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All Journal JURNAL SAINS PEMASARAN INDONESIA Jurnal REKOMEN (Riset Ekonomi Manajemen) Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Nusantara Science and Technology Proceedings Jurnal Bisnisman : Riset Bisnis dan Manajemen Jurnal Aktiva : Riset Akutansi dan Keuangan Insight Management Journal Easta Journal of Innovative Community Services Jurnal Multidisiplin West Science The Es Economics and Entrepreneurship The Eastasouth Management and Business Jurnal Pengabdian West Science Jurnal Psikologi dan Konseling West Science West Science Business and Management Jurnal REKOMEN (Riset Ekonomi Manajemen) West Science Social and Humanities Studies Jurnal Dinamika Manajemen
Andri Ardhiyansyah
Universitas Nusa Putra
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Neuroscience Public Health Social Sciences Other

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Have MSMEs in Indonesia Focused on Business Sustainability? The Influence of Environmental Orientation, Technology Implementation, Green Marketing, and Innovation Capability Ardhiyansyah, Andri; Juniansyah, M. Andri
Jurnal Riset Ekonomi Manajemen (REKOMEN) Vol. 7 No. 2 (2024): REKOMEN (Riset Ekonomi dan Manajemen)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rekomen.v7i2.1679

Abstract

The aim of this study is to determine the factors that impact MSMEs' sustainability practices and the degree to which they concentrate on business sustainability in Indonesia. This study used a quantitative research approach and collected survey data from MSMEs in Indonesia operating in various industries totaling 350 samples. Partial Least Squares Structural Equation Modeling (PLS-SEM) was used for data analysis to assess the relationship between variables. The study discovered that a focus on the environment, the application of technology, and green marketing greatly improve an organization's capacity for innovation, which in turn has a favorable impact on the sustainability of the firm. MSMEs are more likely to develop and maintain their business practices over time if they invest in green marketing techniques, use cutting-edge technologies, and give priority to environmental issues. In order to attain sustainability, MSMEs should include technology, marketing, and environmental initiatives into their fundamental business operations, according to the research. It is recommended that policymakers provide incentives, subsidies, and training programs to MSMEs in order to encourage the adoption of technology and green marketing. Support like this can encourage sustainable practices throughout the industry and close the digital divide. This study offers insightful information about the combined effects of environmental orientation, technology adoption, and green marketing on MSMEs in Indonesia's capacity for innovation and long-term viability of their businesses. It gives helpful suggestions for boosting MSMEs' sustainability and emphasizes the crucial role that innovation plays in converting these elements into sustainable business practices.
Is Awareness Enough to Change Consumer Behavior? The Moderating Role of Social Norms in Sustainable Behavior Ashidiqy, Abu Bakar; Riany, Meutia; Ardhiyansyah, Andri
Jurnal Riset Ekonomi Manajemen (REKOMEN) Vol. 8 No. 2 (2025): REKOMEN (Riset Ekonomi dan Manajemen)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rekomen.v8i2.2910

Abstract

Household waste management remains a significant environmental issue in Indonesia, particularly in urban regions such as West Java. There have been increased public campaign and environmental education efforts, but it does not always mean behavioral change in adopting sustainable consumption patterns. This study investigates the impact of environmental concern on environmentally responsible consumer behavior and the moderating role of social norms, and analyzes three antecedents of environmental concern: consumer education, influencer credibility, and product information clarity. Using a quantitative approach with Partial Least Squares Structural Equation Modeling (PLS-SEM), data were collected from 230 West Java consumers at household level using online and offline questionnaires. The results indicate that environmental awareness plays a significant role in sustainable behavior, and social norms positively moderate this effect. In addition, consumer education, influencer credibility, and product information quality all play a significant role in the formation of environmental awareness. The findings endorse the relevance of the Theory of Planned Behavior (TPB) for understanding sustainable consumption and offer an integrative model consolidating the cognitive, communicative, and normative dimensions. This study presents pragmatic takeaways for campaign developers and policymakers both, pointing out that it's not only a matter of awareness but also shaping facilitative social environments to drive long-term behavior change.
Co-Authors Andika Isma Andy Juniarso Apriditia Karisma Ari Purwanti Aritejo, Bayu Aji Ashidiqy, Abu Bakar Ayu Nur Aini Bagja Rahma Putra Budi Utomo, Sulistyo Camelia Bakker Dana Budiman Dini Apriliani Dwi Putri Maharani Esti Handayani Farah Sekar Wahyuni Favian Firwan Firdaus Ferry WF Waangsir Gatot Wijayanto Gumelar, Taofik M Halek Mu'min Hanif Hasan Heliani Intan Prilia Naomi Irwan Hermawan Irwan Hermawan Jimmy Maming Juang Intan Pratiwi Judijanto, Loso Juniansyah, M. Andri Juniarso, Andy Lajevardi, Masoud Loso Judijanto Meri Anjani Mu'min, Halek Muhammad Fahmi Nanda Hidayati Naomi, Intan Prilia Pahrijal, Rival Pipit Eriyanti Priyana, Yana Radityo Kusumo Santoso Radityo Kusumo Santoso Rahmawati, Yuli Diani Rendy. C. E. Pesiwarissa Riany, Meutia Rival Pahrijal Sahid Susilo Nugroho Saut Gracer Sijabat Sintia Permata Sari Siti Nuridah Sulistyowati, Nur Wahyuning Taofik M Gumelar Ujang Badru Jaman Umar Mansur Utami, Eva Yuniarti Wa Ode Riniati Wava Maulidia Siswanto Yuli Diani Rahmawati Yusuf Iskandar