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All Journal JPM (Jurnal Pemberdayaan Masyarakat) Kuttab: Jurnal Ilmu Pendidikan Islam Journal on Education Jurnal Pendidikan Islam AL-ILMI Jurnal Review Pendidikan dan Pengajaran (JRPP) Didaktika: Jurnal Kependidikan Al-Riwayah : Jurnal Kependidikan Cendikia Pendidikan Saintifika Islamica: Jurnal Kajian Keislaman Transformasi Manageria: Journal of Islamic Education Management Karimiyah: Journal of Islamic Literature and Muslim Society
Agus Gunawan
Universitas Islam Negeri Sultan Maulana Hasanuddin Banten
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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STRATEGIC MARKETING IN TEACHER EDUCATION: INFLUENCING ADMISSIONS IN INDONESIA'S MADRASAH IBTIDAIYAH PROGRAMS Devi Fatwanti; Safuroh; Muhammad Saleh; Ilzamudin; Ahmad Qurtubi; Agus Gunawan
Karimiyah: Journal of Islamic Literature and Muslim Society Vol. 6 No. 1 (2026): Karimiyah: Journal of Islamic Literature and Muslim Society
Publisher : Universitas Islam Depok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59623/9tadjd37

Abstract

Student program selection has become a strategic concern for higher education institutions, yet empirical evidence on how marketing mix factors influence enrolment decisions in Islamic teacher education remains limited. This study investigates the determinants of prospective students’ admission decisions in Madrasah Ibtidaiyah Teacher Education programs at State Islamic Religious Higher Education Institutions (PTKIN) in Indonesia. Using a quantitative survey of 547 students from three PTKINs, data were collected through a structured Likert-scale questionnaire and analysed using Confirmatory Factor Analysis and regression techniques. The findings identify five key determinants of admission decisions: Influence of Surroundings, Consideration of University, Perceived Usefulness, Social Consideration, and Vocational Aspects. Among these, the Influence of Surroundings emerged as the most dominant factor, indicating the central role of family, peers, and community networks in shaping students’ program choices. Institutional reputation and perceived career prospects also significantly influenced decision-making. This study extends the higher education marketing literature by providing an empirically grounded model of student choice within the marketing mix framework in the context of Islamic higher education.
Optimalisasi Program “Taman Bacaan dan Mengaji” Guna Meningkatkan Budaya Literasi Masyarakat Pedesaan Agus Gunawan
Jurnal Pemberdayaan Masyarakat Vol 8 No 1 (2023): Mei
Publisher : Direktorat Penelitian dan Pengabdian kepada Masyarakat (DPPM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jpm.v8i1.7519

Abstract

Most rural communities live following prevailing cultural developments, including by utilizing the facilities and infrastructure they have to establish a harmonious relationship. However, using it is constrained by low levels of community literacy, lack of exciting activities, and limited infrastructure. The people of Pasar Keong village need facilities to improve their literacy culture to reactivate it as a reading and reciting garden for students and the community. Empowerment is carried out through coordination and socialization of the activation of reading and reciting gardens, preparing routine activities and human resource schedules, and providing a literacy culture about child development to parents. Coordination and socialization of the reading and recitation garden program involve community leaders, religion, and the surrounding community utilizing public or social facilities. Literacy cultural activities about child development focus on stunting and anti-bullying education to prevent incidents at home and school. The implication is that the more optimal the activation of the reading and recitation garden program, the more it will improve the literacy culture of the community.
Co-Authors Ahmad Qurtubi Anis Fauzi Anis Zohriah Azka Al-Ghifari Akmal Dessi Asdrayany Devi Fatwanti Diah Robiatul Adawiah Een Masdariah Encep Syarifudin Eti Kurniawati Husni Abdul Aziz Husni Abdul Azizi Iffan Ahmad Gufron Ilzamudin Lailatus Sarifah M. A Tihami Machum Bachtiar Muhammad Saleh Nana Suryapermana Rezka Suci Ramadhanti Safuroh Sri Mulyani Suwenti, Reni Tihami Tihami Tubagus Syihabudin Wawan Abdullah Yayat Supriyadi