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All Journal Management Analysis Journal Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat Jurnal Ecogen Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Ilmiah Wahana Pendidikan Journal of Social and Policy Issues Jurnal Pengabdian Masyarakat (ABDIRA) Transekonomika : Akuntansi, Bisnis dan Keuangan JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Journal of Social Research Journal Of Human And Education (JAHE) Jurnal Bisnis Administrasi (BIS-A) Formosa Journal of Applied Sciences (FJAS) CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Cantaka: Jurnal Ilmu Ekonomi dan Manajemen Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal Business Administration (JBA): Entrepreneurship and Creative Indutry Jurnal Manajemen Bisnis Era Digital Journal Boas : Business, Economics, Accounting And Management KOPEMAS Journal of Creative Power and Ambition (JCPA) Jurnal Price : Ekonomi dan Akuntasi
Nana Dyki Dirbawanto, Nana Dyki
Program Studi Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Sumatera Utara
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Social Sciences Other

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Journal : Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN)

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Marketing Performance Studi Pada Inkubator Bisnis Universitas Sumatera Utara Dirbawanto, Nana Dyki
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 4 No. 03 (2024): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v4i03.641

Abstract

Today's marketing activities have turned to using information technology to address the challenge of marketing sustainability to get more out of resources while meeting greater expectations for building long-lasting relationships with customers. E-marketing capabilities represent business organizations to compete in the use of the internet and other information technologies to be able to facilitate effective and efficient interactions with customers. One of the emerging marketing is e-Marketing capability. The role of information technology helps business organizations to be able to carry out marketing capability activities online. Various organizational capabilities in managing electronic-based marketing are based on knowledge sharing by business organizations to improve marketing performance. The purpose of this study was conducted to see how much influence knowledge sharing and e-Marketing capability have on marketing performance. This type of research uses an explanatory with a quantitative approach with student respondents who have products marketed at the USU business incubator. The questionnaire was given to 100 respondents with a sampling technique, namely purposive sampling. The results showed that knowledge sharing cannot influence e-Marketing capability, knowledge sharing can influence marketing performance, and e-Marketing capability cannot influence marketing performance.
Co-Authors -Rossevelt, Franklin Asido Annisa, Dian Arief Marizki Purba Arief Qaedi Hutagalung Audrey Wulandari Buchari M. Kes Chairul azmi puteh Citra, Shavira Puspita Dany Perdana Sitompul Edina Maidy Hafiza Adlina Hafiza Adlina Hamdi Hamdi Harefa, Cindy Eunike Hasibuan, Febriyanti Haykal, Muhammad Musthafa Karin Aurani Marpaung, Nicholas Masril, Munzaimah Nasution, Meirizka Miranda NASUTION, MUHAMMAD ARIFIN Pangabean, Sesylia Natali Br Prayogi, Mugi Anggara Ramanda, Bima Ramayani, Evi Robert Vincentius Naibaho Rr Endang Sutrasmawati, Rr Endang Sari, Mega Novita Selin Sandrina Selin Sandrina Sherina Alim Siregar, Onan Marakali Sukardi Sukardi Sumardy, Karina Dewi Surbakti, Aja Nur’aini Tamara, Regina Dwi Putri Tiur Novrita Marpaung Turnip, Doni Armando Virgin Threisia Br Bangun Wahyuni, Winda Sri Wildan Wafi Nasution Wulandari, Audrey Yasmin, Ade Aurora Yeni Haryanti Purba Zulmaini, Suciana Putri