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All Journal Buletin Ilmiah IMPAS Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Pengabdian pada Masyarakat Kepulauan Lahan Kering
Elvani, Siska
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Health Professions Public Health Veterinary

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MEMBANGUN BISNIS TANAMAN HIAS INDOOR DI KOTA KUPANG MELALUI KEGIATAN KEWIRAUSAHAAN MAHASISWA PROGRAM STUDI AGRIBISNIS FAKULTAS PERTANIAN UNIVERSITAS NUSA CENDANA Agnes Wehelmina Alberthus; Marthen R. Pellokila; Nendissa, D. Roy; Chamdra, Santhy; Elvani, Siska
Jurnal Pengabdian pada Masyarakat Kepulauan Lahan Kering Vol. 5 No. 1 (2024): Volume 5 Nomor 1 Edisi April 2024
Publisher : Pergizi Pangan DPD NTT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51556/jpkmkelaker.v5i1.291

Abstract

The indoor ornamental plant business in Kupang City is quite a promising business. The survey results provide an indication that the demand for indoor ornamental plants continues to grow. This provides a promising business opportunity if pursued professionally and strategically so that it can generate profits. The target market for this business is the people of Kupang City who need indoor ornamental plants, such as offices, lecture halls, residential houses, shady places, etc. The choice of types of indoor ornamental plants in this business are leaf ornamental plants and flower ornamental plants, with good quality provisions, regular maintenance and fertile, quality soil. The objectives of this activity are (1) Building students' entrepreneurial interest in the field of indoor ornamental plants; (2) Channeling your interest or hobby in ornamental plants; (3) Increase and popularize interest in ornamental plants among the people of Kupang City. The method used in this activity is direct student participation in the production and marketing process of indoor ornamental plants. As a result of this activity, the students involved were motivated to produce and pursue indoor ornamental plant business.
DIGITAL MARKETING SEBAGAI UPAYA PERLUASAN PEMASARAN PRODUK OLAHAN SINGKONG Elvani, Siska; Asan, Fransiska C.S.D.; Irwanto, Irwanto
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 6 (2023): Volume 4 Nomor 6 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i6.22666

Abstract

Permanfaatan perkembangan teknologi dilakukan oleh manusia di segala aspek kehidupannya. Perkembangan teknologi ini juga berdampak pada pemasaran produk. Digital marketing merupakan strategi pemasaran dengan menggunakan teknologi dan internet sehingga terjadi komunikasi dua arah antara penjual dan pembeli serta dapat memperluas jangakauan pasar. Usaha kecil pengolahan singkong di Kabupaten Trenggalek mengalami kesulitan dalam mengikuti perkembangan teknologi yang diakibatkan oleh kurangnya pengetahuan dan keterampilan. Oleh karena itu dilakukan penyuluhan dengan metode ceramah dan diskusi sehingga peserta dapat memperoleh pengetahuan baru. Setelah dilakukan penyuluhan diharapkan pelaku usaha kecil dapat melakukan digital marketing untuk memperluas pemasaran yang pada akhirnya berdampak pada peningkatan penjualan.
ANALISI PERBANDINGAN PENDAPATAN SEMANGKA NON BIJI DAN SEMANGKA BIJI DI KELOMPOK TANI MILENIAL (POKTAN MILENIAL) DESA NOELBAKI KECAMATAN KUPANG TENGAH KABUPATEN KUPANG Daka, Ifoni Bulu; Olviana, Tomycho; Elvani, Siska
Buletin Ilmiah Impas Vol 25 No 1 (2024): Volume: 25 No.: 1 Edisi April 2024
Publisher : Undana Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/impas.v25i1.16316

Abstract

This research aims to determine the analysis of non-seed watermelon and seeded watermelon in the Millennial Farmer Group (Poktan Millenial) in Noelbaki Village, Central Kupang District, Kupang Regency, followed by finding a comparison of the income of non-seed watermelon and seeded watermelon farmers. The location was determined deliberately based on certain considerations, because this location is one of the watermelon producing areas in the Millennial Farmers Group (Poktan Millennial). The method used in this research is quantitative descriptive using revenue analysis and income analysis. The results of this research show that the income from non-seed watermelon farming is greater when compared to seeded watermelon farming. Where non-seed watermelon farming income is more than IDR 40,968,613, while seed watermelon farming income is IDR 16,137,863. The comparison of income from non-seed watermelon farming and seed watermelon farming of Rp. 24,830,750 hah is proven that the results of the t-count test are known. The t-count value is 3.092> the t-table value is 2.073. Thus, there is a very significant difference between non-seed watermelon farming and seed watermelon farming. Comparative analysis of the income of non-seed watermelon and seeded watermelon in the Millennial Farmer Group (Poktan Millennial) has a significant effect on farmer income.
ANALISIS NILAI TAMBAH DIVERSIFIKASI PRODUK OLAHAN KACANG TANAH DI KELURAHAN SIKUMANA, KECAMATAN MAULAFA, KOTA KUPANG Tulle, Nikita Priscilla; Olviana, Tomycho; Elvani, Siska
Buletin Ilmiah Impas Vol 25 No 2 (2024): Volume 25 No.: 2 Edisi Juni 2024
Publisher : Undana Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/impas.v25i2.17485

Abstract

This study was conducted with the aim of knowing the description of the production process of peanut processing into egg peanuts and onion peanuts, and to determine the added value and profits generated by the processing of peanuts into egg peanuts and onion peanuts, as well as to find out the obstacles and solutions faced by IRT Sima Indah. The research was conducted at the office and location of IRT Sima Indah located together on Jl. Air Lobang 3 RT.37/RW.15 Sikumana Village, Maulafa District, Kupang City. This type of research is quantitative research using the method of interviewing business owners and workers and making direct observations. The sampling technique uses the census method, namely the population in this study is the business owner of the Sima Indah Home Industry, namely 5 workers. The results of this study indicate that the total costs incurred in the production process of egg beans and onion beans at IRT Sima Indah amounted to Rp. 19,985,423, total revenue of Rp. 25,020,000, then IRT Sima Indah got a profit of Rp. 12,631,494. The result of the added value given from the output value of every Rp.100 for each processed peanut product is Rp. 59 for egg peanut products and Rp. 50 for onion peanut products.
Pendapatan Usahatani Bawang Merah (Allium Ascanolicum L.) Di Desa Serubeba Kecamatan Rote Timur Kabupaten Rote Ndao Huan, Fitra Yublina; Nampa, I Wayan; Elvani, Siska
Buletin Ilmiah Impas Vol 25 No 3 (2024): Volume 25 No.: 3 Edisi November 2024
Publisher : Undana Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/impas.v25i3.19625

Abstract

This research was conducted over 1 month from March to April 2024 in Serubeba Village, Rote Timur District, Rote Ndao Regency. The objectives of this research are 1) To determine the income of shallot farming in Serubeba Village, Rote Timur District, Rote Ndao Regency. 2) To determine the feasibility level of shallot farming in Serubeba Village, Rote Timur District, Rote Ndao Regency. The sampling method used in this research is purposive sampling. The sample for this research was taken from 30 farmers who are engaged in shallot farming. The data used are secondary and primary data. The analysis in this research includes income and feasibility analysis using the R/C Ratio analysis method. The results showed that the average production was 1,844.8 kg and the average revenue for shallot farming was IDR 39,146,656/MT. The average total cost incurred was IDR 12,941,520. Thus, it provided an income of IDR 26,846,001/MT. The R/C Ratio of shallot farming for one planting season was 3.18, indicating that shallot farming is feasible (profitable) and increases farming income.
MARKETING STRATEGY FOR WATER SPINACH IN SANGGAOEN VILLAGE, LOBALAIN SUB-DISTRICT, ROTE NDAO REGENCY Sooai, Junaldi; Bano, Maria; Elvani, Siska
Buletin Ilmiah Impas Vol 26 No 1 (2025): Volume: 26 No.: 1 Edisi April 2025
Publisher : Undana Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/impas.v26i1.23719

Abstract

Research on Marketing Strategies for Water Spinach Commodities in Sanggaoen Village, Lobalain District, Rote Ndao Regency aims to (1) identify internal and external factors in the marketing of water spinach commodities in Sanggaoen Village and (2) determine the marketing strategies for water spinach commodities in Sanggaoen Village. This research was conducted in September 2024 in Sanggaoen Village, Lobalain District, Rote Ndao Regency. The sources in this research consist of 45 water spinach farmers. The method used in data collection is the interview method guided by a questionnaire. To determine the marketing strategy, a SWOT analysis was used. The research results show that the factors determining the marketing of water spinach commodities include internal factors consisting of strengths such as a strategic farming location, having regular customers, owning transportation, and the entrepreneur selling directly, and weaknesses such as the product's short shelf life, inability to independently set the price of water spinach, and insufficient use of technology for promotion. External factors that influence include opportunities such as the presence of many restaurants, the use of social media for marketing, and a wide market share opportunity. Threats include fluctuations in water spinach prices, similar agricultural businesses, and diseases affecting water spinach. The marketing strategies implemented by farmers in Sanggaoen Village are (1) utilizing a network of regular customers, (2) providing incentives to regular customers, (3) conducting training for farmers to use digital technology, and (4) implementing a pre-order system.SWOT
RISKS OF TOMATO FARMING DURING THE RAINY SEASON IN AIMOLI VILLAGE, WEST ALOR DISTRICT Elvani, Siska; Bureni, Eman Nevianus; Taloim, Aristarkhus
Buletin Ilmiah Impas Vol 26 No 2 (2025): Volume: 26 No.: 2 June Edition 2025
Publisher : Undana Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/impas.v26i2.24723

Abstract

The objectives of this study were to determine 1) the risks of tomato farming during the rainy season in Aimoli Village, Alor Barat Laut District, 2) the comparison of tomato production during the rainy season in Aimoli Village, Alor Barat Laut District, and 3) the comparison of tomato income during the rainy season in Aimoli Village, Alor Barat Laut District. The research was conducted in September 2024 with a sample size of 58 tomato farmers. The results showed that: 1) The risks faced by tomato farmers in Aimoli Village were income risk, revenue risk, and production risk. The amount of income and revenue earned by tomato farmers in the dry season and rainy season differs due to differences in selling prices and production volumes. 2) In the dry season, tomato production in Aimoli Village reached 107 kg, while tomato production in the rainy season reached 45 kg. 3) The difference in tomato production between the dry season and rainy season causes a difference in the income levels of tomato farmers in Aimoli Village.
PENINGKATAN NILAI TAMBAH LIMBAH SABUT KELAPA MELALUI PENGOLAHAN MENJADI COCOPEAT DAN COCOFIBER SEBAGAI SUMBER PENGHASILAN TAMBAHAN RUMAH TANGGA PETANI Nampa, I Wayan; Elvani, Siska; Sirma, I Nyoman
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 5 (2024): Vol. 5 No. 5 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i5.30622

Abstract

Kelapa merupakan salah satu komoditas unggulan di Kabupaten Kupang, khususnya pada kawasan pesisir selatan. Pemanfaatan hasil produksi perkebunan kelapa saat ini hanya sebagai produksi kelapa masih berfokus pada daging buah untuk memenuhi kebutuhan rumah tangga dan beberapa produk olahan seperti kopra, minyak kelapa dan VCO. Potensi ekonomi lainnya yang turut diproduksi dari perkebunan kelapa berupa sabut kelapa belum dioftimalkan pemanfaatkannya. Program pengabdian kepada masyarakat dilaksanakan di dua kelompok tani yaitu kelompok tani di Desa Oben Kecamatan Nekamese, dan Kelompok Wanita Tani Kanaan di Desa Manusak, Kecamatan Kupang Timur, Kabupaten Kupang yaitu untuk memanfaatkan limbah sabut kelapa menjadi cocofeat dan cocofiber. Program pengabdian meliputi paparan materi terkait peluang pasar dan pemanfaatan oleh petani terkait produk yang dihasilkan, serta pratik bersama dalam memproduksi/mengolah limbah sabut kelapa menjadi cocofeat dan cocofiber serta memanfaatkannya untuk aneka kerajinan/media tanam tanaman hias. Hasil pelaksanaan pengabdian menunjukkan petani dapat mengembangkan produk kreatif berupa kerajinan yang berbahan baku cocofiber dan juga media tanam cocofeat. Sabut kelapa yang selama ini menjadi limbah dapat diolah menjadi produk yang bernilai guna dan memiliki nilai ekonomi.  Selain itu, petani memiliki pengetahuan baru terkait pemanfaatan limbah serta potensi pasar hasil pengolahan limbah sabut kelapa di wilayah mitra.
TRANSFORMASI DIGITAL UMKM MELALUI PEMANFAATAN META ADS DAN GOOGLE BUSINESS PROFILE DALAM PROGRAM PENDAMPINGAN DI P4S DAMAI Nendissa, Doppy Roy; Elvani, Siska; Siubelan, Yakobus C.W.; Bano, Maria; Rohi, Jullyo G.
Jurnal Pengabdian pada Masyarakat Kepulauan Lahan Kering Vol. 6 No. 2 (2025): Volume 6 Nomor 2 Edisi Oktober 2025
Publisher : Pergizi Pangan DPD NTT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51556/jpkmkelaker.v6i2.495

Abstract

Transformasi digital menjadi keharusan bagi Usaha Mikro, Kecil, dan Menengah (UMKM) agar mampu bersaing dalam era ekonomi digital. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas digital UMKM mitra P4S Damai di Desa Noelbaki, Kabupaten Kupang, melalui pemanfaatan Google Business Profile dan Meta Ads sebagai strategi pemasaran berbasis teknologi. Tiga UMKM mitra diberi pendampingan intensif selama dua minggu, mencakup pembuatan akun Google Business, pelatihan penggunaan media sosial, produksi konten promosi, serta pelaksanaan kampanye iklan digital melalui platform Meta Ads. Metode yang digunakan adalah pendekatan partisipatif dan praktik langsung dengan bimbingan bertahap. Hasil kegiatan menunjukkan bahwa ketiga UMKM berhasil memiliki akun Google Business aktif dan terintegrasi dengan media sosial, sehingga meningkatkan visibilitas usaha di pencarian Google dan Google Maps. Salah satu mitra, Manoki Koe, menjalankan kampanye iklan Meta Ads selama 14 hari dan berhasil menjangkau 4.434 pengguna dengan total tayangan 11.019 kali serta menghasilkan 29 interaksi. Evaluasi menunjukkan adanya peningkatan pemahaman mitra terhadap strategi digital marketing, meskipun masih diperlukan pendampingan lanjutan dalam pengelolaan konten dan evaluasi performa iklan. Kegiatan ini menunjukkan bahwa dengan pendekatan yang tepat, UMKM lokal memiliki potensi besar untuk naik kelas melalui transformasi digital.
Co-Authors Agnes Wehelmina Alberthus Asan, Fransiska C.S.D. Bano, Maria Bureni, Eman Nevianus Daka, Ifoni Bulu Huan, Fitra Yublina Irwanto Irwanto Marthen Robinson Pellokila Nampa, I Wayan Nendissa, D. Roy Nendissa, Doppy Roy Olviana, Tomycho Rohi, Jullyo G. Santhy Chamdra, Santhy Sirma, I Nyoman Sooai, Junaldi Taloim, Aristarkhus Tulle, Nikita Priscilla Yakobus C. W. Siubelan