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All Journal Management Analysis Journal Fokus Ekonomi Jurnal STIE Semarang (Edisi Elektronik) Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Indonesian Journal of Devotion and Empowerment (IJDE) Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Jurnal Keuangan dan Bisnis Fokus Abdimas
Diva Riza Fahlefi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Journal : Management Analysis Journal

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The Competitiveness Advantage of Enterprises : A Decision Strategy Fahlefi, Diva Riza; Indriani, Farida
Management Analysis Journal Vol 10 No 3 (2021): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v10i3.43946

Abstract

In today's globalized world, trade has become increasingly complex. The dependence that grows between markets and increasing competition makes it increasingly difficult to defend a company's market position. It is increasingly difficult for companies to maintain their competitive advantage. Therefore, companies need to make a strategy for their position and build a competitive advantage (Competitive Advantage). The company must be able to make the best use of its strengths and must meet customer needs to achieve a competitive advantage that will facilitate the elimination of competition and gain large profits. SWOT analysis can be used to find the competitive advantage of a company. The method used in this study is a SWOT analysis. The result of this research shows that companies in quadrant I can implement aggressive or SO strategies. This strategy is in the form of utilizing the abilities and skills of good employees to create unique new products, improve company facilities that are in strategic places, and improve service to customers so that they are more familiar.
The Competitiveness Advantage of Enterprises : A Decision Strategy Fahlefi, Diva Riza; Indriani, Farida
Management Analysis Journal Vol 10 No 3 (2021): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v10i3.43946

Abstract

In today's globalized world, trade has become increasingly complex. The dependence that grows between markets and increasing competition makes it increasingly difficult to defend a company's market position. It is increasingly difficult for companies to maintain their competitive advantage. Therefore, companies need to make a strategy for their position and build a competitive advantage (Competitive Advantage). The company must be able to make the best use of its strengths and must meet customer needs to achieve a competitive advantage that will facilitate the elimination of competition and gain large profits. SWOT analysis can be used to find the competitive advantage of a company. The method used in this study is a SWOT analysis. The result of this research shows that companies in quadrant I can implement aggressive or SO strategies. This strategy is in the form of utilizing the abilities and skills of good employees to create unique new products, improve company facilities that are in strategic places, and improve service to customers so that they are more familiar.
Co-Authors Ana Putri Nastiti Arif, Moch Ariyani Indriastuti, Ariyani Catur Prabowo Farida Indriani Frida Widyawati Triasningrum Harminingtas, Rudika Ignatius Henri Pelupessy Jefri Heridiasyah Maduretno Widowati Pelupessy, Henri Prasetyo Ari Bowo, Prasetyo Ari Rudika Harminingtyas sarbullah sarbullah Sutrisno Sutrisno Tasriastuti, Nurrohmi Ambar Th Susetyarsi Theresia Susetyarsi Triasningrum, Frida Widyawati