern: consumer education, influencer credibility, and product information clarity. Using a quantitative approach with Partial Least Squares Structural Equation Modeling (PLS-SEM), data were collected from 230 West Java consumers at household level using online and offline questionnaires. The results indicate that environmental awareness plays a significant role in sustainable behavior, and social norms positively moderate this effect. In addition, consumer education, influencer credibility, and product information quality all play a significant role in the formation of environmental awareness. The findings endorse the relevance of the Theory of Planned Behavior (TPB) for understanding sustainable consumption and offer an integrative model consolidating the cognitive, communicative, and normative dimensions. This study presents pragmatic takeaways for campaign developers and policymakers both, pointing out that it's not only a matter of awareness but also shaping facilitative social environments to drive long-term behavior change.
Does Digital Transformation Improve Business Resilience? The Role of Organizational Adaptation with Innovation, Digitalization, and Marketing Strategies Juniansyah, M. Andri; Rosyidah, Dania Meida; Pahrijal, Rival; Ardhiyansyah, Andri
Jurnal Maksipreneur Vol 15 No 1 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v15i1.2478

Abstract

This study explores the impact of digital transformation on business resilience among Indonesian Micro, Small, and Medium Enterprises (MSMEs), with organizational adaptation serving as a mediator. Using a quantitative approach and Structural Equation Modeling with Partial Least Squares (SEM-PLS), this research investigates 180 MSME respondents' data. The results show that digital transformation, operational digitalization, product innovation, and digital marketing strategies impact business resilience both directly and indirectly through organizational adaptation. Organizational adaptation, per se, is discovered to be a key contributor to resilience, implying MSMEs' ability to respond effectively, innovate, and reorganize activities when faced with external shocks. The evidence also confirms that adaptive capability mediates digital transformation and business resilience. These findings enhance the theory of dynamic capabilities in the context of digital disruption and provide practical implications for the digital strategies and policy development of MSMEs in emerging economies.
Penguatan Kapasitas Kelompok Tani melalui Pembentukan Tim Pemasaran Komunitas berbasis Wilayah Ardhiyansyah, S.Hut., MBA., Andri; Ardhiyansyah, Andri; Juniansyah, M. Andri; Ashidiqy, Abu Bakar; Riany, Meutia; Rosyidah, Dania Meida; Tiara Harahap, Dea Arme
Jurnal Pengabdian West Science Vol 5 No 01 (2026): Jurnal Pengabdian West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpws.v5i01.3191

Abstract

Kegiatan pengabdian ini bertujuan untuk meningkatkan kapasitas kelompok tani melalui pembentukan Tim Pemasaran Komunitas berbasis wilayah. Metode yang digunakan adalah pendekatan partisipatif dan pemberdayaan komunitas dengan tahapan identifikasi kebutuhan, pelatihan, pendampingan, hingga implementasi awal strategi pemasaran. Kegiatan dilakukan di Kabupaten Cianjur. Hasil menunjukkan peningkatan signifikan dalam pemahaman petani terhadap strategi pemasaran, terbentuknya struktur tim yang fungsional, serta munculnya inisiatif pemasaran lokal seperti label produk dan penggunaan media sosial. Meskipun terdapat tantangan dalam adopsi teknologi dan kemitraan eksternal, kegiatan ini membuktikan bahwa pendekatan wilayah berbasis komunitas mampu memperkuat posisi petani dalam rantai nilai pertanian. Kegiatan ini diharapkan dapat direplikasi di wilayah lain sebagai model penguatan kelembagaan tani berbasis lokalitas.
Revitalisasi Permainan Tradisional Jawa Barat di SDN Cikahuripan Kabupaten Sukabumi Heliani Heliani; Andri Ardhiyansyah; Rena Yuliana; Rival Pahrijal
Sciences du Nord Community Service Vol. 1 No. 02 (2024): Sciences du Nord Community Service
Publisher : North Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71238/sncs.v1i2.47

Abstract

Program pengabdian ini bertujuan untuk melakukan revitalisasi permainan tradisional dalam pendidikan dasar sebagai sarana pelestarian budaya dan pengembangan keterampilan siswa. Program ini dilaksanakan di SDN Cikahuripan, Kabupaten Sukabumi, dengan melibatkan 60 siswa yang berpartisipasi dalam kegiatan satu hari yang berfokus pada permainan tradisional Jawa Barat seperti Engklek, Bebentengan, Oray-Orayan, dan Ucing Sumput. Program dilaksanakan secara partisipatif oleh siswa kelas satu sampai tiga. Hasil program ini menunjukkan bahwa permainan tradisional meningkatkan keterlibatan siswa dan membantu dalam pengembangan keterampilan sosial, fisik, dan kognitif. Program ini merekomendasikan integrasi permainan tradisional ke dalam kurikulum pendidikan dasar untuk memperkaya pengalaman belajar siswa dan pelestarian budaya lokal.
Pendampingan Penyusunan Strategi Pemasaran Berbasis Komunitas bagi Petani Andri Ardhiyansyah; Heliani Heliani; Meutia Riany; Dea Arme Tiara Harahap; Dania Meida Rosyidah; Abu Bakar Ashidiqy; M. Andri Juniansyah
Sciences du Nord Community Service Vol. 2 No. 01 (2025): Sciences du Nord Community Service
Publisher : North Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71238/sncs.v2i01.73

Abstract

Kegiatan pengabdian ini bertujuan untuk meningkatkan kapasitas petani dalam menyusun dan mengimplementasikan strategi pemasaran berbasis komunitas. Sasaran kegiatan adalah kelompok tani “Tani Sejahtera” di Desa Sukamaju, Kabupaten Cianjur, yang selama ini masih menerapkan sistem pemasaran individual dan bergantung pada tengkulak. Melalui pendekatan partisipatif kolaboratif, kegiatan dilakukan dalam empat tahap: persiapan, pelatihan, penyusunan strategi, dan implementasi awal. Hasil kegiatan menunjukkan adanya peningkatan pemahaman petani terhadap konsep pemasaran, penyusunan strategi bersama yang mencakup segmentasi pasar, penentuan harga, dan promosi sederhana, serta mulai terbentuknya sistem distribusi kolektif. Implementasi awal strategi menghasilkan peningkatan harga jual dan efisiensi distribusi, meskipun masih ditemukan tantangan logistik dan perbedaan komitmen antar anggota. Kegiatan ini membuktikan bahwa pendekatan komunitas dapat menjadi solusi strategis dalam memperkuat posisi tawar petani di pasar, serta mendorong transformasi pemasaran dari sistem tradisional menuju model yang lebih terstruktur dan berkelanjutan.
Co-Authors Abu Bakar Ashidiqy Andika Isma Andy Juniarso Apriditia Karisma Ardhiyansyah, S.Hut., MBA., Andri Ari Purwanti Aritejo, Bayu Aji Ashidiqy, Abu Bakar Ayu Nur Aini Bagja Rahma Putra Camelia Bakker Dana Budiman Dania Meida Rosyidah Dea Arme Tiara Harahap Dini Apriliani Dwi Putri Maharani Esti Handayani Farah Sekar Wahyuni Favian Firwan Firdaus Ferry WF Waangsir Gatot Wijayanto Gumelar, Taofik M Halek Mu'min Hanif Hasan Heliani Intan Prilia Naomi Irwan Hermawan Irwan Hermawan Jimmy Maming Juang Intan Pratiwi Judijanto, Loso Juniarso, Andy Kurniawan Kurniawan Lajevardi, Masoud Loso Judijanto M. Andri Juniansyah Meri Anjani Meutia Riany Mu'min, Halek Muhammad Fahmi Nanda Hidayati Naomi, Intan Prilia Nurhadi, Taufik Pahrijal, Rival Pipit Eriyanti Priyana, Yana Radityo Kusumo Santoso Radityo Kusumo Santoso Rahmawati, Yuli Diani Rena Yuliana Rendy. C. E. Pesiwarissa Riany, Meutia Rival Pahrijal Rival Pahrijal Rosyidah, Dania Meida Sahid Susilo Nugroho Saut Gracer Sijabat Sintia Permata Sari Siti Nuridah Sulistyo Budi Utomo Sulistyowati, Nur Wahyuning Taofik M Gumelar Tiara Harahap, Dea Arme Ujang Badru Jaman Umar Mansur Utami, Eva Yuniarti Wa Ode Riniati Wava Maulidia Siswanto Yuli Diani Rahmawati Yusuf Iskandar