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Journal : AGRIEKONOMIKA

Leading Commodities of Food Crops and Plantation Subsector in Pinrang District St Aisyah Ramli; Sitti Khadijah Yahya Hiola
Agriekonomika Vol 8, No 1: April 2019
Publisher : Department of Agribusiness, Faculty of Agriculture, Universitas Trunojoyo Madura, Indonesi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agriekonomika.v8i1.4999

Abstract

This study aims to determine the food crop and plantation subsectors which are the leading subsectors in Pinrang District. The determination analyzed using the Location Quotient method which produces commodities classified as a base or non-base commodities which can contribute to increasing farmer income and regional income. The data sources used are primary data from interviews with farmers while secondary data on food crop and plantation production in Pinrang District for five years (2013-2017) were obtained from the Agriculture Service and BPS of Pinrang District. The results show thatthe food crop subsector is a base commodity and is very potential, namely wetland paddy and maize which have a base area in five sub-districts in Pinrang District. Whereas in the plantation sub-sector which is the basis, namely coconut, coffee, and cocoa, although the highest LQ value is in coffee commodities in Lembang subdistrict. Thus, commodities in the food crops and plantation sub-sectors are basic commodities that are worth developing. Pinrang District is one of the rice barns in South Sulawesi, which holds the position of Pinrang District as a potential producer of food crops. In addition to wetland paddy, other food crops produced are maize and beans. The most dominant plantation crops in Pinrang District are coconut, coffee, and cocoa, which are excellent crops.
PERGESERAN PANGSA PASAR PRODUK SUSU FERMENTASI BERMEREK DALAM KEMASAN DI KOTA MAKASSAR Sitti Khadijah Yahya hiola; St Aisyah R
Agriekonomika Vol 6, No 1: April 2017
Publisher : Department of Agribusiness, Faculty of Agriculture, Universitas Trunojoyo Madura, Indonesi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agriekonomika.v6i1.1898

Abstract

Dalam memperebutkan konsumen, persaingan perusahaan tidak lagi terbatas pada kegunaan produk, tetapi sudah dikaitkan dengan pergeseran merek.  Saat ini banyak bermunculan merek susu fermentasi yang cukup bersaing. Top Brand Survey menunjukkan bahwa Yakult  menduduki peringkat teratas kemudian disusul dengan merek Cimory. Penelitian bertujuan untuk memprediksi pergeseran pangsa pasar produk susu fermentasi bermerek dalam kemasan di Kota Makassar. Teknik sampling yang digunakan yaitu purposive sampling. Responden disyaratkan  sedang atau pernah mengonsumsi susu fermentasi bermerek dalam kemasan. Penelitian ini dianalisis dengan rantai markov.  Hasil penelitian bahwa telah terjadi pergeseran pangsa pasar susu fermentasi bermerek di Kota Makassar sebagai akibat adanya perpindahan merek susu fermentasi.  Merek Yakult dan Cimory mengalami peningkatan jumlah pangsa pasar sedangkan merek Vitacharm mengalami penurunan.  Dari hasil temuan tersebut dapat diramalkan kecenderungan permintaan susu fermentasi bermerek dalam kemasan di Kota Makassar dan merancang strategi bersaing dalam menguasai pasar. SHIFT MARKET OF PACKAGING DAIRY MILK FERMENTATION PRODUCT IN MAKASSARABSTRACTIn order to gaining the consumers, companies competition is no longer limited to the usefulness of the product, but the brand it selfs already associated with a shift. Today many brands popping fermented milk is quite competitive. Top Brand Survey showed that Yakult was ranked top followed by Cimory brand. The aim of this study is to predict the shift in market share in the branded fermented milk products packaged in Makassar. Sampling technique used is purposive sampling. Respondents were required or never consume fermented milk brand in the packaging. This study analyzed by using Markov chain method. The results of the research that has been a shift in market share fermented milk brand in Makassar as a result of the displacement of fermented milk brand. Yakult brand and cimory brand are increasing number of market share while brand Vitacharm decreased. The findings can be predicted demand trends in the packaging of fermented milk brand in Makassar and devise a strategy to compete in the market.