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Internal communication strategies of startup in shaping a productive organizational communication climate Putri, Maharani Andjani; Wibowo, Tangguh Okta
Manajemen Komunikasi Vol 9, No 2 (2025): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Ed
Publisher : Fakultas Ilmu Komunikasi Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v9i2.58698

Abstract

XYZ company has successfully ranked among the top fifteen start-ups with the best DEI (Diversity, Equity, Inclusion) reputation in Indonesia, as recognized by CakeResume. This achievement was made possible through the company’s strategic use of internal communication to cultivate a positive organizational communication climate. This study aims to provide a deeper understanding of effective internal communication strategies for shaping the organizational communication climate. The research is qualitative and descriptive, employing a case study method within a post-positivistic paradigm. Data was collected through interviews with individuals actively involved in managing internal communication at XYZ company. The findings reveal that a structured, culture-centered internal communication strategy is a key factor in XYZ company’s success in creating an inclusive communication climate that supports diversity and ensures equality in the workplace. XYZ company’s internal communication strategy reflects the organizational culture through leadership behavior, the Idea Box program, internal bonding activities, training sessions, self-development content, town hall events, and regular evaluations via internal surveys. XYZ company’s internal communication strategy plays a significant role in shaping an inclusive organizational communication climate. Inclusive leadership, employee potential development, and open communication serve as the main pillars in fostering a work environment that is both adaptive and responsive to dynamic changes.
An Exploration of University Students' Experience Using UI-UX Based E-learning Platforms: Challenges and Recommendations Mujiono, Mujiono; Wibowo, Tangguh Okta; Alvin, Silvanus
International Journal of Social Learning (IJSL) Vol. 5 No. 2 (2025): April
Publisher : Indonesian Journal Publisher in cooperation with Indonesian Social Studies Association (APRIPSI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/ijsl.v5i2.360

Abstract

This study explores the optimization of User Interface (UI) and User Experience (UX) in e-learning platforms to enhance user engagement and satisfaction. Using a qualitative case study approach, observations and interviews were conducted to identify user challenges. The findings reveal that an intuitive UI and positive UX significantly improve the efficiency of online learning. However, issues such as server reliability and accessibility barriers for students with disabilities remain challenges. This study highlights the need for inclusive and responsive UI/UX design to foster an effective online learning ecosystem. Recommendations are provided for platform developers to address these shortcomings, ensuring a more accessible and seamless experience for students, educators, and administrators, particularly in higher education. The results serve as a foundation for further improvements in e-learning platform design and implementation.
FORMS OF SUPPORT AND NEW HABITS AS K-POP FANS: IMPLICATIONS OF K-POP CULTURE ON THE LIFESTYLES OF FANS Pricillia Haneyta Arisandi; Okta Wibowo, Tangguh; Janese Odelia Candra; Patricia Zarzycka; Dimas M Joseph
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 3 No. 5 (2023): September
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v3i5.1083

Abstract

One of the most popular cultures today is the Korean culture. The phenomenon of the increasing popularity of Korean culture in the global sphere is referred to as the Korean Wave or Hallyu. The Korean Wave has brought international popularity to Korean dramas, food, fashion, makeup, and music. It has significantly increased the number of Korean fans around the world. In this context, research has been conducted to determine the impact of K-Pop media consumption on K-Pop fans. Specifically, the research focuses on the consumption patterns of products used by K-Pop idols. This research is expected to provide insight into the lifestyles of K-pop fans and how certain fans can influence the consumption of products used by their idols. The research is conducted using a descriptive phenomenological method, which uses a qualitative approach. This research highlights the changes in habits and new actions taken by K-pop fans as a form of support for their idols. Many K-pop fans are willing to spend a considerable amount of money to purchase K-pop goods and merchandise as a form of support. This research makes an important contribution to understanding how K-pop culture affects and shapes the lives of its fans.
AMAZONE INDONESIA: UNDERSTANDING HYPERREALITY IN A FAMILY ENTERTAINMENT ARENA Wibowo, Tangguh Okta; Syafuddin, Khairul
Cerdika: Jurnal Ilmiah Indonesia Vol. 3 No. 09 (2023): Cerdika : Jurnal Ilmiah Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/cerdika.v3i09.676

Abstract

Amazone Indonesia (Amazone) is the largest family entertainment destination in Indonesia, with a large area and a complete selection of games. This article explores how myths about the Amazon forest in Brazil are managed in the form of a modern family playground in a mall, Aeon. This paper examines how Amazone exploits the myth that the Amazon forest was constructed with technology as a family playground with the intended purpose. This study uses Roland Barthes' semiotic method to look at myths that are built through technology and presented in various forms of entertainment vehicles and games in Amazone. By using Baudrillard's theory of hyperreality, this paper tries to critically examine how Amazone uses the myth of the forest to "normalize" nature in the jungle to become an image of an amusement park that is fun, exciting, and entertaining for children. Overall, the results of this study reflect a simulation site that is built from the use of technology in games in amusement parks that can promote colonial ways of knowing that strengthen the distance between humans as subjects and nature as objects that are "excavated" as a playground
Mixue are Everywhere: Prosumerism on Users Content Production in Tiktok Tangguh Okta Wibowo; Khairul Syafuddin
Jurnal Multidisiplin Madani Vol. 3 No. 5 (2023): May, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/mudima.v3i5.3546

Abstract

Mixue is a franchise that is well-known for selling beverages and ice cream. Mixue's viral material on social media, like Tiktok, makes it easy to recognize the popularity of the Mixue’s products. This research intends to examine prosumers involved in audio-visual content development who contribute to the marketing of Mixue brand. This research uses interpretative content analysis to examine audio-visual contents created by Tiktok users. The results of the study indicate that videos created by Tiktok users acting as prosumers have a role in the reproduction of diverse values on their experience with Mixue items. The circulation of their videos on Tiktok increases the exposure of the Mixue brand. These scattered videos show various types of performances with different video production techniques and stories. These findings illustrate the intensification of information produced and communication that has been built through the role of Tiktok, which spreads very quickly. This shows that prosumers reproduce videos based on their respective consumer behavior through the creative side of the actors as consumers
The Role of Communication Technology in Building Social Interaction and Increasing Digital Literacy in Ibu Sibuk Community Juan Prince Adeliant; Tangguh Okta Wibowo; Andiani Fitri Febrina; Chelsea Roxanne; Gabriella Christie Kartadibrata; Khairul Syafuddin
Jurnal Multidisiplin Madani Vol. 3 No. 8 (2023): August, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/mudima.v3i8.4919

Abstract

Digital transformation involves deep changes in businesses and organizations, with maximizing changes and opportunities in technology and social impact as top priorities. Further research was conducted to analyze the effects of digital transformation on communication in communities and identify effective strategies to overcome communication breakdowns arising from technological change. This research discusses the important role of communication technology in a community, namely the IbuSibuk community. The method used is a case study, with the data collection technique being structured interviews. The results showed that the use of communication technology has a significant role in facilitating social interaction, information exchange, and the self-development of members in the IbuSibuk Community. Platforms such as Instagram, WhatsApp, and Telegram allow members to share information, ideas, and support, while identity as a member of IbuSibuk provides additional benefits, such as the opportunity to collaborate with brands or companies. There are some technical barriers and a lack of digital literacy that affect the use of technology in the community. Therefore, efforts are needed to improve digital literacy so that all members can utilize technology effectively and participate actively in the community. Improving digital literacy includes aspects of digital ethics, digital culture, and digital safety. Support and education on the use of technology can be organized through external initiatives as well as internal activities within the IbuSibuk community
Representation of Parental Communication in Nanti Kita Cerita Tentang Hari ini (2020) Leviana Susanto; Tangguh Okta Wibowo
Jurnal Multidisiplin Madani Vol. 3 No. 9 (2023): September, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/mudima.v3i9.5976

Abstract

Family is the primary socialization agent, parents as important figures have the responsibility to educate and raise their children, one of which is through communication. But, in this day, there is still a lot of disharmonies in the family caused by several factors such as the lack of parental communication education from parents to children. On the other hand, a harmonious atmosphere can be built if there is an attitude of openness and good communication within the family, both verbally and non-verbally. Departing from this matter, the researcher further discussed the topic of family communication through the film, Nanti Kita Cerita Tentang Hari Ini as a reflection of similar cases in real life. This research uses Charles Sanders Pierce's semiotic method through signs, objects, and meanings. The results show that the father character has a dominant role with harsh communication that has a negative impact on the child, while the mother applies responsive communication that helps the growth of a positive personality in the child. Although the mother's role is not dominant, her parental communication serves as a balance to the father's communication in the family
Konstruksi Passion Dalam Film Animasi "Soul" Susanto, Syafiyah Nabilla; Wibowo, Tangguh Okta
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 9 No. 4 (2023): Kalbisiana
Publisher : UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisiana.v9i4.1384

Abstract

Passion is a strong tendency towards an activity that is highly liked, loved, and appreciated by individuals that makes them willing to give all of their time and energy to do these activities. This study aims to determine the construction of passion which is contained in Disney and Pixar’s animated film Soul”. To understand that, this study will be examined using Roland Barthes’s semiotics analysis which contains the orders of significations consisting of denotation, connotation, and myth. This research will also be examined using the theory of social construction of reality proposed by Peter L. Berger and Thomas Luckmann. This study found that passion can be found and developed by every individuals. Moreover, passion is not only attached to one's body but also to one's soul, so that makes passion really difficult to completely eliminate from one’s self.
Pengaruh Pemasaran Media Sosial di Instagram @kopijanjijiwa terhadap Keputusan Pembelian Konsumen Wibisono, Daeng Mohammad Danu; Wibowo, Tangguh Okta
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 10 No. 1 (2024): Kalbisiana
Publisher : UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisiana.v10i1.3524

Abstract

Social media marketing is one of the important aspects in increasing sales of a product. Because social media marketing uses social media as a marketing channel and there are quite a lot of social media users in Indonesia. This study aims to determine the influence and level of influence of social media marketing on Instagram @kopiunjukjiwa on consumer purchasing decisions. In this study, the theory used is stimulus-response. The researcher uses a quantitative approach, survey research method with explanative type. The population in this study were followers of Instagram @kopiunjukjiwa with questionnaire data collection techniques. Based on the results of the hypothesis with the T test, the results obtained are 21,161 > 1,966. from these results indicate that social media marketing on Instagram @kopipromisejiwa has an influence on consumer purchasing decisions. Meanwhile, Pearson's product moment got a result of 0.728, which means that there is a strong influence from social media marketing on Instagram @kopikodejiwa on consumer purchasing decisions, and the coefficient of determination test got a result of 52.9%.
Strategi Komunikasi Pejabat Pengelola Informasi dan Dokumentasi (PPID) Kementerian Kominfo dalam Mendiseminasi Informasi Publik Sekarini, Anggita Galuh; Wibowo, Tangguh Okta
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 11 No. 1 (2025): Kalbisiana
Publisher : UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisiana.v11i1.4501

Abstract

The openness of information is still not able to run optimally in meeting the needs of the community. This indicates the need for increased access to information provided by public bodies. PPID Ministry of Communication and Information is one of the public bodies that can realize the openness of public information. This research aims to find out the communication strategy of the Information and Documentation Management Officer (PPID) of the Ministry of Communication and Information in disseminating public information. This research uses a qualitative approach with case study research methods. Data collection techniques in the form of observations, in-depth interviews and documentation. The theory used by this research is systems theory. The results showed the communication strategy carried out by public bodies, namely ppid ministry of communication and information in disseminating public information through five stages. The planning is expected to run optimally on the ground so that the public can meet the needs of accurate, transparent, and accountable public information. Furthermore, at the end of the implementation of public information disclosure will hold a public satisfaction index (IKM) supsi aimed to be able to measure the extent of the success of public service programs that have been run.