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Journal : e-journal of cultural studies

IDEOLOGICAL DECONSTRUCTION OF THE PROMOTIONAL MEDIA IN BALI CULTURAL TOURISM Udayana, AA Gde Bagus; Atmadja, Nengah Bawa; Dhana, I Nyoman
E-Journal of Cultural Studies Volume 10, Number 1, February 2017
Publisher : Cultural Studies Doctorate Program, Postgraduate Program of Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (512.487 KB) | DOI: 10.24843/cs.2017.v10.i01.p04

Abstract

The regional regulation issued by the Provincial Government Number 2 of 2012 defines that Tri Hita Karana is a Hindu philosophy explaining the three things which contribute to prosperity. Therefore, the promotional media of tourism should be ideally based on the ideology of Tri Hita Karana. However, the fact shows that it has been marginalized in the promotional media of the Bali cultural tourism. In relation to this, three main theories are used in the present study. They are the theory of deconstruction, the theory of practice, and the theory of social reality construction. The qualitative, descriptive, and interpretative methods were employed to analyze the data, which were collected through in-depth interview, observation and documentary study. Based on the result of the study, it can be concluded that the capitalistic ideology, the ideology of cultural dualism, the ideology of consumerism, the ideology of commercialism, the ideology of totalitarianism, and the ideology of pseudo-social responsibility have been responsible for the marginalization of the ideology of Tri Hita Karana in the promotional media of the Bali cultural tourism. The system used to deconstruct the promotional media of the Bali cultural tourism involves the government, private companies, and the graphic design consultants. They are oriented towards their respective ideology and interest. The ideology and interest-oriented promotional media of the Bali cultural tourism affect the image of Bali as a tourist destination. The implications are as follows: Bali is an area of the culture of tourism; it is an area where postmodern people live; it is an area where glocalization takes place; it is an area where modern spirituality develops; it is also an area where the identity of the Balinese people and culture is shown not to be in accordance with the fact.
DECONSTRUCTION OF PATRIARCHIC CULTURAL DISCUSSION IN TRADITIONAL VILLAGE LEADERSHIP Ida Bagus Ketut Purbanegara; I Nyoman Dhana; AA Gde Bagus Udayana
E-Journal of Cultural Studies Vol 15 No 4 (2022): Volume 15, Number 4, November 2022
Publisher : Cultural Studies Doctorate Program, Postgraduate Program of Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/cs.2022.v15.i04.p04

Abstract

This research starts from the existence of a gap between reality (dassein) and idealism (dassolen) that so far the position of the traditional village chief has always been occupied by men, not a single woman has held this position, even though ideally women can also become traditional village chiefs because there is no prohibition for women to do so. The theories used in the theoretical basis for this research are deconstruction theory, intersectionality theory, and subaltern theory. The research method used is a qualitative research method, with observation and interview techniques used in data collection. Data analysis was carried out deconstructively. The results of the study indicate that the strong dominance of the masculine in the leadership of the Buduk Traditional Village is based on or motivated by three main things: (1) various political ideologies that support patriarchal culture, (2) the interest to maintain the power of men, (3) the practice of giving meaning to women. Women and men in the context of traditional villages which show various meanings. These various meanings essentially indicate efforts to legitimize men's power and women's subordination, accompanied by co-optation and manipulation efforts to realize the legitimacy of men's power and women's subordination in traditional village life. Keywords: traditional village, leadership, patriarchal culture, discourse, deconstruction