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All Journal Jurnal Pendidikan Sosiologi dan Humaniora Humano: Research Journal Professional : Jurnal Komunikasi dan Administrasi Publik PEDAGOGY JISIP: Jurnal Ilmu Sosial dan Pendidikan Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Dinamika Governance : Jurnal Ilmu Administrasi Negara Abdi Masyarakat Public Corner Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Jurnal Graha Pengabdian Jurnal Ilmiah Cakrawarti Populika AJAD : Jurnal Pengabdian kepada Masyarakat Publicio : Jurnal Ilmiah Politik, Kebijakan dan Sosial Journal Of Human And Education (JAHE) Jurnal Pendidikan dan Ilmu Sosial ABDINE Jurnal Pengabdian Masyarakat AHKAM : Jurnal Hukum Islam dan Humaniora Innovative: Journal Of Social Science Research Jurnal Ilmu Sosial, Humaniora dan Seni Jurnal Ilmu Administrasi Negara Socius: Social Sciences Research Journal
Verto Septiandika, Verto
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Abdi Masyarakat

 1 
The Importance of Digitalization in Efforts to Increase MSME Income in Gending Village, Probolinggo Regency Septiandika, Verto; Sucahyo, Imam; R, Andhi Nur; P, Renny Candra; Istiqomah, Riska Nur
Abdi Masyarakat Vol 5, No 2 (2023): Abdi Masyarakat
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/abdi.v5i2.5822

Abstract

Real Work Lecture (KKN) at Panca Marga University is a way of learning and working for students through various activities that are directly involved in society and trying to be part of society actively and creatively in the dynamics that occur in society in a short period of time. Students have an important role, namely as agents of change where in people's lives there is a change. So that with this KKN, students are able to solve problems that exist in society, one of which is in improving the community's economy. The rapid development of an increasingly sophisticated era in the modern era like today is very important for UMKM in developing their business. UMKM (Micro, Small and Medium Enterprises) in Indonesia is one of the fields that dominates business actors. The majority of business actors cannot develop and experience bankruptcy. However, UMKM have challenges in the business sector, namely digital marketing in order to be able to survive in competition. This is what makes UMKM change sales strategies through digital. With digitalization in the marketing strategy, it can help UMKM to be better than before.
Marketing Strategy for Cassava Leaf Jerky Business Development in Efforts to Improve the Economy on a Home Industry Scale Septiandika, Verto; Istiqomah, Riska Nur; Veredila, Diska Cintya
Abdi Masyarakat Vol 5, No 2 (2023): Abdi Masyarakat
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/abdi.v5i2.5768

Abstract

Micro, Small and Medium Enterprises (MSMEs) are business activities carried out by the community. When running a small or medium business, business development is necessary. Business development is carried out for the reason of obtaining maximum profits as long as the planned sales targets are exceeded. The maximum profits obtained will have a big influence on business actors so they can expand and develop their business and also help improve the economy of an entrepreneur. An entrepreneur must also have a sales strategy in developing his business, such as a marketing strategy, updating labels and packaging, to improve any marketing that can help improve the community's economy. This activity is a collaboration between students who are guided by lecturers and Micro, Small and Medium Enterprises (MSME) partners, Cassava Leaf Jerky. The implementation of this service is carried out by producing efficient and more effective marketing so that it can easily increase the amount of cassava leaf jerky production.
Co-Authors -Fr, Jalal Ludin Aderovi, Mariatul Khiptia Agis Agis, Mariatul Khiptia Agustiani, Vivi Ahmad Maman Ahmad Mustofa Amir Wahid, Fariz Amrullah, Muhammad Januar Andhi Nur Rahmadi, Andhi Nur Anggraini, Dewi Sinta Anindita, Diva Putri Astuti, Veronica Sri Astutik, Dita Ayu Tantri, Revanggi Busthomi, Ach Noor Candradewi Puspitarini, Renny Candradewi, Renny Chandra Dewi, Renny Dewi, Renny Candra Dewi, Renny Chandra Fadilah, Siti Nur Faizzah, Nurul Fathur Rahman Fitria, Syarla Fian Fitrianti, Deistiara Fitrianti, Mia Putri Hidayatullah, M. Rizky Husni Mubarok Ikhsan, Moh. Taufik Khoiril Imam Sucahyo Istiqomah, Riska Nur Iswanto, Prandy Jailani, Mahfudz Kristiyono, Kristiyono Lailatul Fitria, Nurul Jannah Lestari, Maulidia Gita Maksin, Mastina Maulaya, Nadilah Iskina Maulidin, Alifia Megayana, Dwi Fitri Mubaroq, Alvan Mubaroq, Husni Muhammad Hasan6 Mulkan Andika Situmorang Nawangsih, Veronica Sri Nourma Ulva Kumala Devi Novita Wulandari Nur Fadilah, Siti Nurrahmana, Alda P, Renny Candra Priastutik, Widia Sari Priyandono, Wawan Eko Puspitarini, Renny Candra Puspitarini, Renny Candradewi Putri Aalia Putri, Nur Adinda R, Andhi Nur Rahmadhi, Andi Rahmadi, Andhi Rismanda, Adelia Risqina, Venanda Octa Rosyidah, Safitri Salsabilla, Sabrina Ratu Septiana, Mega Dwi Siti Aisyah Siti Marwiyah Supriyanto Supriyanto Supriyanto Syamsya Q, Mareta Tantri, Revanggi Ayu Trismawati Ummi Kulsum Veredila, Diska Cintya Vivi Yunika Sari Wahyu, Fitriana Wardatus, Alvia Widiastuti, Nike Yudianto Yunus, Eko Yudianto, Eko Yudianto, Eko Yunus Yunus, Eko Yudianto Yunus, Eko Yudiyanto