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Are The Millenials Loyal? Errie Margery; Wan Suryani
PROCEEDING UMSURABAYA Prosiding Nasional " Perspektif Digitalisasi, Ekonomi, Dan Bisnis Pasca Pandemi"
Publisher : Universitas Muhammadiyah Surabaya

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Abstract

Population Growth according to the results of the Indonesian population census in 2020 Millennials dominate and the characteristics of the Millennial Generation are much different from the previous generation. The Millennial Generation has a disloyal nature, but the Millennial Generation adapts very quickly to technological developments in the era of the industrial revolution 4.0. Millennials get information from the internet to find product or service information, prices and previous user reviews.Keywords: Digital Applications; Millennial Generation; Industrial Revolution 4.0
THE EFFECT OF STUDENT EXPERIENCE AND PERCEIVED VALUE ON STUDENT SATISFACTION AT XYZ COLLEGE MEDAN Sjukun Sjukun; Thomas Sumarsan Goh; Errie Margery
Jurnal Apresiasi Ekonomi Vol 13, No 2 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i2.957

Abstract

This research was conducted at XYZ College Medan. The purpose of this research was to determine and analyze the effect of Student Experience and Perceived Value on Student Satisfaction. The population in this research was all students of XYZ College Medan and total sample was 85 people. The sampling technique used was purposive sampling. Data collection technique was conducted by distributing questionnaires and documentary studies. Data analysis was done using PLS-SEM (Partial Least Square - Structural Equation Modeling). The finding of this research showed that simultaneously, Student Experience and Perceived Value had a significant effect on Student Satisfaction at XYZ College Medan with a coefficient of determination of 0.609, which means that the the contribution of the Student Experience and Perceived Value variables together on Student Satisfaction was 60.9%, while 39.1% was influenced by variables outside of this reseach. Partially, Student Experience had a positive yet statistically insignificant impact on Student Satisfaction at XYZ Medan. Meanwhile, Perceived Value shows a positive and statistically significant effect on Student Satisfaction at XYZ College Medan.
TEKNOLOGI BLOCKCHAIN PADA PEMASARAN DIGITAL Ali Syah Putra; Errie Margery; Lusiah Lusiah
Jurnal Mahkota Bisnis (Makbis) Vol 5 No 1 (2026): Jurnal Mahkota Bisnis (Makbis)
Publisher : MTU PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59929/mm.v5i1.155

Abstract

The modern era is characterized by the rapid advancement of innovative technologies and their widespread implementation across various economic activities. Digitalization involves the utilization of numerous specialized devices connected to the Internet that perform specific functions. Within an integrated system, server technologies play a crucial role by enabling the storage and processing of large volumes of information, including structured, semi-structured, and unstructured data, through high computational capabilities. The availability of powerful equipment capable of executing complex mathematical models using extensive datasets has accelerated the development and application of various machine learning algorithms. By employing different machine learning approaches, hidden patterns and relationships can be identified from the available information, allowing the creation of effective management solutions to optimize processes at the micro, macro, and meso levels. The growing volume of information has also increased the need to ensure security for both individual users and large confidential databases. At the current stage of technological development, blockchain technology is widely utilized to maintain information security and prevent data falsification within databases.
PENGARUH PERCEIVED QUALITY DAN BRAND REPUTATION TERHADAP REPURCHASE INTENTION PT. MAKMUR BINTANG PLASTINDO Agustina; Errie Margery; Seri
Jurnal Mahkota Bisnis (Makbis) Vol 4 No 2 (2025): Jurnal Mahkota Bisnis (Makbis)
Publisher : MTU PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59929/mm.v4i2.119

Abstract

This research was conducted on consumers at PT. Makmur Bintang Plastindo. The purpose of this research is to determine and analyze the influence of Perceived Quality and Brand Reputation on Repurchase Intention. The population and sample in this study amounted to 55 people. The sampling technique used was saturated. The data collection technique is by distributing questionnaires and interviews. Data analysis uses multiple linear regression analysis. The conclusion in the research is that simultaneously Perceived Quality and Brand Reputation have a positive and significant effect on PT's Repurchase Intention. Makmur Bintang Plastindo. Partially, Perceived Quality influences on PT's Repurchase Intention. Makmur Bintang Plastindo. Partially, Brand Reputation influences PT's Repurchase Intention. Makmur Bintang Plastindo. The magnitude of the coefficient of determination can be seen from the Adjusted R Square value of 0.324. This means that the magnitude of the influence of Perceived Quality and Brand Reputation on Repurchase Intention is 0.324 or 32.4% and the remaining 67.6% is influenced by other factors outside the research model such as Promotions, Discounts, Personal Selling, etc.