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All Journal JPM (Jurnal Pemberdayaan Masyarakat) Kuttab: Jurnal Ilmu Pendidikan Islam Journal on Education Jurnal Pendidikan Islam AL-ILMI Jurnal Review Pendidikan dan Pengajaran (JRPP) Didaktika: Jurnal Kependidikan Al-Riwayah : Jurnal Kependidikan Cendikia Pendidikan Saintifika Islamica: Jurnal Kajian Keislaman ManBiz: Journal of Management and Business Transformasi Manageria: Journal of Islamic Education Management Karimiyah: Journal of Islamic Literature and Muslim Society
Agus Gunawan
Universitas Islam Negeri Sultan Maulana Hasanuddin Banten
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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STRATEGIC MARKETING IN TEACHER EDUCATION: INFLUENCING ADMISSIONS IN INDONESIA'S MADRASAH IBTIDAIYAH PROGRAMS Devi Fatwanti; Safuroh; Muhammad Saleh; Ilzamudin; Ahmad Qurtubi; Agus Gunawan
Karimiyah: Journal of Islamic Literature and Muslim Society Vol. 6 No. 1 (2026): Karimiyah: Journal of Islamic Literature and Muslim Society
Publisher : Universitas Islam Depok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59623/9tadjd37

Abstract

Student program selection has become a strategic concern for higher education institutions, yet empirical evidence on how marketing mix factors influence enrolment decisions in Islamic teacher education remains limited. This study investigates the determinants of prospective students’ admission decisions in Madrasah Ibtidaiyah Teacher Education programs at State Islamic Religious Higher Education Institutions (PTKIN) in Indonesia. Using a quantitative survey of 547 students from three PTKINs, data were collected through a structured Likert-scale questionnaire and analysed using Confirmatory Factor Analysis and regression techniques. The findings identify five key determinants of admission decisions: Influence of Surroundings, Consideration of University, Perceived Usefulness, Social Consideration, and Vocational Aspects. Among these, the Influence of Surroundings emerged as the most dominant factor, indicating the central role of family, peers, and community networks in shaping students’ program choices. Institutional reputation and perceived career prospects also significantly influenced decision-making. This study extends the higher education marketing literature by providing an empirically grounded model of student choice within the marketing mix framework in the context of Islamic higher education.
Optimalisasi Program “Taman Bacaan dan Mengaji” Guna Meningkatkan Budaya Literasi Masyarakat Pedesaan Agus Gunawan
Jurnal Pemberdayaan Masyarakat Vol 8 No 1 (2023): Mei
Publisher : Direktorat Penelitian dan Pengabdian kepada Masyarakat (DPPM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jpm.v8i1.7519

Abstract

Most rural communities live following prevailing cultural developments, including by utilizing the facilities and infrastructure they have to establish a harmonious relationship. However, using it is constrained by low levels of community literacy, lack of exciting activities, and limited infrastructure. The people of Pasar Keong village need facilities to improve their literacy culture to reactivate it as a reading and reciting garden for students and the community. Empowerment is carried out through coordination and socialization of the activation of reading and reciting gardens, preparing routine activities and human resource schedules, and providing a literacy culture about child development to parents. Coordination and socialization of the reading and recitation garden program involve community leaders, religion, and the surrounding community utilizing public or social facilities. Literacy cultural activities about child development focus on stunting and anti-bullying education to prevent incidents at home and school. The implication is that the more optimal the activation of the reading and recitation garden program, the more it will improve the literacy culture of the community.
Hubungan antara Gaya Kepemimpinan Partisipatif Vroom-Yetton dan Motivasi Belajar Siswa di Lembaga Pendidikan Indonesia Hikmatul Faujiah; Agus Gunawan; Encep Syarifudin
ManBiz: Journal of Management and Business Vol. 3 No. 1 (2024): ManBiz: Journal of Management and Business 
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/manbiz.v3i1.602

Abstract

This literature review research aims to explore the relationship between the Vroom-Yetton participatory leadership style and students' motivation to learn at school. The method used is an analysis of empirical studies and the latest literature relevant to the research topic. The results showed that the Vroom-Yetton participatory leadership style had a positive impact on students' learning motivation at school. This leadership style involves active participation of students in making decisions related to learning programs and the learning environment. Students are given the opportunity to express their opinions, provide feedback, and make decisions together with educational leaders and teachers. This study shows that students who are involved in decision-making and are given an active role in learning feel more valued and have a sense of ownership of their learning. This can increase students' learning motivation and help them to achieve their academic goals. In addition, the Vroom-Yetton participatory leadership style also allows teachers to obtain better feedback from students regarding their learning experiences. Teachers can use this feedback to modify the learning program and learning environment according to the needs of students, thereby increasing their motivation to learn. In conclusion, this study shows that the Vroom-Yetton participatory leadership style can have a positive impact on students' motivation to learn at school. Therefore, educational leaders should consider implementing the Vroom-Yetton participatory leadership style in learning environments to increase students' motivation to learn and the overall quality of education. Further studies can be conducted to explore more deeply the impact of the Vroom-Yetton participatory leadership style on student motivation in different educational environment.
Situational Leadership in Islamic Education: Analysis of Kiai Situational Leadership Skills at Darul Ihsan Walantaka Islamic Boarding School Muhammad Shofwan Mawally Nafis Badri; Agus Gunawan; Encep Syarifudin
ManBiz: Journal of Management and Business Vol. 3 No. 1 (2024): ManBiz: Journal of Management and Business 
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/manbiz.v3i1.604

Abstract

The Islamic boarding schools are the oldest Islamic educational institutions in Indonesia but still exists in building and developing education in Indonesia to date. The uniqueness of the role of Islamic boarding schools is certainly inseparable from this professionalism and the intelligence of the Kiai in leading the pesantren education community. It is at this point that the main reason for this research is raised. The main focus in the discussion is the Kiai's situational leadership skills which focus on skills in diagnosing, skills flexibility his leadership style and partners for success. It is a qualitative research with a phenomenological approach. Data collection techniques with observation and interviews. Data analysis technique with data condensation, data display and conclusion drawing/verifying. The results of this study include the Kyai's skills in diagnosing by giving a potential test to the pesantren community which aims to determine the ability and commitment of subordinates. Flexibility various leadership styles depend on the competence and commitment of the pesantren community.
Co-Authors Ahmad Qurtubi Anis Fauzi Anis Zohriah Azka Al-Ghifari Akmal Dessi Asdrayany Devi Fatwanti Diah Robiatul Adawiah Een Masdariah Encep Syarifudin Eti Kurniawati Hikmatul Faujiah Husni Abdul Aziz Husni Abdul Azizi Iffan Ahmad Gufron Ilzamudin Lailatus Sarifah M. A Tihami Machum Bachtiar Muhammad Saleh Muhammad Shofwan Mawally Nafis Badri Nana Suryapermana Rezka Suci Ramadhanti Safuroh Sri Mulyani Suwenti, Reni Tihami Tihami Tubagus Syihabudin Wawan Abdullah Yayat Supriyadi