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Strategi Strategi Pemasaran Jiandy Wedding Organizer Dalam meningkatkan Kualitas Layanan Jasa di Desa Leppangeng Kecamatan Patampanua Kabupaten Pinrang bila, nabilah_bila; Adam Latif; Rahman Yakub; Haslindah
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 2 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research is motivated by the significance of marketing strategies in enhancing service quality, particularly in service-based businesses such as Jiandy Wedding Organizer in Leppangeng Village. The purpose of this study is to identify the marketing strategies implemented by Jiandy Wedding Organizer to improve customer service quality. A descriptive qualitative method was employed, with data collected through observation, interviews, and documentation. The data were analyzed using the Nvivo 12 application to systematically group themes and organize categories based on the interview results. The findings reveal that Jiandy Wedding Organizer effectively applies the 4P marketing mix (product, price, place, promotion), including offering a variety of wedding packages, competitive pricing, promotion through social media, and fast, friendly service. In conclusion, the implemented marketing strategies have successfully increased customer satisfaction and strengthened the business image amid competition from similar service providers.
ANALISIS PELAKSANAAN AKAD ISTISHNA' USAHA JUAL BELI LEMARI ALUMINIUM DALAM MENINGKATKAN KEPUASAN PELANGGAN (Studi Pada Toko Edi Aluminium Desa Lamurukung Kec. Tellu Siattingge) Ramadhani, Eliya; Haslindah; Sitti Nikmah
Jurnal Manajemen Perbankan Keuangan Nitro Vol. 1 No. 3 (2025): Vol. 1 No. 3 (2025): Special Volume for International Collaboration
Publisher : LP2M IBK Nitro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56858/jmpkn.v1i3.723

Abstract

This study aims to analyze the implementation of the istishna' contract in the aluminum cabinet buying and selling business and its impact on customer satisfaction at the Edi Aluminum Store in Lamurukung Village, Tellu Siattinge District. The research method used is a qualitative approach with data collection techniques through interviews, observation, and documentation. The results of the study indicate that the implementation of the istishna' contract in this store has been carried out in accordance with sharia principles, marked by an agreement between the seller and customer regarding the specifications of the goods, price, and completion time. Although the contract is carried out verbally, proof of the transaction is still available and is a form of responsibility of the seller for the order. The production process runs according to the agreement, and the quality of the product meets customer expectations. This has positive implications for high levels of customer satisfaction, reflected in the desire to reorder and provide recommendations to others. This study is expected to be a reference for business actors in implementing the istishna' contract as a strategy to increase customer satisfaction in sharia-based businesses
The Moderating Role of Environmental Knowledge in Green Halal Cosmetic Purchase Intentions Herianto; Wardani, Tri Ulfa; Purnamasari, Dian Septi; Haslindah
Jurnal Ekonomi Syariah Teori dan Terapan Vol. 12 No. 1 (2025): Februari-2025
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/vol12iss20251pp86-96

Abstract

The purpose of this study was to identify and analyze the purchase intention of environmentally friendly halal cosmetic products by millennial Muslim generations in Indonesia moderated by knowledge of the environment. This study used a quantitative approach, data were obtained by distributing questionnaires (google form) through WhatsApp and Instagram social media, sampling using a perceptive sampling technique, the number of respondents was 115 people with the withdrawal of the younger generation of women and men aged 15-30 years and living in Indonesia. The research model uses the structural equation modeling–partial least structural (SEM) model with the help of Smart-PLS 3 statistical software analysis. The findings of this study indicate that self-efficacy influences attitudes, eco-label influences halal-green awareness, normative belief variables influences on subjective norms, perceptual behavioral control influences the intention to consume environmentally friendly halal. Furthermore, the presence of environmental knowledge as a moderating variable indicates that this variable does not have a moderating effect on the relationship between attitude variables, green-halal awareness and subjective norms with the intention to consume environmentally friendly halal. However, these variables have a significant direct effect on the intention to consume environmentally friendly halal. This study is one of the comprehensive research on the intention to buy environmentally friendly halal products.
HUMANISTIC RIGHTS, CHALLENGES AND ISSUES OF ISLAMIC MODERATION UNDER MINISTER OF RELIGIOUS AFFAIRS GUS YAQUT Zakiah, Sitti; Rif’atul Islam, Naila; Haslindah; Ali Halidin; Aidasari
Jurnal Ar-Risalah Vol. 5 No. 2 (2025): Volume 5 Nomor 2 Tahun 2025
Publisher : Institut Agama Islam Negeri Bone

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30863/arrisalah.v5i2.6014

Abstract

There were six advantages of Gus Yaqout when he served as Minister of Religion in the era of President Jokowi. These six of superior programs also regulated the lifestyle of religious communities based on moderation, namely; The first; Revitalization of KUA Services (District Office of Religious Affairs ): KUA is seen as the front guard of Ministry of Religion services. KUA should become a service center for all religions, so that it is more global, universal and transparent and does not give suspicion to the other religions. Secondly; Islamic Boarding School Independence: Program to strengthen the potential empowerment of Islamic boarding schools, especially in the field of entrepreneurship so that they can fulfill their own needs, and The third; Digital Transformation: Digitalization of public services, including the development of integrated the applications such as Superapps Pusaka and the construction of a data center for one Ministry of Religion data. The fourth; Cyber Islamic University: This initiative aims to develop technology-based Islamic higher education, no longer towards a World Class University, but into an Islamic World Destination University, this is after the establishment of UIII in Depok and UIN Cyber Nurjati Cirebon. The fifth; Religiosity Index: Development of the World Islamic Destination University, this index is to measure the level of religiousness of society. All of Gus Yaqout's programs are based on the nawacita of strengthening religious moderation to create the harmony between religious communities in Indonesia. This includes strengthening moderate religious views, attitudes and practices.
DAMPAK MEDIA SOSIAL FACEBOOK TERHADAP JUAL BELI SAPI DI PETERNAKAN NUR NAJWA KELURAHAN PANRENG KABUPATEN SIDENRENG RAPPANG Armitha Putri Ramadhani; Adam Latif; Haslindah
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Release
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.46960

Abstract

This study examines the impact of using Facebook on cattle trading at Nur Najwa Livestock, Sidenreng Rappang Regency. The primary problem addressed is the challenges faced by farmers in digital marketing and the need to understand the effectiveness of social media in increasing transactions. The purpose of this study is to analyze the influence of Facebook usage on cattle buying and selling activities and to identify the influencing factors. The research method employed is a quantitative approach with correlational research design through a survey of 94 respondents. Data were collected via observations, questionnaires, and interviews, then analyzed using simple linear regression with SPSS software. The results indicate that Facebook usage has a positive and significant effect on trading activities with a t-statistic of 23.054. The coefficient of determination (R²) of 0.852 shows that Facebook contributes 85.2% to the success of transactions, including sales volume, price, and profit. In conclusion, digital transformation through Facebook effectively expands market reach and significantly increases livestock farm income.
PENGARUH STRATEGI DIGITAL MARKETING MELALUI MEDIA SOSIAL INSTAGRAM TERHADAP MINAT BELI KONSUMEN PADA HONEY PET SHOP DI KABUPATEN SIDENRENG RAPPANG Muh.Taqwa; Pratiwi Ramlan; Rahman Yakub; Haslindah
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Release
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.47031

Abstract

Social media, particularly Instagram, is one of the most effective platforms for marketing activities as it enables businesses to reach consumers more quickly, widely, and interactively. The use of Instagram with appropriate digital marketing strategies—such as visual content, promotions, and interaction with followers—plays an important role in increasing consumers’ purchase intention.This study aims to analyze the effect of digital marketing strategies through Instagram on consumers’ purchase intention at Honey Pet Shop Rappang in Sidenreng Rappang Regency. The research method used is quantitative, with data collection techniques including online questionnaires distributed to consumers, observation of promotional activities on Instagram, and documentation studies. The data were analyzed using simple linear regression with the assistance of SPSS software.The results show that digital marketing strategies through Instagram have a positive and significant effect on consumers’ purchase intention, with a significance value of 0.001 < 0.05 and a t-value of 3.318.
OPTIMALISASI PENGGUNAAN APLIKASI FACEBOOK PADA PENINGKATAN PENJUALAN DI RA DONAT KABUPATEN SIDENRENG RAPPANG Tita Sasmita; Adam Latif; Haslindah; Rahman Yakub
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 02 Juni 2026
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.47205

Abstract

This study examines the use of Facebook as a digital marketing tool in increasing sales at RA Donat in Sidenreng Rappang Regency. The background of this research is based on the growing use of social media by micro, small, and medium enterprises (MSMEs), which has not yet been optimally utilized in a structured and consistent manner. The objective of this study is to analyze the effectiveness of Facebook usage based on indicators of usage intensity, content quality, consumer interaction, and utilization of business features, as well as its impact on sales improvement, including sales volume, revenue, new customers, and repeat purchase frequency. This research employs a qualitative descriptive method with data collected through observation, interviews, and documentation. The findings indicate that Facebook usage at RA Donat is still not optimal, where consumer interaction shows the highest percentage (45.45%), while usage intensity and feature utilization remain low (9.09%–11.11%). The impact on sales is evident but limited, with an increase in sales volume and revenue occurring only after promotional activities and not consistently. The most dominant factor in sales improvement is the number of new customers (44.44%), while repeat purchase frequency is the lowest (12.50%–14.29%). In conclusion, Facebook plays a role in expanding market reach and attracting new customers, but its effectiveness requires further optimization through consistent usage, improved content quality, and better utilization of available features.
PENGARUH TIKTOK CONTENT QUALITY DAN ELECTRONIC WORD OF MOUTHM (E-WOM) TERHADAP KEPUTUSAN PEMBELIAN PADA AL PHONE CELL DI KABUPATEN SIDENRENG RAPPANG Yayang Alifah Khalisyah; Riska Andreani Syafaruddin; Rahman Yakub; Haslindah
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 02 Juni 2026 Press
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.48676

Abstract

The rapid development of digital technology has transformed marketing strategies, particularly through social media platforms such as TikTok. This study aims to analyze the influence of TikTok Content Quality and Electronic Word of Mouth (E-WOM) on purchasing decisions at Al Phone Cell in Sidenreng Rappang Regency. The research employed a quantitative approach with an associative research design. Data were collected through questionnaires distributed to 83 respondents selected using purposive sampling techniques. The data analysis methods included descriptive statistical analysis, validity and reliability testing, classical assumption testing, multiple linear regression analysis, coefficient of determination analysis, partial testing (t-test), and simultaneous testing (F-test) using IBM SPSS version 26. The results of the study indicate that TikTok Content Quality has a positive and significant effect on purchasing decisions. In addition, Electronic Word of Mouth (E-WOM) also has a positive and significant effect and becomes the most dominant variable influencing purchasing decisions. Simultaneously, TikTok Content Quality and E-WOM significantly influence purchasing decisions at Al Phone Cell. The coefficient of determination result shows that both variables contribute 78.6% to purchasing decisions, while the remaining 21.4% is influenced by other factors outside the research model. These findings indicate that creative content quality and positive digital interactions through TikTok play an important role in increasing consumer purchasing decisions in the digital marketing era.
PENGARUH PEMANFAATAN MEDIA SOSIAL INSTAGRAM TERHADAP PENINGKATAN PENJUALAN PADA UMKM JURAGAN TELUR DI KABUPATEN SIDENRENG RAPPANG Zakina; Adam Latif; Haslindah
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Release
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.50432

Abstract

Micro, Small, and Medium Enterprises (MSMEs) Juragan Telur in Sidenreng Rappang Regency actively utilize Instagram as the main promotional medium through various product and service content. However, the effectiveness of this digital strategy in increasing sales has not been empirically proven. This study aims to identify the forms of Instagram utilization carried out by Juragan Telur MSMEs and to analyze the effect of Instagram usage on sales growth. The research employs a quantitative method with data collection techniques including questionnaires, observation, and documentation. The respondents consist of active followers of the Juragan Telur Instagram account, individuals who have made purchases within the last year, and active Instagram users. The collected data were analyzed using SPSS through validity and reliability tests, classical assumption tests, simple linear regression analysis, hypothesis testing (t-test), and coefficient of determination (R²). The findings indicate that Instagram utilization has a positive and significant effect on sales growth, evidenced by a 114.2% increase in sales and a regression coefficient of 0.878, reflecting a strong relationship. Therefore, Instagram is proven to be an effective digital marketing medium in increasing sales volume, customer numbers, and MSME revenue.
PENGARUH MARKETING MIX TERHADAP PENINGKATAN PENJUALAN PADA USAHA CHEETOZ_SECOND DI KABUPATEN SIDENRENG RAPPANG Muhammad Guntur, Andi; Muhammad Rusdi; Haslindah; Andi Riska Andreani Syafaruddin
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 02 Juni 2026 Press
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.54988

Abstract

This study examines the effect of the marketing mix on sales growth at Cheetoz_Second in Sidenreng Rappang Regency. The objectives of this research are to identify the implementation of the marketing mix strategy and to analyze its influence on sales growth. The study employed a quantitative approach with a descriptive-associative research design. The population consisted of 214 consumers, while the sample of 68 respondents was determined using the Slovin formula and selected through accidental sampling. Data were collected through observation, literature review, and questionnaires, and were analyzed using validity testing, reliability testing, normality testing, simple linear regression analysis, t-test, and the coefficient of determination (R²). The findings indicate that the implementation of the marketing mix strategy at Cheetoz_Second achieved an average percentage score of 92.7%, which falls into the very good category, indicating that the elements of product, price, place, promotion, people, process, and physical evidence have been implemented effectively. The simple linear regression analysis produced a regression coefficient of 0.921 with a significance value of 0.000 (<0.05), demonstrating that the marketing mix has a positive and significant effect on sales growth. Furthermore, the coefficient of determination (R²) of 0.910 indicates that 91% of the variation in sales growth is explained by the marketing mix, while the remaining 9% is influenced by other factors outside the scope of this study. Therefore, an effective implementation of the marketing mix has been proven to significantly improve sales performance at Cheetoz_Second and should be continuously optimized to strengthen business competitiveness and sustainability.
Co-Authors Adam Latif Aidasari Alfian Ali Halidin Andi Riska Andreani Syafaruddin Angkotasan, Rahma R. N Ardi Armitha Putri Ramadhani Bastiana bila, nabilah_bila Elzahwa Zakia Fitri Handayani Hasbi Hasni Hasnidar Herianto Ikram, Muhammad Malik Fajar Mirna Sari Muh. Hasbi Ash. Shiddiq Muh. Irgi Darmawan Muh. Tamrin Muh.Taqwa Muhammad Guntur, Andi Muhammad Rusdi Muhammad Tamrin Nirwana Nur Syafika Nurul Ainun Salsabila Purnamasari, Dian Septi Rahman Yakub Ramadhani, Eliya Ramlan, Pratiwi Rif’atul Islam, Naila Riska Andreani Syafaruddin Shadriyah Sitti Nikmah Sitti Zakiah Ma’Mun sukmawati Syam Muhaimin Tita Sasmita Trifanya, Rensi Utami, Waode Nurul Wardani, Tri Ulfa Yayang Alifah Khalisyah Zakina