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All Journal TELKOMNIKA (Telecommunication Computing Electronics and Control) Khazanah Informatika: Jurnal Ilmu Komputer dan Informatika Creative Information Technology Journal Jurnal Penelitian dan Pengabdian Kepada Masyarakat UNSIQ Jurnal Ilmiah Sinus REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer Jurnal Teknik Informatika C.I.T. Medicom Jurnal Informa: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Responsif : Riset Sains dan Informatika Mejuajua Jurnal Pengabdian Masyarakat Technologica Abdi Teknoyasa INCOME: Indonesian Journal of Community Service and Engagement SmartComp
Wiwit Supriyanti
Universitas Muhammadiyah PKU Surakarta
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Energy Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Peningkatan Kapasitas Digital UMKM melalui Sosialisasi Pemanfaatan Website di Kampung Batik Laweyan Wiwit Supriyanti; Nor’ Ain Abdullah; Ipin Prasojo; Arif Nugraha Hernanjaya; Eko Nugroho; Shofiyatun
Jurnal Pengabdian Masyarakat - PIMAS Vol. 5 No. 3 (2026): Agustus
Publisher : LPPM Universitas Harapan Bangsa Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35960/pimas.v5i3.2500

Abstract

Enhancing competitiveness in the digital economy era remains a significant challenge. However, many Micro, Small, and Medium Enterprises (MSMEs) still lack the knowledge and skills to effectively utilize technology, particularly websites as a marketing medium. This community service activity aims to improve the digital capacity of MSME actors in Kampung Batik Laweyan through socialization and training on website utilization. The implementation methods include needs identification, material preparation, socialization, hands-on training, and activity evaluation. The results of the program indicate an increase in participants’ understanding of digital marketing concepts as well as their basic ability to manage websites as tools for promotion and transactions. In addition, participants have begun to utilize website features such as product catalogs and content management independently. This activity contributes to promoting the digital transformation of MSMEs and expanding their online marketing reach.
Co-Authors Apriliyanto, Erwin Arif Nugraha Hernanjaya Armadyah Amborowati Assyati Amadjida Tamimi Marzuki Dedi Irawan Dimas Aryo Anggoro Dyah Ayu Pertiwi Eko Nugroho Herlambang Prihantoro Kusrini Maryam Maulana, Mahesa Muhammad Yusuf Ariyadi Mulia, Pamela Hana Norma Puspitasari Nor’ Ain Abdullah Nova Tri Romadloni Novianto, Tri Saga Prasojo, Ipin Rika Putri Utami Safar Dwi Kurniawan Shofiyatun Tri Saga Novianto Yayu Sri Rahayu Yayu Sri Rahayu