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All Journal JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Multidisiplin West Science Jurnal Bisnis Kolega e-Jurnal Apresiasi Ekonomi Proceeding UMSurabaya
Errie Margery
STIE Professional Manajemen College Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science

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Are The Millenials Loyal? Errie Margery; Wan Suryani
PROCEEDING UMSURABAYA Prosiding Nasional " Perspektif Digitalisasi, Ekonomi, Dan Bisnis Pasca Pandemi"
Publisher : Universitas Muhammadiyah Surabaya

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Abstract

Population Growth according to the results of the Indonesian population census in 2020 Millennials dominate and the characteristics of the Millennial Generation are much different from the previous generation. The Millennial Generation has a disloyal nature, but the Millennial Generation adapts very quickly to technological developments in the era of the industrial revolution 4.0. Millennials get information from the internet to find product or service information, prices and previous user reviews.Keywords: Digital Applications; Millennial Generation; Industrial Revolution 4.0
THE EFFECT OF STUDENT EXPERIENCE AND PERCEIVED VALUE ON STUDENT SATISFACTION AT XYZ COLLEGE MEDAN Sjukun Sjukun; Thomas Sumarsan Goh; Errie Margery
Jurnal Apresiasi Ekonomi Vol 13, No 2 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i2.957

Abstract

This research was conducted at XYZ College Medan. The purpose of this research was to determine and analyze the effect of Student Experience and Perceived Value on Student Satisfaction. The population in this research was all students of XYZ College Medan and total sample was 85 people. The sampling technique used was purposive sampling. Data collection technique was conducted by distributing questionnaires and documentary studies. Data analysis was done using PLS-SEM (Partial Least Square - Structural Equation Modeling). The finding of this research showed that simultaneously, Student Experience and Perceived Value had a significant effect on Student Satisfaction at XYZ College Medan with a coefficient of determination of 0.609, which means that the the contribution of the Student Experience and Perceived Value variables together on Student Satisfaction was 60.9%, while 39.1% was influenced by variables outside of this reseach. Partially, Student Experience had a positive yet statistically insignificant impact on Student Satisfaction at XYZ Medan. Meanwhile, Perceived Value shows a positive and statistically significant effect on Student Satisfaction at XYZ College Medan.
Co-Authors Alim Hardiansyah Arnold Sultantio Hutabarat Bahtiar Efendi Chevy Herli Sumerli Diawati, Prety Goh, Thomas Sumarsan Harimurti Wulandjani Hery Hery Jeffry Tanoto Jimmy Andreas Luh Komang Candra Dewi Novita Sari Nugroho Djati Satmoko NYI Dewi Puspitasari Revi Sesario Richard Richard Sjukun Tarigan, Miska Irani Thomas Sumarsan Goh vivi Kosalim Wan Suryani Yusi Faizathul Octavia Zunan Setiawan