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All Journal Biosfer: Jurnal Tadris Biologi Jurnal Akuntansi Kompetif Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan J-AKSI : JURNAL AKUNTANSI DAN SISTEM INFORMASI Journal of Business, Accounting and Finance Journal of Bussines Management Basic SINTESA
Nining Kurniasih, Nining
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Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Social Sciences Other

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Influence of Promotions on Sales at The Erafone Store Sumedang Firmansyah, Gugum Aji; Kurniasih, Nining; Damayanti, Wulan Ariani; Kurniawan, Robi; Supranata, Yogi; Crisca, Rini
Journal of Bussines Management Basic Vol 6 No 2 (2024): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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This study aims to determine the extent of the influence of promotions on sales at Erafone Store Sumedang. The research uses a descriptive method with a sample size of 97 respondents. The data source used is secondary data in the form of sales reports from the last three years, 2020-2023. The results of the study show that the implementation of promotions carried out by Erafone is very good, falling into the "strongly agree" category with a score of 6.348, and the implementation of sales carried out by Erafone is also very good, falling into the "strongly agree" category with a score of 6.452. The data analysis techniques used include simple linear regression analysis, correlation analysis, and determination analysis. The results of this study indicate that promotions have a positive and significant effect on sales at Erafone Store Sumedang, with a correlation coefficient of 0.575 or 57.5%. The result of the determination coefficient is 0.331 or 33.1%. The results of the t-test show that t calculated 6.850 > t_table 1.98525, indicating that promotions have a positive effect on sales.
The Effect of Service Quality on Customer Satisfaction At CV. Gumilar Putra Sumedang Kurniasih, Nining; Hasanah, Rika Lutfiana Nur; Ratnasari, Shofia Annisa; Aliyah, Nur Asypah; Herdiansyah, Rahmat
Journal of Bussines Management Basic Vol 7 No 1 (2025): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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This research aims to find out the quality of service and customer satisfaction at CV. Gumilar Putra, as well as to determine the effect of service quality on customer satisfaction at CV. Gumilar Putra. The problem in this research is the decreasing number of CV customers. Gumilar Putra in 2023. This research uses quantitative methods. The sampling technique used in this research was incidental sampling with a total sample of 230 respondents. The data collection techniques used are interviews, questionnaires and observation. Statistical testing in this research used IBM SPSS for Windows 25 software. Data analysis used was normality test, heteroscedasticity test, autocorrelation test, simple linear regression analysis, Pearson correlation coefficient analysis, coefficient of determination analysis and hypothesis testing. The research results show that the implementation of service quality has good criteria with a total score of 14,193. Meanwhile, customer satisfaction has good criteria with a total score of 8,696. The magnitude of the influence of service quality on customer satisfaction is 37.4%, while the rest is influenced by other variables. Based on the hypothesis results, tcount > ttable (4.662 > 1.651564) is obtained, which means that the influence of service quality has a positive and significant effect on customer satisfaction.
Co-Authors Abdullah, Dudung Aliyah, Nur Asypah Crisca, Rini Damayanti, Wulan Ariani Firmansyah, Gugum Aji Ginanjar, Yayat Hasanah, Rika Lutfiana Nur Herdiansyah, Rahmat Hidayat, Gustina Istiono, Deni Masruri, Fahrul Alam MM, Deni Istiono. Munggaran, Rani Nukhbatul Bidayati Haka Nurodin, Nurodin Nurzaeti, Diesta Dwi Pamungkas, Pupung Purwanasari , Sri Nuraini Putri, Anggi Septiani Ratna Gumilang, Risa Ratnasari, Shofia Annisa Robi Kurniawan Safitri, Putri Aliza Sopyan, Anggi Taufik Sumiati, Ai Supranata, Yogi Williyany, Hanny Wulan, Fazra Raisha