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All Journal Jurnal Ilmiah Manajemen Kesatuan Edumaspul: Jurnal Pendidikan Indonesian Journal of Management and Economic Research Niswantara
Firdaus Putra
Universitas Insan Pembangunan Indonesia, Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Online Shop Purchase Decision: How Do Social Media Marketing, Electronic Word of Mouth (EWOM), and Lifestyle Affect? Whan Augustin Ainul Amri; Firdaus Putra; Denny Saputera; Dewiana Novitasari; Jainuri Jainuri
Edumaspul: Jurnal Pendidikan Vol 7 No 1 (2023): Edumaspul: Jurnal Pendidikan
Publisher : Universitas Muhammadiyah Enrekang

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Abstract

The research aims to analyze the effect of social media marketing, electronic word of mouth (EWOM), and lifestyle on purchasing decisions for MSME products sold online. This study uses a type of quantitative research with a sample of 127 student respondents in the city of Tangerang. The hypothesis is tested using structural equation modeling. Data processing uses the SEM method with SmartPLS 3.0 software. The results of the study show that electronic word of mouth (EWOM) and Lifestyle all influence the purchasing decisions of MSME products. Meanwhile, social media marketing has no positive or significant effect on purchasing decision variables. This study contributes to the existing literature by providing empirical evidence about the effect of electronic word of mouth (EWOM) and lifestyle on purchasing decisions. The results of this study also provide evidence that student consumers are more rational and unaffected by social media marketing in making purchasing decisions. The results of this study can also be used by MSME management to attract potential market share in the student segment.
Trust Dynamics and Innovative Practices in Academic Environments Adi Widodo; Muhamad Rizky Wijaya; Tias Pramono; Firdaus Putra; Dewiana Novitasari
International Journal of Management and Economic Research (IJOMER) Vol 1 No 02 (2024): Indonesian Journal of Management and Economic Research
Publisher : Yayasan Aya Sophia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70508/5vffqt04

Abstract

This study investigates the effects of interpersonal trust among private college lecturers in Tangerang (i.e., trust in colleagues and leaders) on innovative behavior and examines the mediating effect of knowledge sharing on this relationship. A total of 244 private college lecturers in Tangerang participated in this study. The results revealed that trust in coworkers and trust in leaders have positive effects on knowledge sharing activities. Although the effect of trust in colleagues on innovative behavior is not significant, trust in leaders has a significant effect on innovative behavior. The effect of lecturer knowledge sharing on innovative behavior was also found to be significant. In addition, the results show that knowledge sharing has a full mediating effect on the relationship between trust in colleagues and innovative behavior and a partial mediating effect on the relationship between trust in leaders and innovative behavior.
Higher Education Leadership and Policy Implementation: A Qualitative Exploration of Strategic Decision-Making Dewiana Novitasari; Didi Sutardi; Firdaus Putra; Masduki Asbari; Nelson Silitonga
International Journal of Management and Economic Research (IJOMER) Vol 2 No 01 (2025): Indonesian Journal of Management and Economic Research
Publisher : Yayasan Aya Sophia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70508/5ndrqs04

Abstract

This qualitative study explores the strategic decision-making practices of higher education leaders in Indonesia during the implementation of national policy directives. Drawing on in-depth, semi-structured interviews and document analysis, the research employs a thematic analysis approach to investigate how rectors, deans, and senior academic administrators interpret, negotiate, and enact educational reforms. The findings reveal three interrelated leadership dynamics: strategic mediation, symbolic and practical alignment, and distributed decision spaces. Through a dialectical engagement with strategic leadership and institutional theory, the study develops an integrative conceptual model that reconceptualizes policy implementation as an iterative and context-sensitive process. This model contributes theoretical novelty by synthesizing competing paradigms and offers practical insights for advancing reflexive, policy-literate leadership in complex governance environments.
Meningkatkan Literasi Digital Guru melalui Workshop Menulis Artikel dan Publikasi di Jurnal Ilmiah Yosua Novembrianto Simorangkir; Gusli Chidir; Budi Haryanto; Firdaus Putra; Tias Pramono; Dhaniel Hutagalung; Masduki Asbari
Niswantara: Jurnal Pengabdian Kepada Masyarakat Vol 1 No 01 (2024): Niswantara: Jurnal Pengabdian Kepada Masyarakat
Publisher : Yayasan Aya Sophia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70508/w96mjz23

Abstract

Tujuan dari Pengabdian kepada Masyarakat (PKM) ini adalah untuk meningkatkan kemampuan penulis untuk menulis artikel ilmiah yang dapat diterbitkan dalam jurnal ilmiah nasional. Guru-guru di sekolah penggerak di Kabupaten Tangerang menerima pengabdian masyarakat ini. Sebagian besar guru menghadapi dua masalah. Pertama, mereka menghadapi kesulitan menulis artikel ilmiah sesuai dengan kaidah ilmiah dan menggunakan Bahasa Indonesia ilmiah yang tepat. Kedua, mereka menghadapi kesulitan memublikasikan artikel ilmiah mereka ke jurnal ilmiah, paling tidak jurnal nasional ber-ISSN. PKM ini dikemas dalam bentuk workshop dengan tema "Workshop Literasi Digital pada Guru Sekolah Penggerak: Menulis Artikel dan Publikasi di Jurnal Ilmiah". Metode workshop terdiri dari penyediaan materi secara tatap muka (luring) dan secara online (via WAG) dengan 32 JP. Peserta workshop juga dapat bertanya secara langsung dan pelatih memberikan tutorial Langkah demi Langkah hingga para peserta berhasil menyusul artikel ilmiah masing-masing dan melakukan submission.
The Role of Positive Discipline in The Digital Era: Fostering Inclusive Learning Environments Tias Pramono; Achmad Ardiansyah; Mepa Kurniasih; Firdaus Putra; Dewiana Novitasari; Masduki Asbari; Zulfikar Muhammad; Hatoli Waruwu
Niswantara: Jurnal Pengabdian Kepada Masyarakat Vol 1 No 02 (2024): Niswantara: Jurnal Pengabdian Kepada Masyarakat
Publisher : Yayasan Aya Sophia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70508/akagps39

Abstract

The half-day seminar on implementing positive discipline in schools aimed to provide high school principals and teachers with an in-depth understanding of the concepts, principles and implementation strategies of positive discipline. Through material presentation, discussion and experience exchange, participants were given insights into the importance of positive discipline in creating an inclusive learning environment and supporting students' holistic growth. Principals and teachers were empowered to become agents of change in implementing positive discipline practices in their schools, focusing on building positive relationships between students and educators, fostering students' social-emotional skills, and establishing a supportive school culture. As a result, participants expressed enthusiasm and desire to engage in follow-up seminars to enhance their understanding and skills in implementing positive discipline, and to continuously improve the learning environment in their schools.
Decoding Consumer Trust through the Lens of Micro-Influencer Authenticity in Emerging Markets Enggal Sriwardiningsih; Erric Wijaya; Firdaus Putra
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4277

Abstract

The rapid growth of social media in emerging markets has elevated the role of micro-influencers in shaping consumer behavior. This study investigates how micro-influencer authenticity (openness, consistency, emotional proximity) affects consumer trust and, in turn, purchase intention. A quantitative survey was administered to 85 respondents aged 18–35 who actively follow micro-influencers on Instagram and TikTok. Data were analyzed using validity and reliability tests, multiple regression, and mediation analysis (PROCESS Model 4) in SPSS. Results show that authenticity dimensions jointly explain 62% of variance in consumer trust (R² = 0.62), with openness (β = 0.41, p < 0.001), consistency (β = 0.33, p = 0.001), and proximity (β = 0.29, p = 0.002) all significant predictors. Consumer trust significantly predicts purchase intention (β = 0.56, p < 0.001), and mediates the effect of authenticity on purchase intention (indirect effect = 0.35, 95% CI [0.19, 0.50]). The findings indicate that authenticity functions primarily as a trust-builder, and trust serves as the key mechanism translating authenticity into purchase intent. Practical implications for marketers and influencer selection strategies are discussed.
Co-Authors Achmad Ardiansyah Adi Widodo Budi haryanto Dewiana Novitasari Dewiana Novitasari Dhaniel Hutagalung Didi Sutardi Enggal Sriwardiningsih Erric Wijaya Gusli Chidir Hatoli Waruwu Jainuri Jainuri Masduki Asbari Mepa Kurniasih Muhamad Rizky Wijaya Nelson Silitonga Saputera, Denny Tias Pramono Whan Augustin Ainul Amri Yosua Novembrianto Simorangkir Zulfikar Muhammad