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All Journal JMM (Jurnal Masyarakat Mandiri) Jurnal MEBIS (Manajemen dan Bisnis) Journal of Economics, Business, and Government Challenges Jurnal Sains Manajemen dan Bisnis Indonesia MEDIA MANAJEMEN JASA Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah KARYA: Jurnal Pengabdian Kepada Masyarakat Journal of Social Research East Asian Journal of Multidisciplinary Research (EAJMR) Jurnal Pengabdian Kepada Masyarakat International Journal of Economics (IJEC) Jurnal Ekbis (Ekonomi & Bisnis) Inovasi Jurnal Pengabdian Masyarakat (IJPM) IIJSE Jihapenmas POTENSI: Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis
Amriel, Egan Evanzha Yudha
Fakultas Ekonomi Dan Bisnis, Universitas Pembangunan Nasional Veteran Jawa Timur
Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Public Health Social Sciences Other

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The Effect on the Information Quality of Mobile Advertising on Brand Attitudes and Purchase Intention in Instagram Egan Evanzha Yudha Amriel
Journal of Economics, Business, and Government Challenges Vol. 1 No. 02 (2018): Journal of Economics, Business, and Government Challenges [JoEBGC]
Publisher : Faculty of Economics and Bussiness, UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/ebgc.v1i2.20

Abstract

In this study, social media Instagram is an application to share the photos and video that is currently widely used for culinary business purposes accessible in the mobile channel. This study aims to determine the effect on the information quality of mobile advertising on brand attitudes and purchase intention. Media research used a third party, namely the culinary @wenaktok in displaying advertising information of a food product because the third party has a better effect in advertising rather than a corporate account. The approach used in this study is the quantitative approach. Type sampling technique of non-probability sampling in this study was convenience sampling.Respondents in this study were 152 respondents who are users of Instagram. Analysis technique used in this study is Partial Least Squares (PLS). This study has shown that the information quality of mobile advertisinghas a significant influence on ads attitudes, brand attitude, and purchase intention. The ads attitude has a significant influence on purchase intentions and brand attitudes. The brand attitude has an influence on consumers' purchasing intentions.The conclusion was that the information quality of mobile advertising in @wenaktok account has a significant influence on the ads attitudes, brand attitudes, and purchase intentions of consumers in food products advertised on social media Instagram through culinary account. So that @wenaktok culinary accounts has information quality mobile advertising that is good to used to advertise in Instagram.
SMALL AND MEDIUM MICRO ENTREPRISES INNOVATION STRATEGIES IN EFFORTS TO FACE THE INDUSTRY REVOLUTION 4.0 Tranggono; Egan Evanzha Yudha Amriel; Endang Sholihatin; Nanang Haryono
Journal of Economics, Business, and Government Challenges Vol. 4 No. 01 (2021): Journal of Economics, Business, and Government Challenges [JoEBGC]
Publisher : Faculty of Economics and Bussiness, UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/ebgc.v4i1.162

Abstract

Micro, small and medium enterprises still rely on conventional ways of doing business. On the other hand, rapid digitalization is integrated with the economy and trade, giving birth to the industrial revolution 4.0. If micro, small and medium enterprises do not want to innovate, they will be disrupted. The research objectives are to describe the innovation strategies of micro, small and medium enterprises in increasing competitiveness in facing the industrial revolution 4.0; and also identify factors that hinder the innovation of micro, small and medium enterprises in increasing competitiveness in facing the industrial revolution 4.0. The method used in this research is qualitative. The research location is in the area of ​​micro, small and medium enterprises in Gresik Regency and Sidoarjo Regency. The conclusion of this research is(a) innovation strategies for micro, small and medium enterprises in increasing competitiveness in facing the industrial revolution 4.0 through marketing with e-commerce marketing through social networking media. One of the strategies is product innovation.(b) Furthermore, the factors that hinder innovation are human resources, capital to innovate, a narrow owner's mindset, and the use of technology that is still simple. lack of strategic partners for innovation, managementmicro small and Medium Enterprises who are kinship and less professional, and lack of permits micro small and Medium Enterprises.
Analysis of Value-Added Product Mapping From Shellfish Waste in Coastal Areas Ariescy, Reiga Ritomiea; Amriel, Egan Evanzha Yudha; Budiman, Arief; Rabbani, Laksamana Aditya Hanif
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6158

Abstract

Coastal areas are one of the areas that currently have many problems, such as environmental problems and community welfare. One of the areas that has problems with these issues is Gisik Cemandi, Sedati, and Sidoarjo. One of the problems in the coastal area is the pile of shells that make the residential environment look dirty, dirty, smelly, and even become a nest for dangerous animals. The purpose of this research is to map the benefits that can be taken from shell waste so that the community can take opportunities of economic value, both as industrial activities, helping to reduce waste, and empowering coastal communities. This research uses a qualitative method with the Snowball Sampling Technique. Based on the results of the study, shell waste can be reduced to several products, namely fertilizer materials, chemical mixtures (calcium carbonate and metal adsorbents), handicrafts, animal feed mixtures, chitin-chitosan, and building material mixtures. Each of these products has its own benefits and selling value. However, this research only focuses on innovation in mapping waste products. This can be a potential opportunity for local communities to provide value to waste and improve welfare.
The Effect of Perceived Price and Facilities on Customer Satisfaction at Soedirman Guest House Tulungagung Christiano, Nicolas Raynato; Purwanto, Sugeng; Amriel, Egan Evanzha Yudha
Journal of Social Research Vol. 2 No. 8 (2023): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v2i8.1340

Abstract

The hospitality industry is one of the most competitive business sectors, including in Tulungagung. In an effort to maintain and increase market share, it is important for Soedirman Guest House to understand the factors that influence customer satisfaction. Price perceptions and facilities are two factors that have a significant influence on customer satisfaction. This study aims to examine the effect of perceived price and facilities on customer satisfaction at Soedirman Guest House in Tulungagung. This study uses quantitative research methods. The data collection technique was carried out with a questionnaire measured on a Likert scale. The population used in this study were all Soedirman Guest House consumers. The sampling technique used was Accidental Sampling. Hypothesis testing in this study was carried out with a Structural Equation Model (SEM) based on Partial Least Square (PLS). The results showed that the perception of price and facilities was able to make a good contribution to customer satisfaction at Soedirman Guest House. This shows that the better the price perception that consumers have and the more complete and adequate the facilities owned by the guest house, it will make Soedirman Guest House consumers feel satisfied.
Edukasi Layanan Umroh dan Haji Kepada Calon Jamaah oleh PT. Ebad Wisata Putri Ervadhita Rachmadani; Egan Evanzha Yudha Amriel
POTENSI: Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis Vol. 1 No. 3: September 2025
Publisher : Universitas Pembangunan Nasional Veteran Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract: Increasing public literacy regarding Umrah and Hajj services is a crucial factor in supporting the success of organizing professional, safe, and structured worship. This article aims to increase public understanding of Hajj pilgrimage travel services. Education is carried out through direct consultation, exhibition-based socialization, and interpersonal communication in the travel agency service environment. The results of the activity show a trend of increasing understanding of prospective Hajj pilgrims regarding the administrative flow, legality of the agency, and service components such as accommodation and transportation. With an approach based on direct interaction on the principle of service marketing mix, this activity is able to build the credibility of the institution in the eyes of the public.Abstrak: Peningkatan literasi masyarakat terkait layanan umroh dan haji merupakan faktor krusial dalam mendukung keberhasilan penyelenggara ibadah secara profesional, aman, dan terstruktur. Artikel ini bertujuan untuk meningkatkan pemahaman publik terhadap layanan perjalanan keagamaan. Edukasi dilakukan melalui konsultasi langsung, sosialisasi berbasis pameran, serta komunikasi interpersonal di lingkungan layanan biro perjalanan. Hasil kegiatan menunjukan adanya kecenderungan peningkatan dalam pemahan calon jamaah mengenai alur administrasi, legalitas biro serta komponen layanan seperti akomodasi dan transportasi. Dengan pendekatan berbasis interaksi langsung di prinsip bauran pemasaran jasa, kegiatan ini mampu membangunun kredibilitas institusi di mata masyarakat.
Co-Authors Abid Abhirama Agung Pambudi Anisa Rosa Rais Arief Budiman Ariescy, Reiga Ritomiea ayu santoso, thea geby Christiano, Nicolas Raynato Denhas, Kiki Nuriska Dermawan, Rizky Dermawan dewi susanti Endang Sholihatin Haque, Muhammad Hirzal I Gede Ari Sumartha Ike Nur Fauziah Kevin Rafi Diaz Sandio Kiki Nuriska Denhas Krisnawan, Alfian Hendra Laili Maghfiroh Lestari, Windi Putri Luthfi Ali Akbar Mahendra Alfatoni Hadinata Mernawati Tri Pujiastutik Nanang Haryono Nanang Haryono Nanik Kustiningsih Nuruni Ika Khusuma Wardani Putri Ervadhita Rachmadani Rabbani, Laksamana Aditya Hanif Reiga Ritomiea Ariescy Reiga Ritomiea Ariescy Reiga Ritomiea Ariescy Reiga Ritomiea Ariescy Reiga Ritomiea Ariescy, Reiga Ritomiea Reivica Anindita Reivica Anindita R. I Soebiantoro, Ugy Soesilawati Soema Atmadja Sugeng Purwanto Tranggono Tranggono - Ugy Soebiantoro Ugy Soebiantoro