Article Per Year (5 Year)
p-Index From 2021 - 2026
4.116
P-Index
This Author published in this journals
All Journal Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi Menara Riau: Jurnal Ilmu Pengetahuan dan Pengembangan Masyarakat Islam MediaKom : Jurnal Ilmiah Ilmu Komunikasi Jurnal ASPIKOM JURNAL PENDIDIKAN TAMBUSAI Ultimacomm: Jurnal Ilmu Komunikasi Maker: Jurnal Manajemen Communications COMMICAST Jurnal Pewarta Indonesia International Journal of Social and Management Studies (IJOSMAS) JURNAL KOMUNIKASI DAN BISNIS International Journal of Community Service Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema Prosiding Konferensi Nasional PKM-CSR Jurnal Visi Komunikasi Journal of Social Research Komunika: Jurnal Dakwah dan Komunikasi KOMUNIKATA57 ASPIRATION Journal Komunitas: International Journal of Indonesian Society and Culture INJECT Interdisciplinary Journal of Communication
Afdal Makkuraga Putra
Universitas Mercu Buana
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other

Published : 38 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : COMMICAST

 1 
Communication Strategy of the Indonesian Ministry of Religious Affairs in the Performance and Affirmation Assistance Program (BKBA) through the REP-MEQR Project Susanto, Heru; Makkuraga Putra, Afdal
COMMICAST Vol. 6 No. 3 (2025): December
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v6i3.14497

Abstract

The rapid expansion of digital media has transformed government communication practices; however, its strategic application in large-scale education reform programs remains underexplored. In Indonesia, the Ministry of Religious Affairs utilizes digital platforms, particularly YouTube, to disseminate information on the Performance and Affirmation Assistance Program (BKBA) under the Realizing Education’s Promise Madrasah Education Quality Reform (REP-MEQR) Project. Despite the program’s critical role in reducing disparities among more than 78.000 madrasahs, empirical studies rarely examine how digital communication strategies function within a multi-level bureaucratic structure or how they are perceived by beneficiaries. This study aims to analyze the Ministry’s digital communication strategy in socializing the BKBA Program through video-based content and to assess responses from recipient madrasahs. The study contributes to the literature on digital government communication by providing empirical evidence on strategy effectiveness in a tiered governance context. A qualitative research design was employed, involving field observations, in-depth interviews with Ministry officials, project managers, and madrasah representatives, as well as content analysis of official YouTube materials. The findings reveal that the Ministry applies a systematic and tiered communication strategy combining digital platforms, technical guidance, and direct socialization. While generally effective, the strategy faces challenges related to unequal digital literacy, infrastructural limitations, and inconsistent regional support. Nevertheless, beneficiary madrasahs report positive impacts, particularly improvements in educational infrastructure and institutional capacity. The study concludes that coordinated, multi-level digital communication can enhance government program outreach, provided that inclusivity, contextualization, and regional capacity strengthening are prioritized.
Co-Authors Achmad Jamil Aditya Angga Yulianto Agus Supriyanto Ahmad Mulyana Andreas Dion Anggoro Annisa Febrina Apriyanti, Pratiwi Budi Aunul, Sofia Braga, Dea Dayana Catur Wulandari Darminto, Iqbal Dicky Andika Didi Ahmadi, Muhammad Didi Sunardi Eka Perwitasari Firdha Nurbaiti Henni Gusfa Heri Budianto Heri Budianto Heru Susanto Ira Purwitasari Kristyawan Kristyawan Lukman Khakim, Lukman Mardhiyyah, Mardhiyyah Mikke Setiawati Mulyana, Yogi Nabawi, Raudhah Suffa Octa Wibowo, Claudia Shinta Pandjaitan, Rosmawaty Hilderiah Perwitasar, Eka Ponco Budi Sulistyo Raden Bagus Yuniadji Raden Bagus Yuniadji Rahmawati, Shita Rifardhi, Bima Petala Riza Darma Putra Rosyidi, Setiawan S, Muhammad Fajar Sajdahfath, Tiyo Saputra, Syarief Ade Setiawan Rosyidi Sinuraya, Veny Florencia Sofia Aunul St. Khadijah Tomohardjo, Irmulansati Wahyu Wibowo, Indiwan Seto Wibowo, Syatria Dwi Agung Yoyoh Hereyah