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All Journal JURNAL SOSIAL HUMANIORA (JSH) EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Journal of Management and Business Review Jurnal Studi Komunikasi Bricolage : Jurnal Magister Ilmu Komunikasi Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Bisnis dan Kewirausahaan (Journal of Business and Entrepreneurship) Bali Tourism Journal Journal La Sociale Jurnal Pengabdian dan Kewirausahaan Journal of Marketing Innovation Batara Wisnu : Indonesian Journal of Community Services Jurnal Keuangan dan Akuntansi Terapan (KUAT) Jurnal InterAct Journal of Public Representative and Society Provision Eduvest - Journal of Universal Studies Enrichment: Journal of Multidisciplinary Research and Development Jurnal Penelitian dan Pengabdian Masyarakat Journal of Community Services: Sustainability and Empowerment Conference Proceedings International Conference on Education Innovation and Social Science Asian Journal of Social and Humanities
Hilarius Bambang Winarko, Hilarius Bambang
Universitas Bunda Mulia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Other

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Social Media Marketing in Shaping Behavioral Intentions (Study on the Influence of Social Media Marketing Content, Brand Trust, Brand Experience of Kahf Skincare on Behavioral Intentions of Instagram Followers @Kahfeveryday Through Relation Bonds) Pranata, Brenda; Winarko, Hilarius Bambang
Asian Journal of Social and Humanities Vol. 2 No. 1 (2023): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i1.151

Abstract

The realm of skincare, which was traditionally associated with women's needs, has undergone a significant shift where there is now an equal demand for skincare among men. The surge in demand for men's skincare products was particularly noticeable in the year 2020. This need was addressed by a renowned company, PT. Paragon Technology and Innovation, which innovatively launched a specialized brand for men's skincare called Kahf. Considering the current trend of utilizing social media for marketing purposes, the author was intrigued to examine how Kahf, as a specialized brand for men, carries out its marketing activities. Additionally, the study aims to explore the followers' response regarding their trust in using Kahf as their skincare choice, as well as their brand experience throughout the usage of the brand. These three variables are mediated by the presence of relational bonds to shape behavioral intentions. The research sample consists of 80 Instagram followers of @Kahfeveryday, and the data will be analyzed using the SmartPLS 3.0 measurement tool and bootstrapping technique. The research findings indicate that this men's facial skincare product exhibits a distinct treatment approach, differing in terms of the habits and strategies employed by the brand compared to the skincare marketing targeted towards women. It is crucial to construct an engaging narrative or storytelling that leverages current ongoing phenomena
The Impact of K-Pop Digital Marketing Communication Strategy on Indonesian Gen Z’s Dairy Purchase Intention Behavior Supendi, Valencia Christina; Winarko, Hilarius Bambang
Proceedings International Conference on Education Innovation and Social Science 2023: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

This research aims to examine the influence of digital marketing communication strategies employed by Ultra Milk Make Your Move (Ultra Milk MYM), including celebrity endorsement and sales promotion, on the purchase intentions of Generation Z. The study addresses the context of the Indonesian dairy industry, where milk consumption remains relatively low compared to other countries. By exploring the marketing efforts of Ultra Milk MYM and its utilization of ITZY K-Pop musical group celebrity endorsers and promotional activities via digital platforms, this research seeks to shed light on their effectiveness in stimulating interest and driving purchase intentions among the younger generation. Drawing upon the theory of premiums and contests as effective promotional tools, this study investigates the impact of these strategies on brand perception and the generation of customer databases. The K-Pop celebrity endorser factor and the sales promotional strategy by using premiums and contests showed significantly influence the Gen Z to purchase the dairy product. The findings of this research provide valuable insights for both marketers and the dairy industry in enhancing milk consumption and catering to the needs and preferences of Generation Z in Indonesia by using the K-Pop popularity among them. These instructions give you basic guidelines for preparing papers for ICEISS 2023. Use the same font and size given in this template for each section. Abstract is in English covering the central issues of the study, the objectives, the methods/approaches and the results of the study.
The Paradox of Hospitality: Tourism Development, Cultural and Environmental Sustainability Winarko, Hilarius Bambang; Putri, Ni Made Mila Octania
Bali Tourism Journal Vol. 9 No. 3 (2025): Available online : December 2025
Publisher : Bali Tourism Board

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36675/btj.v9i3.120

Abstract

Introduction: Bali, renowned for its cultural heritage and natural beauty, faces significant challenges due to rapid tourism-driven property development. This study examines the paradox of hospitality, where economic growth conflicts with cultural and environmental preservation, employing theories of mediated environmental communication and cultural commodification. Problems: Key issues include land conversion threatening food security, gentrification displacing local communities, and foreign land ownership via mixed marriages. Policy gaps, such as inconsistent enforcement of tourist levies and opaque fund management, exacerbate socio-economic disparities and cultural erosion. Discussion: Findings reveal tensions between tourism's economic benefits (job creation, revenue) and its disruptive effects (cultural dilution, environmental degradation). Stakeholders highlight the need for transparent levy allocation, inclusive urban planning, and community-based tourism models to mitigate commodification and marginalization. Conclusion: A holistic approach integrating environmental communication, cultural preservation, and equitable policy enforcement is critical. Recommendations include stricter land ownership laws, participatory decision-making, and leveraging digital media to engage younger generations in sustainable tourism discourse.
Evidence from Indonesia: improving practical skills in media broadcasting through project-based learning Winarko, Hilarius Bambang; Andreansyah, Samuel; Warokka, Ari
Jurnal Studi Komunikasi Vol. 9 No. 2 (2025)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v9i2.10172

Abstract

While Project-Based Learning (PBL) is widely recognised as an effective pedagogical approach in media education, significant gaps remain in understanding its implementation and impact in developing country contexts. Challenges such as resource constraints, industry-academia disconnects, and varying institutional capacities may limit PBL's effectiveness in preparing media broadcasting students for professional careers. This study examined these issues through a longitudinal investigation of PBL implementation at an Indonesian private university's media broadcasting laboratories. Using quantitative research analysis of student performance data across five core courses, the study reveals that PBL significantly enhances practical competencies when properly supported. Key findings show more than 60% of participants achieved top grades, with strong correlations between PBL participation and skill development. The study identifies industry-aligned projects and structured mentorship as critical success factors, while highlighting persistent challenges related to equipment access and time constraints. These results demonstrate PBL's potential to bridge the gap between academic training and industry needs in resource-constrained environments. The findings recommend that strategic investments in laboratory infrastructure, faculty development, and industry partnerships could help overcome implementation barriers and maximise PBL's benefits for media education in developing contexts.
Social Marketing dalam Pendampingan Optimalisasi Komunikasi Digital Kesiapsiagaan Bencana di Dinas Penanggulangan Kebakaran dan Penyelamatan Pemerintah Provinsi DKI Jakarta Hilarius Bambang Winarko
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 2 (2026): May 2026 In Press
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/40ad3t33

Abstract

This study analyzes the effectiveness of social marketing-based digital communication assistance in improving the capacity of 32 Jakarta Fire Department employees for disaster preparedness. The method used was participatory through training, social marketing strategy assistance, digital content development, and emergency simulations. Evaluation using questionnaires and observations showed an increase in participant understanding (average educational value of 3.63 on a scale of 4). Participants were able to develop disaster content that was more structured, informative, and in line with digital trends. All respondents (100%) stated that the activity was beneficial. The main challenges were the habit of one-way communication and the minimal use of micro-content (TikTok, Instagram Reels). This model can be replicated by other disaster agencies in Indonesia. Sustainable mentoring and integration of social marketing into the Fire Department's public communication SOP are needed. This study integrates social marketing (4Ps extended mix) with trend-jacking and a humanizing first responder approach in digital disaster communication in local government.
Co-Authors Ahmad Sihabudin Andreansyah, Samuel Andrey Hasiholan Pulungan Ari Warokka, Ari Brenda Pranata Daniel Susilo Diana Intan Pratiwi Felita, Della Fitriningrum, Andriati Geraldine, Viola Jaya, Faris Indra Kembau, Agung Stefanus Lawrence Sa Benning Lendy Tampi Lim, Yudhi Linda MacGrain Herkenhoff Maria Josef Retno Budi Wahyuni Mikhael Dua Panjaitan, Tetti Nauli Pranata, Brenda Putri, Ni Made Mila Octania Rockiano, Sharon Octaviandre Rustono - Saputra, Happy Setyabudi, Kelian Wulandari Silalahi, Ronald Sri Maharsi Sri Tunggul Pannindriya Supendi, Valencia Christina Tham, Michael Widhianto, Chandra Wibowo Yudhi, Lim