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All Journal JAM : Jurnal Aplikasi Manajemen Almana : Jurnal Manajemen dan Bisnis JIIP (Jurnal Ilmiah Ilmu Pendidikan) Jurnal Abdimas Bina Bangsa Jurnal Abdimas Kartika Wijayakusuma Innovative: Journal Of Social Science Research Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Journal of Indonesian Primary School Indonesian Journal of Chemical Science
Latifah, Ifa
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Agriculture, Biological Sciences & Forestry Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences Other

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Pengaruh Kualitas Pelayanan Elektronik dan Promosi Terhadap Loyalitas Pengguna Bank Digital Latifah, Ifa; Dora, Yenny Maya
JIIP - Jurnal Ilmiah Ilmu Pendidikan Vol. 6 No. 3 (2023): JIIP (Jurnal Ilmiah Ilmu Pendidikan)
Publisher : STKIP Yapis Dompu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (268.93 KB) | DOI: 10.54371/jiip.v6i3.1751

Abstract

Hadirnya Bank Digital ditengah-tengah masyarakat yang sudah melek teknologi digital sangatlah berdampak positif, yaitu meningkatkan kemudahan akses perbankan bagi masyarakat, serta meningkatkan efisiensi perbankan.  Tetapi tidaklah mudah menarik masyarakat untuk menjadi nasabah. Selain itu perubahan layanan dari offline ke online tentunya membutuhkan perhatian secara khusus supaya transaksi berjalan dengan lancar. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh E-Service Quality dan promosi terhadap loyalitas nasabah pengguna Bank Digital di kota Bandung. Penelitian ini dilakukan dengan menyebarkan kuesioner kepada 130 nasabah Bank Digital. Metode digunakan adalah deskriptif verifikatif dengan Jenis penelitian kuantitatif. Data yang terkumpul diolah dengan SPSS V. 25.0. Hasil penelitian secara parsial didapat E-Service Quality berpengaruh sebesar 61,08% terhadap loyalitas dan Promosi berpengaruh sebesar 71,80% terhadap loyalitas pengguna Bank Digital. Sedangkan secara simultan E-Service Quality dan Promosi berpengaruh sebesar 72,77% terhadap Loyalitas Pengguna Bank Digital.
MENINGKATKAN DAYA SAING BISNIS UMKM STRATEGI ADAPTASI DI ERA DIGITAL Sukandi, Pipin; Lisdayanti, Annisa; Hapsari, Ayuningtyas Yuli; Nilasari, Irma; Latifah, Ifa
Jurnal Abdimas Bina Bangsa Vol. 6 No. 1 (2025): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v6i1.1691

Abstract

This research aims to analyze and formulate adaptation strategies that can be applied by Micro, Small and Medium Enterprises (MSMEs) in increasing competitiveness in the digital era. Digital transformation has fundamentally changed the business competition landscape, so MSMEs need to adjust their strategies to be able to survive and grow. The research uses a training method with a case study approach on MSMEs under the auspices of a cooperative in the city of Bandung. Data collection was carried out through in-depth interviews, observations, and documentation studies. The results of the study show that effective adaptation strategies include: (1) Optimizing the use of digital platforms and social media for marketing and sales, (2) Developing an information technology-based management system to improve operational efficiency, (3) Improving human resource capabilities in mastering digital technology, (4) Implementing a business model that is more flexible and responsive to market changes, and (5) Building strategic collaboration with various stakeholders in the digital ecosystem. The implementation of this strategy has been proven to increase the competitiveness of MSMEs, which is reflected in increased sales, operational efficiency, and expansion of market reach. This research makes a practical contribution to MSME actors in formulating adaptation strategies in the digital era as well as theoretical contributions in the development of digital-based MSME business strategy models
Improving Students' Language Skills with Punakawan Wayang Media at RA Mansyaul Huda: A Classroom Action Research Latifah, Ifa; Safrida, Ida
Journal of Indonesian Primary School Vol. 2 No. 1 (2025): MARCH 2025
Publisher : MANDAILING GLOBAL EDUKASIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62945/jips.v2i1.415

Abstract

The research objectives to be achieved in this study are to describe the language skills of early childhood children as well as teacher performance through Punakawan puppet media in group A at RA Mansyaul Huda. Classroom Action Research using 2 cycles, each cycle consists of planning, implementation, observation and reflection stages. The subjects of this study were group A RA Mansyaul Huda which consisted of 12 children. Data were obtained through observation, documentation, and portfolios. Data analysis used descriptive percentage analysis. Conclusion: the results of the study are that children's language development in cycle I conditions in the category of developing according to expectations (BSH), has increased from the pre-cycle condition, namely 2 (two) children with a percentage of 17% to 3 (three) children with a percentage of 25%. The category of developing very well (BSB) from pre-cycle 1 (one) child to 2 (children) cycle I. While the data on children who are starting to develop (MB) in pre-cycle 2 (children) conditions with a percentage of 17% to cycle I is still the same 2 (two) children. The results in cycle II showed that there were no more data on children who were still not developing (BB). Meanwhile, there were 4 (four) children who had started to develop (MB) in their language development or with a percentage of 33.4%. The language development ability expected by the teacher in the conditions of cycle II in the category of developing according to teacher expectations (BSH) had increased to 7 (seven) children from the first and second meeting activities or with a percentage of 58.3%. Meanwhile, the data obtained for children who were developing very well (BSB) were 3 (children) with a percentage of 25%. The teacher's performance in the learning process carried out in cycle I, activity 1, the number of scores obtained was good, then increased in activity 2 to cycle 2, namely with a very good value.
ACHIEVING PERFORMANCE THROUGH STRATEGIC AGILITY AND ENTREPRENEURIAL INNOVATION: AN EMPIRICAL RESEARCH IN SMEs SECTOR Munawar, Fansuri; Kaniawati, Keni; Latifah, Ifa; Buana, Dwinto Martri Aji
Jurnal Aplikasi Manajemen Vol. 21 No. 1 (2023)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2023.021.1.03

Abstract

Small and medium enterprises (SMEs) are often considered significant in developing countries like Indonesia. However, there are several problems regarding the quality of human resources and technical and non-technical skills, weaknesses in seizing opportunities, and lack of innovation. For this reason, SMEs need to be continuously developed both in quantity and quality, especially in improving their performance to contribute to economic de­ve­lopment. Therefore, this study examines the factors directly or indirectly related to improving its performance. This study empirically predicts that strategic agility can influence entrepreneurial innovation and organizational learning. Furthermore, this study proposes a relationship between strategic agility, entrepreneurial innovation, and organizational learning on performance in SMEs. This research was conducted by taking samples from SMEs in the food and beverage, fashion, service, and other sectors. Sampling was conducted on 110 owners or managers of UKM in the Bandung, Garut, and Sumedang areas. Da­ta analysis in this study used SEM-PLS. The results show that strategic agility positively relates to entrepreneurial innovation and organizational learning. Then, these findings show that organizational learning has the most significant influence on performance compared to strategic agility and entrepreneurial innovation. This study implies that SMEs can respond quickly to external changes, find creative solutions, and have agile capabilities in work processes. Recommendations for further research include environmental uncertainty moderating variables linking strategic agility and performance.
Menciptakan Nilai Pelanggan Melalui Branding Dan Digital Marketing untuk Petani Stroberi di Desa Sukaresmi Kecamatan Rancabali Kabupaten Bandung Dalimunthe, Gallang Perdhana; Bestari, Dinda Kayani Putri; Lisdayanti, Annisa; Pratami, Ni Putu Nurwita; Latifah, Ifa; Kurniawan, Ryan
Jurnal Abdimas Kartika Wijayakusuma Vol 6 No 1 (2025): Jurnal Abdimas Kartika Wijayakusuma
Publisher : LPPM Universitas Jenderal Achmad Yani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26874/jakw.v6i1.555

Abstract

Pengabdian kepada masyarakat merupakan pelaksanaan pengamalan ilmu pengetahuan, teknologi dan seni budaya langsung pada masyarakat secara kelembagaan melalui metodologi ilmiah sebagai penyebaran Tri Dharma Perguruan Tinggi serta tanggung jawab yang luhur dalam usaha mengembangkan kemampuan masyarakat, sehingga dapat mempercepat laju pertumbuhan tercapainya tujuan pembangunan nasional. Program Pengabdian Kemitraan Masyarakat (PKM) yang dilakukan berupa penerapan bidang pemasaran dengan materi branding dan digital marketing untuk menciptakan nilai pelanggan kepada para petani stroberi di Desa Sukaresmi, Kecamatan Rancabali Kabupaten Bandung. Saat ini para petani masih kesulitan untuk memberikan nilai tambah pada produknya. Penciptaan nilai (value creation) merupakan sebuah aktivitas pemasaran untuk memenuhi kebutuhan maupun keinginan konsumen. Dengan mengetahui apa keinginan konsumen khususnya terkait dengan produk olahan stroberi, maka para petani dapat memberikan nilai tambah yang sesuai dengan apa yang diharapkan oleh konsumen. Pemberian nilai tambah terhadap produk ini bukan hanya mengenai keragaman produk olahan namun juga terkait dengan atribut produk lain seperti merek (branding) produk dan strategi digital marketing yang saat ini sedang marak dilakukan.
Analysis of Physical Evidence and Promotion of Braga Tourism Village on the Interest in Visiting Tourists Oktaviani, Desy; Sukma, Andhi; Latifah, Ifa; Al Hafidz, Salma Nur
Almana : Jurnal Manajemen dan Bisnis Vol 8 No 1 (2024): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v8i1.2353

Abstract

Interest in visiting is an encouragement that arises from within each individual to visit a tourist attraction. Interest in visiting tourists to a tourist attraction is influenced by several factors such as physical evidence and promotions carried out by the manager. If the value of physical evidence and promotional activities is increased, then tourist visits will also increase to a tourist attraction. This study aims to determine the effect of physical evidence and promotion on Tourist Interest in Braga Tourism Village in Bandung City. This study uses quantitative methods with descriptive analysis and verification approaches. The population of this study were prospective tourists who would visit the city of Bandung. The data that has been collected and obtained from the results of this study was then calculated using the SPSS ver. 25 application. 25. From the results of this test, it can be concluded that physical evidence has a significance value of 0.038 less than 0.05 so it can be concluded that it has a positive and significant influence on visiting interest. Promotion also has a significance value of 0.000 less than 0.05 so it can be concluded that the promotion variable has a significant effect on tourist interest.
Hubungan Asupan Makanan dengan Tingkat Prestasi Anak Sekolah Menengah Atas Latifah, Ifa; Darussalam, Husni Esa; Anastasia, Rizka; Artati, Ratna Dewi; Darma, Sidrah
Innovative: Journal Of Social Science Research Vol. 4 No. 5 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i5.15504

Abstract

High school students are usually between 15 and 18 years old. The results of by the OECD in 2018 showed that the literacy, mathematics and science abilities of 15 year old students in Indonesia were ranked 71st out of 78 countries. Students are in an important phase of development, both physically and cognitively, which makes good food intake especially important. This research using a literature review  method using Google Scholarand the National Center for Biotechnology Information (NCBI). Based on this research it was found that adequate balanced food intake has an influence on school children's achievement. Teenagers who eat breakfast regularly have better academic performance compared to those who don't eat breakfast. Breakfast contributes to improved attention, memory and problem-solving abilities. Studies show that a balanced breakfast can improve cognitive function which is important for academic performance as well as better mental health. Students who eat breakfast tend to have lower stress levels and higher emotional well-being. From this research, can be concluded that a significant relationship between food intake and the achievement level of high school and upper school children.
Digital Marketing pada Destinasi Wisata Minat Khusus: Sebuah Kajian Literatur Terstruktur dan Arah Penelitian Selanjutnya Dalimunthe, Gallang Perdhana; Pratami, Ni Putu Nurwita; Bestari, Dinda Kayani Putri; Latifah, Ifa; Kurniawan, Ryan; Lisdayanti, Annisa
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 12 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i12.4932

Abstract

The internet has transformed into a powerful marketing tool to attract consumers. The limitations of service providers to reach potential visitors in introducing favorite destinations are the main reasons why digital marketing is used to get prospective customers. The purpose of this study is to explore the developing issue by focusing on the main question, namely how much research has been done so far regarding the use of digital marketing in special interest tourism destinations and what scope of research has the potential to be carried out in the future. This study uses a Systematic Literature Review (SLR) by identifying, selecting and analyzing various relevant research results in the form of descriptive and thematic reporting. The tool used to collect literature is Publish of Perish (PoP) which can sort literature from various databases, such as Google Scholar and Scopus. Based on the data that has been collected, as many as 83% of studies use qualitative analysis methods, this is based on the topic of digital marketing which is still relatively new in the context of tourism. Research on the topic of digital marketing in the context of tourism is still relatively rare, even so, digitalization and the development of information and communication technology make this topic inseparable from the dynamics of the tourism industry.
In Silico Test of Active Compounds of Pomegranate Fruit (Punica granatum) Against Estrogen Receptor-α for Osteoporosis Anandawijaya, Spica Diani; Latifah, Nurul; Latifah, Ifa; Nugraha, Primadini Ayesha
Indonesian Journal of Chemical Science Vol. 14 No. 1 (2025): Indonesian Journal of Chemical Science
Publisher : Prodi Kimia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/ijcs.v14i1.8957

Abstract

Osteoporosis is a systemic bone disease characterized by decreased bone density, so bone breaks easily. In this study, the activity of the phytoestrogen compound content in pomegranates (Punica granatum) against estrogen alpha in Silico. The study aims to get new drug candidates for osteoporosis therapy. The method used is to dock the re-docking of the natural ligands of raloxifene and docking against the ligands of test compounds which are secondary metabolite compounds in pomegranates. The Gridbox used has coordinates x center : -2,079; y center : -30,746; z center : 22,813. The caffeic acid test compound has the best potential binding to the alpha estrogen receptor.
Co-Authors Al Hafidz, Salma Nur Anandawijaya, Spica Diani Anastasia, Rizka Artati, Ratna Dewi Bestari, Dinda Kayani Putri Buana, Dwinto Martri Aji Dalimunthe, Gallang Perdhana Darma, Sidrah Darussalam, Husni Esa Dora, Yenny Maya Fansuri Munawar Hapsari, Ayuningtyas Yuli Lisdayanti, Annisa Nilasari, Irma Nugraha, Primadini Ayesha nurul latifah Oktaviani, Desy Pipin Sukandi Pratami, Ni Putu Nurwita Ryan Kurniawan Safrida, Ida