Claim Missing Document
Check
Articles

Found 14 Documents
Search

ANALYSIS OF THE EFFECT OF THE USE OF PRODUCTION FACTORS AND INCOME OF SHALLOT FARMING IN SUMLILI VILLAGE, WEST KUPANG SUB-DISTRICT, KUPANG DISTRICT Riwu, Viceroy Ruben Junior; Hendrik, Ernantje; Siubelan, Yakobus C.W.; Suek, Johanna
Buletin Ilmiah Impas Vol 26 No 1 (2025): Volume: 26 No.: 1 Edisi April 2025
Publisher : Undana Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/impas.v26i1.23718

Abstract

This study aims to analyze the effect of the use of production factors on shallot production and shallot farming income in Sumlili Village, West Kupang District, Kupang Regency. The sampling technique was done by simple randomization which amounted to 38 respondents. The method used in this research is quantitative, with primary data obtained through direct interviews with respondent farmers and secondary data collected from the Central Bureau of Statistics and related agencies. This study analyzed five variables, namely land area, seeds, fertilizers, pesticides, and labor, using multiple linear regression analysis with Cobb-Douglas production function, as well as classical assumption tests and income analysis. The results showed that three production factors, namely land area, seeds, and fertilizers, had a significant effect on shallot production, while pesticides and labor had no significant effect. Simultaneously, the five variables have a significant influence on shallot production in Sumlili Village with a contribution of 80.7%, while the rest is influenced by other variables not studied. Based on income analysis, the average shallot production per farmer in Sumlili Village is 1,296 kg, with productivity per hectare reaching 5,130 kg and total production of 49,250 kg from 38 respondents, with a selling price in the season of Rp.15,000 per kilogram so that the amount of revenue per farmer is Rp.19,440,789. and the amount of revenue per hectare is Rp.76,953,125 with total production costs per farmer of Rp.6,061,197 and total costs per hectare of Rp.23,992,240 so that the average income per farmer is Rp.13,279,592 while the average income per hectare is Rp.52,960,885.
PRODUCTION ELASTICITY AND INCOME ANALYSIS OF MICRO-SCALE TEMPE BUSINESSES BEFORE AND DURING THE COVID-19 PERIOD IN KUPANG CITY Naklui, Fani Trifena; Suek, Johanna; Siubelan, Yakobus C.W.; Pellokila, Marthen Robinson
Buletin Ilmiah Impas Vol 26 No 2 (2025): Volume: 26 No.: 2 June Edition 2025
Publisher : Undana Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/impas.v26i2.24726

Abstract

MSMEs are important in the national economy, including the processed food sector such as tempeh. The purpose of this study is to analyze the production elasticity of tempeh in three MSMEs in Kupang City and to analyze the income of these three MSMEs before and during the COVID-19 pandemic. The selection of locations was purposive for three MSMEs in Kupang City, namely Nemter, Putri Tunggal, and Seumur Hidup MSMEs. The analysis was conducted quantitatively and descriptively. The data used were primary and secondary data, collected through interviews, observations, and documentation. Data analysis was conducted using production elasticity formulas and income calculation formulas. From this study, it can be concluded that the highest production elasticity before the COVID-19 pandemic was obtained in Nemter MSMEs on capital input with a value of 2.03. The production elasticity experienced in Putri Tunggal MSMEs had the highest variation in labor input with a value of 1.13 and the lowest production elasticity in capital input with a value of -0.67. Meanwhile, the highest production elasticity at UMKM Seumur Hidup was observed in raw material inputs with a value of 1.02, and the lowest production elasticity was in capital inputs with a value of -0.02. Production elasticity during the Covid-19 period in Nemter MSMEs was 1.72, the highest value for capital input, and the lowest elasticity was found in labor input at 1.23. Production elasticity in Putri Tunggal MSMEs had the highest value for capital input at 1.69 and the lowest value for raw material input at 1.01. At the Seumur Hidup SME, the highest production elasticity was observed in raw material inputs at 1.49, while the lowest was in capital inputs at -2.24. Revenue received by the Nemter SME before the COVID-19 pandemic was IDR 53,031,980, and during the pandemic, it was IDR 36,303,817. Meanwhile, the income from the Putri Tunggal SME before the COVID-19 pandemic was IDR 72,035,466 and during the COVID-19 pandemic was IDR 52,021,675. Furthermore, the income obtained by the Seumur Hidup SME before the COVID-19 pandemic was IDR 30,195,550 and during the COVID-19 pandemic was IDR 44,114,278.
TRANSFORMASI PEMASARAN UMKM MELALUI LITERASI DIGITAL: PROGRAM PENGUATAN KAPASITAS UMKM DI P4S TUNGBERS, MANIKIN, KABUPATEN KUPANG Aleksander Milo Badhu; Natalia Deputri Rosari Nahak; Paulus Mariano Renggo; Valentinus Ndanduk; Yakobus C. W. Siubelan
Integrative Perspectives of Social and Science Journal Vol. 2 No. 05 Oktober (2025): Integrative Perspectives of Social and Science Journal
Publisher : PT Wahana Global Education

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kegiatan pengabdian ini difokuskan pada upaya meningkatkan pemahaman literasi digital untuk mendukung pemasaran produk UMKM di P4S Tungbers, Manikin, Kabupaten Kupang, Nusa Tenggara Timur. UMKM memegang peran penting dalam pertumbuhan ekonomi pedesaan, namun rendahnya kemampuan digital menjadi kendala dalam memaksimalkan potensi pemasaran online. Melalui pendekatan deskriptif kualitatif dengan metode studi kasus, pengabdian ini melibatkan observasi, wawancara mendalam, dan dokumentasi kegiatan digital pelaku UMKM. Selain itu, kuesioner disebarkan kepada 30 pelaku UMKM aktif untuk memperoleh data kuantitatif mengenai tingkat literasi digital dan frekuensi penggunaan media digital. Kegiatan ini bertujuan mengidentifikasi tantangan yang dihadapi UMKM, memahami peran P4S dalam mendukung proses digitalisasi, serta merumuskan strategi pelatihan yang relevan. Dengan pendekatan ini, diharapkan kapasitas digital lokal dapat diperkuat, kemitraan dengan berbagai pihak dikembangkan, dan transformasi digital UMKM dapat berlangsung secara berkelanjutan.
TRANSFORMASI DIGITAL UMKM MELALUI PEMANFAATAN META ADS DAN GOOGLE BUSINESS PROFILE DALAM PROGRAM PENDAMPINGAN DI P4S DAMAI Nendissa, Doppy Roy; Elvani, Siska; Siubelan, Yakobus C.W.; Bano, Maria; Rohi, Jullyo G.
Jurnal Pengabdian pada Masyarakat Kepulauan Lahan Kering Vol. 6 No. 2 (2025): Volume 6 Nomor 2 Edisi Oktober 2025
Publisher : Pergizi Pangan DPD NTT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51556/jpkmkelaker.v6i2.495

Abstract

Transformasi digital menjadi keharusan bagi Usaha Mikro, Kecil, dan Menengah (UMKM) agar mampu bersaing dalam era ekonomi digital. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas digital UMKM mitra P4S Damai di Desa Noelbaki, Kabupaten Kupang, melalui pemanfaatan Google Business Profile dan Meta Ads sebagai strategi pemasaran berbasis teknologi. Tiga UMKM mitra diberi pendampingan intensif selama dua minggu, mencakup pembuatan akun Google Business, pelatihan penggunaan media sosial, produksi konten promosi, serta pelaksanaan kampanye iklan digital melalui platform Meta Ads. Metode yang digunakan adalah pendekatan partisipatif dan praktik langsung dengan bimbingan bertahap. Hasil kegiatan menunjukkan bahwa ketiga UMKM berhasil memiliki akun Google Business aktif dan terintegrasi dengan media sosial, sehingga meningkatkan visibilitas usaha di pencarian Google dan Google Maps. Salah satu mitra, Manoki Koe, menjalankan kampanye iklan Meta Ads selama 14 hari dan berhasil menjangkau 4.434 pengguna dengan total tayangan 11.019 kali serta menghasilkan 29 interaksi. Evaluasi menunjukkan adanya peningkatan pemahaman mitra terhadap strategi digital marketing, meskipun masih diperlukan pendampingan lanjutan dalam pengelolaan konten dan evaluasi performa iklan. Kegiatan ini menunjukkan bahwa dengan pendekatan yang tepat, UMKM lokal memiliki potensi besar untuk naik kelas melalui transformasi digital.