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All Journal JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal Abdi Masyarakat Ilmu Ekonomi [J.A.M.I.E.] Jurnal Edueco Jurnal GeoEkonomi Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Jurnal Abdimas Bina Bangsa Batara Wisnu : Indonesian Journal of Community Services JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS JURNAL SIPISSANGNGI: Jurnal Pengabdian Kepada Masyarakat MEDIA RISET EKONOMI
Dwi Taufik Rohman
Universitas Balikpapan
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Other

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ANALISIS KINERJA PORTOFOLIO DENGAN METODE SHARPE, TREYNOR DAN JENSEN PADA SAHAM JII 70 YANG TERDAFTAR DI BURSA EFEK INDONESIA Nur Sa’diyah; Arfina Rahma; Herlina Agustina; Nurlia Nurlia; Dwi Taufik Rohman; Juwari Juwari
MEDIA RISET EKONOMI [MR.EKO] Vol 2 No 1 (2023): MEDIA RISET EKONOMI [MR.EKO]
Publisher : Fakultas Ekonomi Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/mreko.v2i1.250

Abstract

The purpose of this study was to determine whether the single index method would produce an optimal portfolio of JII 70 shares and continued with assessing its performance using the Sharpe, Treynor and Jensen methods to determine the best method for assessing the performance of the formed stock portfolio. The data used is data in the form of closing prices obtained from the Indonesia Stock Exchange website. The number of samples used is 58 of the 70 stocks that are incorporated in JII 70. The sample selection is based on predetermined criteria. The data analysis tool used is Microsoft excel 2019. From the results of data processing, the results obtained are as many as 25 stocks that are included in the optimal portfolio using the single index method. After that, it is known that the best method for assessing portfolio performance is the Sharpe method.
PKM STRATEGI PEMASARAN PRODUK UMKM RUJAK JAMBU KRISTAL DI DESA TANI BHAKTI SAMBOJA BARAT KUTAI KARTANEGARA Dwi Taufik Rohman; Elvina Avriani; Celvin Adi Prastya; Raihana Nur Alifah; Eisa Faikhatul Hanni; Anggara Era Saputra
Jurnal Abdimas Bina Bangsa Vol. 4 No. 1 (2023): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v4i1.349

Abstract

The marketing strategy of developing UMKM Rujak Jambu in the Desa Tani Bhakti as a village tourism which is Lamin Etam Ambors located, it turns out of having some limitation since they less of understanding about product promotion. The problem about it are caused since businessperson have not realized about the importance of marketing in any different social media, making a good photo product, and do a promotion who can make buyer be interested to buy Rujak Jambu Kristal. This kind of article used descriptive-qualitative by observation and interview with Rujak Jambu Kristal businessperson. The results of this article showed us the satisfaction of businessperson UMKM Rujak Jambu Kristal through presentation about marketing strategy on their business. The best marketing strategy of developing UMKM Rujak Jambu Kristal can improve economic of Desa Tani Bhakti, to cut off percentage of unemployment, and give a profitable things to them
PKM PENANAMAN BIBIT KACANG PANJANG DI DESA TANI BHAKTI SAMBOJA BARAT KUTAI KARTANEGARA Dwi Taufik Rohman; Cinta Amalia; Febi Ghalsananda; Ghea Asya Hermanita; Intan Cahyani Sari; Rafli Ocis Alexsandro Latupeirissa
Jurnal Abdimas Bina Bangsa Vol. 4 No. 1 (2023): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v4i1.355

Abstract

Tani Bhakti Village, West Samboja District, Kutai Kartanegara Regency, is a village with a large number of people working as farmers and ranchers. Therefore, there are various agriculture and plantations in Bhakti Tani Village. In accordance with the theme of Balikpapan University's Real Work Lecture XIII, which is "Strengthening Food Security" there is an opportunity to further improve agriculture in the village. In addition, with a lot of knowledge from the community in Tani Bhakti Village, it is very helpful to plant long bean seeds because the success rate is very high. Long beans also don't need extra effort to grow them only need precision to make the fertilizer so that seeds that have grown into long beans can creep up. After KKN, the surrounding community also intends to continue planting long beans to increase and increase agriculture in Bhakti Tani Village
PENGUATAN UMKM PENJUALAN PRODUK KERIPIK SELADA DI DESA SUKO MULYO Juwari, Juwari; Mayana Asid, Gatik; Taufik Rohman, Dwi; Hadiyatno, Didik; Anam, Hairul
Jurnal Abdi Masyarakat Ilmu Ekonomi (JAMIE) Vol. 6 No. 1 (2023)
Publisher : Fakultas Ekonomi Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/jamie.v6i1.380

Abstract

Real Work Lecture is a community service by going directly to the field carried out by lecturers and students. In carrying out service to Suko Mulyo Village, a strengthening of Micro, Small and Medium Enterprises (MSMEs) Sales of Lettuce Chips Products was carried out. The purpose of this service is to provide understanding and knowledge to Mrs. PKK's partners about selling lettuce raw materials into lettuce chips. This devotion is carried out by selling lettuce chip products.
Sosialisasi Bullying (Perundungan) Sebagai Upaya Terjadinya Kekerasan di SMP Negeri 2 Penajam Paser Utara Hidayah, Lidya Intan; Rohman, Dwi Taufik
JURNAL SIPISSANGNGI: Jurnal Pengabdian Kepada Masyarakat Vol 4, No 1 (2024): Sipissangngi Volume 4, Nomor 1, Maret 2024
Publisher : Lembaga Penelitan dan Pengabdian Masyarakat, Universitas Al Asyariah Mandar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35329/jurnal.v4i1.4986

Abstract

Bullying (perundungan) adalah salah satu contoh perilaku menyimpang dan berbahaya. Budaya bullying sering kita jumpai di sekolah dimana senioritas dilakukan oleh seseorang atau sekelompok orang yang berkuasa, tidak bertanggung jawab, dan bersedia untuk kembali dan  melakukan perbuatan tersebut berulang kali. Kegiatan ini bertujuan untuk memberikan informasi kepada siswa mengenai besarnya dampak bullying (perudungan) di lingkungan sekolah. Metode kegiatan  dilakukan  dengan memberikan  edukasi  atau  materi  yang disampaikan oleh  pengabdi serta diskusi dan tanya jawab pada sesi akhir. Kegiatan dilakukan di SMP Negeri 2 Penajam Paser Utara kelas IX. Hasil dari kegiatan ini menunjukan bahwa bentuk bullying yang terjadi adalah bullying fisik berbentuk pukulan, mengejek antar teman, selain itu bullying verbal berbentuk sorakan dan pemanggilan nama khusus untuk siswa lain. Faktor penyebabnya adalah faktor keluarga, teman sebaya dan lingkungan sosial.
ANALISIS DIGITAL MARKETING DAPAT MENINGKATKAN PURCHASE INTENTION PRODUK UMKM MELALUI CONTENT MARKETING DI KABUPATEN PENAJAM PASER UTARA Rohman, Dwi Taufik; Nurlia, Nurlia; Hardinata, Ega; Noor Yudha, Muhamad
Jurnal GeoEkonomi Vol. 15 No. 2 (2024)
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/geoekonomi.v15i2.531

Abstract

This study aims to analyze the influence of digital marketing on the purchase intention of MSME products in Tengin Baru Village, Penajam Paser Utara Regency, with content marketing as a mediator. The method used is SEM-PLS with Smart PLS 3.0, testing the relationship between digital marketing, content marketing, and the purchase intention of MSME consumers. The research results show that digital marketing has a significant effect on purchase intention with a path coefficient of 0.786, and a strong influence on content marketing with a path coefficient of 0.812. Additionally, content marketing mediates the effect of digital marketing on purchase intention with a path coefficient of 0.296, though its influence is smaller compared to the direct effect of digital marketing. The discussion reveals that digital marketing strategies are crucial for MSMEs to increase consumer purchase intention. Content marketing plays an important role as a mediator, strengthening the influence of digital marketing by building closer relationships with consumers and increasing brand awareness. These findings are consistent with previous research that emphasizes the importance of content marketing in maximizing digital marketing strategies. In conclusion, digital marketing has proven to be effective in enhancing purchase intention, especially when supported by engaging and relevant content marketing. Therefore, MSMEs in Penajam Paser Utara should prioritize digital marketing while enhancing content strategies to maximize their impact on consumer purchase intention. For future research, MSMEs in this region are advised to continue developing digital marketing strategies and improve their literacy and skills in creating effective content marketing to strengthen their influence on consumer purchase intention.  
Penggunaan Media Sosial Terhadap Kinerja UMKM: Peran Moderasi Kemampuan Dinamis pada UMKM di Kecamatan Balikpapan Utara Nurlia; Dwi Taufik Rohman; Ega Hardinata; Muhamad Noor Yudha
JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL Vol. 5 No. 6 (2024): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Oktober - November 2024)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v5i6.3014

Abstract

Penelitian ini menganalisis peran penggunaan media sosial terhadap kinerja Usaha Mikro, Kecil, dan Menengah (UMKM) di Kecamatan Balikpapan Utara, dengan fokus pada peran moderasi kemampuan dinamis. Teknologi digital, terutama melalui platform seperti TikTok, Instagram, dan Facebook, memberikan peluang signifikan bagi UMKM untuk meningkatkan kehadiran digital mereka dan memperkuat keterlibatan pelanggan. Namun, adopsi media sosial masih terhambat oleh berbagai kendala, termasuk kurangnya pengetahuan tentang pemasaran digital. Penelitian ini menggunakan pendekatan kuantitatif dengan survei kepada 137 pemilik. Analisis dilakukan dengan menggunakan model SEM-PLS untuk mengevaluasi pengaruh moderasi kemampuan dinamis terhadap hubungan antara penggunaan media sosial dan kinerja UMKM. Hasil penelitian menunjukkan bahwa kemampuan dinamis secara signifikan memoderasi pengaruh positif penggunaan TikTok dan Instagram terhadap kinerja UMKM, sementara penggunaan Facebook memberikan pengaruh signifikan secara mandiri. Temuan ini menggarisbawahi pentingnya pengembangan kemampuan dinamis oleh UMKM untuk memaksimalkan manfaat dari media sosial dalam meningkatkan kinerja bisnis.Penelitian ini diakhiri dengan rekomendasi untuk UMKM agar lebih fokus pada pengembangan kemampuan dinamis dalam memanfaatkan media sosial guna menghadapi tantangan digital yang semakin kompleks.
ANALISIS DIGITAL MARKETING DAPAT MENINGKATKAN PURCHASE INTENTION PRODUK UMKM MELALUI CONTENT MARKETING DI KABUPATEN PENAJAM PASER UTARA Rohman, Dwi Taufik; Nurlia, Nurlia; Hardinata, Ega; Noor Yudha, Muhamad
Jurnal GeoEkonomi Vol. 15 No. 2 (2024)
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/geoekonomi.v15i2.531

Abstract

This study aims to analyze the influence of digital marketing on the purchase intention of MSME products in Tengin Baru Village, Penajam Paser Utara Regency, with content marketing as a mediator. The method used is SEM-PLS with Smart PLS 3.0, testing the relationship between digital marketing, content marketing, and the purchase intention of MSME consumers. The research results show that digital marketing has a significant effect on purchase intention with a path coefficient of 0.786, and a strong influence on content marketing with a path coefficient of 0.812. Additionally, content marketing mediates the effect of digital marketing on purchase intention with a path coefficient of 0.296, though its influence is smaller compared to the direct effect of digital marketing. The discussion reveals that digital marketing strategies are crucial for MSMEs to increase consumer purchase intention. Content marketing plays an important role as a mediator, strengthening the influence of digital marketing by building closer relationships with consumers and increasing brand awareness. These findings are consistent with previous research that emphasizes the importance of content marketing in maximizing digital marketing strategies. In conclusion, digital marketing has proven to be effective in enhancing purchase intention, especially when supported by engaging and relevant content marketing. Therefore, MSMEs in Penajam Paser Utara should prioritize digital marketing while enhancing content strategies to maximize their impact on consumer purchase intention. For future research, MSMEs in this region are advised to continue developing digital marketing strategies and improve their literacy and skills in creating effective content marketing to strengthen their influence on consumer purchase intention.  
PENGARUH BAURAN PEMASARAN 4P (PRODUCT, PRICE, PROMOTION, PLACE) TERHADAP KEPUTUSAN PEMBELIAN DI TOKO FROZEN FOOD JOM JOM Sagala, Billy; Sukimin, Sukimin; Taufik Rohman, Dwi
Jurnal Edueco Vol. 8 No. 1 (2025): Juni
Publisher : Prodi Pendidikan Ekonomi Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/edueco.v8i1.263

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh Produk, Harga, Promosi, dan Lokasi secara parsial terhadap Keputusan Pembelian produk paket grill pada Toko Frozen Food Jom Jom. Penelitian ini dilaksanakan di Toko Frozen Food Jom Jom, dengan responden 90 orang, metode penelitian ini menggunakan metode kuantitatif. Pengumpulan data dengan cara observasi dan penyebaran kuesioner melalui google form. Teknik analisis data yang digunakan adalah analisis linier berganda dengan melakukan uji instrument, uji asumsi klasik, dan uji hipotesis secara parsial (uji-t). Hasil penelitian menunjukkan bahwa variabel harga, dan lokasi berpengaruh signifikan terhadap keputusan pembelian produk paket grill pada Toko Frozen Food Jom Jom, sedangkan produk dan promosi tidak berpengaruh signifikan terhadap keputusan pembelian produk paket grill pada Toko Frozen Food Jom Jom.
THE INFLUENCE OF DISCOUNTS, CASHBACK, FREE SHIPPING AND FLASH SALES ON SHOPEE ON THE IMPULSIVE BUYING BEHAVIOR OF STUDENTS AT BALIKPAPAN UNIVERSITY: PENGARUH DISKON, CASHBACK, GRATIS ONGKOS KIRIM DAN FLASH SALE PADA SHOPEE TERHADAP PERILAKU IMPULSIF BUYING MAHASISWA UNIVERSITAS BALIKPAPAN Rizkiyah, Dita; Sukimin, Sukimin; Taufik Rohman, Dwi
Jurnal Edueco Vol. 8 No. 1 (2025): Juni
Publisher : Prodi Pendidikan Ekonomi Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/edueco.v8i1.281

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh diskon, Cashback, Gratis ongkos kirim dan Flash Sale terhadap perilaku impulsif buying pada mahasiswa Universitas Balikpapan pengguna shopee. Metode penelitian menggunakan pendekatan kuantitatif dengan menyebarkan kuesioner kepada 160 responden. Analiss data dilakukan dengan regresi linier berganda menggunakan SPSS. Hasil penelitian menunjukkan bahwa diskon, Cashback, Gratis ongkos kirim dan Flash Sale secara signifikan berpengaruh, baik secara parsial maupun simultan terhadap perilaku impulsif buying. Penelitian ini memberikan wawasan baru mengenai pengaruh strategi promosi pada e-commerce terhadap perilaku konsumen.
Co-Authors Adrian Nur Akbar, Pandu Muhammad Alvaleri, Divka Pradya Anggara Era Saputra Arfina Rahma C. Prihandoyo, C. Prihandoyo Celvin Adi Prastya Cinta Amalia Didik Hadiyatno Didik Hadiyatno Ega Hardinata Eisa Faikhatul Hanni Elvina Avriani Febi Ghalsananda Ghea Asya Hermanita Hairul Anam Hardinata, Ega Herlina Agustina Hidayah, Lidya Intan INDRAYANI INDRAYANI Intan Cahyani Sari Juwari Kwan, Devin Dwitama Mayana Asid, Gatik milado, alan milado Muhamad Noor Yudha Noor Yudha, Muhamad Nur Sa’diyah Nurlia Nurlia Nurlia Nurlia Nurlia Pradita, Rasyiid Yoga Prihandoyo, C. Putra, Odesha Ramanda Rafael, Romy Sahrul Erick Rafli Ocis Alexsandro Latupeirissa Raihana Nur Alifah Rizkiyah, Dita Sagala, Billy Saputra, Gusti Sukimin Sulaiman, Ferdy Syahril Hasan - Politeknik Sains dan Teknologi Wiratama Maluku Utara, Syahril Hasan Tsania Ayu Rohani Tutik Yuliani Wibisono, Dimas Wiwik Saraswati, Wiwik