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All Journal Journal of Economic, Bussines and Accounting (COSTING) CERMIN: Jurnal Penelitian International Journal of Economics Development Research (IJEDR) Majalah Ilmiah Dian Ilmu KARYA: Jurnal Pengabdian Kepada Masyarakat KREATIF: Jurnal Pengabdian Masyarakat Nusantara Journal of Administrative and Sosial Science (JASS) Jurnal Masyarakat Mengabdi Nusantara Nanggroe: Journal Of Scholarly Service Jurnal Ilmiah Acton Jurnal Pengabdian Kepada Masyarakat Jurnal Akuntan Publik Nanggroe: Journal of Scholarly Service IIJSE Jurnal Insan Pengabdian Indonesia KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Indah Respati Kusumasari
Universitas Pembangunan Nasional Veteran Jawa Timur
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Influence Influence Analysis Celebrity Endorsement, Flash Sale, Live Streaming to Impulse Buying Shopee Users in Jember Indah Respati Kusumasari; Andrias Dwi Mahendrawan; Yanda Bara Kusuma
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6431

Abstract

The digital era is increasingly developing rapidly, e-commerce or electronic commerce has become one of the most widely used and rapidly growing forms of commerce in Indonesia. Quoted to Ramadhan (2020), in the last year, Indonesia managed to rank 3rd in the world in the category of most internet users. Therefore, research about influencing factors impulse buying at platform e-commerce Shopee can provide valuable insights for e-commerce companies and marketers in understanding consumer preferences and needs in Indonesia. Apart from that, this research can also help Shopee to improve their services and attract consumers' interest in continuing to buy products on their platform by optimizing live streaming, and flash sales, but further research still needs to be done to determine the effect celebrity endorsers on impulse buying of platforms. e-commerce Shopee. This research uses a survey and quantitative research method approach. Following the research objectives, this research approach is explorative descriptive, namely research by conducting and providing descriptions of symptoms and phenomena that occur in the field. The results of this research show Celebrity endorsement significant effect on impulse buying Shopee E-Commerce users in Jember City. Flash Sale influential and significant to impulse buying Shopee E-Commerce users in Jember city Live streaming significant effect on impulse buying Shopee E-Commerce users in the city of Jember. And overall, celebrity endorsements, flash sales, and live streaming have a significant effect on impulse buying.
Co-Authors Afifah Ulul Azmi Andrias Dwi Mahendrawan Angga Satria Ganendra Dhiya’ Ayu Adibah Ema Oktavia Rahmawati Fidda Rahmawati Galuh Onny Safitri Hannah Emmanuella Delia Kharisma Mutiara Aisyah Merlina Aris Fitria Dewi Nadila Ayu Citra Armana Rizka Ananda Rumiris Panjaitan Siti Akromah Yanda Bara Kusuma Yani Maila Santi Yani Maila Santi