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All Journal Economicus: Jurnal Ekonomi dan Manajemen Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Jurnal Ilmiah Manajemen Dan Kewirausahaan Indonesian Journal of Social Science and Education
Muchammad Hamdani
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Dampak Iklan dan Promosi terhadap Keputusan Pembelian pada Marketplace Lazada Muchammad Hamdani; Mujito Mujito; Mimin Rukmini; Didin Samsudin
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Vol. 2 No. 2 (2025): Desember : Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasimkb.v2i2.237

Abstract

This study aims to determine the effect of advertising and promotion on consumer purchasing decisions at Lazada online store. The type of research used is causal quantitative with the study conducted in Bogor City over six months (December 2019–May 2020). The population of this research is all Lazada consumers in Bogor, with an unknown total number, while the sample was taken using accidental sampling technique with 100 respondents. Data were analyzed using multiple linear regression. The results show that: (1) partially, advertising has a significant effect on purchasing decisions (tcount 7.423 > ttable 1.984; sig. 0.000 < 0.05), while promotion has no significant effect (tcount 1.718 < ttable 1.981; sig. 0.089 > 0.05); (2) simultaneously, advertising and promotion have a significant effect on purchasing decisions (Fcount 27.791 > Ftable 2.696; sig. 0.000 < 0.05); (3) the adjusted R² value is 0.351, indicating that 35.1% of purchasing decisions are influenced by advertising and promotion, while the remaining 64.9% are influenced by other factors not examined; (4) the most dominant variable is advertising, with a regression coefficient of 0.594.
ANALISIS PERBANDINGAN KINERJA KEUANGAN PADA PT BAKRIELAND DEVELOPMENT TBK DENGAN PT WIJAYA KARYA PERSERO (TBK) PERIODE 2019 – 2023 Zeze Zakaria Hamzah; Muchammad Hamdani; Muhlis; Dwita Aulia Ramadhanty
Economicus : Jurnal Ekonomi dan Manajemen Vol. 16 No. 1 (2025): Desember: Economicus : Jurnal Ekonomi dan Manajemen
Publisher : Institut Teknologi dan Bisnis Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v16i1.216

Abstract

This study aims to identify and analysing the financial performance of PT Bakrieland Development Tbk (stock code ELTY) and PT Wijaya Karya (Persero) Tbk (stock code WIKA) for the period 2019-2023 based on liquidity ratios, solvency ratios, profitability ratios, and activity ratios in the years 2019-2023. Data analysis was conducted by calculating financial ratios, analysing, comparing, and performing verification. The results of this study show that: (1) The liquidity ratio of ELTY increased, which indicates that the company's financial performance is in good condition, whereas the liquidity ratio of WIKA decreased, indicating that the company's financial performance is less favourable; (2) The solvency ratio of ELTY decreased, indicating that the company's financial performance is in good condition, whereas the solvency ratio of WIKA increased, indicating that the company's financial performance is less favourable; (3) The activity ratio of ELTY increased, which means the company's financial performance is currently good, unlike WIKA's activity ratio, which decreased, indicating that the company's financial performance is currently less favourable; and (4) The profitability ratios of both ELTY and WIKA show similarities, as both decreased, indicating that the company's financial performance is currently less favourable.
PENGARUH MOTIVASI DAN DISIPLIN KERJA TERHADAP KINERJA PEGAWAI DI SEKRETARIAT DAERAH KOTA BOGOR Syaiful Anwar; Muchammad Hamdani; Dwi Oktiana Irawati; Fitria Agustina Suryani
Economicus : Jurnal Ekonomi dan Manajemen Vol. 16 No. 1 (2025): Desember: Economicus : Jurnal Ekonomi dan Manajemen
Publisher : Institut Teknologi dan Bisnis Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v16i1.219

Abstract

This study aims to analyze the influence of motivation (X1) and work discipline (X2) on employee performance (Y) at the Bogor City Regional Secretariat. The research method used is quantitative with a descriptive and verificative approach, collecting data through observation and distributing questionnaires to employees. The sample in this study includes all employees at the Bogor City Regional Secretariat, totaling 129 people, to fill out the motivation and work discipline variables, with one leader filling out the employee performance variable. The data were analyzed using validity and reliability tests, as well as multiple linear regression analysis with the help of SPSS software. The results of the study indicate that motivation and work discipline, both partially and simultaneously, have a significant effect on employee performance, as evidenced by the F-test result of 5.303 with a significance level of 0.03. This means that the higher the motivation and work discipline, the better the employee performance will be.
PENGARUH HARGA, PRODUK, PROMOSI DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO FURNITURE MEDIA JEPARA DI CIBINONG KABUPATEN BOGOR Mujito; Muchammad Hamdani; Ananda Oktaviana
Economicus : Jurnal Ekonomi dan Manajemen Vol. 16 No. 1 (2025): Desember: Economicus : Jurnal Ekonomi dan Manajemen
Publisher : Institut Teknologi dan Bisnis Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v16i1.221

Abstract

This study aims to determine the effect of Price, Product, Promotion, and Location partially and simultaneously on Purchase Decisions at Media Jepara Furniture Store in Cibinong, Bogor Regency. The results of this study concluded that (1) The hypothesis results show that the price variable has a positive and significant effect on purchase decisions with a calculated t-value of 2.021 ˃ the table t-value of 1.984 and a significance value of 0.046 ˂ 0.10. (2) The product variable has a positive and significant effect on purchase decisions with a calculated t-value of 3.853 ˃ the table t-value of 1.984 and a significance value of 0.000 ˂ 0.10. (3) The promotion variable has a positive and significant effect on purchase decisions with a calculated t-value of 2.298 ˃ the table t-value of 1.984 and a significance value of 0.024 ˂ 0.10. (4) The location variable has a positive and significant effect on purchase decisions with a calculated t-value of 2.056 ˃ t-table value of 1.984 and a significance value of 0.042 ˂ 0.10. (5) Based on this study, all variables, namely price, product, promotion, and location, simultaneously have a positive and significant effect on purchase decisions with F-calculated ˃ F-table (61.616 ˃ 2.467) and a significance level of 0.000 ˂ 0.10. (6) Based on this study, the variable that has the most dominant effect on purchase decisions is the product variable.
Co-Authors ., Al Amin Adi Haniefa Adyas, Dasmansyah Al Amin Ananda Oktaviana Anita Riskya Arini Putriani Dasmansyah Adyas Dwi Oktiana Irawati Dwita Aulia Ramadhanty Eka Sulistiawati Erna Herlina Faiz Albanna Fitria Agustina Suryani Fitriyani Heru Satria Rukmana Jaka Permana Jarot Wuryanto Larasati Larasati Larasati Mimin Rukmini Mochammad Adam Husein Muhlis Muhlis Muhlis Mujito Mujito Mujito Mujito Mujito, Mujito Mulyani Mulyani Nazwa Rahmania Ridwan Ridwan Ridwan Samsudin, Didin Siti Adawwiah Syaiful Anwar Tyara Pratiwi Poernomoputri Yasnimar Ilyas Zakaria Hamzah, Zeze Zeze Zakaria Hamzah