Article Per Year (5 Year)
p-Index From 2021 - 2026
3.599
P-Index
This Author published in this journals
All Journal Journal of Economic, Bussines and Accounting (COSTING) Al-Kharaj: Journal of Islamic Economic and Business CERMIN: Jurnal Penelitian International Journal of Economics Development Research (IJEDR) Majalah Ilmiah Dian Ilmu KARYA: Jurnal Pengabdian Kepada Masyarakat Journal of Administrative and Sosial Science (JASS) Jurnal Masyarakat Mengabdi Nusantara Inkubis: Jurnal Ekonomi dan Bisnis Jurnal Ekbis (Ekonomi & Bisnis) Nanggroe: Journal Of Scholarly Service Jurnal Ilmiah Acton Journal of Community Service (JCOS) Nanggroe: Journal of Scholarly Service IIJSE HUMANIORASAINS International Journal of Economics, Accounting, and Management Jurnal Insan Pengabdian Indonesia KREATIF: Jurnal Pengabdian Masyarakat Nusantara Economics and Business Management Journal
Indah Respati Kusumasari
Universitas Pembangunan Nasional Veteran Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

Published : 25 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 25 Documents
Search

 1   2   3 
ANALISIS PENGELOLAAN BISNIS PERSEWAAN GEDUNG PERKANTORAN UNTUK MENINGKATKAN KEPUASAN PENYEWA: STUDI KASUS PADA PT SIER (SURABAYA INDUSTRIAL ESTATE RUNGKUT) Salsabilla Septyant Putri; Indah Respati Kusumasari
Jurnal Ekbis (Ekonomi & Bisnis) Vol 13 No 2 (2025): Desember 2025
Publisher : POLITEKNIK PIKSI GANESHA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56689/ekbis.v13i2.2287

Abstract

Pertumbuhan bisnis dan industri di Indonesia telah mendorong meningkatnya kebutuhan ruang perkantoran, terutama bagi perusahaan kecil dan menengah yang seringkali terbatas oleh kendala finansial untuk memiliki gedung sendiri. Penelitian ini bertujuan menganalisis pengelolaan persewaan gedung perkantoran oleh Divisi Jasa Penunjang PT SIER. Dengan pendekatan kualitatif deskriptif, data dikumpulkan melalui observasi langsung selama empat bulan magang dan berbagai sumber literatur pendukung. Hasil penelitian menunjukkan bahwa PT SIER menerapkan strategi pengelolaan yang sistematis dan didukung koordinasi yang baik antara unit bisnis jasa penunjang dan unit sarana prasarana. Meski menghadapi tantangan, seperti usia gedung yang cukup tua dan penagihan sewa yang kurang efektif, perusahaan berhasil mengatasinya melalui inovasi layanan, pengembangan fasilitas, dan harga kompetitif. Lokasi strategis di kawasan industri menjadi keunggulan utama yang menarik penyewa. Penelitian ini menegaskan bahwa pengelolaan profesional dan inovatif dalam bisnis persewaan gedung perkantoran berkontribusi pada efisiensi dan keberlanjutan usaha, sekaligus memenuhi kebutuhan pasar yang dinamis. Kata kunci: Persewaan Gedung Kantor, Strategi Manajemen, Inovasi Layanan, Efisiensi Usaha, PT SIER
The Influence Of Fear Of Missing Out (Fomo), Live Streaming, And Flash Sales On Impulsive Buying Of Hulm Fashion Products Among Generation Z On Tiktok Shop In Surabaya Prilga Westrin Kusumaningrum; Indah Respati Kusumasari
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 2 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i2.10496

Abstract

This study aims to examine the influence of Fear of Missing Out (FoMO), live streaming, and flash sale on impulsive buying behavior of fashion products, specifically the HULM brand, among Generation Z consumers on TikTok Shop in Surabaya. A quantitative approach was employed using a survey method with a Likert scale questionnaire distributed to respondents who have experience purchasing HULM products through TikTok Shop. The collected data were analyzed using multiple linear regression to determine both simultaneous and partial effects of the independent variables on impulsive buying behavior. These results suggest that impulsive buying behavior among Generation Z is shaped by both psychological factors and digital marketing strategies. FoMO acts as an internal driver, while live streaming and flash sale function as external stimuli that reinforce purchasing impulses. This study contributes to the development of consumer behavior literature, particularly in the context of social commerce, and offers practical insights for marketers in designing effective promotional strategies on TikTok Shop to better target Generation Z consumers.
The Influence of Beauty Influencers, Brand Image, and Price on Customer Loyalty for OMG Cosmetic Products in Surabaya Kirana Yuni Susanti; Indah Respati Kusumasari
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 2 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i2.10601

Abstract

The rapid digital transformation in Indonesia has fundamentally shifted social media into a primary source of brand information, significantly impacting the competitive local cosmetic industry. Despite high sales volumes, brands like OMG (Oh My Glam) face challenges with high brand-switching behavior and rising consumer vigilance regarding product safety. This study aims to analyze the influence of Beauty Influencers, Brand Image, and Price on the Customer Loyalty of OMG cosmetic products in Surabaya. Using a quantitative approach, data were collected from 100 respondents through questionnaires and analyzed using multiple linear regression. The results of the F-test confirm that Beauty Influencers, Brand Image, and Price simultaneously exert a significant positive influence on Customer Loyalty. Partially, the T-test results indicate that each variable has a significant individual impact on loyalty. Beauty influencers build trust through credible recommendations, a positive brand image encourages long-term commitment, and affordable pricing stimulates repeat purchases. The synergy of these three marketing elements is a major determinant of consumer retention in a trend-driven market. This study suggests that brands should maintain beauty influencer credibility, positive brand image and competitive pricing strategies to mitigate external risks and strengthen long-term loyalty in the digital-first era.
The Influence of Macroeconomic Factors on Business Decision Making: Case Study of PT Kereta Api Indonesia (Persero) Ajeng Suta Mayangsari; Astrid Ayu Nastiti; Arfi Sintya Nabilla; Rusdi Hidayat N; Indah Respati Kusumasari
International Journal of Economics Accounting and Management Vol. 1 No. 5 (2025): IJEAM - January 2025
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60076/ijeam.v1i5.955

Abstract

This article discusses the impact of macroeconomic factors on the decision-making process at PT Kereta Api Indonesia (Persero), one of the largest transportation companies in Indonesia. In the face of a constantly changing economy, the company must consider various important aspects, such as inflation, interest rates, exchange rates, government policies, and global economic conditions, as well as the mitigation measures taken by PT Kereta Api Indonesia (Persero). This research aims to analyze how these macroeconomic factors influence the strategies and operational decisions made by the company's management. Using a comprehensive methodological approach, the study gathers both quantitative and qualitative data to identify patterns and relationships between these factors and overall business performance. The findings indicate that changes in macroeconomic factors can significantly affect operational costs, investment planning, and the development of new services. These findings are expected to provide valuable insights for management in formulating more responsive and adaptive strategies to changes in economic conditions.
PERAN KREATIVITAS DAN INOVASI DALAM MENINGKATKAN DAYA SAING PADA UMKM SANDALKU HANDMADE Nurul Dwi Wahyuni; Indah Respati Kusumasari
Journal of Community Service (JCOS) Vol. 1 No. 3 (2023)
Publisher : EDUPEDIA Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56855/jcos.v1i3.621

Abstract

Penelitian ini bertujuan untuk menggali peran kreativitas dan inovasi dalam meningkatkan daya saing pada UMKM Sandalku Handmade. metode penelitian yang digunakan adalah penelitian kualitatif dengan pendekatan studi kasus. Data dikumpulkan melalui wawancara mendalam dengan pemilik Sandalku Handmade dan dengan melakukan observasi pada usaha tersebut. Hasil penelitian menunjukkan bahwa kreativitas dan inovasi memiliki peran yang sigifikan dalam meningkatkan daya saing UMKM Sandalku Handmade. Bentuk kreativitas ditunjukkan dalam proses perancangan dan pembuatan sandal yang unik dan berbeda dari produk sejenis di pasaran. Sedangkan, inovasi muncul dalam strategi pemasaran yang kreatif, seperti penggunaan media sosial dan e-commerce. Jurnal ini membahas peran kreativitas dan inovasi dalam meningkatkan daya saing UMKM Sandalku Handmade, sebuah UMKM di Indonesia yang bergerak di bidang pembuatan sandal, tas, dompet, dan aksesoris. UMKM tersebut telah berhasil menarik minat konsumen melalui desain yang unik dan kualitas produk yang baik. Jurnal ini bertujuan untuk mengungkapkan pentingnya kreativitas dan inovasi dalam memenuhi tuntutan pasar yang terus berubah dan meningkatkan keunggulan kompetitif UMKM tersebut. Penelitian ini memberikan wawasan dan pemahaman yang lebih baik tentang peran kreativitas dan inovasi dalam meningkatkan daya saing UMKM, khususnya dalam industri pembuatan sandal, tas, dompet, dan aksesoris. Jurnal ini juga dapat menjadi referensi dan sumber inspirasi bagi UMKM lainnya yang ingin meningkatkan daya saing melalui penerapan kreativitas dan inovasi.
Co-Authors Afifah Ulul Azmi Ajeng Suta Mayangsari Akyla Ortzi Kirandhis Ananta Rahma Alifya Andarini, Sonja Andrias Dwi Mahendrawan Angga Satria Ganendra Arfi Sintya Nabilla Astrid Ayu Nastiti Ath Thariq Athrizqullah Gunawan Dhiya’ Ayu Adibah Dike Abrila Putri Yulion Ema Oktavia Rahmawati Fidda Rahmawati Galuh Onny Safitri Hannah Emmanuella Delia Hidayat, Rusdi Kharisma Mutiara Aisyah Kirana Yuni Susanti Lusi Kurnia Merlina Aris Fitria Dewi Mohamad Royhan Arkhan Nadila Ayu Citra Armana Nugraha Kusbianto nurhadi, nurhadi Nurul Dwi Wahyuni Prilga Westrin Kusumaningrum Rista Maria Hartono Putri Rizka Ananda Rumiris Panjaitan Rusdi Hidayat Nugroho Salsabilla Septyant Putri Siti Akromah Yanda Bara Kusuma Yani Maila Santi