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Analysis of the Effect of Compensation, Motivation, and Job Satisfaction to Employee Perfromance: Case Study at Customer Interaction Division of PT XYZ SB Diah Pudjiastuti; Rosdiana Sijabat
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.4117

Abstract

The purposes of this study are to analyze the positive effect of compensation and motivation on job satisfaction, the positive affect of compensation and motivation to employee performance, the positive affect of job satisfaction to employee performance, the role of job satisfaction as mediation between compensation to employee performance and motivation to employee performance. Number of samples taken was 154 respondents with method nonprobability samping – convenience samping technique. Data was collected by distributing questionnaires to measure 17 questions using a 5 points likert scale to the employee of internet provider. The data will be analyzed using SmartPls and the technique used is hipotesis testing. The result that compensation and motivation has positive and significant affect to job satisfaction, compensation doesn’t affect to employee performance, job satisfaction has positive and significant affect to employee performance, job satisfaction as full mediation between compensation to employee performance and job satisfaction as partial mediation between motivation to employee performance. The results of this study can provide input to company management to determine job satisfaction factor of employee so it will improve employee performance.
Analysis of Influencer's Imitation Behavior Phenomenon, Fear of Missing Out About the Impact on Purchase Intention on Local Cosmetic Products Endorsed by Social Media Influencers Ika Rahmawati; Rosdiana Sijabat
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4859

Abstract

This study intends to analyze the Influencer Imitation Behaviour and Fear of Missing Out about the impact on Purchase Intention on local cosmetic products which is endorsed by social media influencers. This study is a multivariate causality study. The researcher took the female population in Jakarta, namely quoting from Co-founder of Local Cosmetic Brand SYCA. The number of samples obtained were 200 respondents by the use of purposive sampling because all participating respondents had to meet the specified criteria. The data collected by questionnaires which taken using an online questionnaire method. The analysis using the PLS Structural Equation Modeling (SEM). The findings reveal that Influencer credibility has a positive effect on Influencer imitation behavior, Influencer credibility has a positive effect on fear of missing out the trend (FOMO) behavior, the imitation behavior of influencers has a positive effect on consumers' purchase intentions, and the phenomenon of fear of missing out has a positive effect on consumer purchase intentions.
Brand Awareness Mediate the Influence of Social Media Marketing and Online Advertising on Purchase Decision Lidwina Larasati Ayuningtyas; Rosdiana Sijabat
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 4 (2022): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i4.7118

Abstract

This research aims to understand whether social media marketing, online advertising and brand awareness as a mediator are positively related to purchase decision through Shopee. The target population are customers who lived in Jakarta and use Shopee. The data was collected using questionnaire sampling method. The data was analyzed using Partial Least Square-Structural Equation Modeling approach of SmartPLS 3.0 software. The results show that not all hypothesis were positively related to purchase decision. In addition, online advertising and brand awareness are positively related to purchase decision, while social media marketing is not 
Antecedents of Intention to become a Social Entrepreneur: Studies in Undergraduate Students in Indonesia Rosdiana Sijabat; Yerik Afrianto Singgalen
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 6, No 1 (2023): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v6i1.7414

Abstract

This study empirically examines the antecedents of the intention to become a social entrepreneur by undergraduate students in Indonesia using the theory of planned behavior (TPB) framework. In TPB, the intention of a planned choice or desire is predicted to result from perceived attractiveness, subjective norms, self-efficacy, and personal attitudes. A total of 116 undergraduate students were recruited as respondents in this study, and primary data obtained from respondents were analyzed using structural equation modeling to test the four research hypotheses. This study revealed that the dimensions of perceived attractiveness, subjective norms, self-efficacy, and personal attitude of undergraduate students positively and significantly shaped students' intentions to become social entrepreneurs. Thus, the results of this study provide new understanding and knowledge about the antecedents to becoming a social entrepreneur.
The Impact of Health Spending, Education Spending and Economic Growth on Human Development: A Provincial Panel Analysis Sijabat, Rosdiana
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 4 (2022): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i4.7111

Abstract

This study aims to determine the impact of health spending, education spending, and regional economic growth on human development in 34 provinces across Indonesia from 2012-2020. The panel data regression method examined the association between the studied variables. The random effect model demonstrated a positive and significant impact of education spending and regional economic growth on human development in 34 provinces. Meanwhile, inconsistent economic growth findings negatively and significantly affect human development. By contrast, health spending is not significantly associated with subsequent HDI in the model estimated. The study's results imply that government spending on education was the most profitable investment in human resource development in the period under review.
The Influence of Store Atmosphere and Social Media Marketing on Purchase Decisions through Prices at the Unnathi Pakubuwono Beauty Clinic Jakarta Fitria, Abelina Dini; Sijabat, Rosdiana
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.3457

Abstract

The study’s purpose is to investigate the impact of Store’s Atmosphere and Social Media Marketing (SMM) to Purchase Decision through Price at The Unnathi Pakubuwono Jakarta beauty clinic. Survey was done by sharing online questionnaires. The target population were all the customers of the beauty clinic that use their service/bought any product at least once in the last 3 months. There were 30 samples used for pre-test and 310 samples for the final test. Questionnaires’ results then analysed using PLS-SEM method with SmartPLS 3.0 software. Results shows that Store Atmosphere positively impacts Purchase Decision, Store Atmosphere also positively impacts Price. Store Atmosphere and SMM both positively impact Price. Price positively impacts Purchase Decision. Price is has positive mediating effect in both how Store Atmosphere affect Purchase Decision and how SMM affect Purchase Decision with the former being stronger. Based on that result, it is expected that The Unnathi Pakubuwono Jakarta as a beauty clinic will invest in making a better store atmosphere, better SMM and adjust the price accordingly so that purchase decision will be increased.