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All Journal Ekonomi dan Bisnis Diklat Review : Jurnal manajemen pendidikan dan pelatihan Jurnal Pendidikan dan Konseling BAKTI BANUA : JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Ekonomi Journal of Trends Economics and Accounting Research Jurnal Ekonomi dan Binsis Profit: Jurnal Manajemen, Bisnis dan Akuntansi Journal Publicuho Transformasi: Journal of Economics and Business Management Jurnal Manajemen Kreatif dan Inovasi Manajemen Kreatif Jurnal JAKBS Jurnal Mahasiswa Kreatif Student Research Journal JEBD Journal of Innovative and Creativity
Fitri Kumalasari
Universitas Sembilanbelas November Kolaka
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Analisis Pengaruh Influencer Marketing Dan Content Marketing Terhadap Keputusan Pembelian Produk Di Tiktok Shop (Studi Masyarakat Kabupaten Kolaka) Riska Riska; Fitri Kumalasari; Hanif Kurniadi
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4449

Abstract

Penelitian ini bertujuan untuk mengetahui: (1) Pengaruh Influencer Marketing dan content marketing terhadap Keputusan Pembelian di TikTok Shop pada Masyarakat Kabupaten Kolaka. (2) Pengaruh content marketing dan Influencer Marketing terhadap Keputusan Pembelian di TikTok Shop pada Masyarakat Kabupaten Kolaka. Penelitian ini merupakan model penelitian dengan pendekatan Kuantitatif. Pengumpulan data dalam penelitian ini menggunakan, observasi studi pustaka dan penyebaran kuesioner. Populasi penelitian ini adalah Masyarakat Kabupaten Kolaka. Sedangkan sampel penelitian ini berjumlah 120 responden dengan menggunakan teknik purposive sampling yaitu teknik menentukan kriteria-kriteria tertentu. Pengujian instrumen penelitian menggunakan uji validitas dan uji reliabilitas dengan SPSS 25 Teknik analisis data yang digunakan dalam penelitian ini adalah Structural Equation Modeling (SEM) berbasis Partial Least Square (PLS) dengan pengujian measurement model (outer model) dan pengujian model struktural (inner model) dengan Smart PLS 4.0. Berdasarkan hasil penelitian diketahui bahwa terdapat pengaruh positif dan signifikan antara variabel Influencer Marketing terhadap content marketing hal ini ditunjukkan dari nilai t-statistic sebesar 5.436 dengan PValue sebesar 0.000. Dan variabel content marketing juga berpengaruh positif dan signifikan terhadap Keputusan Pembelian hal ini ditunjukkan dari nilai t-statistic sebesar 4.886 dengan P-Value sebesar 0.000.
Eksplorasi Model Loyalitas Berbasis Komunitas Digital (Online Brand Community) pada Bisnis Coffee Shop Independen Andry Stepahnie Titing; Fitri Kumalasari; Adwi
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.7127

Abstract

Fenomena kegagalan bisnis UMKM coffee shop independen sering kali disebabkan oleh rendahnya tingkat retensi pelanggan di tengah persaingan yang ketat. Digitalisasi yang hanya berfokus pada akuisisi pelanggan baru tanpa strategi retensi menjadi celah krusial. Penelitian ini bertujuan untuk mengeksplorasi bagaimana pembentukan Online Brand Community (OBC) dapat menjadi model loyalitas baru bagi coffee shop independen. Menggunakan metode kualitatif deskriptif dengan pendekatan studi kasus, penelitian ini menemukan bahwa interaksi dalam komunitas digital menciptakan emotional branding yang kuat. Hasil penelitian menunjukkan bahwa dimensi identifikasi komunitas, keterlibatan aktif, dan nilai fungsional dalam platform digital secara signifikan meningkatkan loyalitas pelanggan melampaui sekadar kualitas produk. Strategi ini menjadi solusi bagi UMKM untuk bertahan hidup melalui optimalisasi ekosistem digital yang berbasis komunitas.
PERAN PERTEMUAN PENINGKATAN KAPASITAS KELUARGA PADA PENGELOLAAN KEUANGAN KELUARGA PENERIMA MANFAAT PROGRAM KELUARGA HARAPAN Agus Zul bay; Fitri Kumalasari; Fetni; La Ode Maulid
Journal Publicuho Vol. 7 No. 4 (2024): November - January - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v7i4.554

Abstract

This research aims to understand and describe the role of Family Capacity Building Meetings in financial management for Beneficiary Families of the Family Hope Program. Using qualitative descriptive research methods, the data collected consisted of primary data and secondary data. Primary data was obtained through interviews with three informants from PKH HR and 15 PKH KPM, as well as the results of field observations. Meanwhile, secondary data was collected through literature study and supporting literature. The data analysis technique used is qualitative analysis, which includes data collection, data reduction, data presentation, and drawing conclusions, as explained by Miles and Huberman. The findings indicate that PKH human resources understand the objectives and benefits of the P2K2 program, resulting in a significant impact on enhancing the knowledge and financial management skills of KPM PKH. Through P2K2 meetings, KPMs gain additional insights into family financial management. However, challenges remain, as some KPMs struggle with financial management due to the instability of their monthly income.
PENGARUH LITERASI KEUANGAN DAN SOSIALISASI KEUANGAN (P2K2) TERHADAP PENGELOLAAN KEUANGAN KELUARGA PENERIMA MANFAAT (KPM) PROGRAM KELUARGA HARAPAN (PKH) KECAMATAN WATUNOHU Arini Amanda Riswan; Fitri Kumalasari; Agus Zulbay
Diklat Review : Jurnal manajemen pendidikan dan pelatihan Vol. 10 No. 1 (2026): JURNAL DIKLAT REVIEW
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/diklatreview.v10i1.2870

Abstract

This study aims to determine the effect of financial literacy and financial socialization (P2K2) on financial management among Beneficiary Families (KPM) of the Family Hope Program (PKH) in Watunohu District, North Kolaka Regency. This research uses a quantitative approach with Partial Least Square (PLS) analysis. The population in this study were PKH beneficiary families in Watunohu District, while the sample consisted of 159 respondents selected using purposive sampling techniques. The results showed that financial literacy has a positive and significant effect on financial management. This indicates that the higher the level of financial literacy possessed by beneficiary families, the better their ability to manage household finances. Financial socialization (P2K2) also has a positive and significant effect on financial management because the socialization process is able to increase awareness, understanding, and financial management skills among PKH beneficiary families. Simultaneously, financial literacy and financial socialization contribute significantly to improving household financial management. Therefore, strengthening financial education and optimizing financial socialization activities are important strategies in improving the welfare of PKH beneficiary families.
Good Corporate Governance (GCG) and Corporate Value : The Mediating Role of Return on Equity in The Banking Sector Agus Zul Bay; Fitri Kumalasari
Jurnal Ekonomi & Bisnis Vol 4 No 2 (2025): Jurnal Ekonomi dan Bisnis
Publisher : Politeknik Baubau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57151/jeko.v4i2.1035

Abstract

This study is important as it provides insights for investors and stakeholders in understanding how aspects of Good Corporate Governance (GCG) influence firm value, both directly and indirectly, with Return on Equity (ROE) as a mediating variable. The study examines the impact of four GCG aspects on firm value, with ROE serving as the mediating variable. A sample of 13 banking sector companies listed on the Indonesia Stock Exchange (IDX) from 2020 to 2022 was selected using purposive sampling. To evaluate the mediation effect, panel data regression analysis and the Sobel test were employed. The results of Structural Model I indicate that the board of directors does not have a significant effect on ROE, while institutional ownership, independent commissioners, and managerial ownership show significant impacts. The simultaneous test confirms that the independent variables collectively and significantly influence ROE. The results of Structural Model II reveal that institutional ownership, managerial ownership, and ROE significantly affect firm value (PBV), whereas independent commissioners and the board of directors do not have a significant impact. The simultaneous test further confirms that PBV is significantly influenced by the independent variables collectively. According to the Sobel test results, ROE does not function as a mediating variable in the relationship between the independent variables and PBV.
Can Coorporate Value be a Moderating Variable on the Effect of Financial Performance on Stock Returns? Agus Zul Bay; Fitri Kumalasari; Perduti Lestari Rulimo
Ekonomi dan Bisnis Vol 13 No 1 (2026): EKONOMI DAN BISNIS
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35590/jeb.v13i1.12654

Abstract

Purpose: This study aims to examine the influence of financial performance ratios: liquidity (CR), leverage (DER), profitability (ROA), and activity (TATO) on stock returns, and to evaluate firm value (PBV) as a moderating variable in manufacturing companies listed on the Indonesia Stock Exchange (IDX) during the 2018–2022 period. Design/methodology/approach: An explanatory research design was employed using panel data regression analysis. A purposive sampling technique was applied to select 69 companies (345 observations). The most appropriate regression model was determined through the Chow test, Hausman test, and Lagrange Multiplier test. Findings: The results indicate that CR, DER, ROA, and TATO do not significantly affect stock returns. Furthermore, PBV is not proven to moderate the relationship between financial performance and stock returns. These findings suggest that external factors, particularly market fluctuations during crisis conditions, play a more dominant role. Research limitations/implications: This research is limited to the manufacturing sector and incorporates only one moderating variable. Additionally, the observation period includes a time frame heavily influenced by global economic disruptions (Covid-19 pandemic). Future studies are recommended to incorporate macroeconomic or non-financial variables and expand the scope of sectors and time periods. Practical implications: Investors are advised not to rely solely on internal financial ratios when making investment decisions. Broader considerations, such as macroeconomic conditions, market sentiment, and fundamental firm value, should be taken into account. Companies, on the other hand, are encouraged to enhance market perception by strengthening long-term value and improving performance transparency. Originality/value: This study provides empirical insights into the limited role of traditional financial ratios under volatile market conditions and evaluates the effectiveness of PBV as a moderating variable within the context of the Indonesian capital market. Keywords: Financial Performance; Panel Data Regression; Firm Value; Stock Return; Moderating Variable. Paper type: Empirical research article. Keywords: Financial Performance; Panel Data Regression; Firm Value; Stock Return; Moderating Variable.
Co-Authors Adwi Agus Zul Bay Almansyah Rundu Wonua Andry Stepahnie Titing Arini Amanda Riswan Arini Indah Sridayani Aulia Nurjannah Citra Citra Fedri Fedri Fetni Fetni H. Suwarto Hanif Kurniadi Hendrik Hendrik Hendrik Indah Cahyani Ismanto Ismanto Jimsan Jimsan Jumriani Jumriani La Ode Maulid Muhamad Stiadi Nadillah Nurahma Niar Astaginy Perduti Lestari Rulimo Riska Riska Sukirman Rosdiana Tajuddin Sri Wahyuni St. Nuryasmin Neysyah Suwarto Suwarto Wd. Nur Akhyan Adyana Yul Fitri Yuyun Anggraini Zatia Zatia Zumarna Yani