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R. Yuniardi Rusdianto
Universitas Pembangunan Nasional Veteran Jawa Timur
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Journal : JEBD

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Implementation of Digital Marketing in Increasing Sales of the Bronchips Brownies Chips MSME Brand Robby Aditya; R. Yuniardi Rusdianto
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 1 (2024): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

This research has the main objective, namely to find out and analyze strategies in the digital marketing dimension that are applied in increasing sales at Bronchips Brownie Chips MSMEs. The research carried out was descriptive qualitative research. This research was conducted on Bronchips Brownie Chips MSMEs. The subjects of this research are owners, employees and several consumers. Research Design & Methods: The data analysis method used in this research is SWOT analysis using the IFAS and EFAS tables. Findings: The results of research analysis using IFAS and EFAS show that Bronchips Brownie Chips have a strength factor that gets a total score of 3.01 while the weakness factor gets a total score of 0.34. Threats received a total score of 0.51 while Opportunities received a total score of 2.77. Overall, the total value of internal strategy factors is 3.35, while the total value of external strategy factors is 3.28. Judging from the consequences of the SWOT line, Bronchips Brownie Chips is in quadrant I with a value of (X;Y) (2.67; 2.26), namely by using aggressive planning. Making plans that require strengths to become opportunities is an aggressive strategy. Contribution & Value Added: The main contribution behind this research is for entrepreneurs and MSMEs who have not yet gone digital to know the potential and impact of implementing digital marketing
Co-Authors Adelia, Nabila Ais Mariya Ulva Alfina Rahma Nazilal Mubarok Alodiya Sifa Meiyantika Andri Rizal Setiawan Annisa Cindy Maurina Ardhita, Dynda Sovia Aryanta, Agnesya Putri Avita Agustin Listiawan Candani, Ayu Meiratara Karunika Meta Charles Fernando Marpaung Cintia Nur Halimatussa’diyah Damayanti, Affiva Lindi Daniel Putra Prastyawan Daniel Putra Prastyawan Dhiya Ul Hikmah Dinar Pramadhani Diva Faridathul Ilmi Elvira Aprilia Primastika Erica Trisnawati Erwina Putrikuri, Kharisma Farahsalsabil Yudhiane Cantika Farikhah Nur Azizah Fidiyah Ika Nur Rohmah Fira Rosida Gaffar, Novia Ramadhani Maurina, Annisa Cindy Merlina Aris Fitria Dewi Mitha Anggisna Angreini Mustabsyiroh Kumala Naurah Zulfa Salsabila Nila Amelia Aji Ninda Nur Aprilia P.D, Abdul Chofit Muklis Pratama, Duta Akbar Puspakaritas, Ferdiana Nur Putri, Salwa Az Zhahra Rahmatin, Devina Zulia Restiatin, Restiatin Risa Bonani Prastika Robby Aditya Robby Aditya Rohmah, Fidiyah Ika Nur Rohmatin, Ana Fitria Roisyah Puspa Sari Rosida, Fira Salma, Fatiha Savira Maslihatul Mamlu’ah Silmi Rahmani Siti hidayatul Khoirun Nisa' Sven Inggil Anugerah Kretarto Syalaisa Amani Fatihah Tarissa Seshita Hadi Wardah, Fitri Aulia Widyana Dini Maylinda Wildan Jovian Wahyu Tyas Saputra Zidane Prakoso