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All Journal Journal of Business and Behavioural Entrepreneurship AkMen JURNAL ILMIAH JURNAL MANAJEMEN BISNIS JEMMA | Journal of Economic, Management and Accounting Jurnal Mantik Al-Kharaj: Journal of Islamic Economic and Business J-Alif : Jurnal Penelitian Hukum Ekonomi Syariah dan Budaya Islam Jurnal Manajemen Perbankan Keuangan Nitro Jurnal Sains Manajemen  Nitro Paradoks : Jurnal Ilmu Ekonomi JURSIMA Journal of Business, Technology, & Social Science Jurnal Sistem Informasi dan Manajemen
Madrianah
Institut Bisnis & Keuangan Nitro Makassar
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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THE ROLE OF FOOD DELIVERY APPLICATIONS IN INCREASE MSME SALES IN TAMALANREA DISTRICT Nawir, Fadliyani; Meyfani, Ashari; Madrianah, Madrianah; Muchsidin, Murdin
Jurnal Manajemen Perbankan Keuangan Nitro Vol. 1 No. 3 (2025): Vol. 1 No. 3 (2025): Special Volume for International Collaboration
Publisher : LP2M IBK Nitro

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to examine the role of food delivery applications in increasing the sales of Micro, Small, and Medium Enterprises (MSMEs) in Tamalanrea District. The main focus of this study is to understand how digital food delivery services like GoFood and GrabFood can help MSME actors expand their market reach and encourage business growth amidst a shift in consumer behavior toward application-based services. The method used in this research is a qualitative approach with a case study method, and the analysis is conducted inductively, by identifying general patterns from field data to obtain a more comprehensive and contextual understanding of the phenomenon being studied. The results show that food delivery applications have a significant impact on the growth of MSME sales. These applications are considered effective in supporting the digitalization of MSMEs, increasing competitiveness, and encouraging business adaptation toward a more professional and modern direction.
Celebrity Endorsements on Social Media and Interest in Purchasing Mobile Phones: A Consumer Analysis Pratiwi Ar, Dhita; Verawaty, Verawaty; Husni, M. Fahrul; Wahab, Abdul; Madrianah, Madrianah
Jurnal Manajemen Bisnis Vol. 13 No. 1 (2026): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/5j096y08

Abstract

This study aimed to analyze the influence of celebrity endorsements, specifically the dimensions of trustworthiness, expertise, and attractiveness, on consumers' purchase interest at Gallery Phone Makassar. A quantitative research design was employed, using a survey to gather primary data from the consumer population. The data were analyzed using Partial Least Squares Structural Equation Modeling to evaluate the structural relationships among the variables and test the research hypotheses. The results revealed that trustworthiness, expertise, and attractiveness each had a significant positive effect on purchase interest. Among these dimensions, attractiveness and expertise emerged as the most dominant factors in attracting attention and influencing consumer perceptions toward mobile technology products. These findings suggest that consumers are highly influenced by a celebrity's visual appeal and perceived technical competence when forming interest in purchasing a smartphone. This study provides practical insights for marketers to optimize their digital marketing strategies by selecting influencers who strike a strong balance between aesthetic appeal and professional credibility, thereby effectively driving purchase interest.
Transformation of Mustahik into Muzakki Through Independent Entrepreneurship: A Study on the Financial Management of MSME in the Z-Chicken Program Sudirman; Alimuddin; Darwis Said; Madrianah
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.9743

Abstract

The purpose of this study is to explore the practice of mustahik financial management as MSE actors in the Z-Chicken productive zakat program organized by the National Amil Zakat Agency (Baznas) of Pangkep Regency, and assess the role of mustahik assistance to become muzakki. The background of this research is that the capital assistance program and production training that have been given to mustahik to become independent MSE actors still experience obstacles in their implementation. Namely, the inability of MSE actors to separate business and personal finances, as well as the lack of maximum assistance programs carried out by program organizers that have an impact on the sustainability of the beneficiaries' businesses. This research uses a qualitative approach of case studies, where the perpetrators are mustahik as the beneficiaries of the program and the Pangkep Regency Baznas as the program manager and companion. Data were obtained through interviews, observations, FGDs, and documentation, then analyzed with Miles and Huberman's interactive models, and tested for validity using triangulation of sources and methods. The results show that financial management practices are still weak, and turnover is often considered a profit without a separation between capital and margin. The main inhibiting factors include household financial literacy, low financial literacy, lack of record-keeping habits, and a culture of dependence on aid. Baznas' role in mentoring is more focused on technical, production, and digital marketing aspects, while the financial literacy aspect has not been optimal. Theoretically, this research strengthens the theory of microfinance and financial capabilities in the context of productive zakat, while practically providing recommendations for Baznas to integrate financial literacy training and sustainable mentoring into social economic empowerment programs.
Co-Authors - Sri Prilmayanti Awaluddin, - Abdul Wahab Al Kausar Alimuddin Alimuddin, Firman Altri Wahida Arsuni Baharuddin, Megawaty Ceskakusumadewi Darwis Said, Darwis Dhita Pratiwi Dhita Pratiwi AR Feronika Pungky Muchsidin Hamdat, Aminuddin Krisnanto, Budhi Lidiana M. Fahrul Husni Meyfani, Ashari Muchsidin, Murdin Nawir, Fadliyani Nurfadilah Nurfadilah Nurfadilah Nurfadilah Nurfadilah Nurul Fadilah, Nurul Pratiwi AR, Dhita Putri Inggrid Maria Risamasu R. Rusli Ramlah Ramlah Renny Mointi Renny Mointi Rusli Rusli Salam, Karta Negara Sudirman Sudirman Sudirman Verawaty Verawaty Verawaty Verawaty