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All Journal INFORMASI Jurnal Studi Komunikasi dan Media MIX : Jurnal Ilmiah Manajemen JRK (Jurnal Riset Komunikasi) Jurnal Studi Komunikasi ARISTO Jurnal Pengabdian Masyarakat AbdiMas Wacana: Jurnal Ilmiah Ilmu Komunikasi Ultimacomm: Jurnal Ilmu Komunikasi Jurnal Audience JURNAL PUSTAKA KOMUNIKASI Warta Ikatan Sarjana Komunikasi Indonesia Jurnal Studi Jurnalistik Calathu: Jurnal Ilmu Komunikasi Jurnal Riset Jurnalistik dan Media Digital Komunikologi: Jurnal Ilmiah Ilmu Komunikasi Jurnal Vokasi Indonesia
Nuria Astagini, Nuria
Universitas Multimedia Nusantara
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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The meaning of social media for women domestic workers during the Covid-19 pandemic Nuria Astagini; Billy K Sarwono
Informasi Vol 51, No 2 (2021): Informasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/informasi.v51i2.42897

Abstract

Social media plays an important role during the Covid-19 pandemic, where physical activity and community mobility are limited. Especially for women who work as domestic workers who live with their employers. Social media is the only means for them to connect with the outside world.Previous studies have shown that a person's identity can be shown through the front stage and the back stage. Theoretically, this study analyzing how women domestic workers identify themselves through the online realm using social media. This study uses a constructivist paradigm and a qualitative approach.  The research participants were three women domestic worker who were obtained purposively using the snowball sampling technique. Data was collected through in-depth interviews and observation to participants. The results of the study show that social media allows participants to construct a reality in the online realm that is different from their situation in real life. Therefore, social media has a very important meaning for participants, because with social media, participants feel their position is equal to other users. They also have access to create a front stage and a back stage, where they can create their ideal self-identity. The aspect of self that are presented by the participants on the front stage is individuals who are successful and happy with their lives. For participants, this is an aspect of their ideal self, even though it does not represent their actual state.
APAKAH LEMBAGA PENDIDIKAN PEDULI DENGAN PELAYANAN? Samuel PD Anantadjaya; Widya Granita; Irma M Nawangwulan; Fitriyah Nurhidayah; Nuria Astagini
MIX: JURNAL ILMIAH MANAJEMEN Vol 7, No 1 (2017): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (293.894 KB)

Abstract

Abstract: With the growing numbers of educational institutions, both formal, informaland informal, and with the improving comprehension of the society on the importanceof service, this research aims to investigate the level of satisfaction of students of thoseeducational institutions. This is also in conformation with the expansion of informationtechnology whereby the information exchanges are faster, and educational institutions,which disregard this trend may be left behind. Using the basic foundation from the fieldof study on consumer behavior, this research tries to evaluate on service delivery andperformance of educational institutions. This research relies on purposive andproportional sampling to university students in Jakarta, Tangerang, and Bandung.Interview sessions, observations, and questionnaire distributions are conducted togather primary data from the registered students of selected formal educationalinstitutions. Of course, it is expected that personnels of those educational institutionsgrasp the important role of service delivery and performance, and the influential factorson the success of services. Nevertheless, the findings show that the level of servicedelivery of lecturers and administrative staff in higher educational institutions needdrastic improvement to allow students to receive the optimal level of service.Keywords: consumer behavior, formal educational institution, service factors
Reaching for the dream: A narrative study of skilled women domestic workers Astagini, Nuria; Sarwono, Billy K.
Jurnal Studi Komunikasi Vol. 6 No. 1 (2022)
Publisher : Faculty of Communications Science, Dr. Soetomo University

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Abstract

Women domestic workers are often associated with females whose only task is completing domestic work. However, this construction has changed along with the development of the labour industry. Currently, they are associated with skilled domestic workers. The relationship between women domestic workers and their employer that was previously based on kinship is supposed to have shifted to a formal relationship, with work and wage agreements. This construction is also strengthened by the presence of social media, as a means for conveying their narrative as skilled workers and not just servants for their employers. This study examines the process of symbolic interactionism in women domestic workers through their narratives as skilled domestic workers. The data was collected qualitatively from four women domestic workers in the Jakarta area as the research participants. As a metropolitan city, Jakarta has the highest number of domestic workers in Indonesia. Based on the data analysis, women domestic workers conceptualised their profession as experienced and versatile individuals in performing various domestic work and are the backbone of their respective families. Therefore, this conceptualisation shows that the participants can break away from the stereotype that domestic workers are lowly and unskilled workers. The interaction between participants and their employer raises non-physical symbols reflecting dedication and loyalty. In addition, the interaction process is a learning tool for subjects to obtain resources that equalise them with other workers in the domestic sector.
REPRESENTASI INKLUSIVITAS DALAM TRAILER FILM BARBIE (2023) Parulian, Nathaniel Antonio; Astagini, Nuria
Jurnal Vokasi Indonesia Vol. 11, No. 2
Publisher : UI Scholars Hub

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Abstract

The humans that God created have different gifts, both physical and intellectual. These differences can create a negative side for members of groups with dark skin color and curly hair, while members with light skin color and straight hair are given a superior position because they are considered capable of creating attractiveness. This condition has become a social phenomenon in society, including in media content. However, something different is shown in one of the content summaries of the Barbie film which will be released in 2023. Several scenes in the Barbie film trailer are a representation of inclusivity which shows that the social phenomenon regarding differences in physical form which has been creating disparities in society is shifting in a positive direction. Through semiotic analysis from Charles Sanders Pierce which became an analytical tool to dissect the visual signs of each scene in the Barbie film trailer, it was found that the setting, characterization, scenario, property, and shooting techniques reflected the inclusive representation in the film trailer. The results of this research show that five scenes represent inclusiveness. The theoretical contribution of this research can be a reference for further research, especially in mass and intercultural communication. In contrast, the applicable contribution can be a guide for the social environment in accepting forms of difference with an open mind.
Strategi Komunikasi Pusdiklat Seni Ayodya Pala dalam Melestarikan Tari Tradisional Indonesia melalui Media Sosial Astagini, Nuria; Parulian, Nathaniel Antonio
Jurnal Audience: Jurnal Ilmu Komunikasi Vol. 7 No. 1 (2024): FEBRUARI 2024
Publisher : Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/ja.v7i1.10029

Abstract

Tari tradisional merupakan salah satu warisan budaya yang mulai ditinggalkan masyarakat pada masyarakat modern saat ini. Berbagai bentuk kesenian modern lebih banyak diminati dibandingkan dengan tari tradisional. Kondisi tersebut merupakan salah satu hal yang popularitas tari tari tradisional di dalam masyarakat Indonesia makin menurun. Salah satu organisasi seni budaya yaitu Pusdiklat Seni Ayodya Pala, membuat berbagai upaya untuk melestarikan seni tari tradisional Indonesia melalui media sosial. Dengan menggunakan metode penelitian kualitatif, dilakukan kajian untuk mendeskripsikan dan menganalisis strategi komunikasi yang digunakan oleh Pusdiklat Seni Ayodya Pala untuk melestarikan tari tradisional Indonesia melalui media sosial.  Data hasil penelitian yang memperlihatkan bahwa tim manajemen Pusdiklat Seni Ayodya Pala melakukan riset formatif, mengembangkan strategi komunikasi, dan memilih taktik yang sesuai untuk menyampaikan pesan kunci mereka. Tujuan utama dari Pusdiklat Seni Ayodya Pala adalah untuk memperkenalkan dan mempromosikan tari tradisional Indonesia. Untuk mencapai hal ini, Pusidklat Seni Ayodya Pala memilih komunikator berdasarkan kepakaran, kompetensi dan wewenang yang dimiliki. Berbagai informasi yang diunggah dikombinasikan dengan testimoni dan pujian untuk mempersuasi konsumen kunci. Untuk menyampaikan pesan kunci mereka, Pusdiklat Seni Ayodya Pala memanfaatkan empat platform media sosial yaitu YouTube, Facebook, TikTok, dan Instagram. Tim manajemen dari Pusdiklat Seni Ayodya Pala menunjukkan kemampuan komunikasi internasional yang sangat baik, dan mereka memposisikan diri sebagai pemimpin di dalam organisasi mereka.  Meskipun Pusdiklat Seni Ayodya Pala belum secara formal mengimplementasikan dan mengevaluasi rencana strategis mereka, namun dedikasi organisasi ini dalam melestarikan tari tradisional Indonesia telah mendapatkan apresiasi yang signifikan dari publik.
EDUKASI DAN IMPLEMENTASI MENJAGA KESEHATAN DAN HIDUP SEHAT DI MASYARAKAT DI DESA GELAM JAYA, PASAR KEMIS, KABUPATEN TANGERANG Anom, Erman; Astagini, Nuria; Ritonga, Jamiluddin; Sanada, Elsilia
Jurnal Pengabdian Masyarakat AbdiMas Vol 10, No 01 (2023): Jurnal Pengabdian Masyarakat Abdimas
Publisher : Universitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/abd.v10i01.7198

Abstract

Adapun maksud dari diadakannya kegiatan Pengabdian Masyarakat (abdimas) ini tentunya bermaksud untuk mengedukasi masyarakat daerah sekitar RT 009 Desa Gelam Jaya, Pasar Kemis, Tangerang dalam menjaga kebersihan dan kesehatan mereka di kala maraknya pandemi dan juga penyakit baru yang muncul yakni hepatitis dan juga dalam  menjalankan salah satu misi dari kampus yakni Tri Darma Perguruan Tinggi. Di sisi lain, tentunya juga untuk dapat merasakan secara langsung terlibat ke dalam kegiatan atau lingkungan masyarakat baru sehingga dapat membantu masyarakat dan memfasilitasi masyarakat. Adapun tema kegiatan yang kita lakukan selama program Pengabdian Masyarakat (Abdimas) adalah “Edukasi dan Implementasi Menjaga Kesehatan dan Hidup Sehat di Masyarakat” yang dimana melalui tema ini kami memberikan penyuluhan tentang kesehatan dan bagaimana cara kita menjaga hidup yang sehat yang dikaitkan dengan menjaga kebersihan. Tentunya dalam hal ini, mahasiswa/mahasiswi dilibatkan sebagai problem solver, motivator, fasilitator, dan mengedukasi masyarakat sekitar dengan membahas bagaimana kita mengimplementasikan hidup sehat.
MANAJEMEN IMPRESI PADA PEREMPUAN PENARI TRADISIONAL MELALUI MEDIA SOSIAL : (STUDI PADA AKUN INSTAGRAM @ayodyapala) Astagini, Nuria; Bangun, Cendera Rizky Anugrah
Jurnal Studi Komunikasi dan Media Vol 27 No 2 (2023): JURNAL STUDI KOMUNIKASI DAN MEDIA (JSKM)
Publisher : BPSDMP Kominfo Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17933/jskm.2023.5211

Abstract

In Indonesia, the profession of traditional dancers is still categorized as a less classy profession. One organization that actively tries to weaken the negative image associated with traditional women dancers is the Ayodya Pala Art and Dance Studio. Through their Instagram account @ayodyapala, the management of the Ayodya Pala Arts and Dance Studio has implemented an impression management strategy to construct a positive image of their members as traditional dancers who are professional, multi-talented, educated, and well-mannered. Through qualitative data collection from five informants who are members of the Ayodya Pala Arts and dance studio, it is known that the assertive impression management strategy used to construct a positive image of women traditional dancers in the Instagram account @ayodyapala. These were identified through the content uploaded to the @ayodyapala Instagram account. The data also showed that the informant realized the importance of the Instagram algorithm as a curator that distributed content to other Instagram users. Therefore, the impression management strategy is being combined with other strategies, such as uploading content on a scheduled basis and using hashtags to increase the visibility of the uploaded content.
Analisis Content Marketing Matrix dalam Membangun Brand Image @perpusjkt di Media Sosial Instagram Rahmawati, Fajarika; Bherta Sri Eko Murtiningsih; Nuria Astagini
Jurnal Riset Jurnalistik dan Media Digital Volume 4, No. 1, Juli 2024 Jurnal Riset Jurnalistik dan Media Digital (JRJMD)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrjmd.v4i1.3659

Abstract

Abstrak. Perpustakaan perlu mengubah citra (image) agar mampu menarik minat masyarakat  untuk mau berkunjung. Perpustakaan Jakarta  melakukan upaya komunikasi pemasaran untuk mengubah image melalui content marketing di media sosial Instagram. Perpustakaan ini telah berhasil  mengubah image perpustakaan yang  kuno menjadi perpustakaan yang modern dan masa kini dengan memanfaatkan platform digital, yakni media sosial. Melalui akun media sosial Instagram  @perpusjkt mendapatkan banyak respon positif dari pengikutnya (followers). Artikel  ini bertujuan untuk menganalisis upaya komunikasi pemasaran Perpustakaan Jakarta melalui content marketing untuk membangun Brand image.  Artikel ini menggunakan konsep content marketing matrix (educate, entertain, inspire, convince) yang ditampilkan pada media sosial Instagram Perpustakaan Jakarta (@perpusjkt dan  menggunakan analisis isi kuantitatif. Temuan penelitian menunjukkan  bahwa  dimensi convince dalam content marketing matrix yang berupa unggahan bersifat mengajak mampu mengubah image perpustakaan yang sebelumnya kaku dan membosankan menjadi terbuka, hidup, dan modern. Selain itu, melalui artikel ini juga akan diperoleh informasi bahwa Perpustakaan Jakarta memanfaatkan media sosial Instagram serta beragam fitur yang ada sebagai media informasi dan komuniasi sebagai upaya agar tetap relevan dan menghadirkan citra literasi yang positif bagi penggunanya. Abstract. The world of libraries is evolving rapidly, and the Jakarta Public Library is no exception. In order to attract a new generation of visitors, the library has taken to social media to rebrand itself as a modern, contemporary institution. Through a strategic content marketing campaign on Instagram, the library has transformed its image from that of a stuffy, outdated space to a vibrant hub of learning and discovery. This article delves into the library's marketing communications efforts and analyzes the success of their content marketing strategy. By using the content marketing matrix (educate, entertain, inspire, convince), the library was able to create a dynamic and engaging social media presence that resonated with its target audience. Through quantitative content analysis, the research findings reveal that the convincing dimension of the content marketing matrix, in the form of inviting uploads, played a crucial role in changing the library's image. By utilizing social media and various features of Instagram, the library was able to communicate with its users and remain relevant in a rapidly changing world.  In conclusion, this article not only sheds light on the Jakarta Public Library's successful rebranding efforts but also serves as a guide for other libraries looking to stay current and engage with their audience in a meaningful way.
Sentimen Media melalui Social Network Analysis pada Pemberitaan Pembatasan Barang Impor di Kanal YouTube "Harian Kompas" Annissa Widya Davita; Sari Monik Agustin; Astagini, Nuria
Jurnal Riset Jurnalistik dan Media Digital Volume 4, No. 1, Juli 2024 Jurnal Riset Jurnalistik dan Media Digital (JRJMD)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrjmd.v4i1.3944

Abstract

Abstrak. Sejak awal tahun 2024, peraturan Bea Cukai mengalami perubahan signifikan. Oleh karena itu, penegakan hukum yang kuat dan efektif perlu dilakukan untuk memastikan kepatuhan terhadap peraturan Bea Cukai dan melindungi kepentingan ekonomi nasional Fenomena jasa titip vs Bea Cukai menimbulkan kontoversi masyarakat. Dilihat dari pemberitaan di kanal YouTube milik Harian Kompas dengan judul berita “Pemusnahan Milk Bun Thailand, Jastip, dan pembatasan Barang Bawaan Luar Negeri”, studi ini ingin memahami pendapat warganet terkait dengan pandangan terhadap ke bijakan baru yang diterapkan Bea Cukai terkait pembatasan barang bawaan impor. Fenomena ini sangat berkaitan erat dengan analisis sentimen, sehingga peneliti akan menggunakan lima tahapan analisis sentimen, diantaranya crawling, pre-processing, pembobotan kata, pembentukan model dan klasifikasi sentimen pada kolom komentar kanal Youtube Harian Kompas dengan judul “Pemusnahan Milk Bun Thailand, Jastip, dan pembatasan Barang Bawaan Luar Negeri”. Selain itu, studi ini akan menggunakan konsep sentimen media untuk melihat bagaimana sentimen emosi dapat membangun opini publik terhadap suatu berita. Hasil dari studi ini adalah, adanya sentimen emosi yang terbangun dan didominasi oleh sentiment netral sebesar 40%. Dilihat lebih dalam dari kacamata sentimen media, mencerminkan adanya perasaan ketidakpuasan atau protes terhadap tindakan Bea Cukai, yang dapat memicu reaksi emosional dari para pembaca atau penonton. Dari sentimen media yang diperoleh, dapat dikatakan masyarakat cukup netral dalam menanggapi fenomena ini. Abstract. Since the beginning of 2024, significant changes have been made to customs regulations. Therefore, strong and effective law enforcement is necessary to ensure compliance with customs regulations and protect the national economic interests. The phenomenon of delivery services versus customs regulations has sparked public controversy. Based on the news coverage on Harian Kompas's YouTube channel titled "Destruction of Thailand Milk Buns, Delivery Services, and Restrictions on Overseas Goods," this study aims to understand netizens' opinions regarding the new customs policies related to restrictions on imported goods. This phenomenon is closely related to sentiment analysis, so the researcher will use five stages of sentiment analysis, including crawling, pre-processing, word weighting, model formation, and sentiment classification on the comment section of the Harian Kompas YouTube channel. Additionally, this study will use the concept of media sentiment. The results of this study show that emotional sentiment is present and dominated by neutral sentiment at 40%. Reflects a sense of dissatisfaction or protest against the actions of customs, which can trigger emotional reactions from readers or viewers. Based on the obtained media sentiment, it can be said that the public is quite neutral in responding to this phenomenon.
Communication Network Analysis on the Issue of #PertaminaKembaliTerbakar on Social Media X year 2023 Wangsa, Aurelia Kartika; Juliadi, Rismi; Astagini, Nuria
ARISTO Vol 12, No 2 (2024): July
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ars.v12i2.8099

Abstract

The case of the Pertamina refinery that caught fire again in 2023 became a trending topic on social media platform X (formerly Twitter) shortly after the incident occurred. From this topic, researchers aimed to measure and analyze the communication network that was formed, the topics discussed, and the actors involved. Due to the limited research on social media communication networks related to the issue identification process for companies, this study also focused on analyzing the results of mapping the communication network that formed on social media platform X and its connection to the concept of reputation when a company faces a negative issue. Data collection was done using the Netlytic application, which was then processed using the Gephi application. From the data collection results, the research showed a diameter value of 9, indicating a relatively loose network of actors. The density, with a value of 0.001445, and the reciprocity, with a value of 0.0001443, indicated very low interaction density. From the actor's perspective, there were three main actors with the highest degree of centrality connecting other actors, but the topics discussed tended to be negative. These findings indicate that the actor @detikcom is dominant, with many other actors connected to the account to discuss topics related to Pertamina. The second dominant actors are @geiszchalifah and @giginpraginanto, who, upon further investigation, are active figures on social media providing information and commenting on political issues.
Co-Authors Annissa Widya Davita Audi Amanda Meidi Bangun, Cendera Rizky Bertha Sri Eko Murtiningsih Bertha Sri Eko Murtiningsih Bherta Sri Eko Murtiningsih Billy K. Sarwono Atmonobudi Endah Murwani, Endah Erman Anom Fazrah Lillah Rizki Heryanda Fitriyah Nurhidayah Girsang, Anastasia Putri Pearlyn Irma M Nawangwulan Jamiluddin, Jamiluddin Juliadi, Rismi Laurentius Iwan Pranoto Murtiningsih, Bertha Sri Eko Parulian, Nathaniel Antonio Pontoh, Mujahid Shafiq M.A. Putri, Ayuga Kencono Putri, Priscilla Perdana Rahmawati, Fajarika Ramli, Muh. Ruslan Rijal Fadilah Samuel PD Anantadjaya Sanada, Elsilia Sari Monik Agustin Septiana, Vita Wangsa, Aurelia Kartika Widya Granita