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All Journal JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) JIIP (Jurnal Ilmiah Ilmu Pendidikan) JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Journal of Scientific Research, Education, and Technology Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Economics and Business Journal Journal of Artificial Intelligence and Digital Business Jurnal Manajemen Journal of Business Management and Economic Development (JIMBE) (JUMPER) Ininnawa: Jurnal Pengabdian Masyarakat Journal of Management and Innovation Entrepreneurship (JMIE) Jurnal Intelek Insan Cendikia Paramacitra : Jurnal Pengabdian Masyarakat
Hasbiah, Siti
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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The Influence of Price and Product Quality on Product Purchasing Decisions at Pt Intan Pariwara Dewi Widhy Asti; Hasbiah, Siti; Wardhana Haeruddin, Muh. Ilham
Journal of Scientific Research, Education, and Technology (JSRET) Vol. 1 No. 2 (2022): Vol. 1 No. 2 2022
Publisher : Kirana Publisher (KNPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (940.975 KB) | DOI: 10.58526/jsret.v1i2.32

Abstract

Dewi Widhy Asti. 2022. The Influence of Price and Product Quality on Product Purchase Decisions at PT. Pariwara Diamond. Supervisors: Siti Hasbiah and Muh. Ilham Wardhana Haeruddin. This study aims to determine: (1) the effect of price on product purchasing decisions at PT. Intan Pariwara Palopo Branch. (2) the effect of product quality on product purchasing decisions at PT. Intan Pariwara Palopo Branch. (3) the effect of price quality and product quality on product purchasing decisions at PT. Intan Pariwara Palopo Branch. The population in this study are consumers in 2019 - 2021 at PT. Intan Pariwara cab Palopo totaling 2,128,179 people. The sampling technique uses probability sampling technique. Data collection was carried out using a questionnaire method. The data analysis technique used is the classical assumption test and hypothesis testing with multiple linear regression analysis. The results of the research after the data were processed through the help of the SPSS program from data testing carried out by the results of the validity test and the results of the reliability test showed that the data used in this study were stated to be valid and reliable. Data testing is continued with the classical assumption test where from the results of the classical assumption test it can be stated that the data is normally distributed and the data used comes from the same (homogeneous) data. This is evidenced by the t test for the work experience variable which has a t_count > t_table value, that is, t count > t table, that is, 2.027 > 1.984 and a significance value of 0.012 <0.05 so it can be stated that the price variable has a partial effect on decisions purchase and Hypothesis acceptable. Then, price and product quality variables simultaneously influence the purchasing decision variable. The results of this study support the hypothesis which states that price and product quality simultaneously have a positive effect on purchasing decision.
Pengaruh Gaya Kepemimpinan Terhadap Kepuasan Kerja Pegawai Di RS Prima Husada Kota Sengkang Arafah, Muhammad Zulfikar; Hasbiah, Siti; Akbar, Abdi; Kurniawan, Agung Widhi; Burhanuddin
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi Vol 1 No 4 (2023)
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jimbe.v1i4.29

Abstract

The purpose of this study was to determine the effect of leadership style on job satisfaction of employees at Prima Husada Sengkang Hospital, the subjects in this study were 52 employees working at Prima Husada Hospital. This research is included in quantitative research and quantitative analysis to test the research hypothesis using the IMB SPSS version 25 software. The results of this study indicate that leadership style has a positive and significant effect on job satisfaction. This is evidenced by the calculated t value of -11.576 where <t table (1.67655) and a significance value of 0.000 <0.05. The results of the study show that leadership style has a positive and significant effect on job satisfaction. This is evidenced by the t value of 11.576 < t table (1.67655) and a significance value of 0.000 > 0.05. The results of the study show that leadership style has a partial effect on job satisfaction. This is evidenced by the calculated F value of 134.003 > 3.10 and a significance value of 0.000 <0.05.
(PENGARUH LIVE STREAMING DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINTIFIC PADA PLATFORM TIKTOK) Mutmainna, Nur; Hasbiah, Siti; Haeruddin, Muhammad Ilham Wardhana; Musa, Chalid Imran; Hasdiansa, Ilma Wulansari
Journal of Management and Innovation Entrepreneurship (JMIE) Vol. 1 No. 2 (2024): Januari
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59407/jmie.v1i2.394

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh live streaming dan online customer review terhadap keputusan pembelian produk Skintific pada platform TikTok. Populasi yang digunakan dalam penelitian ini adalah seluruh mahasiswa program studi manajemen Universitas Negeri Makassar angkatan 2020 hingga 2023. Adapun Jumlah sampel pada penelitian ini adalah sebanyak 100 orang mahasiswa. Jenis data yang digunakan dalam penelitian ini adalah jenis penelitian kuantitatif dengan teknik pengambilan sampel non probability sampling. Teknik pengumpukan data dilakukan dengan kuesioner dan studi pustaka. Data dianalisis menggunakan metode uji validitas, uji reliabilitas, uji asumsi klasik yang terdiri dari uji normalitas, uji multikolinearitas, dan uji heteroskedastisitas, uji analisis regresi linear berganda, uji hipotesis, dan uji koefisien determinan dengan bantuan olah data SPSS. Hasil penelitian ini menunjukkan bahwa variabel live streaming secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian, artinya jika host mempromosikan produknya melalui live streaming secara rutin dan konsisten, akan meningkatkan keputusan pembelian produk Skintific. Variabel online customer review secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian, artinya dengan adanya fitur ulasan ini, online customer review dapat memberikan informasi tambahan bagi calon konsumen. Ulasan membantu untuk mengetahui kelebihan dan kekurangan suatu produk dari sudut pandang konsumen yang pernah menggunakan produk tersebut. Hal ini akan mempengaruhi keputusan konsumen sebelum melakukan pembelian. Dan secara simultan live streaming dan online customer review memiliki pengaruh positif dan signifikan terhadap keputusan pembelian. Artinya semakin sering streamer mempromosikan produknya melalui live streaming dan semakin banyak review online yang ditampilkan kepada konsumen maka akan mempengaruhi keputusan pembelian.
THE EFFECT OF SWITCHING BARRIER ON REPURCHASE INTENTION : (STUDY ON FEB UNM STUDENTS WHO USE GSM IM3 OOREDOO PREPAID) Putri, Zaskiyah Ameliah; Musa, Muh. Ichwan; Haeruddin, Muh. Ilham Wardhana; Hasbiah, Siti; Aswar, Nurul Fadilah
Journal of Management and Innovation Entrepreneurship (JMIE) Vol. 1 No. 3 (2024): April
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59407/jmie.v1i3.580

Abstract

This study aims to determine the effect of switching costs, attractiveness of alternatives, and interpersonal relationships on repurchase intention (study on FEB UNM students who use IM3 Ooredoo Prepaid GSM). This research is quantitative research. The population in this study are all active students of FEB UNM Class of 2020 who use prepaid GSM IM3 Ooredoo, using the Sampling method obtained a sample of 100 respondents. The data collection technique used is multiple linear regression analysis using Statistical Product and Service Solution (SPSS) v. 23. The results of this study indicate that switching cost (X1) partially has a positive and significant effect on the repurchase intention of Prepaid GSM IM3 Ooredoo users. Attractiveness of alternative (X2) partially has a positive and significant effect on the repurchase intention of Prepaid GSM IM3 Ooredoo users. Interpersonal Relationship (X3) partially has a positive and significant effect on the repurchase intention of Prepaid GSM IM3 Ooredoo users. As well as switching costs (X1), attractiveness of alternatives (X2), and interpersonal relationships (X3) simultaneously have a positive and significant effect on the repurchase intention of Prepaid GSM IM3 Ooredoo users
Assessment Of Financial Performance at PT. Bank Tabungan Negara (Persero) Tbk Using The Dupont System Method Period 2019-2021 Idris, Abdi Akbar; Hasbiah, Siti
Economics and Business Journal (ECBIS) Vol. 1 No. 3 (2023): March
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v1i3.50

Abstract

Appraisal of a company's performance can be seen both through financial and non-financial aspects. This study specifically measures financial performance by focusing on DuPont System analysis. The DuPont system divides performance into three components, namely net profit margin, rate of return on assets, and rate of return on equity/capital. However, in this study, only two components of the DuPont System were used, namely return on assets and net profit margin. This type of research is quantitative research with a descriptive approach. The data analyzed comes from the financial reports at PT. State Savings Bank (PERSERO) Tbk specifically in the statement of financial position and annual comprehensive income statement ending December 31 2019 to December 31 2021. The results of the study show that Bank BTN has low financial performance. Judging from the total ROA generated each year, it cannot reach the standard set by Bank Indonesia. Even though it has a low ROA value, Bank BTN is able to increase ROA from year to year.
The Effect of Job Satisfaction on Employee Turnover Intention in Companies PT. Hadji Kalla Branch of Urip Sumoharjo Hasbiah, Siti; Idris, Muhammad
Economics and Business Journal (ECBIS) Vol. 1 No. 2 (2023): January
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v1i2.51

Abstract

This study aims to analyze the effect of job satisfaction on turnover intention. The population in this study are employees who are at PT. Hadji Kalla Makassar, Urip Sumoharjo Branch, with a total sample of 51 employees. This research is a quantitative study and quantitative analysis, using a simple regression test model using the SPSS version 25 software. The results of this study indicate that job satisfaction has a negative and significant effect on turnover intention with a correlation coefficient value of 32.5%
The Effect of Solvency Ratio on Profitability Ratio in PT. Unilever Tbk Period 2014-2021 Idris, Abdi Akbar; Hasbiah, Siti
Economics and Business Journal (ECBIS) Vol. 1 No. 2 (2023): January
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v1i2.57

Abstract

This study aims to determine the influence of the solvency ratio has an influence on the ratio at PT. Unilever Tbk for the 2014-2022 quarter, the data in this study are secondary data for 32 samples. The methods used to analyze the relationship between variables are descriptive analysis, classical assumption test, multiple linear regression and hypothesis testing. The findings in this study show that partially the solvency ratio has no effect on the solvency ratio. It is also known that the solvency ratio does not have a significant effect on changes in earnings
The Effect of Influencer Marketing on Purchase Decisions of Chaca Burgo Makassar Branch Arismaleo, Andi Rifqih; Amin, Andi Mustika; Wardhana Haeruddin, Muhammad Ilham; Hasbiah, Siti; Musa, Muh. Ichwan
Economics and Business Journal (ECBIS) Vol. 1 No. 5 (2023): July
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v1i5.63

Abstract

Advances in technology such as the presence of social media require companies to be able to adjust in carrying out their activities such as marketing using influencer marketing. This study aims to determine the effect of influencer marketing on purchasing decisions for the Makassar branch of Chaca Burgo. This research uses qualitative methods by conducting observations, questionnaires, and interviews. Data were analyzed using a simple linear regression analysis method that used SPSS data processing results to prove the hypothesis. The results showed that the influencer marketing variable had a positive and significant effect on the purchasing decision variable. So that the better influencer marketing is in carrying out promotions, the purchasing decisions by consumers will increase.
The Effect of Job Satisfaction and Compensation on Employee Turnover Intention in Companies PT Hadji Kalla Branch Urip Sumoharjo Wahyudi, Andi Muh Fadhil; Hasbiah, Siti; Sahabuddin, Romansyah; Burhanuddin; Natsir, Uhud Darmawan; Aswar, Nurul Fadilah
Economics and Business Journal (ECBIS) Vol. 1 No. 5 (2023): July
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v1i5.69

Abstract

The purpose of this study was to determine the effect of Job Satisfaction and Compensation on Turnover Intention at PT Hadji Kalla Urip Sumoharjo Branch, Panakkukang District, Makassar City, the subjects in this study were 51 employees working at PT Hadji Kalla Urip Sumoharjo Branch. This research is included in quantitative research and quantitative analysis to test the research hypothesis using the IMB SPSS version 25 software. The results of this study indicate that job satisfaction has a negative and significant effect on turnover intention. This is evidenced by the t value of -3.055 where <t table (2.00958) and a significance value of 0.004 <0.05. The results of the study show that compensation has no significant effect on turnover intention. This is evidenced by the t value of 0.615 < t table (2.00958) and a significance value of 0.541 > 0.05. The results of the study show that job satisfaction and compensation have a simultaneous effect on turnover intention. This is evidenced by the calculated F value of 11.859 > 3.19 and a significance value of 0.001 <0.05.
The Effect of Sales Promotion and Brand Awareness on Iconnet Purchase Decisions at PT. Icon+ in Makassar City Ananda, Muhammad Fadly; Ruma, Zainal; Musa, Muh. Ichwan; Hasbiah, Siti; Wardhana Haeruddin, Muhammad Ilham
Economics and Business Journal (ECBIS) Vol. 1 No. 5 (2023): July
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v1i5.70

Abstract

The purpose of this study was to determine the effect of sales promotions and brand awareness on purchasing decisions for Iconnet at PT. Icon+ in Makassar City. The population in this study are Iconnet customers. Sampling in this study used the slovin formula so that 96 respondents were sampled. The type of research used is associative research. The data used is primary data obtained by distributing questionnaires to customers. The results of the study after being processed with SPSS 25 show that there is a partially significant effect between the independent variables on the dependent variable as evidenced by the t value of the sales promotion variable (X1) of 7.015 > t table of 1.661 with a sig. 0.000 < 0.05, and the calculated t value of the brand awareness variable (X2) is 2.873 > t table 1.661 with a significant value of 0.005 <0.05. Simultaneously there is a significant effect between the independent variable on the dependent variable as evidenced by the multiple linear regression equation Y = 4.565 + 0.302 X1 + 0.155 X2 +e and the significant effect of F count 41.345 > F table 3.094 with a significant level of 0.00 <0.05 The R Square value or the coefficient of determination of 0.471 indicates that 47.1% of the purchasing decision variable (Y) is influenced or can be explained by the independent variables of sales promotion and brand awareness, while the remaining 52.9% is explained by other variables not included in the this research. Based on this description.
Co-Authors Abadi, Rahmat Riwayat Abdi Akbar Idris Agung Widhi Kurniawan Ananda, Muhammad Fadly Andi Mustika Amin Anugrah, Fira Anwar Anwar Anwar Anwar Ramli Arafah, Muhammad Zulfikar Arismaleo, Andi Rifqih Aslam, Annisa Paramaswary Aslam, Nurul Fadilah Azzahra, Asilah B, Muh Rizal Burhanuddin Burhanuddin Burhanuddin Chalid Imran Musa Dewi Widhy Asti Dipoatmodjo, Tenri SP Haeruddin, Muh. Ilham Wardhana Hardiyanti Hardiyanti Hety Budiyanti, Hety Hidir, Amrullah Idris, Abdi Akbar Ilma Wulansari Hasdiansa M. Ikhwan Maulana Haeruddin Mallarangeng, Andi Dzakwan Muhammad Idris Muhammad, A Fadel Musa, Muhammad Ichwan Mutmainna, Nur Natasya, Wilda Dwitya Putri Natsir, Uhud Darmawan Nurman Nurman Nurman Nurul Fadilah Aswar Pole, Yogi Adnal Fathirullah Pradani Muhiding, A. Ifta Audia Putri Putri, Andi Nurmaulidya Putri, Tri Reskita Putri, Zaskiyah Ameliah Ramadhani, Anita Saputri Rezky Amalia Hamka Risma Risma, Risma Romansyah Sahabuddin Ruma, Zainal Safariani R, Nur Sunanda, Ratu Multi Syahrul, Khaidir Wahyudi, Andi Muh Fadhil Wardhana Haeruddin, Muh. Ilham Yusmar, Agung Hidayat