Article Per Year (5 Year)
p-Index From 2021 - 2026
1.518
P-Index
This Author published in this journals
All Journal Jurnal Studi Pemerintahan Jurnal Ekonomi JURNAL GIZI INDONESIA KOMUNITAS: INTERNATIONAL JOURNAL OF INDONESIAN SOCIETY AND CULTURE Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Enrichment : Journal of Management Journal of Economics and Business UBS Action Research Literate (ARL) Jurnal Indonesia Sosial Teknologi Eduvest - Journal of Universal Studies Innovative: Journal Of Social Science Research
LA MANI, LA
Department of Extension and Development Communication The Graduate School of Universitas Gadjah Mada
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Public Health Social Sciences Other

Published : 14 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 14 Documents
Search

 1   2 
Analysis The Influence Of Outlet Location And Halal Certification On Ice Cream Product Agustina, Debora; Irawan, Dhea Amelia; Azzahra, Almira Danella; Mani, La; Rahyadi, Irmawan
Innovative: Journal Of Social Science Research Vol. 4 No. 2 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i2.10034

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh lokasi gerai dan sertifikasi halal terhadap kesadaran merek dan keputusan pembelian produk es krim. Latar belakang masalah penelitian ini bermula dari meningkatnya persaingan bisnis kuliner es krim yang diimbangi dengan tingginya minat masyarakat terhadap produk es krim. Dengan adanya permasalahan tersebut tentunya menuntut perusahaan X sebagai perusahaan es krim yang baru memulai usahanya di Indonesia beberapa tahun terakhir untuk lebih memperkuat strategi pemasaran produknya yang mencakup faktor kesadaran merek dan keputusan pembelian. Penggunaan teori sikap dan teori persuasif akan membantu peneliti dalam menyelidiki permasalahan yang ada. Jumlah responden yang terlibat dalam penelitian ini adalah 400 orang yang merupakan konsumen Mixue dan pernah membeli produk tersebut minimal satu kali. Teknik pengambilan sampelnya adalah purposive sampling. Dengan menggunakan teknik analisis Partial Least Squares Structural Equation Modeling (SEM-PLS). Berdasarkan hasil perhitungan menggunakan software PLS-SEM versi 3.0 diperoleh bahwa variabel Lokasi (X1), Sertifikasi Halal (X2) mempunyai pengaruh positif signifikan terhadap kesadaran merek dan keputusan pembelian pada produk es krim dan Kesadaran Merek (Z ) mempunyai pengaruh positif signifikan terhadap keputusan pembelian produk es krim.
Analisis Social Media Analytics Instagram Alinea Creative Team Terkait Customer Engagement Angelista Jeheskiel, Claudia; Aras, Muhammad; Mani, La
Action Research Literate Vol. 8 No. 4 (2024): Action Research Literate
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/arl.v8i4.410

Abstract

Penelitian ini menganalisis keterlibatan pelanggan dan strategi pemasaran melalui analisis media sosial di Instagram Alinea Creative Team. Studi ini menggunakan metrik Instagram untuk mengevaluasi strategi pemasaran dan penerapannya untuk meningkatkan customer engagement. Penelitian ini menggunakan pendekatan kualitatif untuk memahami tantangan, cara penggunaan dan cara mengelola social media analytics di instagram Alinea Creative. Penelitian ini mengungkapkan bagaimana tim Alinea Creative menggunakan analisis media sosial dalam strategi pemasaran Instagram mereka dan mengidentifikasi tantangan yang mereka hadapi dalam proses implementasi. Hal ini akan memberikan wawasan tentang penggunaan analisis media sosial dalam meningkatkan keterlibatan pelanggan dan pemasaran produk.
The Influence of Digital Content, Public Figure Self-Branding, Celebrity Worship, and Audience Motivation to Increase Audience Interest in the YouTube Starpro Indonesia Social Media Account Putri, Vinesa Ramadhita; Mani, La; Fedora, Anita; Amanina, Samiyah; Aras, M
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 8 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i8.1322

Abstract

YouTube is in the 2nd position of social media that is often used in 2023 through the official We Are Social website. This is because people are starting to leave mass media to social media. Different types of video content are very popular and widely viewed, including funny videos, short films, infotainment videos and more. This study was conducted to find out the factors behind Content Digital, Public Figure Self-branding, Celebrity Worship and Audience Motivation. YouTube can now be used as a place for marketing strategies to increase brand image or purchases through Integrated Marketing Communication (IMC). Therefore, content marketing strategy involves creating content to reach the target market. Based on that customers connect with the brand to fulfil their requirements. This study was conducted on 278 participants with ages ranging between 16-25 years old. The data were collected by questionnaire. We find that the presence of sponsorship content on YouTube has an impact on attitudes towards YouTube influencers. The three elements of entertainment, information, and interference in sponsorship content on the YouTube platform play a role in shaping attitudes towards YouTube influencers. Influencers have the potential to provide concrete benefits to prospects and customers by presenting appropriate content.
Analysis of the Influence of Advertising Creativity, Product Campaigns, and Brand Ambassador Credibility on Customer Loyalty for The Wearing Klamby Brand Tazkiya Nurlibna, Andina; Izdiharjati, Clarisa; Arnanda, Muhammad Givari; Aras, Muhammad; Mani, La
Journal of Economics and Business UBS Vol. 13 No. 2 (2024): Regular Issue
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v13i2.1533

Abstract

A good marketing communication strategy greatly affects a brand’s customer loyalty, especially when a brand can consistently create a creative and engaging marketing communication strategy to promote their brand and products. This is in line with a brand's ability to create creative advertisements, develop engaging product campaigns, and choose brand ambassadors with good credibility. Therefore, this study aims to know how advertising creativity, product campaigns and brand ambassador credibility affect Wearing Klamby’s customer loyalty. Distributed online Google form questionnaires to 100 audiences who are active on social media, have seen advertisements or campaign content for Wearing Klamby products, are familiar with the brand ambassador for Wearing Klamby, and have previously purchased Wearing Klamby products. All respondents are women who lived in Indonesia and were classified as the middle to upper economic class. After all of the data were collected, they were processed using measurement model evaluation and structural model evaluation. Creative advertisements, engaging product campaigns, and brand ambassadors with good credibility had a significant influence on the level of customer loyalty to a brand. This research found that customer loyalty is significantly influenced by the creativity of advertisements, product campaigns, and the credibility of brand ambassadors.
Co-Authors Abrahams, Farell Giovan Amadeus, Prawira Amadeus Mayer Sutantio Amanina, Samiyah Angelista Jeheskiel, Claudia Apoina Kartini Aras, M Arief, Adzra Athira Arnanda, Muhammad Givari Ashari, Bunga Hurun Azhar, Karen Aulia Azzahra, Almira Danella Budi Guntoro Debora Agustina, Debora Diri, Ardianus Dwiningtyas Padmaningrum, Dwiningtyas Emi Widiyanti Fedora, Anita Hidayat, Z. Indra, Ricardo Irawan, Dhea Amelia Izdiharjati, Clarisa Marco, Anastasia Cindy Mudiyono Mudiyono Nugraheni, Dwi Kartika Nunung Prajarto Panambang, Monicha Shalimar PERTIWI, INTAN Puspita, Virienia Putri, Vinesa Ramadhita Rahayuningsih, Ekowati Rahyadi, Irmawan Retnaningtyas, Triya Ayu S. Hasanah, Rosiana Satya Soebrata, Iwa Siti Fatimah-Muis, Siti Subejo Sujatmiko, Tri Tazkiya Nurlibna, Andina Victor Victor