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All Journal Management Analysis Journal Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat Jurnal Ecogen Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Ilmiah Wahana Pendidikan Journal of Social and Policy Issues Jurnal Pengabdian Masyarakat (ABDIRA) Transekonomika : Akuntansi, Bisnis dan Keuangan JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Journal of Social Research Journal Of Human And Education (JAHE) Jurnal Bisnis Administrasi (BIS-A) Formosa Journal of Applied Sciences (FJAS) CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Cantaka: Jurnal Ilmu Ekonomi dan Manajemen Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal Business Administration (JBA): Entrepreneurship and Creative Indutry Jurnal Manajemen Bisnis Era Digital Journal Boas : Business, Economics, Accounting And Management KOPEMAS Journal of Creative Power and Ambition (JCPA) Jurnal Price : Ekonomi dan Akuntasi
Nana Dyki Dirbawanto, Nana Dyki
Program Studi Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Sumatera Utara
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Social Sciences Other

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Journal : Jurnal Manajemen Bisnis Era Digital

 1 
Pengaruh Online Customer Review Dan Perceived Risk Terhadap Keputusan Pembelian : (Studi Pada Konsumen Sociolla Kota Medan) Karin Aurani; Nana Dyki Dirbawanto
Jurnal Manajemen Bisnis Era Digital Vol. 1 No. 2 (2024): Mei : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v1i2.101

Abstract

Currently, the beauty care industry is experiencing significant sales growth. However, in 2022, the number of monthly web visits to Sociolla decreased. High perceived risk can make consumers hesitant to make purchases. Similarly, online customer reviews can greatly impact consumer confidence. This study aims to determine the effect of online customer reviews and perceived risk on purchasing decisions for Sociolla consumers in Medan city. The research employed a quantitative approach with an associative design. The study focused on Sociolla application users in Medan City, with a sample size of 96 respondents selected through non-probability purposive sampling. Primary data was collected through direct distribution of questionnaires, while secondary data was obtained through literature review. The study results suggest that online customer reviews have a significant positive impact on purchasing decisions. The t-count value of 4.478 (>1.985) and a significance value of 0.000 (<0.05) indicate this. Additionally, perceived risk also has a significant positive effect on purchasing decisions, with a t-count value of 2.049 (>1.985) and a significance value of 0.043 (<0.05), and a regression coefficient value of 0.134. During simultaneous testing, the variable of online customer reviews and perceived risk have a combined effect with a level of influence of 21.3%. The remaining 78.7% is influenced by factors outside the scope of this study.
Co-Authors -Rossevelt, Franklin Asido Annisa, Dian Arief Marizki Purba Arief Qaedi Hutagalung Audrey Wulandari Buchari M. Kes Chairul azmi puteh Citra, Shavira Puspita Dany Perdana Sitompul Edina Maidy Hafiza Adlina Hafiza Adlina Hamdi Hamdi Harefa, Cindy Eunike Hasibuan, Febriyanti Haykal, Muhammad Musthafa Karin Aurani Marpaung, Nicholas Masril, Munzaimah Nasution, Meirizka Miranda NASUTION, MUHAMMAD ARIFIN Pangabean, Sesylia Natali Br Prayogi, Mugi Anggara Ramanda, Bima Ramayani, Evi Robert Vincentius Naibaho Rr Endang Sutrasmawati, Rr Endang Sari, Mega Novita Selin Sandrina Selin Sandrina Sherina Alim Siregar, Onan Marakali Sukardi Sukardi Sumardy, Karina Dewi Surbakti, Aja Nur’aini Tamara, Regina Dwi Putri Tiur Novrita Marpaung Turnip, Doni Armando Virgin Threisia Br Bangun Wahyuni, Winda Sri Wildan Wafi Nasution Wulandari, Audrey Yasmin, Ade Aurora Yeni Haryanti Purba Zulmaini, Suciana Putri