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All Journal JURNAL SOSIAL HUMANIORA (JSH) EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Journal of Management and Business Review Jurnal Studi Komunikasi Bricolage : Jurnal Magister Ilmu Komunikasi Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Bisnis dan Kewirausahaan (Journal of Business and Entrepreneurship) Bali Tourism Journal Journal La Sociale Jurnal Pengabdian dan Kewirausahaan Journal of Marketing Innovation Batara Wisnu : Indonesian Journal of Community Services Jurnal Keuangan dan Akuntansi Terapan (KUAT) Jurnal InterAct Journal of Public Representative and Society Provision Enrichment: Journal of Multidisciplinary Research and Development Jurnal Penelitian dan Pengabdian Masyarakat Journal of Community Services: Sustainability and Empowerment Conference Proceedings International Conference on Education Innovation and Social Science Asian Journal of Social and Humanities Glosains: Jurnal Sains Global Indonesia
Hilarius Bambang Winarko, Hilarius Bambang
Universitas Bunda Mulia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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USING PROFITABILITY RATIO AND ECONOMIC VALUE ADDED FOR FINANCIAL PERFORMANCE ANALYSIS IN AN INTEGRATED MEDIA COMPANY Winarko, Hilarius Bambang; Jaya, Faris Indra
Journal of Business And Entrepreneurship Vol. 6 No. 2 (2018): JOURNAL OF BUSINESS AND ENTREPRENEURSHIP (November 2018 Edition)
Publisher : APPS Publications

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Abstract

The objective of this study is to analyze the financial performance of PT Media Nusantara Citra, Tbk. by utilizing profitability ratios and economic value added as the basic measurement. In this research, to calculate profitability ratios and economic value added, there are factors to employ, including COGS, NOPAT, invested capital, cost of debt, cost of equity, market value of the firm’s equity, income tax, market value of the firm’s liabilities, weighted average cost of capital (WACC), and capital charges. From a sample of the corporation’s annual reports over the 2007-2015 time span, our empirical results show a fluctual movement while showing an average growth of ROA at 11%, 15% ROE, 38% GPM, 28% NPM, and 47% TAT annually. A deeper analysis however reveals that the company is producing a high enough profit, hence the ability to cover its cost of capital over the following years. This paper also suggests several recommendations to maximize its value in the following years.
Capacity Building on BSB Organic Development Center Winarko, Hilarius Bambang; Fitriningrum, Andriati; Wahyuni, Maria Josef Retno Budi; Pulungan, Andrey Hasiholan
Journal of Community Services: Sustainability and Empowerment Vol. 1 No. 02 (2021): September 2021
Publisher : Center for Research and Community Service of Sampoerna University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35806/jcsse.v1i2.226

Abstract

This community service project was aimed to scale up Bina Sarana Bhakti (BSB) organic development center’s management with two-day workshops. BSB needs to improve its managerial skills and knowledge in-order able to transform its business in a more profitable way. Agile leadership with good communication approach and human capital plays important role in-order BSB able to keep in the right track and sustainable in facing fierced market competitions and future uncertainty.
PELATIHAN PUBLIC SPEAKING UNTUK SISWA SMA: PENDEKATAN KARAKTER KEPRIBADIAN UNTUK MENINGKATKAN KETERAMPILAN KOMUNIKASI PUBLIK Winarko, Hilarius Bambang
Batara Wisnu : Indonesian Journal of Community Services Vol. 5 No. 1 (2025): Batara Wisnu | Januari - April 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bw.v5i1.358

Abstract

Public speaking skills are essential in various aspects of life, including academic and professional environments. This article discusses the implementation of the public speaking workshop for students of SMA Santo Kristoforus II Jakarta, organized by Universitas Bunda Mulia (UBM) as part of community service activities. The workshop aims to enhance students' understanding of the basic elements of public communication, recognize personality traits, and practice public speaking skills. The workshop methods include material presentations, case studies, and hands-on practice using the Personality Plus approach, which categorizes personalities into four types: Sanguine, Choleric, Melancholic, and Phlegmatic. The case study of Greta Thunberg, a young environmental activist with communication limitations, was used as an inspiration to overcome public speaking anxiety. The training results indicate an increase in students' self-confidence and a better understanding of how to adapt communication styles based on personality characteristics. This training is expected to have a lasting positive impact on students, both in academic contexts and their future social interactions.
Media consumption behaviours and health impacts of video-on-demand services in Indonesia Hilarius Bambang Winarko; Daniel Susilo
Jurnal Studi Komunikasi Vol. 8 No. 3 (2024)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v8i3.8663

Abstract

Video-on-demand (VOD) services have transformed media consumption globally, with platforms such as Netflix and local providers like Vidio gaining popularity in Indonesia. This study explores the impact of VOD on user behaviours, demographic influences, and health implications in Indonesia, whereby rapid internet expansion drives its adoption. This study aimed to explore how VOD consumption affects daily habits as well as how binge-watching affects health. This research focuses on Indonesia’s unique context with a survey of 422 respondents to analyse VOD habits, and quantitative statistical methods were applied to assess behavioural patterns based on demographic variables. Findings reveal that younger users are the primary consumers of VOD, often engaging with media during work or study hours, resulting in sleep disruption and mental health concerns such as anxiety. Gender differences were notable, with female respondents reporting higher sleep disturbances. Binge-watching behaviour was strongly correlated with health impacts, emphasising the need for better viewing habits. The study concludes that while VOD has enhanced media access and diversity, it has also introduced health risks, particularly for younger audiences. These findings provide valuable insights for VOD platforms and policymakers aiming to promote balanced media consumption. Future research should examine broader demographic trends and long-term effects.
Oswald's Marketing Semiotics Analysis: Cultural Elements in Marketing Communication at the "Bajawa Flores NTT" Café Panjaitan, Tetti Nauli; Winarko, Hilarius Bambang; Yudhi, Lim; Felita, Della
Journal of Public Representative and Society Provision Vol. 5 No. 2 (2025): Journal of Public Representative and Society Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jprsp.v5i2.545

Abstract

This study analyzes how Flores' cultural elements are used as a marketing communication strategy at Kafe Bajawa. Using a qualitative approach and Oswald’s marketing semiotics analysis, the research explores the meanings embedded in cultural elements such as Komodo statues, woven fabrics, Sasando musical instruments, photographs of Flores residents, a map of Flores Island, and the collaboration of traditional music with modern genres. Data were collected through direct observation of both exterior and interior decorations, as well as customer interviews to understand their responses to the presented cultural elements. The findings indicate that Flores' cultural elements play a significant role in shaping the café's identity and appeal. Analysis based on Consumer Brandscape shows that cultural signs create an authentic and unique impression, while emotional territories indicate that these cultural elements build emotional connections with customers through a comfortable and dynamic atmosphere. There is no cultural tension between traditional and modern elements; instead, they harmoniously blend, particularly in interior design and the music experience. From the perspective of cultural categories, Kafe Bajawa successfully positions itself as a venue that embodies Flores' cultural heritage in a modern context. Data triangulation through customer interviews confirms that the displayed cultural elements reinforce the café’s image as a space rich in local identity while remaining comfortable for an urban audience. The success of this strategy lies in balancing culture and modernity, creating an engaging experience that fosters customer loyalty.
The Effect of Customer Experience and Live Music Event Promotion on Bajawa Consumer Loyalty Lim, Yudhi; Winarko, Hilarius Bambang; Panjaitan, Tetti Nauli; Rockiano, Sharon Octaviandre
Journal La Sociale Vol. 6 No. 5 (2025): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v6i5.2392

Abstract

Bajawa Café, which carries the theme of an ethnic modern coffee shop, is a café that highlights the culture of NTT (East Nusa Tenggara) and introduces it to urban communities in Jabodetabek (Jakarta, Bogor, Depok, Tangerang, and Bekasi). The café’s ambiance is traditional, with a strong Flores cultural nuance. This study aims to measure the influence of customer experience and live music event promotion on consumer loyalty at Bajawa Flores Café as an ethnic brand. The literature review of this research refers to the Elaboration Likelihood Theory (ELT). A sociopsychological research tradition is employed in this study. This research uses a descriptive approach with quantitative methods. The basic assumption of ELT is the study of persuasion, as it predicts when and how a person may or may not change their opinion (be persuaded) by a message or argument they receive. This study adopts a positivist paradigm to describe and explain social life, events, and human behavior. The research was conducted by visiting Bajawa Café to observe firsthand the cultural elements embedded in its exterior and interior, such as symbols, images, merchandise, entertainment offerings, and other aspects discovered during the visit. Questionnaires were distributed as primary data sources. Secondary data for this research included literature studies from books, scientific journals, online news articles, and verified internet sources. This study is expected to contribute to the development of marketing communication strategies that blend modern and traditional themes by measuring the influence of customer experience and live music event promotion on consumer loyalty at Bajawa Flores Café as an ethnic brand.
Understanding the Virality of Educational Content: A Case Study of Ruangguru's Clash of Champions in Indonesia's Digital Landscape Kembau, Agung Stefanus; Winarko, Hilarius Bambang
Journal of Marketing Innovation (JMI) Vol. 5 No. 2 (2025)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jmi.v5i2.197

Abstract

This study investigates the widespread diffusion of educational content by analyzing Ruangguru’s Clash of Champions campaign across Indonesian social media platforms. The proposed model suggests that content characteristics, such as relevance, surprise or uniqueness, visual quality, storytelling, and influencer endorsement, influence virality through emotional engagement, interactivity, and ease of sharing. A cross-sectional online survey of exposed users (N = 265) was analysed with PLS-SEM; adapted scales met reliability and validity standards. Findings show emotional response is a salient driver, with ease of sharing and interactivity also meaningful. Storytelling slightly outperforms influencer support in lifting perceived visual quality. Mediation tests show interactivity transmits the effect of visual quality, ease of sharing transmits information value, and emotional response transmits surprise/uniqueness. Platform differences are discussed, positioning gamification as a cross-cutting mechanism that amplifies emotion, participation, and sharing. The study extends digital virality models to an educational context and offers guidance on sequencing emotional peaks with share cues, narrative-led roles, legible interaction design, and light-touch gamification. Limitations of the study include reliance on self-reported data, a sample skewed toward younger users and focus on a single campaign.
Konvergensi simbolik dalam praktik pemolisian prediktif: Studi kasus di Kepolisian Sektor Pademangan Saputra, Happy; Widhianto, Chandra Wibowo; Silalahi, Ronald; Winarko, Hilarius Bambang
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 9, No 1 (2023): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v9i1.3812

Abstract

Penelitian ini dilatarbelakangi oleh kerentanan sosial di Kecamatan Pademangan. Salah satu bentuk kerentanan tersebut adalah tawuran antar warga yang terjadi setiap saat. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Data dikumpulkan melalaui wawancara mendalam, observasi non-partisipatif, penelusuran dokumen, baik cetak maupun visual. Hasil penelitian menunjukkan, di tengah sesak dan kumuhnya ruang di Kecamatan Pademangan, gesekan kecil serta miskomunikasi dapat berdampak pada kerawanan yang berupa tindakan kriminal, pertentangan antar warga, serta konflik sosial berupa tawuran. Tawuran yang terjadi Kecamatan Pademangan dapat diselesaikan dengan mekanisme pemolisian prediktif, yakni melakukan prediksi gangguan kamtibmas pada saat menjelang bulan Ramadhan, dengan melakukan anatomi crime yang didasarkan oleh hasil pulbaket intelijen oleh unit intelkam Polsek Pademangan dan hasil patroli sambang dan patroli dialogis. Aplikasi teori konvergensi simbolik melalui tema fantasi ‘nol tawuran’ mampu meningkatkan kesadaran warga, terutama kelompok-kelompok rentan, untuk menghindari tawuran.
Social Media Marketing in Shaping Behavioral Intentions (Study on the Influence of Social Media Marketing Content, Brand Trust, Brand Experience of Kahf Skincare on Behavioral Intentions of Instagram Followers @Kahfeveryday Through Relation Bonds) Pranata, Brenda; Winarko, Hilarius Bambang
Asian Journal of Social and Humanities Vol. 2 No. 1 (2023): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i1.151

Abstract

The realm of skincare, which was traditionally associated with women's needs, has undergone a significant shift where there is now an equal demand for skincare among men. The surge in demand for men's skincare products was particularly noticeable in the year 2020. This need was addressed by a renowned company, PT. Paragon Technology and Innovation, which innovatively launched a specialized brand for men's skincare called Kahf. Considering the current trend of utilizing social media for marketing purposes, the author was intrigued to examine how Kahf, as a specialized brand for men, carries out its marketing activities. Additionally, the study aims to explore the followers' response regarding their trust in using Kahf as their skincare choice, as well as their brand experience throughout the usage of the brand. These three variables are mediated by the presence of relational bonds to shape behavioral intentions. The research sample consists of 80 Instagram followers of @Kahfeveryday, and the data will be analyzed using the SmartPLS 3.0 measurement tool and bootstrapping technique. The research findings indicate that this men's facial skincare product exhibits a distinct treatment approach, differing in terms of the habits and strategies employed by the brand compared to the skincare marketing targeted towards women. It is crucial to construct an engaging narrative or storytelling that leverages current ongoing phenomena
The Impact of K-Pop Digital Marketing Communication Strategy on Indonesian Gen Z’s Dairy Purchase Intention Behavior Supendi, Valencia Christina; Winarko, Hilarius Bambang
Proceedings International Conference on Education Innovation and Social Science 2023: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

This research aims to examine the influence of digital marketing communication strategies employed by Ultra Milk Make Your Move (Ultra Milk MYM), including celebrity endorsement and sales promotion, on the purchase intentions of Generation Z. The study addresses the context of the Indonesian dairy industry, where milk consumption remains relatively low compared to other countries. By exploring the marketing efforts of Ultra Milk MYM and its utilization of ITZY K-Pop musical group celebrity endorsers and promotional activities via digital platforms, this research seeks to shed light on their effectiveness in stimulating interest and driving purchase intentions among the younger generation. Drawing upon the theory of premiums and contests as effective promotional tools, this study investigates the impact of these strategies on brand perception and the generation of customer databases. The K-Pop celebrity endorser factor and the sales promotional strategy by using premiums and contests showed significantly influence the Gen Z to purchase the dairy product. The findings of this research provide valuable insights for both marketers and the dairy industry in enhancing milk consumption and catering to the needs and preferences of Generation Z in Indonesia by using the K-Pop popularity among them. These instructions give you basic guidelines for preparing papers for ICEISS 2023. Use the same font and size given in this template for each section. Abstract is in English covering the central issues of the study, the objectives, the methods/approaches and the results of the study.
Co-Authors Agung Stefanus Kembau Ahmad Sihabudin Andreansyah, Samuel Andrey Hasiholan Pulungan Ari Warokka, Ari Brenda Pranata Daniel Susilo Diana Intan Pratiwi Diana Intan Pratiwi Fantini, Endah Felita, Della Fitriningrum, Andriati Jaya, Faris Indra Lawrence Sa Benning Lendy Tampi Lim, Yudhi Linda MacGrain Herkenhoff Linda MacGrain Herkenhoff Maria Josef Retno Budi Wahyuni Michael Tham Mikhael Dua Panjaitan, Tetti Nauli Pranata, Brenda Putri, Ni Made Mila Octania Rockiano, Sharon Octaviandre Rustono - Saputra, Happy Setyabudi, Kelian Wulandari Silalahi, Ronald Sri Maharsi Sri Tunggul Pannindriya Supendi, Valencia Christina Widhianto, Chandra Wibowo Yudhi, Lim