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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar JMM (Jurnal Masyarakat Mandiri) Jurnal MEBIS (Manajemen dan Bisnis) Journal of Economics, Business, and Government Challenges Jurnal Sains Manajemen dan Bisnis Indonesia MEDIA MANAJEMEN JASA Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah KARYA: Jurnal Pengabdian Kepada Masyarakat Journal of Social Research East Asian Journal of Multidisciplinary Research (EAJMR) International Journal of Economics (IJEC) Indonesian Journal Economic Review (IJER) Inovasi Jurnal Pengabdian Masyarakat (IJPM) IIJSE Jihapenmas POTENSI: Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis
Amriel, Egan Evanzha Yudha
Fakultas Ekonomi Dan Bisnis, Universitas Pembangunan Nasional Veteran Jawa Timur
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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The Effect of Perceived Price and Facilities on Customer Satisfaction at Soedirman Guest House Tulungagung Christiano, Nicolas Raynato; Purwanto, Sugeng; Amriel, Egan Evanzha Yudha
Journal of Social Research Vol. 2 No. 8 (2023): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v2i8.1340

Abstract

The hospitality industry is one of the most competitive business sectors, including in Tulungagung. In an effort to maintain and increase market share, it is important for Soedirman Guest House to understand the factors that influence customer satisfaction. Price perceptions and facilities are two factors that have a significant influence on customer satisfaction. This study aims to examine the effect of perceived price and facilities on customer satisfaction at Soedirman Guest House in Tulungagung. This study uses quantitative research methods. The data collection technique was carried out with a questionnaire measured on a Likert scale. The population used in this study were all Soedirman Guest House consumers. The sampling technique used was Accidental Sampling. Hypothesis testing in this study was carried out with a Structural Equation Model (SEM) based on Partial Least Square (PLS). The results showed that the perception of price and facilities was able to make a good contribution to customer satisfaction at Soedirman Guest House. This shows that the better the price perception that consumers have and the more complete and adequate the facilities owned by the guest house, it will make Soedirman Guest House consumers feel satisfied.
Edukasi Layanan Umroh dan Haji Kepada Calon Jamaah oleh PT. Ebad Wisata Putri Ervadhita Rachmadani; Egan Evanzha Yudha Amriel
POTENSI: Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis Vol. 1 No. 3: September 2025
Publisher : Universitas Pembangunan Nasional Veteran Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/potensi.v1i3.39

Abstract

Increasing public literacy regarding Umrah and Hajj services is a crucial factor in supporting the success of organizing professional, safe, and structured worship. This article aims to increase public understanding of Hajj pilgrimage travel services. Education is carried out through direct consultation, exhibition-based socialization, and interpersonal communication in the travel agency service environment. The results of the activity show a trend of increasing understanding of prospective Hajj pilgrims regarding the administrative flow, legality of the agency, and service components such as accommodation and transportation. With an approach based on direct interaction on the principle of service marketing mix, this activity is able to build the credibility of the institution in the eyes of the public.Peningkatan literasi masyarakat terkait layanan umroh dan haji merupakan faktor krusial dalam mendukung keberhasilan penyelenggara ibadah secara profesional, aman, dan terstruktur. Artikel ini bertujuan untuk meningkatkan pemahaman publik terhadap layanan perjalanan keagamaan. Edukasi dilakukan melalui konsultasi langsung, sosialisasi berbasis pameran, serta komunikasi interpersonal di lingkungan layanan biro perjalanan. Hasil kegiatan menunjukan adanya kecenderungan peningkatan dalam pemahan calon jamaah mengenai alur administrasi, legalitas biro serta komponen layanan seperti akomodasi dan transportasi. Dengan pendekatan berbasis interaksi langsung di prinsip bauran pemasaran jasa, kegiatan ini mampu membangunun kredibilitas institusi di mata masyarakat.
Analysis of Value-Added Product Mapping From Shellfish Waste in Coastal Areas Reiga Ritomiea Ariescy; Egan Evanzha Yudha Amriel; Arief Budiman; Laksamana Aditya Hanif Rabbani
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6158

Abstract

Coastal areas are one of the areas that currently have many problems, such as environmental problems and community welfare. One of the areas that has problems with these issues is Gisik Cemandi, Sedati, and Sidoarjo. One of the problems in the coastal area is the pile of shells that make the residential environment look dirty, dirty, smelly, and even become a nest for dangerous animals. The purpose of this research is to map the benefits that can be taken from shell waste so that the community can take opportunities of economic value, both as industrial activities, helping to reduce waste, and empowering coastal communities. This research uses a qualitative method with the Snowball Sampling Technique. Based on the results of the study, shell waste can be reduced to several products, namely fertilizer materials, chemical mixtures (calcium carbonate and metal adsorbents), handicrafts, animal feed mixtures, chitin-chitosan, and building material mixtures. Each of these products has its own benefits and selling value. However, this research only focuses on innovation in mapping waste products. This can be a potential opportunity for local communities to provide value to waste and improve welfare.
PENGARUH INFLUENCER TIKTOK TERHADAP MINAT BELI PRODUK FORE COFFE PADA GENERASI Z DI SURABAYA DENGAN CUSTOMER REVIEW SEBAGAI VARIABEL MODERASI Salman Al Farisi, Muhammad; Amriel, Egan Evanzha Yudha
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Publish
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.51031

Abstract

TikTok influencers and customer reviews often provide different perspectives on a product, thereby influencing the formation of Generation Z’s purchase intent. This study aims to explore the influence of TikTok influencers on Generation Z’s purchase intent for Fore Coffee products in Surabaya, with customer reviews serving as a moderating variable. The method used in this study is a quantitative approach through the distribution of questionnaires to 120 respondents belonging to Generation Z in Surabaya. For data analysis, Structural Equation Modeling-Partial Least Squares (SEM-PLS) was used with the support of the SmartPLS 4.0 application. The findings indicate that TikTok influencers have a positive and significant influence on the purchase intention for Fore Coffee products. Customer reviews have a positive and significant effect on purchase intention, although their moderating role is weak. This study is expected to serve as a reference for companies in improving their digital marketing strategies through the use of TikTok influencers and customer reviews. Future research is encouraged to include additional variables that influence purchase intention, as well as expand the number of respondents and the study area so that the results obtained are more representative and reflect consumer behavior more comprehensively.
The Effect of Instagram Content Quality of HL Outfit on Consumer Purchase Intention through Brand Image as a Mediating Variable Dewi Candrawati; Egan Evanzha Yudha Amriel
Indonesian Journal Economic Review (IJER) Vol. 6 No. 3 (2026): September
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v6i3.976

Abstract

The rapid growth of digital marketing has made Instagram one of the most dominant channels for fashion brands to communicate with consumers, yet a large follower base does not automatically translate into a high engagement rate or purchase intention. This phenomenon is evident in the Instagram account of HL Outfit, a local Indonesian fashion brand with 292,000 followers whose engagement rate remains below the ideal standard despite consistent content uploads. While prior studies have largely examined the direct effect of social media content on purchase decisions, comparatively little attention has been paid to how brand image translates content quality into purchase intention for local fashion brands — a gap this study addresses. This study aims to examine the effect of Instagram content quality on consumer purchase intention, both directly and indirectly through brand image as a mediating variable. A quantitative approach was employed using Partial Least Square Structural Equation Modeling (PLS-SEM) with SmartPLS 3. Data were collected from 100 respondents selected through purposive sampling, consisting of personal Instagram account users who actively follow the HL Outfit account, using a five-point Likert-scale questionnaire distributed via Google Form. The results show that content quality has a positive and significant effect on purchase intention (β = 0.219; t = 3.017; p = 0.003) and on brand image (β = 0.498; t = 2.982; p = 0.003); brand image has a positive and significant effect on purchase intention (β = 0.444; t = 3.798; p = 0.000); and brand image partially mediates the effect of content quality on purchase intention (β = 0.221; t = 2.131; p = 0.034). The model explains 24.8% of the variance in brand image and 34.2% of the variance in purchase intention, indicating a weak-to-moderate predictive capability. These findings suggest that local fashion brands should pursue a two-track digital-marketing strategy: enhancing the informativeness, relevance, visual appeal, and interactivity of Instagram content, while deliberately curating brand-image cues — such as consistent visual identity and authentic product storytelling — since brand image functions as the primary conduit that converts content quality into purchase intention.
Co-Authors Abid Abhirama Agung Pambudi Anisa Rosa Rais Arief Budiman ayu santoso, thea geby Christiano, Nicolas Raynato Denhas, Kiki Nuriska Dewi Candrawati Endang Sholihatin Haque, Muhammad Hirzal I Gede Ari Sumartha Ike Nur Fauziah Kevin Rafi Diaz Sandio Kiki Nuriska Denhas Krisnawan, Alfian Hendra Laili Maghfiroh Laksamana Aditya Hanif Rabbani Lestari, Windi Putri Luthfi Ali Akbar Mahendra Alfatoni Hadinata Mernawati Tri Pujiastutik Nanang Haryono Nanik Kustiningsih Nuruni Ika Khusuma Wardani Putri Ervadhita Rachmadani Reiga Ritomiea Ariescy Reivica Anindita Reivica Anindita R. I Rizky Dermawan SALMAN AL FARISI, MUHAMMAD Soebiantoro, Ugy Soesilawati Soema Atmadja Sugeng Purwanto Tranggono Tranggono - Ugy Soebiantoro