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All Journal Biosfer: Jurnal Tadris Biologi Jurnal Akuntansi Kompetif Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan J-AKSI : JURNAL AKUNTANSI DAN SISTEM INFORMASI Journal of Business, Accounting and Finance Journal of Bussines Management Basic SINTESA
Nining Kurniasih, Nining
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Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Social Sciences Other

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Journal : Journal of Bussines Management Basic

 1 
Analysis Of Promotional Strategies In PT Sinar Sagara Sejahtera Sumedang Putri, Anggi Septiani; Kurniasih, Nining; Gumilang, Risa Ratna
Journal of Bussines Management Basic Vol 7 No 2 (2025): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

PT Sinar Sagara Sejatera Sumedang is a company engaged in the fashion industry to produce special women's shoes and sandals. Every company certainly requires good marketing management to achieve optimal sales targets, especially regarding promotional strategies that can influence consumers. Therefore, this study aims to determine the analysis of promotional strategies at PT Sinar Sagara Sejahtera Sumedang as well as obstacles and solutions to its implementation. The method used is a qualitative method with informants totaling 10 people. Data collection techniques of this research through observation, interviews, documentation and triangulation. The results showed that the promotion strategy at PT Sinar Sagara Sejahtera was good enough by implementing personal selling and sales promotion optimally. However, the company has not been maximized in implementing advertising, public relations and direct marketing because it has not provided print media advertisements, has never participated in exhibitions/events and does not have its own website on telemarketing
Analysis of Product Distribution Channels at PT Cipta Niaga Semesta Sumedang Safitri, Putri Aliza; Kurniasih, Nining; Sumiati, Ai
Journal of Bussines Management Basic Vol 7 No 2 (2025): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

This study aims to examine the implementation of distribution channels, the challenges encountered, and the solutions undertaken at PT Cipta Niaga Semesta Sumedang. Using a qualitative method, data were collected through interviews, observations, and documentation. The results show that the distribution process runs fairly well through two channels: Zero Level Channel and One Level Channel. Inventory, warehouse, and transportation management are considered effective. However, challenges such as limited road access and uneven distribution coverage still persist. The company is advised to expand its distribution network, improve inventory management, optimize warehouse usage, and increase the number of delivery fleets.
Analysis Of Communication in The Food Divisi of PT. VADCO PROSPER MEGA Hidayat, Gustina; Kurniasih, Nining; Munggaran, Rani; Nurodin, Nurodin
Journal of Bussines Management Basic Vol 6 No 1 (2024): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33481/jobm.v6i1.1348

Abstract

The focus of this research is work communication at the Food Division of PT. Vadco Prosper Mega especially the production department, this study aims to find out how the work communication process and how to solve work communication problems between the production department team leader and employees in the Food Division of PT. Vadco Prosper Mega. The method used in this study is a qualitative research method that is natural. The data collection technique is purposive sampling technique, namely taking samples with certain considerations with the number of informants as many as 7 people. Based on the results of the study, it was concluded that the work communication process at the Food Division of PT. Vadco Prosper Mega especially the production department has been running well, especially in terms of fun, influence on attitude, and good relations between superiors and employees and employees with other employees. In terms of understanding and action, this is not fully optimal because there are still some employees who do not understand their work duties and responsibilities and there are still some employees who do not carry out their work duties and responsibilities properly, thus hindering other work.
Influence of Promotions on Sales at The Erafone Store Sumedang Firmansyah, Gugum Aji; Kurniasih, Nining; Damayanti, Wulan Ariani; Kurniawan, Robi; Supranata, Yogi; Crisca, Rini
Journal of Bussines Management Basic Vol 6 No 2 (2024): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

This study aims to determine the extent of the influence of promotions on sales at Erafone Store Sumedang. The research uses a descriptive method with a sample size of 97 respondents. The data source used is secondary data in the form of sales reports from the last three years, 2020-2023. The results of the study show that the implementation of promotions carried out by Erafone is very good, falling into the "strongly agree" category with a score of 6.348, and the implementation of sales carried out by Erafone is also very good, falling into the "strongly agree" category with a score of 6.452. The data analysis techniques used include simple linear regression analysis, correlation analysis, and determination analysis. The results of this study indicate that promotions have a positive and significant effect on sales at Erafone Store Sumedang, with a correlation coefficient of 0.575 or 57.5%. The result of the determination coefficient is 0.331 or 33.1%. The results of the t-test show that t calculated 6.850 > t_table 1.98525, indicating that promotions have a positive effect on sales.
The Effect of Service Quality on Customer Satisfaction At CV. Gumilar Putra Sumedang Kurniasih, Nining; Hasanah, Rika Lutfiana Nur; Ratnasari, Shofia Annisa; Aliyah, Nur Asypah; Herdiansyah, Rahmat
Journal of Bussines Management Basic Vol 7 No 1 (2025): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

This research aims to find out the quality of service and customer satisfaction at CV. Gumilar Putra, as well as to determine the effect of service quality on customer satisfaction at CV. Gumilar Putra. The problem in this research is the decreasing number of CV customers. Gumilar Putra in 2023. This research uses quantitative methods. The sampling technique used in this research was incidental sampling with a total sample of 230 respondents. The data collection techniques used are interviews, questionnaires and observation. Statistical testing in this research used IBM SPSS for Windows 25 software. Data analysis used was normality test, heteroscedasticity test, autocorrelation test, simple linear regression analysis, Pearson correlation coefficient analysis, coefficient of determination analysis and hypothesis testing. The research results show that the implementation of service quality has good criteria with a total score of 14,193. Meanwhile, customer satisfaction has good criteria with a total score of 8,696. The magnitude of the influence of service quality on customer satisfaction is 37.4%, while the rest is influenced by other variables. Based on the hypothesis results, tcount > ttable (4.662 > 1.651564) is obtained, which means that the influence of service quality has a positive and significant effect on customer satisfaction.
Co-Authors Abdullah, Dudung Aliyah, Nur Asypah Crisca, Rini Damayanti, Wulan Ariani Firmansyah, Gugum Aji Ginanjar, Yayat Hasanah, Rika Lutfiana Nur Herdiansyah, Rahmat Hidayat, Gustina Istiono, Deni Masruri, Fahrul Alam MM, Deni Istiono. Munggaran, Rani Nukhbatul Bidayati Haka Nurodin, Nurodin Nurzaeti, Diesta Dwi Pamungkas, Pupung Purwanasari , Sri Nuraini Putri, Anggi Septiani Ratna Gumilang, Risa Ratnasari, Shofia Annisa Robi Kurniawan Safitri, Putri Aliza Sopyan, Anggi Taufik Sumiati, Ai Supranata, Yogi Williyany, Hanny Wulan, Fazra Raisha