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Peran UMKM dalam Pengembangan Ekonomi Syariah di Indonesia Chuzaimah Batubara; Bunga Dwi Fani Ritonga
JURNAL ILMIAH PENELITIAN MAHASISWA Vol 2 No 4 (2024): Agustus
Publisher : Kampus Akademik Publiser

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jipm.v2i4.403

Abstract

Ekonomi syariah telah mengalami perkembangan yang pesat di Indonesia dalam beberapa dekade terakhir. Sebagai negara dengan populasi Muslim terbesar di dunia, Indonesia memiliki potensi besar untuk menjadi pusat ekonomi syariah global. Salah satu komponen utama yang mendukung perkembangan ekonomi syariah di Indonesia adalah Usaha Mikro, Kecil, dan Menengah (UMKM). Penelitian ini menggunakan pendekatan kualitatif dengan tujuan untuk memahami secara mendalam peran UMKM dalam pengembangan ekonomi syariah di Indonesia. Pendekatan kualitatif dipilih karena dapat menggali informasi yang kaya dan detail tentang pengalaman, pandangan, dan tantangan yang dihadapi oleh pelaku UMKM syariah. UMKM memiliki peran penting dalam pengembangan ekonomi syariah di Indonesia. Mereka tidak hanya berkontribusi terhadap pertumbuhan ekonomi, tetapi juga membantu menciptakan lapangan kerja dan memberdayakan masyarakat. Namun, untuk memaksimalkan potensi mereka, diperlukan dukungan yang lebih kuat dari berbagai pihak, termasuk pemerintah, perbankan syariah, dan lembaga pendidikan.
Qualitative Analysis Of The Relationship Between Brand Awareness And Medan City Public Preferences For Momoyo Products Ekry Syahriwanda; Chuzaimah Batubara; Khairina Tambunan
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 2 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i2.7324

Abstract

The purpose of this study was to evaluate the level of brand awareness of Momoyo products among Medan City residents. This study measures consumer familiarity and memory of Momoyo products using four main indicators: top of mind, brand recall, brand recognition, and brand ignorance. A qualitative approach with descriptive methodology was used in this study. Data collection was conducted through semi-structured in-depth interviews and supported by documentation. The research subjects consisted of Medan City residents who were selected as informants. The data analysis process was carried out through several stages: data collection, data reduction, data presentation, and drawing conclusions. The results of the study indicate that Momoyo products have achieved a satisfactory level of brand awareness among Medan City residents.
Maqashid Shariah-Based Development Strategy of Village-Owned Enterprise (BUMDes) for Sustainable Economic Empowerment in Jambu Village Dio Pranata; Chuzaimah Batubara
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8150

Abstract

This study aims to analyze the development strategy of the Village-Owned Enterprise (BUMDes) Jambu in Jambu Village using the maqashid shariah approach as an effort to realize sustainable economic empowerment. The research employs a qualitative approach with in-depth interviews, observation, and documentation study techniques. The findings indicate that the development strategy focuses on optimizing local potential through three main business units: the Savings and Loan Unit, printing services, and the agricultural sector. This approach aligns with the concept of Falah, which integrates material and spiritual well-being. However, its implementation still faces several challenges, including limited production facilities, weak institutional management, low community participation, and suboptimal integration of maqashid shariah values. The principle of hifzh al-mal has been applied through business financing access, but Islamic financial literacy remains limited, while the aspects of hifzh al-nafs and hifzh al-‘aql have not yet been strengthened through systematic training and education