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Rosdiana Sijabat
Department Of Business Administration, Faculty Of Business Administration And Communication, Atma Jaya Catholic University Of Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Social Sciences Other

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Journal : management analysis journal

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The Influence of Environmental Concern, Convenience, and Trust on Purchase Decision: Mediating Role of Purchase Intention Zebua, Alexander; Sijabat, Rosdiana
Management Analysis Journal Vol. 14 No. 1 (2025): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v14i1.15610

Abstract

Environmental concerns and convenience in buying decisions are all significant aspects of influencing consumer purchasing decisions in the modern period. Hence, they must be addressed in fundamental marketing techniques. This Study sought to explain the direct influence of environmental concerns, convenience, trust, and purchase intention as mediating variables in the purchasing decision.  The respondents in this study are SaladStop customers in Jakarta. This study's sample size is 160 respondents, selected using a purposive sampling technique and a Likert scale questionnaire using SmartPLS. This study's limitation is the quantity of sample only 160 respondents with only customers that ever consumed the product SaladStop. The study confirms that environmental concern, convenience, and trust have a positive and significant impact on purchase intention, and purchase intention has a positive and significant as mediating effect of trust on purchase decision.
Co-Authors Addella Addella Aditya Aditya Aditya Aditya Adrian Brodjonegoro Agnes Harnadi AGUS PURWANTO Agus Purwanto Agus Purwanto Alhadi Pratama Alrom Trisena Edriasa Amelia, Ditta Ardelany Verameta Bayu Pamungkas Brigita Krista Angelica Cornelius Gratia Chandra Dian Mardiana Dylmoon Hidayat Evo S Hariandja Ferdi Antonio Fitria, Abelina Dini Goeltom, Vasco Adato H. Ika Rahmawati Indra Cahaya Tresna Innocentius Bernarto Irma Listiani Juliana, Siska Kamal, Kevin Katoni, Januar Kevin Kamal Kolopaking, Stephanie Angelica Laksmi M Wijayanti Leonardus Paulus Lidwina Larasati Ayuningtyas Lisa Esti Puji Hartanti Meilani, Yohana F. C. Palupi Monica Sari Kumala Nainggolan, Gresita Stevani Orlando Sinaga Otto Berman Sihite Paskalia Poltak Sinaga, Poltak Pristiana Widyastuti Purba, John Tampil Putri, Tara Adhyatma Putri, Vania Mariska Sabtya Sukma Arwachyntia SB Diah Pudjiastuti Sihite, Otto Berman Sihite, Otto Berna Sinaga Poltak Sudibjo, Niko Tanggor Sihombing Tiffany Valencia Wong Timothy Tedja William Juniko Salim Yerik Afrianto Singgalen Yuliawati Kusumaningrum Yustisia Kristiana Zebua, Alexander