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All Journal JURNAL SOSIAL HUMANIORA (JSH) EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Journal of Management and Business Review Jurnal Studi Komunikasi Bricolage : Jurnal Magister Ilmu Komunikasi Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Bisnis dan Kewirausahaan (Journal of Business and Entrepreneurship) Bali Tourism Journal Journal La Sociale Jurnal Pengabdian dan Kewirausahaan Journal of Marketing Innovation Batara Wisnu : Indonesian Journal of Community Services Jurnal Keuangan dan Akuntansi Terapan (KUAT) Jurnal InterAct Journal of Public Representative and Society Provision Enrichment: Journal of Multidisciplinary Research and Development Jurnal Penelitian dan Pengabdian Masyarakat Journal of Community Services: Sustainability and Empowerment Conference Proceedings International Conference on Education Innovation and Social Science Asian Journal of Social and Humanities Glosains: Jurnal Sains Global Indonesia
Hilarius Bambang Winarko, Hilarius Bambang
Universitas Bunda Mulia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The Paradox of Hospitality: Tourism Development, Cultural and Environmental Sustainability Winarko, Hilarius Bambang; Putri, Ni Made Mila Octania
Bali Tourism Journal Vol. 9 No. 3 (2025): Available online : December 2025
Publisher : Bali Tourism Board

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36675/btj.v9i3.120

Abstract

Introduction: Bali, renowned for its cultural heritage and natural beauty, faces significant challenges due to rapid tourism-driven property development. This study examines the paradox of hospitality, where economic growth conflicts with cultural and environmental preservation, employing theories of mediated environmental communication and cultural commodification. Problems: Key issues include land conversion threatening food security, gentrification displacing local communities, and foreign land ownership via mixed marriages. Policy gaps, such as inconsistent enforcement of tourist levies and opaque fund management, exacerbate socio-economic disparities and cultural erosion. Discussion: Findings reveal tensions between tourism's economic benefits (job creation, revenue) and its disruptive effects (cultural dilution, environmental degradation). Stakeholders highlight the need for transparent levy allocation, inclusive urban planning, and community-based tourism models to mitigate commodification and marginalization. Conclusion: A holistic approach integrating environmental communication, cultural preservation, and equitable policy enforcement is critical. Recommendations include stricter land ownership laws, participatory decision-making, and leveraging digital media to engage younger generations in sustainable tourism discourse.
Evidence from Indonesia: improving practical skills in media broadcasting through project-based learning Winarko, Hilarius Bambang; Andreansyah, Samuel; Warokka, Ari
Jurnal Studi Komunikasi Vol. 9 No. 2 (2025)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v9i2.10172

Abstract

While Project-Based Learning (PBL) is widely recognised as an effective pedagogical approach in media education, significant gaps remain in understanding its implementation and impact in developing country contexts. Challenges such as resource constraints, industry-academia disconnects, and varying institutional capacities may limit PBL's effectiveness in preparing media broadcasting students for professional careers. This study examined these issues through a longitudinal investigation of PBL implementation at an Indonesian private university's media broadcasting laboratories. Using quantitative research analysis of student performance data across five core courses, the study reveals that PBL significantly enhances practical competencies when properly supported. Key findings show more than 60% of participants achieved top grades, with strong correlations between PBL participation and skill development. The study identifies industry-aligned projects and structured mentorship as critical success factors, while highlighting persistent challenges related to equipment access and time constraints. These results demonstrate PBL's potential to bridge the gap between academic training and industry needs in resource-constrained environments. The findings recommend that strategic investments in laboratory infrastructure, faculty development, and industry partnerships could help overcome implementation barriers and maximise PBL's benefits for media education in developing contexts.
Social Marketing dalam Pendampingan Optimalisasi Komunikasi Digital Kesiapsiagaan Bencana di Dinas Penanggulangan Kebakaran dan Penyelamatan Pemerintah Provinsi DKI Jakarta Hilarius Bambang Winarko
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 2 (2026): May 2026
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/40ad3t33

Abstract

This study analyzes the effectiveness of social marketing-based digital communication assistance in improving the capacity of 32 Jakarta Fire Department employees for disaster preparedness. The method used was participatory through training, social marketing strategy assistance, digital content development, and emergency simulations. Evaluation using questionnaires and observations showed an increase in participant understanding (average educational value of 3.63 on a scale of 4). Participants were able to develop disaster content that was more structured, informative, and in line with digital trends. All respondents (100%) stated that the activity was beneficial. The main challenges were the habit of one-way communication and the minimal use of micro-content (TikTok, Instagram Reels). This model can be replicated by other disaster agencies in Indonesia. Sustainable mentoring and integration of social marketing into the Fire Department's public communication SOP are needed. This study integrates social marketing (4Ps extended mix) with trend-jacking and a humanizing first responder approach in digital disaster communication in local government.
Integrated Marketing Communication in the Social Media Era: Performativity, Identity, and User-Generated Content in Indonesia's Digital Consumer Culture Hilarius Bambang Winarko; Endah Fantini
Glosains: Jurnal Sains Global Indonesia Vol. 7 No. 3 (2026): Glosains: Jurnal Sains Global Indonesia
Publisher : Sekolah Tinggi Agama Islam Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59784/glosains.v7i3.779

Abstract

Background: Indonesian brands increasingly rely on story-driven Integrated Marketing Communication (IMC), yet the role of User-Generated Content (UGC) in shaping consumer identity on social media remains underexplored. Objective: This study examines the intersection of Integrated Marketing Communication (IMC) practices and consumer identity construction on social media, focusing on User-Generated Content (UGC), such as unboxing videos, haul videos, and brand challenges, within Indonesia’s digital culture. Methods: This study used an integrative literature review of studies published from 2005 to 2026, analyzed through Judith Butler’s performativity framework and Consumer Culture Theory (CCT). Of the 187 records initially identified, 38 articles met the inclusion criteria and were analyzed. Results: This study identifies three main findings. First, engineered authenticity has become the dominant IMC strategy, in which marketing effectiveness depends on brands acting as story catalysts rather than narrative centers. Second, UGC practices represent active identity performativity; Indonesian consumers perform their identities by citing social norms related to class, gender, and success, with local characteristics such as identity dualism among nonconventional groups and the negotiation of women’s independence with religious values. Third, consumer content is ambivalent, as it reproduces consumerist ideologies while opening limited spaces for resistance, including parody, criticism, and alternative gender expression, although such resistance tends to be recuperated by platform logic. Conclusion: This study contributes to the integration of IMC as a discursive practice and offers implications for practitioners, particularly regarding transparency in engineered authenticity, and for regulators, especially in developing guidelines for sponsored content labeling.
The Halodoc’s Social Media Data Analysis Amidst Covid-19 Pandemic: An Evidence from Indonesia Hilarius Bambang Winarko; Diana Intan Pratiwi; Linda MacGrain Herkenhoff
Jurnal Sosial Humaniora Vol 16 No 1 (2023)
Publisher : Direktorat Riset dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j24433527.v16i1.17917

Abstract

This study aims to analyze Halodoc telehealth services reputation through itssocial media during Covid-19 pandemic critical time of 2020-2021 by usingbig data analysis. During that period, more people increasingly used e-healthapplication services. This study applies data scraping technique to analyze bigdata collected from Halodoc’s social media official accounts. The analysisincludes contents, views, comments, likes, dislikes, and shares from theaudiences toward Halodoc’s social media platforms. The results indicate thatHalodoc’s brand reputation is considered positive. YouTube was theHalodoc’s social media platform that most got attention from customers’actions (views, likes, comments, and dislikes). Meanwhile, its Instagram wasthe most demanded by customers because they wanted to win the prizes fromHalodoc. And finally, Facebook was the less communicative social mediaplatform, due to the problem on handling the Covid-19 tests. Several issuesneed to be resolved by Halodoc to further meet the user experience’sexpectations.
The Communication Performance Analysis of the In Room Dining Division at Hotel “A” as the Basis for the Formation of Organizational Culture Michael Tham; Hilarius Bambang Winarko
Enrichment: Journal of Multidisciplinary Research and Development Vol. 2 No. 7 (2024): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v2i7.155

Abstract

Communication performance and organizational culture are closely related, in the process an individual's communication performance reflects their organization's culture. Every company has its organizational culture, including Hotel “A," which is one of the 5-star international hotels in Jakarta, also experiencing issues with its organizational culture. This study employs descriptive research with a qualitative approach. The method used in this research is interview with employees from the in-room dining division at Hotel “A”, that is a 2 active members of the organization. The research findings reveal problems in the communication performance at Hotel “A”. For instance, in terms of ritual performance, there is a company culture of working overtime. Additionally, in terms of passion performance, the abundance of job tasks in the in-room dining division diminishes the manager's focus, especially for unexperienced leader in a similar divisions. Social performance shows the existence of factions within the organization but with no significant impact on operations. Political performance manifests as a sense of superiority over certain groups (seniority). Lastly, enculturation performance indicates differences in training between staff levels and daily workers, creating clearer disparities. All of these issues stem from the inadequate communication performance in the in-room dining division at Hotel “A”. If left unaddressed, they may lead to demotivation, a decline in work ethic, and feelings of saturation among employees, ultimately impacting the formation of the company's culture. The researcher suggests that management and Human Resources collaborate to address these issues, fostering open communication and welcoming input to establish positive organizational culture.
Co-Authors Agung Stefanus Kembau Ahmad Sihabudin Andreansyah, Samuel Andrey Hasiholan Pulungan Ari Warokka, Ari Brenda Pranata Daniel Susilo Diana Intan Pratiwi Diana Intan Pratiwi Fantini, Endah Felita, Della Fitriningrum, Andriati Jaya, Faris Indra Lawrence Sa Benning Lendy Tampi Lim, Yudhi Linda MacGrain Herkenhoff Linda MacGrain Herkenhoff Maria Josef Retno Budi Wahyuni Michael Tham Mikhael Dua Panjaitan, Tetti Nauli Pranata, Brenda Putri, Ni Made Mila Octania Rockiano, Sharon Octaviandre Rustono - Saputra, Happy Setyabudi, Kelian Wulandari Silalahi, Ronald Sri Maharsi Sri Tunggul Pannindriya Supendi, Valencia Christina Widhianto, Chandra Wibowo Yudhi, Lim