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All Journal Jurnal Studi Pemerintahan Jurnal Ekonomi JURNAL GIZI INDONESIA KOMUNITAS: INTERNATIONAL JOURNAL OF INDONESIAN SOCIETY AND CULTURE Jurnal Minds: Manajemen Ide dan Inspirasi JWP (Jurnal Wacana Politik) Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Enrichment : Journal of Management Journal of Economics and Business UBS Action Research Literate (ARL) Innovative: Journal Of Social Science Research
LA MANI, LA
Department of Extension and Development Communication The Graduate School of Universitas Gadjah Mada
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Analisis Social Media Analytics Instagram Alinea Creative Team Terkait Customer Engagement Angelista Jeheskiel, Claudia; Aras, Muhammad; Mani, La
Action Research Literate Vol. 8 No. 4 (2024): Action Research Literate
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/arl.v8i4.410

Abstract

Penelitian ini menganalisis keterlibatan pelanggan dan strategi pemasaran melalui analisis media sosial di Instagram Alinea Creative Team. Studi ini menggunakan metrik Instagram untuk mengevaluasi strategi pemasaran dan penerapannya untuk meningkatkan customer engagement. Penelitian ini menggunakan pendekatan kualitatif untuk memahami tantangan, cara penggunaan dan cara mengelola social media analytics di instagram Alinea Creative. Penelitian ini mengungkapkan bagaimana tim Alinea Creative menggunakan analisis media sosial dalam strategi pemasaran Instagram mereka dan mengidentifikasi tantangan yang mereka hadapi dalam proses implementasi. Hal ini akan memberikan wawasan tentang penggunaan analisis media sosial dalam meningkatkan keterlibatan pelanggan dan pemasaran produk.
Analysis of the Influence of Advertising Creativity, Product Campaigns, and Brand Ambassador Credibility on Customer Loyalty for The Wearing Klamby Brand Tazkiya Nurlibna, Andina; Izdiharjati, Clarisa; Arnanda, Muhammad Givari; Aras, Muhammad; Mani, La
Journal of Economics and Business UBS Vol. 13 No. 2 (2024): Regular Issue
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v13i2.1533

Abstract

A good marketing communication strategy greatly affects a brand’s customer loyalty, especially when a brand can consistently create a creative and engaging marketing communication strategy to promote their brand and products. This is in line with a brand's ability to create creative advertisements, develop engaging product campaigns, and choose brand ambassadors with good credibility. Therefore, this study aims to know how advertising creativity, product campaigns and brand ambassador credibility affect Wearing Klamby’s customer loyalty. Distributed online Google form questionnaires to 100 audiences who are active on social media, have seen advertisements or campaign content for Wearing Klamby products, are familiar with the brand ambassador for Wearing Klamby, and have previously purchased Wearing Klamby products. All respondents are women who lived in Indonesia and were classified as the middle to upper economic class. After all of the data were collected, they were processed using measurement model evaluation and structural model evaluation. Creative advertisements, engaging product campaigns, and brand ambassadors with good credibility had a significant influence on the level of customer loyalty to a brand. This research found that customer loyalty is significantly influenced by the creativity of advertisements, product campaigns, and the credibility of brand ambassadors.
The Role Of Digital Marketing In Enhancing Customer Engagement For Social Media–Based Local Entrepreneurs Sudarso, Hendri; Hakim, Lukman; Indra, Ricardo; Mani, La
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 13 No 1 (2026): June
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v13i1.62298

Abstract

This study examines the effect of digital marketing on customer engagement among Micro, Small, and Medium Enterprises (MSMEs) in Bengkalis Regency. Specifically, it investigates how social media marketing, content marketing, and online customer interaction influence behavioral and emotional engagement. A quantitative approach with an explanatory research design was employed, using Structural Equation Modeling – Partial Least Squares (SEM-PLS) on 250 MSME respondents who actively use social media. Data were collected via online questionnaires distributed through social media and community networks. The results indicate that content marketing and online customer interaction significantly enhance behavioral engagement, while social media marketing and content marketing significantly increase emotional engagement. Conversely, social media marketing does not affect behavioral engagement, and online customer interaction does not affect emotional engagement. These findings suggest that MSMEs should prioritize value-driven content and authentic interactions to foster meaningful customer engagement.
TRENDS TOWARDS POLITICAL COMMUNICATION STRATEGY ON SOCIAL MEDIA: A BIBLIOMETRICS ANALYSIS Hanifah, Annisa Atha; Mani, La; Busthomi, Zidane Ahmad; Sunrise, Giovanni; Kristanto, Matthew Abrham; Prawira, Indra
JWP (Jurnal Wacana Politik) Vol 11, No 2 (2026): JWP (Jurnal Wacana Politik) May
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jwp.v11i2.71217

Abstract

Social media has become the centre of digital political communication, enabling politicians to convey messages, form narratives, and mobilise public support directly and interactively. Social media platforms such as Twitter, Instagram, and TikTok serve not only as campaign tools but also as deliberative spaces where political discourse is formed and debated. This study uses a bibliometric approach to analyse global trends in research on political communication on social media during the period 2020-2024. Data were collected in October 2025 from the Scopus database, comprising 608 documents from 253 publication sources and author affiliations in 24 countries. The search was conducted using queries with keywords “political communication”, “social media”, and “public response”. The analysis was conducted using VOS viewer and RStudio (Biblioshiny) to map author collaboration networks, keyword interrelationships, thematic distribution, and identification of most productive journals and institutions. The results show four main clusters in global literature: digital campaign strategies by political elites, issue mobilisation and public engagement, algorithmic influence on message framing and issue visibility, and ethical governance and the challenges of disinformation. These findings enrich the theory of digital political communication and provide new directions for research on the relationship between technology, democracy, and political participation in virtual public spaces.
Co-Authors Abrahams, Farell Giovan Amadeus, Prawira Amadeus Mayer Sutantio Angelista Jeheskiel, Claudia Apoina Kartini Arief, Adzra Athira Arnanda, Muhammad Givari Ashari, Bunga Hurun Azhar, Karen Aulia Azzahra, Almira Danella Budi Guntoro Busthomi, Zidane Ahmad Debora Agustina, Debora Diri, Ardianus Dwiningtyas Padmaningrum, Dwiningtyas Emi Widiyanti Hanifah, Annisa Atha Hidayat, Z. Indra, Ricardo Irawan, Dhea Amelia Izdiharjati, Clarisa Kristanto, Matthew Abrham Lukman Hakim Marco, Anastasia Cindy Mudiyono Mudiyono Nunung Prajarto Panambang, Monicha Shalimar Prawira, Indra Puspita, Virienia Rahyadi, Irmawan Retnaningtyas, Triya Ayu S. Hasanah, Rosiana Siti Fatimah-Muis, Siti Subejo Sudarso, Hendri Sujatmiko, Tri Sunrise, Giovanni Tazkiya Nurlibna, Andina Victor Victor