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Implikasi Promosi terhadap Nilai Pelanggan Produk Tabungan Anak IB Maslahah di Bank BJB Syariah KCP Padalarang Maryanto, Maryanto; Ma’mun, Saepul; Maryati, Maryati; Solihin, Dadin
Tasyri' : Jurnal Muamalah dan Ekonomi Syariah Vol. 8 No. 1 (2026): Tasyri: Jurnal Muamalah dan Ekonomi Syariah
Publisher : Fakultas Hukum dan Ekonomi Syariah Institut Agama Islam Pangeran Dharma Kusuma Indramayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55656/tjmes.v8i1.481

Abstract

This study aims to determine the influence of promotional tendencies on customer value in iB Maslahah Child Savings products at Bank BJB Syariah KCP Padalarang. Promotion is an important aspect in evaluating the company's performance and encouraging increased customer attraction through communication strategies carried out by the company's human resources. This study uses a quantitative approach with a population of 712 customers and a sample of 90 respondents obtained through purposive sampling techniques. Data collection was carried out by distributing questionnaires and analyzed using the SPSS program version 27.0. The results of the study showed that: (1) the results of a simple linear regression analysis showed that every 1% increase in promotions would increase customer value by 0.879 points, with a positive relationship direction; (2) the t-test results show a t-calculated value of 18.220 > t-table 0.2072, which means that H₀ is rejected and H₁ is accepted, or in other words, the promotion has a significant effect on the customer's value; (3) The promotion variable contributes 79% to customer value, while the remaining 21% is influenced by other variables that are not discussed in this study.
Artificial Intelligence in Educational Management: A Systematic Literature Review on AI-Based Primary Curriculum Design Ma’mun, Saepul; Rochaendi, Endi; Susanti, Aty; Ishar, Yulikha Shobarohmi; Shidiq, Galih Albarra; Ismanto, Ismanto
Mimbar Sekolah Dasar Vol 12, No 4 (2025)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53400/mimbar-sd.v12i4.91614

Abstract

The integration of Artificial Intelligence (AI) into primary education curriculum governance remains constrained by conceptual ambiguity, ethical concerns, and digital inequalities, particularly in under-resourced education systems where technological readiness is limited. This study addresses these challenges by conducting a systematic literature review to explore how AI can be ethically, effectively, and contextually embedded into curriculum decision-making. Grounded in five theoretical frameworks—Data-Driven Decision Making, Adaptive Learning, AI-Based Decision Support Systems, Contextual Curriculum Design, and Technology Ethics in Education—the review synthesizes findings from peer-reviewed publications over the past decade. Results reveal that AI holds significant potential to strengthen curriculum planning through real-time assessment, personalized learning trajectories, and prescriptive analytics that enhance evidence-based decisions. Nevertheless, systemic barriers such as poor digital infrastructure, limited AI literacy among educators, and fragmented policy directions continue to hinder large-scale adoption and sustainability. To respond to these challenges, the study proposes an integrative conceptual model that repositions AI not merely as a technological tool but as an ethically grounded and contextually adaptive agent within curriculum governance. Such a model emphasizes that the meaningful and equitable application of AI requires strong cross-sectoral collaboration, coherent policy alignment, and sustained capacity-building initiatives. By advancing this perspective, the study underscores the importance of positioning AI as a catalyst for inclusive and transformative educational change, ensuring that technological innovation aligns with ethical imperatives and local contextual needs.