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Qualitative Analysis Of The Relationship Between Brand Awareness And Medan City Public Preferences For Momoyo Products Ekry Syahriwanda; Chuzaimah Batubara; Khairina Tambunan
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 2 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i2.7324

Abstract

The purpose of this study was to evaluate the level of brand awareness of Momoyo products among Medan City residents. This study measures consumer familiarity and memory of Momoyo products using four main indicators: top of mind, brand recall, brand recognition, and brand ignorance. A qualitative approach with descriptive methodology was used in this study. Data collection was conducted through semi-structured in-depth interviews and supported by documentation. The research subjects consisted of Medan City residents who were selected as informants. The data analysis process was carried out through several stages: data collection, data reduction, data presentation, and drawing conclusions. The results of the study indicate that Momoyo products have achieved a satisfactory level of brand awareness among Medan City residents.
The Power of Zakat in Contemporary Development: How Islamic Philanthropy Alleviates the Economic Impact of Toll Road Projects on MSMEs Isnaini Harahap; Chuzaimah Batubara; Khairina Tambunan; Abdul Hakim
MILRev: Metro Islamic Law Review Vol. 3 No. 2 (2024): MILRev: Metro Islamic Law Review
Publisher : Faculty of Sharia, IAIN Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/milrev.v3i2.9391

Abstract

This research examines the impact of toll road construction on Micro, Small, and Medium Enterprises (MSMEs) using Creative Destruction theory and contemporary Islamic philanthropy. The construction of toll roads, although accelerating distribution and accessibility, has had a significant negative impact on MSMEs in various regions. This study explores how MSMEs, particularly in North Sumatra, Pekalongan, and Brebes, are experiencing a decline in income due to reduced vehicle traffic. In addition, this article highlights the role of zakat, infaq, and sadaqah as mechanisms to increase the resilience of MSMEs. This research uses a qualitative approach with observation methods, in-depth interviews, and a literature review, showing that Islamic philanthropy can support the adaptation and sustainability of MSMEs amidst infrastructure changes. The research results show that the negative impact of toll road construction is significant, especially for MSMEs that depend on vehicle traffic, such as dodol in Serdang Bedagai, batik in Pekalongan, and restaurants in Brebes. The turnover decline reached 70-80% in some regions. Many MSMEs were also forced to lay off their employees due to decreased income. However, this study also found that Islamic philanthropic practices such as zakat, infaq, and sadaqah play an important role in increasing the resilience of MSMEs. MSME players who regularly carry out zakat, infaq, and sadaqah can show better adaptation, including product diversification and transition to online business models. Thus, Islamic philanthropy provides short-term assistance and supports long-term positive economic changes for MSMEs.
Analisis Pengarub Syariah Compliance dan Gaji Dengan Komitmen Organisasional Sebagai Variabel Pemoderasi Pada Kinerja Koperasi Syariah di Kabupaten Aceh Tamiang Musyarrafah Itsnaini; Chuzaimah Batubara; Nurhayati Nurhayati; Sulaiman W
Jurnal Ilmiah Ekonomi Islam Vol. 9 No. 2 (2023): JIEI : Vol.9, No.2, 2023
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v9i2.9015

Abstract

This study aims to analyze the effect of Sharia Compliance and compensation on perfomance through organizational commitmen for employees of the sharia cooperative in Aceh Tamiang. This research is quantitative descriptive. The population in this study were all employees of sharia cooperative as many as 42 respondents. Sampling used is purposive sampling with the technique taken is saturated sampling (census). The researcher gave questionnaires to the respondents and processed the data using the SPSS Version 22 application. The analytical method used is Path Analysis. The results showed that the variables of the compensation has no effect on the organizational commitmen, while the variables of sharia compliance has an effect on the organizational commitmen. Compensation variable have no effect on the performance variable. While the variables of Sharia compliance, and organizational commitmen have a positive and significant effect on the performance variable. And the organizational commitmen variable can mediate the two independent variables on the dependent variable, namely the performance variable.
Implementasi Manajemen Pengawasan Hadapi Problematika Pengelolaan Wakaf Siti Jubaidah; Chuzaimah Batubara
Jurnal Akuntan Publik Vol. 1 No. 3 (2023): September : Jurnal Akuntan Publik
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jap-widyakarya.v1i3.916

Abstract

This research is based on the desire to analyze the role of supervisory management in dealing with waqf management problems. The analysis tool is a qualitative method used by the author, namely to fill in the data or information collected with the final result in the form of writing. This method is used to describe and explain management strategies for dealing with waqf problems through gathering information and studying documents, such as e-books, journal articles, and papers. The ideas that will be put forward highlight: first, the concept of waqf; second, the legal basis of waqf; third, the waqf supervisory management function; fourth, productive waqf and its management in Indonesia.The research results conclude that basically, the problem of supervision is something that is absolutely necessary. For hundreds of years, waqf in Indonesia has not received serious supervision. As a result, quite a lot of waqf assets were neglected and some of the waqf assets were even lost. The waqf supervision process is part of waqf management. The management function includes 4 things, namely: planning, organizing, actuating and controlling.
Local Wisdom-Based Home Industry Development Strategy Islamic Economic Review (Case Study Of Palm Sugar In Kandangan Village, Laut Tador District, Batu-Bara Regency) Yulia Yunara; Chuzaimah Batubara; Muhammad Latief Ilhamy Nasution
Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Vol 18, No 4: 2025 (Supplementary Issue)
Publisher : Universitas Trunodjoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/pamator.v18i4.31871

Abstract

The purpose of this research is to analyze the development strategy of sugar palm home industries based on local wisdom from the perspective of Islamic economics in Kandangan Village, Laut Tador District, Batu-Bara Regency. The background of the issue raised is the challenges faced by sugar palm home industries in optimizing local wisdom potential and integrating Islamic economic values to achieve business sustainability in the era of modernization. The novelty of this research lies in the implementation of a holistic development model that integrates SOAR analysis with local wisdom values and Islamic economic principles into a single strategic framework that has not been done before, especially in the context of sugar palm home industries in North Sumatra. This research uses qualitative methods with SOAR (Strengths, Opportunities, Aspirations, Results) analysis. It is suggested that the importance of harmonizing local wisdom and Islamic economic values in the development of home industries, as well as the need for an integrated strategy that includes promotion of eco-friendly products, digital marketing training, and the utilization of digital platforms to expand the market reach of palm sugar from Kandangan Village.Keywords: Strategy, SOAR, Home Industry, Local Wisdom, Islamic Economy, Palm Sugar
Analisis Efisiensi Operasional Syariah Dalam Industri Perhotelan : Pendekatan Manajemen Operasional Syariah Pada Proses Check-In Dan Check-Out Mhd Dimas Jayadi; Chuzaimah Batubara
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 1 No. 3 (2023): Agustus : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v1i3.915

Abstract

This study aims to analyze the efficiency of sharia operations in the hotel industry by using sharia operational management approach in the check-in and check-out process. Operational efficiency is a key factor in the success of a hospitality business, and with the Islamic operational management approach, aspects of sharia are also integrated into operational processes.The research method used in this study is descriptive analysis by collecting data from various sources, including literature studies, field observations, and interviews with hotel managers who apply Islamic operational principles. The collected data was analyzed using a qualitative approach to gain deep insight into the operational efficiency of Sharia. The results of the analysis show that the application of sharia operational management in the check-in and check-out process can improve operational efficiency in the hotel industry. Some of the measures taken include the use of technology to speed up the check-in process, staff training in terms of friendly and efficient service in accordance with sharia principles, and the implementation of policies that promote integrity and transparency.In conclusion, the Islamic operational management approach can provide great benefits for the hotel industry in achieving operational efficiency. By paying attention to sharia aspects in the check-in and check-out process, the hotel can meet the needs of guests who want services that are in accordance with sharia values. In addition, the use of technology and proper staff training also play an important role in improving overall operational efficiency.