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St Aisyah R
Universitas Negeri Gorontalo
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Journal : Jurnal Sains dan Teknologi Peternakan

 1 
Sikap konsumen terhadap produk kerupuk Dangke Melona dan tanpa merek di Kecamatan Cendana, Enrekang Nur Aulia; St. Aisyah R; Sahlan; Sitti Khadijah Yahya Hiola
Jurnal Sains dan Teknologi Peternakan Vol 2 No 2 (2021): Jurnal Sains dan Teknologi Peternakan
Publisher : Universitas Sulawesi Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31605/jstp.v2i2.1032

Abstract

The purpose of this study was to determine the consumer attitudes towards the product attributes of dangke crackers in Cendana District, Enrekang. The sampling technique used an accidental sampling of 50 consumers. This study uses primary and secondary data. The data were collected using observation, documentation, and interviews. The data analysis in this study was the Fishbein Multi-attribute analysis. The results showed the total value of consumer attitudes (Ao) of the Melona brand and without the brand, respectively 68.38 and 65.03. The packaging was an excellent attribute of the Melona brand. Thus, overall consumers were more satisfied with the Melona brand of dangke cracker products than unbranded dangke cracker products.
Co-Authors Agustinus Moonti Amir Halid Arwati, Sitti Asriyanti Syarif, Asriyanti Dewi Puspita Sari Habibie, Risya Khumaira Haris Singgili Hiola, Sitti Khadijah Yahya Komendangi, Andika Kusmawan, Muzdalifa Mahludin H Baruwadi Mahludin H. Baruwadi Moha, Merlin Mohammad Zubair Hippy Nur Aulia Nurinda Abas Pakaya, Sabria Ramlan Mustafa Sahlan Sililama, Lala Safitri Silvana Apriliani Siskawati S Ali Siti Rahmatia Machieu Sitti Arwati Sitti Khadijah Yahya Hiola Syafiuddin Syafiuddin Usman Usman Yanti Saleh Yanti Saleh Yuriko Boekoesoe Zulham Sirajuddin