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All Journal IJCCS (Indonesian Journal of Computing and Cybernetics Systems) E-Journal Of Cultural Studies ANDHARUPA MUDRA Jurnal Seni Budaya PRABANGKARA Segara Widya: Jurnal Penelitian Seni Jurnal Bahasa Rupa Panggung Pantun: Jurnal Ilmiah Seni Budaya Jurnal Ilmiah Wahana Pendidikan International Journal of Social Science Amarasi : Jurnal Desain Komunikasi Visual Jurnal: International Journal of Engineering and Computer Science Applications (IJECSA) Jurnal Bahasa Rupa Global Art Creativity Conference Jurnal Bahasa Rupa
Anak Agung Gde Bagus Udayana
Institut Seni Indonesia Denpasar
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health Social Sciences Other

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Journal : Global Art Creativity Conference

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THE VALUE OF SUBAHNALE IDENTITY IN THE DIGITAL DESIGN MATARAM CITY REGIONAL ELECTION MASCOT Hasbullah, Hasbullah; Swandi, I Wayan; Udayana, Anak Agung Gde Bagus; Dewi, Alit Kumala
Proceeding Bali-Bhuwana Waskita: Global Art Creativity Conference Vol. 4 (2024): Proceedings Bali-Bhuwana Waskita: Global Art Creativity Conference
Publisher : UPT Pusat Penerbitan LP2MPP ISI Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31091/bbwp.v4i1.489

Abstract

Subahnale’s existence is not only in digital mascot designs but is widely used by the younger generation in illustration designs and others. However, what values are contained in Subahnale’s motives in communicating in the Mataram city elections? This research aims to examine the value of Subahnale’s identity in the digital design of the Mataram City Pilkada mascot. Using qualitative methods, data collection was carried out through interviews, visual analysis of Subahnale motifs, and literature reviews and was based on Roland Barthes' semiotic theory. The research results show that Subahnale’s mascot design will increase its aesthetic appeal. Subahnale is digitally relevant in modern visual communication, demonstrating emotional value that encourages community involvement and strengthens local identity. The implications of the results of this research strengthen the political value of branding in safe, honest, and fair regional election activities.
Co-Authors Alit Kumala Dewi Aritama, Anak Agung Ngurah Artadi, I Made Pande Artawan, Cokorda Alit Bayu Artha, I Gede Agus Indram Fabia Zahra Gede Arimbawa, I Made Hasbullah Hasbullah I Dewa Gede Agung Diasana Putra I Dewa Gede Agung Putra I Gede Adi Sudi Anggara I Gusti Agung Bagus Wimajaya I Made Adhika I Nyoman Bayu Bhargawa I Nyoman Dhana I Nyoman, suardina I Putu Tony Aditya I Wayan Adnyana I Wayan Nuriarta I Wayan Suardana I Wayan Sujana I Wayan Swandi Krisna Ari, Ida Ayu Dwita Mahardika, I Wayan Agus Markadi, Bhimo Wicaksono Nengah Bawa Atmadja Ni Luh Desi In Diana Sari, Ni Luh Desi In Ni Luh Sustiawati Nova Agung Rama, Wijaya Permatahati, Ayu Leony Mahadewi Putri Pradnya Ananda, I Made Mardawa Prayanto Widyo Harsanto Putu Yuna Adinata Santosa, Hendra Suarya Putra, I Nyoman Agus Sunardy Kasim Wardani, Wina Pertiwi Putri Wasista, I Putu Udiyana Wina Pertiwi Putri Wardani Yulius Widi Nugroho