Article Per Year (5 Year)
p-Index From 2021 - 2026
2.942
P-Index
This Author published in this journals
All Journal JURNAL SAINS PEMASARAN INDONESIA Jurnal Sosial Ekonomi Pertanian Forum Agribisnis Jurnal Agribisnis Terpadu JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) AGROSCIENCE Journal of Agri Socio Economics and Business Jurnal Agroekoteknologi dan Agribisnis AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Margin Eco : Jurnal Ekonomi dan Perkembangan Bisnis Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Jurnal Ilmiah SOSIO AGRIBIS Innovative: Journal Of Social Science Research Jurnal Ilmu-Ilmu Pertanian
Fitria Naimatu Sa'diyah
Politeknik Pembangunan Pertanian Yogyakarta Magelang
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 22 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 22 Documents
Search

 1   2   3 
Pengaruh Penerapan Fitur Promosi Shopee terhadap Penjualan Produk Nata De Aloe Vera Mustofa, Imam Mujahidin; Rimartin , Geraldo Adinugra; Sadiyah, Fitria Naimatu
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 2 (2025): Juni : Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v5i2.1087

Abstract

Shopee serves as a vital digital marketplace for small and medium-sized enterprises (SMEs) like PT Mount Vera Sejati, facilitating the online promotion of their Nata De Aloe Vera products. However, the intense competition from numerous similar products poses significant marketing challenges. This study aims to examine the implementation of Shopee’s promotional features on PT Mount Vera Sejati’s account and analyze the impact of each feature on sales performance. The features investigated include Free Shipping, Vouchers, Discounts, Flash Sales, Product Search Ads, and Similar Product Ads. Utilizing a quantitative descriptive methodology, data were collected from daily sales records between December 2024 and March 2025, complemented by observations and interviews with the business owner. The analysis reveals that Free Shipping, Discounts, and Vouchers are the most effective promotional tools, collectively facilitating the sale of 72 units during the 58-day observation period. Specifically, Free Shipping accounted for 70 sales, Discounts for 38 sales, and Vouchers for 72 sales. In contrast, Flash Sales and product advertisements showed limited effectiveness. These findings highlight the necessity for PT Mount Vera Sejati to prioritize and optimize the use of Free Shipping, Vouchers, and Discounts to enhance sales growth on Shopee, thereby improving their competitive position in the e-commerce landscape.
Faktor-Faktor yang Mempengaruhi Willingness to Pay Konsumen terhadap Produk Wedang Uwuh Instan CV Dewi Makmur Oktiana, Filaeily Ardhita; Sadiyah, Fitria Naimatu; Rahayu, Novia Aristi
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 2 (2025): Juni : Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v5i2.1161

Abstract

This study aimed to analyze the value of consumers’ willingness to pay for the Instant Wedang Uwuh product produced by CV Dewi Makmur. The product was an innovative traditional herbal drink presented in an instant form, making it more practical to serve. The research was conducted using a quantitative approach, utilizing both primary and secondary data obtained through direct observation and the distribution of questionnaires to prospective consumers. The method used to determine the willingness to pay value was the Contingent Valuation Method (CVM), an economic valuation approach based on consumers’ perceptions of the product, using an open-ended question technique. To analyze the influencing factors and test hypotheses, logistic regression was applied with the aid of the Statistical Package for the Social Sciences (SPSS) version 25.0. The results showed that consumers’ willingness to pay for the Instant Wedang Uwuh product reached IDR 25,190 per product or per box containing 5 sachets, each weighing 25 grams. This value was 26% higher than the previously offered selling price of around IDR 20,000. The factor found to have a significant influence on willingness to pay was the product quality variable, indicating the potential for increasing the market selling price while maintaining product quality.
Co-Authors Adi Prayoga, Adi Afmelia, Putri Anggraini, Rininta Annisa Khoiriyah A’yuni, Nur Rohmah Lutfi Hardiansya, Guntur Heriyanto Heriyanto Hermawan Hermawan Kartika Shanindita Lestari, Suciati Lorensa, Albertika Lukman M. Baga Mustofa, Imam Mujahidin Nafi'ah, Aminatun Nalinda, Rika Nastiti, Tiara Ayu Nirmayani, Hafizah Nur Rohmah Lufti A'yuni Nurfitri, Rosiana Oktiana, Filaeily Ardhita Pratiwi, Gusti Ayu Chintya Artania Puspitojati, Endah Rahayu, Novia Aristi Rahmawati, Fitria Nur Rimartin, Geraldo Adinugra Shanindita, Kartika Siwitri Munambar Sukadi Sukadi Utami, Ayuni Nanda Zahra, Arista Viftania Az