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Tourism Socialization: Training in Guiding Educational Songket Weaving Tours Fasandra, Fernando; Khairunnisa, Khairunnisa; Hibatullah, Naufal; Rahman, Fadlul; Girsang, Nitasri Murawaty; Septriani, Septriani
MARAWA: Jurnal Masyarakat Religius dan Berwawasan Vol 2 No 2 (2023): Masyarakat Religius dan Berwawasan
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/mrw.v2i2.10652

Abstract

Community service activities are one of the main responsibilities of lecturers as educators in the university environment. This community service aims to provide knowledge and improve the ability to guide educational tourism related to woven songket to enhance the promotion of SMEs through tourism. The community service activities are conducted at the SME "Rumah Songket Eka Halaban." The achieved results include an increase in participants' knowledge and skills in communicating with tourists, the hospitality of employees when tourists visit, and the application of the seven charms at Rumah Songket Eka Halaban. With these improved abilities, it is expected to boost the promotion of SMEs through tourism. The limitation of this community service activity lies in participants who are not yet accustomed to dealing with tourists with diverse backgrounds and characteristics. To be more effective in guiding educational tourism, considerable practice is needed. Similar community service activities can be conducted periodically by SMEs to familiarize themselves with dealing with tourists. With enhanced abilities, the training participants, including the owner of SME Rumah Songket Eka Halaban, hope that educational tourism activities related to woven songket can improve even further in the future.
Evaluation of Community-Based Tourism Development in Nagari Tuo Pariangan Khairunnisa, Ayang; Furqan, Alhilal; Hibatullah, Naufal; Fasandra, Fernando; Rahman, Fadlul
Journal of Research on Business and Tourism Vol. 5 No. 1 (2025): Journal of Research on Business and Tourism
Publisher : Lembaga Penelitian Publikasi dan Pengabdian Masyarakat LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/104005120255

Abstract

Nagari Tuo Pariangan is an area in West Sumatra that maintains Minangkabau traditions. This area is believed to be the place where the Minangkabau civilization began. The unique geographical condition is an added value for Nagari Tuo Pariangan to become one of the priority tourism destinations in Tanah Datar Regency. This research aims to evaluate tourism development in the village based on the CBT stage framework prepared by the Asia Pacific Economic Cooperation (APEC) and uses a qualitative approach. Based on the study's results, community-based tourism development in Nagari Tuo Pariangan can be categorized as a developing CBT because it almost fulfils every stage of development in CBT, even though each stage in community-based tourism development is not fully optimized, and there is still much to be addressed.  The development stage of CBT implementation in Nagari Tuo Pariangan is at the stage of market demand and marketing strategy. The stage that has not been carried out at this time is monitoring and evaluation. This study can show the advantages that make it an example for other regions and the shortcomings in optimizing Nagari Tuo Pariangan tourism.
A Comparative Study of Community-Based Tourism Models and Environmental Outcomes in West Sumatra Naufal Hibatullah; Rizki Sumardani; Ayang Khairunnisa
Metta : Jurnal Ilmu Multidisiplin Vol. 6 No. 2 (2026)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/metta.v6i2.5347

Abstract

This study aims to analyze the implementation of Community-Based Tourism (CBT) in tourist destinations in West Sumatra and assess its impact on environmental conservation, local economic dynamics, and community resilience to climate change. There is a fundamental research gap in the study of Community-Based Tourism (CBT) in West Sumatra, namely the absence of an approach that simultaneously integrates environmental conservation, climate change mitigation, and local economic dynamics into one comprehensive framework. This study also identifies the key success factors and major obstacles in CBT management from the perspectives of communities, tourism stakeholders, and government institutions. The research method employs a qualitative approach using a comparative case study design across several community-based destinations in West Sumatra. Data collection was conducted through in-depth interviews, field observations, focus group discussions (FGDs), and analysis of policy documents and destination management reports. Research informants were selected using purposive sampling, involving destination managers, tourism awareness groups, MSME operators, local governments, and community leaders. The Research findings indicate that the implementation of CBT in West Sumatra still shows variations in community participation levels, the institutional capacity of local villages, and the quality of destination management. Several destinations have demonstrated success in enhancing local economic empowerment, strengthening cultural identity, and promoting environmental conservation practices through community education and participation. However, various challenges remain, such as limited human resource capacity, weak inter-institutional coordination, unequal distribution of economic benefits, and pressure on ecosystems due to increased tourism activities.