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All Journal Jurnal Ilmiah Mahasiswa Ekonomi Manajemen JOURNAL OF SCIENCE AND SOCIAL RESEARCH Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Jurnal Multidisiplin West Science Sanskara Manajemen dan Bisnis West Science Journal Economic and Entrepreneurship Jurnal Ekonomi dan Kewirausahaan West Science Gudang Jurnal Multidisiplin Ilmu West Science Social and Humanities Studies Gudang Jurnal Pengabdian Masyarakat PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC)
Hommy Dorthy Ellyany Sinaga
Sekolah Tinggi Ilmu Ekonomi Eka Prasetya
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The Influence of Lifestyle and Brand Image on Purchasing Decisions for Mundo Products with Purchase Intention as an Intervening Variable Muhammad Farid Pratama Perangin-angin; Hommy Dorthy Ellyany Sinaga; Petrus Loo
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 2 (2023): Regional Economics Development and Business Transformation in the Digital Era
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v2i1.99

Abstract

The textile industry in Indonesia has great potential with various types of raw materials, including cotton, silk, rattan, and polyester. An integrated supply chain is the key to success in this industry, which is currently experiencing positive growth. Socks are an important textile product and have become part of the lifestyle, especially in the digital era. This study aims to understand the effect of lifestyle and brand image in the digitalization era on purchasing decisions for Mundo socks products through purchase intention as an intervening variable. This research uses descriptive quantitative methods and involves 250 retail stores spread across the city of Medan. The research sample size was determined by the Slovin method with an error rate of 5% resulting in 154 respondents. data was collected with various research instruments, literature studies and research questionnaires. The results showed that Lifestyle and Brand Image and Purchase Intention as intervening variables had a partial and simultaneous effect on Purchasing Decisions at PT. Jumbo Niaga Lestari. And Lifestyle is the most dominant variable influencing Purchasing Decisions at PT. Jumbo Niaga Lestari.
Merancang Tabel Dan Pengetahuan Rumus Dasar Microsoft Excel Bagi Pemula Rizaldi; Dewi Anggraeni; Hommy Dorthy Ellyany Sinaga
Gudang Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2024): GJPM - Juli s/d Desember
Publisher : PT. Gudang Pustaka Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/gjpm.v2i2.811

Abstract

Pengetahuan tentang penggunaan aplikasi Microsoft Excel ini penting dalam mengolah data apa saja dalam sebuah organisasi misalnya perusahaan atau instansi pemerintah, begitu juga pada dunia pendidikan dan disisi lain banyak perusahaan dan instansi memerlukan pekerja muda yang siap kerja dengan memiliki skill dalam mengolah data administrasi, maka dengan asalan tersebut kami mengangkat bahasan tentang Microsoft Excel dan mencoba mempraktekkannya dengan peserta yaitu siswa-siswa SMA Panti Budaya sehingga dengan mengikuti pelatihan mereka mengerti bagaimana caranya menggunakan Microsoft Excel dalam mengolah data tersebut.
WOMEN EMPOWERING THROUGH DECOUPAGE Hommy Dorthy Ellyany Sinaga; Petrus Loo; Dedy Lazuardi; Sri Rezeki; Norhaslina BT Asri; Mashitah Binti Duralim; Nur Fadzillah Binti Jaafar
Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Vol 4, No 1 (2024): April 2024
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jpstm.v4i1.2049

Abstract

Abstract: The community service activity "Women Empowering Through Decoupage," conducted in continuation of the Memorandum of Understanding with Sultan Azlan Shah Malaysia Polytechnic, was organized by several lecturers at Sekolah Tinggi Ilmu Ekonomi Eka Prasetya from October 2nd to October 5th, 2023. The target participants were Puspanita (Wives of Lecturers/Employees) of Sultan Azlan Shah Malaysia Polytechnic. The activity focused on training participants in decorating pandan clutch using decoupage techniques. This collaboration between lecturers at Eka Prasetya College of Economics and Sultan Azlan Shah Malaysia Polytechnic lecturers aimed to empower Puspanita by imparting new knowledge and skills. The production outcomes potentially hold economic value. The activity garnered a highly positive response from all participants.            Keywords: decoupage; pandan clutch; puspanita; sultan azlan shah malaysia polytechnic; women empowering,  Abstrak: Kegiatan Pengabdian Kepada Masyarakat Women Empowering Through Decoupage dilakukan sehubungan dengan kelanjutan dari MoU dengan Politeknik Sultan Azlan Shah Malaysia. Kegiatan ini dilaksanakan oleh beberapa Dosen Sekolah Tinggi Ilmu Ekonomi Eka Prasetya dan berlangsung pada 2-5 Oktober 2023, dengan sasaran peserta adalah Puspanita (Istri dari Dosen/Pegawai) Politeknik Sultan Azlan Shah Malaysia. Aktivitas yang dilakukan adalah dengan memberikan pelatihan pembuatan menghias tas pandan dengan menggunakan Teknik decoupage. Pengabdian kepada Masyarakat ini merupakan kolaborasi dosen Sekolah Tinggi Ilmu Ekonomi Eka Prasetya dengan dukungan Dosen dari Politeknik Sultan Azlan Shah Malaysia. Dari kegiatan ini, para Puspanita mendapatkan pengetahuan dan ketrampilan yang baru. Hasil produksi dapat menjadi peluang bernilai ekonomis. Kegiatan ini mendapat respon yang sangat positif dari seluruh peserta. Kata kunci: decoupage; cluth pandan; pemberdayaan perempuan; politeknik sultan azlan shah; puspanita 
Co-Authors . Syamsulbahri Agung Zulfikri Alex P. Karo-karo Ali muhajir, Ali Angelia Siatama Chevy Herli Sumerli Christine Riani Elisabeth Dedy Lazuardi Defri Triadi Dewi Anggraeni Dhety Chusumastuti Elisabeth Nainggolan Eva Yuniarti Utami Fenny Fenny Fenny Fenny Loso Judijanto Mashitah Binti Duralim Mochamad Suryadharma Muhamad Ammar Muhtadi Muhammad Ali Akbar Muhammad Farid Pratama Perangin-angin Muthi’atul Khasanah Nicholas Nicholas Norhaslina BT Asri Novi Darmayanti Nur Fadzillah Binti Jaafar Nurali Nurali Petrus Loo Rizaldi Sri Rezeki Subfian Malisa Widalicin Januarty Zunan Setiawan