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All Journal Transmisi: Jurnal Ilmiah Teknik Elektro Jurnal Penelitian dan Pengembangan Pendidikan ELKOMIKA: Jurnal Teknik Energi Elektrik, Teknik Telekomunikasi, & Teknik Elektronika AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat Syntax Literate: Jurnal Ilmiah Indonesia JURNAL HERITAGE JURNAL KAJIAN TEKNIK SIPIL Ensiklopedia Education Review Jurnal Ilmiah Teknik Studio Journal of Information Technology and Its Utilization Jurnal Pengabdian Seni Jurnal Ilmiah Multimedia & Komunikasi Journal of Law, Administration, and Social Science PARAHITA : Jurnal Pengabdian kepada Masyarakat KANGMAS: Karya Scientific Community Service is a journal Buletin Pos dan Telekomunikasi Pengabdian Seni
Ade Wahyudin, Ade
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Journal : Pengabdian Seni

 1 
The Application of Media Convergence for the Promotion and Socialization of Potentials and MSMEs in Hargowilis Village, Kulon Progo Astuti, Ch. Aprilina Dwi; Wahyudin, Ade; Kristiadi, David; Utari, Tituk; Widirahayu, Margareth Dyah Anggraini
Jurnal Pengabdian Seni Vol 6, No 1 (2025): MEI 2025
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/jps.v6i1.14543

Abstract

This community service project, titled "The Application of Media Convergence for the Promotion and Socialization of Potential and MSMEs in Hargowilis Village, Kulon Progo, D.I. Yogyakarta," aims to address challenges in digital marketing and the promotion of local tourism and micro, small, and medium enterprises (MSMEs), particularly the Gendhis Jawi coconut sugar business. Conducted over five days, the training involved twenty participants—including MSME managers and village officials—who received guidance in website development, e-commerce marketing, and audiovisual content creation. Facilitated by lecturers and students from Sekolah Tinggi Multi Media “MMTC” Yogyakarta, the program successfully produced a functional website for Gendhis Jawi and a promotional documentary video. Participants were also awarded certificates of competency. These outcomes are expected to enhance the digital visibility of Hargowilis Village, facilitating more effective promotion of its tourism assets and local products. The initiative underscores the vital role of media convergence in advancing rural economic development through digital empowerment and community-driven promotional strategies. Proyek pengabdian kepada masyarakat berjudul “Penerapan Konvergensi Media untuk Promosi dan Sosialisasi Potensi serta UMKM di Desa Hargowilis, Kulon Progo, D.I. Yogyakarta” bertujuan untuk mengatasi tantangan yang dihadapi desa dalam pemasaran digital dan promosi potensi pariwisata serta UMKM-nya, khususnya usaha gula kelapa Gendhis Jawi. Selama lima hari pelatihan, sebanyak 20 peserta, termasuk pengelola UMKM lokal dan perangkat desa, mendapatkan bimbingan dalam pengembangan situs web, pemasaran e-commerce, dan pembuatan konten audiovisual. Pelatihan ini dipandu oleh dosen dan mahasiswa dari Sekolah Tinggi Multi Media "MMTC" Yogyakarta dan menghasilkan sebuah situs web fungsional untuk Gendhis Jawi serta sebuah video dokumenter promosi. Selain itu, program ini juga memberikan sertifikat kompetensi kepada para peserta sebagai pengakuan atas keterampilan yang diperoleh. Hasil dari program ini diharapkan dapat meningkatkan kehadiran digital Desa Hargowilis, sehingga promosi potensi pariwisata dan produk UMKM desa dapat dilakukan secara lebih efektif. Proyek ini menegaskan peran penting konvergensi media dalam mendukung pengembangan ekonomi pedesaan melalui penerapan teknologi digital modern dan pemberdayaan masyarakat lokal dalam mengelola strategi promosi mereka secara mandiri.
Pelatihan dan Produksi Konten Audiovisual untuk Mempromosikan Potensi Wisata di Desa Hargowilis, Kulonprogo Marwiyati, Marwiyati; Sunarsa, Sunarsa; Karna, Karna; Angkoso, Sutanto Prasetyo; Prasetyo, Lilik Jatmiko; Wahyudin, Ade
Jurnal Pengabdian Seni Vol 5, No 2 (2024): NOVEMBER 2024
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/jps.v5i2.13774

Abstract

Desa Hargowilis, Kabupaten Kulonprogo, Daerah Istimewa Yogyakarta memiliki potensi besar sebagai desa wisata berkat keindahan alam dan sumber daya lokalnya, misalnya Waduk Sermo dan produk UMKM seperti gula kelapa. Namun, kurangnya promosi digital dan keterampilan masyarakat dalam pembuatan konten audiovisual menghambat pengembangan potensi tersebut. Program pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kompetensi warga desa melalui pelatihan pembuatan konten audiovisual sederhana guna mempromosikan potensi desa dan produk lokal. Kegiatan yang berlangsung selama lima hari melibatkan 6 dosen dan 5 mahasiswa, serta diikuti oleh 20 warga desa dari unsur Karang Taruna dan aparatur desa. Metode pelatihan yang digunakan dalam kegiatan ini bersifat interaktif dan partisipatif, dengan penekanan pada praktik langsung yang didampingi oleh tenaga pengajar yang berkompeten. Hasil dari pelatihan ini adalah tiga karya video yang menampilkan potensi wisata, profil desa, dan UMKM lokal. Meskipun sederhana, karya-karya ini telah menunjukkan peningkatan signifikan dalam keterampilan peserta. Diharapkan melalui pelatihan ini, Desa Hargowilis dapat memanfaatkan teknologi digital untuk mempromosikan potensi lokalnya secara lebih luas. Hargowilis Village, located in Kulonprogo, Yogyakarta, has significant potential as a tourism village due to its natural beauty and local resources, such as Sermo Reservoir and MSME products like Coconut Sugar. However, the lack of digital promotion and residents’ skills in creating audio-visual content has hindered the development of this potential. This community service program aims to enhance the skills of villagers through training in simple audio-visual content production to promote the village’s potential and local products. The five-day program involved 6 lecturers and 5 students, with 20 participants from local youth groups and village officials. The training methods employed in this activity were interactive and participatory, with an emphasis on hands-on practice guided by competent instructors. The result of the training was the production of three videos showcasing the village's tourist attractions, profiles, and local MSME. Although simple, these works demonstrated a significant improvement in participants' skills. It is hoped that through this training, Hargowilis Village can utilize digital technology to promote its local potential more widely.
Co-Authors Abdiantoro, Adji Putra Aji, Lessy Sutiyono Alfin Hikmaturokhman Angkoso, Sutanto Prasetyo Aprianto, Muhammad Rafli Ardian Setio Utomo Ardian Setyo Utomo Ariprawira, Galih Arum Marwati Astuti, Aprilina Dwi Astuti, Ch. Aprilina Dwi Diyah Ayu Karunianingsih Elfrida Ratnawati Gulang, Riska Ana Halwa, Elfa Nuzila Hindami, Ifaz Fachrul Iskandar, Didik Iza, Noor Karimi, Salman Izudin Karna, Karna Kristiadi, David Lilik Jatmiko Prasetyo Listyowati Sumanto Marwati, Arum Marwiyati Muntaqo Alfin Amanaf Nabila, Unzila Alifitri Norma Amalia, Norma Oktora, Dina Dwika Prasetyo, Lilik Jatmiko Purwanto Purwanto, Purwanto RATNASARI, ITA KUSMIASIH RATNASARI, ITA KUSMIASIH Rianti, Desi Sunarsa Sunarsa, Sunarsa Tituk Utari Utomo, Ardian Setio Widirahayu, Margareth Dyah Anggraini