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All Journal JURNAL SAINS PEMASARAN INDONESIA Jurnal REKOMEN (Riset Ekonomi Manajemen) Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Nusantara Science and Technology Proceedings Jurnal Bisnisman : Riset Bisnis dan Manajemen Jurnal Aktiva : Riset Akutansi dan Keuangan Insight Management Journal Easta Journal of Innovative Community Services Jurnal Multidisiplin West Science The Es Economics and Entrepreneurship The Eastasouth Management and Business Jurnal Pengabdian West Science Jurnal Psikologi dan Konseling West Science West Science Business and Management Jurnal REKOMEN (Riset Ekonomi Manajemen) West Science Social and Humanities Studies Jurnal Dinamika Manajemen Sciences du Nord Community Service
Andri Ardhiyansyah
Universitas Nusa Putra
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Neuroscience Public Health Social Sciences Other

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Does Digital Transformation Improve Business Resilience? The Role of Organizational Adaptation with Innovation, Digitalization, and Marketing Strategies Juniansyah, M. Andri; Rosyidah, Dania Meida; Pahrijal, Rival; Ardhiyansyah, Andri
Jurnal Maksipreneur Vol 15 No 1 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v15i1.2478

Abstract

This study explores the impact of digital transformation on business resilience among Indonesian Micro, Small, and Medium Enterprises (MSMEs), with organizational adaptation serving as a mediator. Using a quantitative approach and Structural Equation Modeling with Partial Least Squares (SEM-PLS), this research investigates 180 MSME respondents' data. The results show that digital transformation, operational digitalization, product innovation, and digital marketing strategies impact business resilience both directly and indirectly through organizational adaptation. Organizational adaptation, per se, is discovered to be a key contributor to resilience, implying MSMEs' ability to respond effectively, innovate, and reorganize activities when faced with external shocks. The evidence also confirms that adaptive capability mediates digital transformation and business resilience. These findings enhance the theory of dynamic capabilities in the context of digital disruption and provide practical implications for the digital strategies and policy development of MSMEs in emerging economies.
Revitalisasi Permainan Tradisional Jawa Barat di SDN Cikahuripan Kabupaten Sukabumi Heliani Heliani; Andri Ardhiyansyah; Rena Yuliana; Rival Pahrijal
Sciences du Nord Community Service Vol. 1 No. 02 (2024): Sciences du Nord Community Service
Publisher : North Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71238/sncs.v1i2.47

Abstract

Program pengabdian ini bertujuan untuk melakukan revitalisasi permainan tradisional dalam pendidikan dasar sebagai sarana pelestarian budaya dan pengembangan keterampilan siswa. Program ini dilaksanakan di SDN Cikahuripan, Kabupaten Sukabumi, dengan melibatkan 60 siswa yang berpartisipasi dalam kegiatan satu hari yang berfokus pada permainan tradisional Jawa Barat seperti Engklek, Bebentengan, Oray-Orayan, dan Ucing Sumput. Program dilaksanakan secara partisipatif oleh siswa kelas satu sampai tiga. Hasil program ini menunjukkan bahwa permainan tradisional meningkatkan keterlibatan siswa dan membantu dalam pengembangan keterampilan sosial, fisik, dan kognitif. Program ini merekomendasikan integrasi permainan tradisional ke dalam kurikulum pendidikan dasar untuk memperkaya pengalaman belajar siswa dan pelestarian budaya lokal.
Pendampingan Penyusunan Strategi Pemasaran Berbasis Komunitas bagi Petani Ardhiyansyah, Andri; Heliani, Heliani; Riany, Meutia; Harahap, Dea Arme Tiara; Rosyidah, Dania Meida; Ashidiqy, Abu Bakar; Juniansyah, M. Andri
Sciences du Nord Community Service Vol. 2 No. 01 (2025): Sciences du Nord Community Service
Publisher : North Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71238/sncs.v2i01.73

Abstract

Kegiatan pengabdian ini bertujuan untuk meningkatkan kapasitas petani dalam menyusun dan mengimplementasikan strategi pemasaran berbasis komunitas. Sasaran kegiatan adalah kelompok tani “Tani Sejahtera” di Desa Sukamaju, Kabupaten Cianjur, yang selama ini masih menerapkan sistem pemasaran individual dan bergantung pada tengkulak. Melalui pendekatan partisipatif kolaboratif, kegiatan dilakukan dalam empat tahap: persiapan, pelatihan, penyusunan strategi, dan implementasi awal. Hasil kegiatan menunjukkan adanya peningkatan pemahaman petani terhadap konsep pemasaran, penyusunan strategi bersama yang mencakup segmentasi pasar, penentuan harga, dan promosi sederhana, serta mulai terbentuknya sistem distribusi kolektif. Implementasi awal strategi menghasilkan peningkatan harga jual dan efisiensi distribusi, meskipun masih ditemukan tantangan logistik dan perbedaan komitmen antar anggota. Kegiatan ini membuktikan bahwa pendekatan komunitas dapat menjadi solusi strategis dalam memperkuat posisi tawar petani di pasar, serta mendorong transformasi pemasaran dari sistem tradisional menuju model yang lebih terstruktur dan berkelanjutan.
Customer Experience and Branding Strategies for Enhancing Loyalty and Their Impact on Beauty Product Purchasing Decisions Among Consumers in West Java Evaf Maulina; Zakeus Dadi; Andri Ardhiyansyah; Yanti Susanti
West Science Business and Management Vol. 4 No. 02 (2026): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v4i02.2924

Abstract

The rapid growth of the beauty industry in Indonesia has intensified competition among brands, requiring companies to focus on customer-oriented strategies to enhance consumer loyalty and purchasing behavior. This study aims to examine the effects of customer experience and branding strategies on customer loyalty and their impact on beauty product purchase decisions among consumers in West Java. A quantitative research approach was employed using a survey method. Data were collected from 200 respondents who had purchased beauty products within the last six months through a structured questionnaire measured using a five-point Likert scale. The sampling technique utilized purposive sampling. Data analysis was conducted using Structural Equation Modeling–Partial Least Squares (SEM-PLS 3). The results indicate that customer experience has a positive and significant effect on customer loyalty, while branding strategies also positively and significantly influence customer loyalty. Furthermore, customer experience, branding strategies, and customer loyalty significantly affect purchase decisions. The mediation analysis reveals that customer loyalty significantly mediates the relationships between customer experience and purchase decisions as well as between branding strategies and purchase decisions. The structural model demonstrates strong explanatory power, with R² values of 0.648 for customer loyalty and 0.732 for purchase decisions. These findings suggest that enhancing customer experience and implementing effective branding strategies can strengthen customer loyalty and encourage consumers to make purchasing decisions. This study contributes to the consumer behavior and marketing literature by providing empirical evidence regarding the interconnected roles of customer experience, branding strategies, customer loyalty, and purchase decisions in the beauty product industry.
Is Awareness Enough to Change Consumer Behavior? The Moderating Role of Social Norms in Sustainable Behavior Abu Bakar Ashidiqy; Meutia Riany; Andri Ardhiyansyah
Jurnal Riset Ekonomi Manajemen (REKOMEN) Vol. 8 No. 2 (2025): REKOMEN (Riset Ekonomi dan Manajemen)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rekomen.v8i2.2910

Abstract

Household waste management remains a significant environmental issue in Indonesia, particularly in urban regions such as West Java. There have been increased public campaign and environmental education efforts, but it does not always mean behavioral change in adopting sustainable consumption patterns. This study investigates the impact of environmental concern on environmentally responsible consumer behavior and the moderating role of social norms, and analyzes three antecedents of environmental concern: consumer education, influencer credibility, and product information clarity. Using a quantitative approach with Partial Least Squares Structural Equation Modeling (PLS-SEM), data were collected from 230 West Java consumers at household level using online and offline questionnaires. The results indicate that environmental awareness plays a significant role in sustainable behavior, and social norms positively moderate this effect. In addition, consumer education, influencer credibility, and product information quality all play a significant role in the formation of environmental awareness. The findings endorse the relevance of the Theory of Planned Behavior (TPB) for understanding sustainable consumption and offer an integrative model consolidating the cognitive, communicative, and normative dimensions. This study presents pragmatic takeaways for campaign developers and policymakers both, pointing out that it's not only a matter of awareness but also shaping facilitative social environments to drive long-term behavior change.
Mendorong Pertumbuhan Ekonomi Berkelanjutan: Strategi Pemberdayaan UMKM Berbasis Komunitas di Desa Cikahuripan Kecamatan Cisolok Kabupaten Sukabumi Kurniawan Kurniawan; Andri Ardhiyansyah; Dana Budiman; Rival Pahrijal; Taufik Nurhadi; Yuli Diani Rahmawati; Irwan Hermawan; Andy Juniarso; Taofik M Gumelar
Jurnal Pengabdian West Science Vol 3 No 04 (2024): Jurnal Pengabdian West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpws.v3i04.1104

Abstract

Artikel ini membahas upaya pemberdayaan Usaha Mikro, Kecil, dan Menengah (UMKM) berbasis komunitas di Desa Cikahuripan, Kabupaten Sukabumi, sebagai strategi untuk mendorong pertumbuhan ekonomi yang berkelanjutan. Melalui pendekatan partisipatif yang melibatkan berbagai pemangku kepentingan, termasuk pemerintah daerah, organisasi non-pemerintah, dan masyarakat lokal, program ini bertujuan untuk mengidentifikasi potensi ekonomi lokal, meningkatkan keterampilan dan akses pasar bagi UMKM, serta membangun jaringan kolaboratif untuk mendukung pertumbuhan ekonomi yang inklusif. Dengan menggunakan metode survei, analisis data, pendampingan langsung, dan evaluasi partisipatif, artikel ini mengeksplorasi langkah-langkah konkret yang diambil dalam setiap tahapan pelaksanaan program, termasuk analisis awal, rancang solusi aplikatif, implementasi strategi pemasaran digital, dan evaluasi akhir. Hasilnya menunjukkan pencapaian positif program, sambil mengidentifikasi beberapa tantangan yang perlu diatasi untuk meningkatkan keberlanjutan dan efektivitasnya di masa mendatang.
Penguatan Kapasitas Kelompok Tani melalui Pembentukan Tim Pemasaran Komunitas berbasis Wilayah Andri Ardhiyansyah; M. Andri Juniansyah; Abu Bakar Ashidiqy; Meutia Riany; Dania Meida Rosyidah; Dea Arme Tiara Harahap
Jurnal Pengabdian West Science Vol 5 No 01 (2026): Jurnal Pengabdian West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpws.v5i01.3191

Abstract

Kegiatan pengabdian ini bertujuan untuk meningkatkan kapasitas kelompok tani melalui pembentukan Tim Pemasaran Komunitas berbasis wilayah. Metode yang digunakan adalah pendekatan partisipatif dan pemberdayaan komunitas dengan tahapan identifikasi kebutuhan, pelatihan, pendampingan, hingga implementasi awal strategi pemasaran. Kegiatan dilakukan di Kabupaten Cianjur. Hasil menunjukkan peningkatan signifikan dalam pemahaman petani terhadap strategi pemasaran, terbentuknya struktur tim yang fungsional, serta munculnya inisiatif pemasaran lokal seperti label produk dan penggunaan media sosial. Meskipun terdapat tantangan dalam adopsi teknologi dan kemitraan eksternal, kegiatan ini membuktikan bahwa pendekatan wilayah berbasis komunitas mampu memperkuat posisi petani dalam rantai nilai pertanian. Kegiatan ini diharapkan dapat direplikasi di wilayah lain sebagai model penguatan kelembagaan tani berbasis lokalitas.
Co-Authors Abu Bakar Ashidiqy Andika Isma Andy Juniarso Apriditia Karisma Ari Purwanti Aritejo, Bayu Aji Ashidiqy, Abu Bakar Ayu Nur Aini Bagja Rahma Putra Camelia Bakker Dana Budiman Dania Meida Rosyidah Dea Arme Tiara Harahap Dini Apriliani Dwi Putri Maharani Esti Handayani Evaf Maulina Farah Sekar Wahyuni Favian Firwan Firdaus Ferry WF Waangsir Gatot Wijayanto Halek Mu'min Hanif Hasan Harahap, Dea Arme Tiara Heliani Intan Prilia Naomi Irwan Hermawan Jimmy Maming Juang Intan Pratiwi Judijanto, Loso Kurniawan Lajevardi, Masoud Loso Judijanto M. Andri Juniansyah Meri Anjani Meutia Riany Mu'min, Halek Muhammad Fahmi Nanda Hidayati Naomi, Intan Prilia Pahrijal, Rival Pipit Eriyanti Priyana, Yana Radityo Kusumo Santoso Radityo Kusumo Santoso Rena Yuliana Rendy. C. E. Pesiwarissa Riany, Meutia Rival Pahrijal Rival Pahrijal Rosyidah, Dania Meida Sahid Susilo Nugroho Saut Gracer Sijabat Sintia Permata Sari Siti Nuridah Sulistyo Budi Utomo Sulistyowati, Nur Wahyuning Taofik M Gumelar Taufik Nurhadi Ujang Badru Jaman Umar Mansur Utami, Eva Yuniarti Wa Ode Riniati Wava Maulidia Siswanto Yanti Susanti Yuli Diani Rahmawati Yusuf Iskandar Zakeus Dadi