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All Journal Journal of Economic, Bussines and Accounting (COSTING) JURNAL MANAJEMEN BISNIS Al-Kharaj: Journal of Islamic Economic and Business CERMIN: Jurnal Penelitian International Journal of Economics Development Research (IJEDR) Majalah Ilmiah Dian Ilmu Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) KARYA: Jurnal Pengabdian Kepada Masyarakat Formosa Journal of Multidisciplinary Research (FJMR) Journal of Administrative and Sosial Science (JASS) Jurnal Masyarakat Mengabdi Nusantara Inkubis: Jurnal Ekonomi dan Bisnis Jurnal Ekbis (Ekonomi & Bisnis) Nanggroe: Journal Of Scholarly Service Jurnal Ilmiah Acton Journal of Community Service Nanggroe: Journal of Scholarly Service IIJSE HUMANIORASAINS International Journal of Economics, Accounting, and Management Jurnal Insan Pengabdian Indonesia KREATIF: Jurnal Pengabdian Masyarakat Nusantara Economics and Business Management Journal
Indah Respati Kusumasari
Universitas Pembangunan Nasional Veteran Jawa Timur
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ANALISIS PENGELOLAAN BISNIS PERSEWAAN GEDUNG PERKANTORAN UNTUK MENINGKATKAN KEPUASAN PENYEWA: STUDI KASUS PADA PT SIER (SURABAYA INDUSTRIAL ESTATE RUNGKUT) Salsabilla Septyant Putri; Indah Respati Kusumasari
EKBIS (Ekonomi & Bisnis) Vol. 13 No. 2 (2025): Desember 2025
Publisher : POLITEKNIK PIKSI GANESHA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56689/ekbis.v13i2.2287

Abstract

Pertumbuhan bisnis dan industri di Indonesia telah mendorong meningkatnya kebutuhan ruang perkantoran, terutama bagi perusahaan kecil dan menengah yang seringkali terbatas oleh kendala finansial untuk memiliki gedung sendiri. Penelitian ini bertujuan menganalisis pengelolaan persewaan gedung perkantoran oleh Divisi Jasa Penunjang PT SIER. Dengan pendekatan kualitatif deskriptif, data dikumpulkan melalui observasi langsung selama empat bulan magang dan berbagai sumber literatur pendukung. Hasil penelitian menunjukkan bahwa PT SIER menerapkan strategi pengelolaan yang sistematis dan didukung koordinasi yang baik antara unit bisnis jasa penunjang dan unit sarana prasarana. Meski menghadapi tantangan, seperti usia gedung yang cukup tua dan penagihan sewa yang kurang efektif, perusahaan berhasil mengatasinya melalui inovasi layanan, pengembangan fasilitas, dan harga kompetitif. Lokasi strategis di kawasan industri menjadi keunggulan utama yang menarik penyewa. Penelitian ini menegaskan bahwa pengelolaan profesional dan inovatif dalam bisnis persewaan gedung perkantoran berkontribusi pada efisiensi dan keberlanjutan usaha, sekaligus memenuhi kebutuhan pasar yang dinamis. Kata kunci: Persewaan Gedung Kantor, Strategi Manajemen, Inovasi Layanan, Efisiensi Usaha, PT SIER
The Influence Of Fear Of Missing Out (Fomo), Live Streaming, And Flash Sales On Impulsive Buying Of Hulm Fashion Products Among Generation Z On Tiktok Shop In Surabaya Prilga Westrin Kusumaningrum; Indah Respati Kusumasari
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 2 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i2.10496

Abstract

This study aims to examine the influence of Fear of Missing Out (FoMO), live streaming, and flash sale on impulsive buying behavior of fashion products, specifically the HULM brand, among Generation Z consumers on TikTok Shop in Surabaya. A quantitative approach was employed using a survey method with a Likert scale questionnaire distributed to respondents who have experience purchasing HULM products through TikTok Shop. The collected data were analyzed using multiple linear regression to determine both simultaneous and partial effects of the independent variables on impulsive buying behavior. These results suggest that impulsive buying behavior among Generation Z is shaped by both psychological factors and digital marketing strategies. FoMO acts as an internal driver, while live streaming and flash sale function as external stimuli that reinforce purchasing impulses. This study contributes to the development of consumer behavior literature, particularly in the context of social commerce, and offers practical insights for marketers in designing effective promotional strategies on TikTok Shop to better target Generation Z consumers.
The Influence of Beauty Influencers, Brand Image, and Price on Customer Loyalty for OMG Cosmetic Products in Surabaya Kirana Yuni Susanti; Indah Respati Kusumasari
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 2 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i2.10601

Abstract

The rapid digital transformation in Indonesia has fundamentally shifted social media into a primary source of brand information, significantly impacting the competitive local cosmetic industry. Despite high sales volumes, brands like OMG (Oh My Glam) face challenges with high brand-switching behavior and rising consumer vigilance regarding product safety. This study aims to analyze the influence of Beauty Influencers, Brand Image, and Price on the Customer Loyalty of OMG cosmetic products in Surabaya. Using a quantitative approach, data were collected from 100 respondents through questionnaires and analyzed using multiple linear regression. The results of the F-test confirm that Beauty Influencers, Brand Image, and Price simultaneously exert a significant positive influence on Customer Loyalty. Partially, the T-test results indicate that each variable has a significant individual impact on loyalty. Beauty influencers build trust through credible recommendations, a positive brand image encourages long-term commitment, and affordable pricing stimulates repeat purchases. The synergy of these three marketing elements is a major determinant of consumer retention in a trend-driven market. This study suggests that brands should maintain beauty influencer credibility, positive brand image and competitive pricing strategies to mitigate external risks and strengthen long-term loyalty in the digital-first era.
The Influence of Macroeconomic Factors on Business Decision Making: Case Study of PT Kereta Api Indonesia (Persero) Ajeng Suta Mayangsari; Astrid Ayu Nastiti; Arfi Sintya Nabilla; Rusdi Hidayat N; Indah Respati Kusumasari
International Journal of Economics Accounting and Management Vol. 1 No. 5 (2025): IJEAM - January 2025
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60076/ijeam.v1i5.955

Abstract

This article discusses the impact of macroeconomic factors on the decision-making process at PT Kereta Api Indonesia (Persero), one of the largest transportation companies in Indonesia. In the face of a constantly changing economy, the company must consider various important aspects, such as inflation, interest rates, exchange rates, government policies, and global economic conditions, as well as the mitigation measures taken by PT Kereta Api Indonesia (Persero). This research aims to analyze how these macroeconomic factors influence the strategies and operational decisions made by the company's management. Using a comprehensive methodological approach, the study gathers both quantitative and qualitative data to identify patterns and relationships between these factors and overall business performance. The findings indicate that changes in macroeconomic factors can significantly affect operational costs, investment planning, and the development of new services. These findings are expected to provide valuable insights for management in formulating more responsive and adaptive strategies to changes in economic conditions.
PERAN KREATIVITAS DAN INOVASI DALAM MENINGKATKAN DAYA SAING PADA UMKM SANDALKU HANDMADE Nurul Dwi Wahyuni; Indah Respati Kusumasari
Journal of Community Service (JCOS) Vol. 1 No. 3 (2023)
Publisher : EDUPEDIA Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56855/jcos.v1i3.621

Abstract

Penelitian ini bertujuan untuk menggali peran kreativitas dan inovasi dalam meningkatkan daya saing pada UMKM Sandalku Handmade. metode penelitian yang digunakan adalah penelitian kualitatif dengan pendekatan studi kasus. Data dikumpulkan melalui wawancara mendalam dengan pemilik Sandalku Handmade dan dengan melakukan observasi pada usaha tersebut. Hasil penelitian menunjukkan bahwa kreativitas dan inovasi memiliki peran yang sigifikan dalam meningkatkan daya saing UMKM Sandalku Handmade. Bentuk kreativitas ditunjukkan dalam proses perancangan dan pembuatan sandal yang unik dan berbeda dari produk sejenis di pasaran. Sedangkan, inovasi muncul dalam strategi pemasaran yang kreatif, seperti penggunaan media sosial dan e-commerce. Jurnal ini membahas peran kreativitas dan inovasi dalam meningkatkan daya saing UMKM Sandalku Handmade, sebuah UMKM di Indonesia yang bergerak di bidang pembuatan sandal, tas, dompet, dan aksesoris. UMKM tersebut telah berhasil menarik minat konsumen melalui desain yang unik dan kualitas produk yang baik. Jurnal ini bertujuan untuk mengungkapkan pentingnya kreativitas dan inovasi dalam memenuhi tuntutan pasar yang terus berubah dan meningkatkan keunggulan kompetitif UMKM tersebut. Penelitian ini memberikan wawasan dan pemahaman yang lebih baik tentang peran kreativitas dan inovasi dalam meningkatkan daya saing UMKM, khususnya dalam industri pembuatan sandal, tas, dompet, dan aksesoris. Jurnal ini juga dapat menjadi referensi dan sumber inspirasi bagi UMKM lainnya yang ingin meningkatkan daya saing melalui penerapan kreativitas dan inovasi.
Analysis of Digital Marketing to the Use Digital Payment in QRIS Mobile Banking Rusdi Hidayat Nugroho; Indah Respati Kusumasari
Formosa Journal of Multidisciplinary Research Vol. 4 No. 2 (2025): February 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v4i2.85

Abstract

This research is related to digital marketing and digital payments which are widely used in the business world today. The aim of this research is to determine the influence of digital marketing on the use of digital payment QRIS mobile banking. With several indicators from the independent variable, namely digital marketing and the dependent variable, namely digital payment. The research method used is the Quantitative method. The survey was carried out using a questionnaire distributed online to ask about digital marketing and digital payments to respondents consisting of workers, students and students in Surabaya. Based on research that has been carried out through several stages, such as data collection to data analysis regarding influence digital marketing regarding the use of digital payment QRIS mobile banking, it can be concluded that the results of the test analysis show that variables digital marketing (X) influences the use of digital payment (Y) QRIS mobile banking.
The Influence of Influencer Marketing, Online Customer Review, and Brand Image on the Purchase Intention of Sea Makeup Setting Spray Products Elvira Aprilia Primastika; Indah Respati Kusumasari
Formosa Journal of Multidisciplinary Research Vol. 4 No. 3 (2025): March 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v4i3.86

Abstract

In the era of digitalization, marketing strategies continue to evolve, one of which is through influencers. The influencer's social media content significantly impacts purchase intention. The factors of influencer marketing, online customer review and brand image, which have an important role in shaping the perception of a product. The influence of influencer marketing, online customer review, and brand image on purchase intention of Sea Makeup setting spray products. This study uses an associative approach with quantitative methods. As a research sample, Sea Makeup's Instagram followers were given questionnaires to complete in order to gather data. The results showed that influencer marketing, online customer review, and brand image have a significant simultaneous impact on purchase intention of setting spray products from Sea Makeup. Partially, each variable also influences the intention to purchase.
The Influence of Workload and Training on Employee Performance through Job Satisfaction as an Intervening Variable (A Study at Mazarzo Traditional Wedding Organizer) Hadaana Sabiila; Budi Prabowo; Rusdi Hidayat Nugroho; Indah Respati Kusumasari
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 3 (2025): Dinasti International Journal of Economics, Finance & Accounting (July-August 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i3.4666

Abstract

This research aims to analyze the influence of workload and training on employee performance with job satisfaction as an intervening variable at Mazarzo Traditional Wedding Organizer. The background of this research is based on the high demand for services that is not proportional to the available human resources, as well as the suboptimal employee training that may reduce performance. The approach used is quantitative, employing methods such as observation, interviews, and questionnaires, with a saturated sampling technique involving 53 employees as respondents. Data analysis was conducted using Structural Equation Modeling-Partial Least Square (SEM-PLS) with the SmartPLS 4.0 software. The results of the study indicate that: (1) workload has a positive and significant effect on job satisfaction; (2) workload has a negative and insignificant effect on employee performance; (3) training has a positive and insignificant effect on job satisfaction; (4) training has a positive and insignificant effect on employee performance; (5) job satisfaction has a positive and significant effect on employee performance; (6) workload has a positive and significant effect on employee performance through job satisfaction; (7) training has a positive and insignificant effect on employee performance through job satisfaction. These findings highlight the importance of proportional workload management and structured training to optimally enhance employee satisfaction and performance..
The Role of Consumer Trust in Mediating the Effect of Green Marketing on the Willingness to Pay a Premium Among Wardah Product Consumers in Surabaya Marcella Tutut Salsabillah; Indah Respati Kusumasari; Dian Dhany Pamuji
Jurnal Manajemen Bisnis Vol. 13 No. 2 (2026): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v13i2.1763

Abstract

Growing concern for environmental issues is prompting consumers to consider sustainability factors in their purchasing decisions. On the other hand, the prevalence of greenwashing practices has cast doubt on companies' eco-friendly claims, making consumer trust a critical factor in determining the effectiveness of green marketing. This study aims to analyse the influence of green marketing on the willingness to pay a premium, with consumer trust mediating this relationship among Wardah product users in Surabaya. The study employs a quantitative approach using purposive sampling. Data were collected via a questionnaire and analysed using SEM-PLS. The results indicate that green marketing has a positive and significant effect on willingness to pay a premium and on consumer trust. Furthermore, consumer trust has a positive and significant effect on willingness to pay a premium and serves as a partial mediator of the relationship between green marketing and willingness to pay a premium.
Co-Authors Afifah Ulul Azmi Ajeng Suta Mayangsari Akyla Ortzi Kirandhis Ananta Rahma Alifya Andarini, Sonja Andrias Dwi Mahendrawan Angga Satria Ganendra Arfi Sintya Nabilla Astrid Ayu Nastiti Ath Thariq Athrizqullah Gunawan Budi Prabowo Dhiya’ Ayu Adibah Dian Dhany Pamuji Dike Abrila Putri Yulion Elvira Aprilia Primastika Ema Oktavia Rahmawati Fidda Rahmawati Galuh Onny Safitri Hadaana Sabiila Hannah Emmanuella Delia Hidayat, Rusdi Kharisma Mutiara Aisyah Kirana Yuni Susanti Lusi Kurnia Marcella Tutut Salsabillah Merlina Aris Fitria Dewi Mohamad Royhan Arkhan Nadila Ayu Citra Armana Nugraha Kusbianto Nugroho, Rusdi Hidayat nurhadi, nurhadi Nurul Dwi Wahyuni Prilga Westrin Kusumaningrum Rista Maria Hartono Putri Rizka Ananda Rumiris Panjaitan Salsabilla Septyant Putri Siti Akromah Yanda Bara Kusuma Yani Maila Santi