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All Journal JMM (Jurnal Masyarakat Mandiri) Jurnal MEBIS (Manajemen dan Bisnis) Journal of Economics, Business, and Government Challenges Jurnal Sains Manajemen dan Bisnis Indonesia MEDIA MANAJEMEN JASA Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah KARYA: Jurnal Pengabdian Kepada Masyarakat Journal of Social Research East Asian Journal of Multidisciplinary Research (EAJMR) Jurnal Pengabdian Kepada Masyarakat International Journal of Economics (IJEC) Jurnal Ekbis (Ekonomi & Bisnis) Inovasi Jurnal Pengabdian Masyarakat (IJPM) IIJSE Jihapenmas
Amriel, Egan Evanzha Yudha
Fakultas Ekonomi Dan Bisnis, Universitas Pembangunan Nasional Veteran Jawa Timur
Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Public Health Social Sciences Other

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The Effect of Electronic Word of Mouth (E-WOM) and Price Perception on Purchase Decisions of MIXUE Products in the City of Surabaya Luthfi Ali Akbar; Ugy Soebiantoro; Egan Evanzha Yudha Amriel
International Journal of Economics (IJEC) Vol. 2 No. 2 (2023): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v2i2.477

Abstract

This study aims to determine the effect of E-WOM on Mixue Products in Surabaya and the influence of Price perceptions on Purchase Decisions of Mixue Products in Surabaya. The population in this study are consumers of Mixue products in Surabaya. The sample in this study used the slovin formula and found the results of 100 respondents. The method used in this study uses the GForm form. The analysis technique in this study uses PLS (Partial Least Square). The results of this study indicate that the E-WOM indicator variable that has the highest percentage is I often collect review information from consumers online before I buy Mixue products (X1). From the results of the study, it can be concluded that E-WOM contributes to Mixue Purchase Decisions in the City of Surabaya. The more intensity and reviews that mention Mixue products can encourage purchasing decisions about what Mixue Surabaya has provided.
The Influence of E-WOM, Service Quality, and Perceived Price on Biznet Home WIFI Subscription Decisions in Sidoarjo Kevin Rafi Diaz Sandio; Ugy Soebiantoro; Egan Evanzha Yudha Amriel
International Journal of Economics (IJEC) Vol. 2 No. 2 (2023): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v2i2.528

Abstract

This study aims to determine the effect of E-WOM on the Decision to Subscribe to Biznet Home Wifi in Sidoarjo City, the effect of Service Quality on the Decision to Subscribe to Wifi Biznet Home in Sidoarjo City and the Effect of Perceived Price on the Decision to Subscribe to Wifi Biznet Home in Sidoarjo City. The population in this study is Biznet Home Customers in Sidoarjo City. The sample in this study used the Ghozali formula and found 112 respondents. The method used in this study uses the GForm form. The analysis technique in this study uses PLS (Partial Least Square). The results of this study indicate that the E-WOM indicator variable that has the highest percentage is I often consult with other consumers on social networking accounts regarding Biznet Home services. (X1.2), the variable Service Quality indicator that has the highest percentage is Biznet Home Officers who really understand the needs and difficulties of consumers (X2.4) while the Price Perception variable that has the highest percentage is the price offered by Biznet Home wifi which is quite competitive ( X3.4)
The Influence of Brand Image and Product Quality to Converse Shoe Purchasing Decisions (Study on UPN "Veteran" East Java Students) Mahendra Alfatoni Hadinata; Ugy Soebiantoro; Egan Evanzha Yudha Amriel
International Journal of Economics (IJEC) Vol. 2 No. 2 (2023): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v2i2.530

Abstract

This study aims to determine the effect of brand image on the decision to purchase Converse shoes for the study of UPN "Veteran" East Java students and the effect of product quality on the purchase decision for Converse shoes for the study of UPN "Veteran" students in East Java. The population in this study was East Java UPN "veteran" students. The sample in this study used the Likert formula and found the results of 100 respondents. The method used in this study uses the GForm form. The analysis technique in this study uses PLS (Partial Least Square). The results of this study indicate that the indicator Brand Image variable that has the highest percentage is Converse product details in line with expectations (X1.2) while the Product Quality the indicator variable that has the highest percentage is Converse shoes more attractive than other shoe brands (X2.3). Comparison quality product from brands competitor Shoe Converse done student push student do Buying decision.
PEMBERDAYAAN WARGA BINAAN LEMBAGA PEMASYARAKATAN DALAM PEMANFAATAN POTENSI BUNGA MELATI UNTUK PRODUK AROMATERAPI Krisnawan, Alfian Hendra; Sumartha, I Gede Ari; Amriel, Egan Evanzha Yudha
JMM (Jurnal Masyarakat Mandiri) Vol 7, No 6 (2023): Desember
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v7i6.17837

Abstract

Abstrak: Aromaterapi dari minyak atsiri bunga melati memiliki manfaat untuk mengurangi stress, depresi dan kecemasan pada masyarakat, salah satunya akibat pandemi COVID-19. Tanaman melati memiliki peluang besar untuk dikembangkan dalam pemenuhan bahan baku produk aromaterapi. Warga binaan Lembaga Pemasyarakatan (LP) kelas 1 Surabaya memiliki potensi dalam pengembangan ini karena diprogramkan untuk kegiatan kewirausahaan, selain itu lahan di LP yang baik untuk dimanfaatkan dalam bidang pertanian, khususnya tanaman melati. Namun, pemahaman warga binaan terhadap budidaya tanaman melati masih kurang, dan belum memiliki keterampilan pembuatan produk aromaterapi. Dari potensi dan permasalahan tersebut, maka dilakukan program kegiatan dengan tujuan peningkatan pengetahuan dan keterampilan warga binaan dalam pemanfaatan potensi bunga melati di LP kelas 1 Surabaya. Kegiatan dilakukan melalui penyuluhan dan pelatihan kepada 10 warga binaan dan dievaluasi menggunakan metode pretest dan posttest. Hasil evaluasi setelah dilakukan kegiatan pemberdayaan adalah peningkatan pemahaman warga binaan terkait budidaya tanaman melati mencapai 51,28%, sedangkan pemahaman terkait ekstraksi dan aromaterapi mencapai 21,26%, selain itu warga binaan juga melanjutkan panerapan budidaya setelah kegiatan selesai. Harapan dari program ini antara lain, ilmu dan keterampilan yang sudah diperoleh warga binaan, dapat diajarkan kepada warga binaan lainnya, dan dapat dimanfaatkan dalam bidang wirausaha ketika selesai masa pembinaan.Abstract: Aromatherapy from jasmine flower essential oil has benefits for reducing stress, depression, and anxiety in society due to the COVID-19 pandemic. The jasmine plant has an excellent opportunity to be developed as a raw material for aromatherapy products. The inmates of the Surabaya Class 1 Correctional Institution (LP) have the potential for this development because it is programmed for entrepreneurial activities. Moreover, the LP's land is suitable for the agricultural sector, especially jasmine plants. However, the inmates' understanding of jasmine cultivation is less, and they do not have the skills to make aromatherapy products. Based on these potentials and problems, a program was carried out to increase inmates' knowledge and skills in utilizing the potential of jasmine flowers in Surabaya Class 1 LP. Activities are carried out through counseling and training for ten inmates, which is evaluated using pretest and posttest methods. The results of empowerment activities showed an increase in the understanding of the inmates regarding the cultivation of jasmine plants, reaching 51.28%, and the understanding regarding extraction and aromatherapy reached 21.26%. Moreover, the inmates continued to practice cultivation after completing the activity. Expectations from implementing this program are that the knowledge and skills that the inmates have acquired can be taught to other inmates and utilized in the field of entrepreneurship when the inmate period is completed.
Pengaruh Citra Merek dan Potongan Harga terhadap Keputusan Pembelian Melalui OFD Gofood: Studi Pada Mahasiswa Manajemen UPN “Veteran” Jawa Timur Lestari, Windi Putri; Soebiantoro, Ugy; Amriel, Egan Evanzha Yudha
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 2 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i2.4162

Abstract

In the era of globalization, everything, including information technology and communication, become easier. Digitalization has penetrated various aspects of society’s life, including culinary businesses, resulting in the emergence of various smartphone applications offering Online Food Deliver (OFD) services, one of which is Gofood. The purpose of this research is to determine the influence of brand image and price discounts on purchasing decisions through Online Food Delivery Gofood among management students of Universitas Pembangunan Nasional “Veteran” Jawa Timur. This study uses the Partial Least Square (PLS) method with a sample of 96 respondents. The results show that brand image and price discounts have a positive and significant effect on purchasing decisions. Keywords: Brand Image; Online Food Delivery; Price Discounts; Purchase Decisions
Pengaruh Brand Ambassador terhadap Keputusan Pembelian pada Produk Luwak White Koffie di Surabaya dengan Citra Merek sebagai Variabel Intervening Haque, Muhammad Hirzal; Dermawan, Rizky Dermawan; Amriel, Egan Evanzha Yudha
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 2 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i2.4178

Abstract

This study aims to determine the effect of brand ambassadors on purchasing decisions on civet white coffee in Surabaya with brand image as an intervening variable. The research method used is a quantitative research method with a sampling technique using non-probability sampling and purposive sampling techniques. The population and sample in this study were people in the city of East Surabaya who had bought and consumed civet white coffee products with a total of 99 respondents. This study uses the Smart-PLS test tool. The results of the study show that: 1) Brand Ambassadors had an effect on Purchasing Decisions, 2) Brand Ambassadors had an effect on Brand Image, 3) Brand Image had an effect on Purchasing Decisions and 4) Brand Ambassadors through Brand Image had an effect on Purchasing Decisions. Keywords: Brand Ambassador; Brand Image; Luwak White Koffie
STRATEGI DIVISI YAN HC SURABAYA DALAM MENCEGAH FRAUD TAGIHAN KESEHATAN DENGAN METODE DATA SAMPLING Dewi Susanti; Egan Evanzha Yudha Amriel
EKBIS (Ekonomi & Bisnis) Vol 12 No 2 (2024): Desember 2024
Publisher : POLITEKNIK PIKSI GANESHA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56689/ekbis.v12i2.1486

Abstract

Tujuan penelitian ini adalah untuk mengetahui strategi pencegahan fraud tagihan kesehatan oleh divisi Yan HC Surabaya di PT. PLN (Persero) UID Jawa Timur. Metode penelitian yang digunakan adalah penelitian kualitatif dengan cara mewawancarai salah satu pegawai yang menangani kasus fraud. Penelitian ini dalam memformulasikan strategi pencegahan fraud menggunakan data sampling. Data tersebut diambil dari webclaim admedika. Webclaim admedika adalah data riwayat transaksi asuransi PT. PLN (Persero). Hasil penelitian menunjukkan bahwa metode pengumpulan data sampling dapat meminimalisir tindakan penipuan pada tagihan kesehatan dan pengendalian internal berdampak terhadap pencegahan tindakan fraud. Data sampling ini dapat mengidentifikasi pola mencurigakan atau anomali dalam data transaksi atau aktivitas keuangan. Artinya semakin baik strategi pencegahan dan pengendalian internal yang diterapkan maka semakin tinggi pula tingkat pencegahan fraud pada tagihan kesehatan PT. PLN (Persero) UID Jawa Timur. Kata kunci : Strategi Pencegahan Fraud; Metode Data Sampling; Pengendalian Internal
Peningkatkan Kompetensi Sosial dan Soft Skill Penyandang Tuna Netra di RSBN Malang Amriel, Egan Evanzha Yudha; Pambudi, Agung
Inovasi Jurnal Pengabdian Masyarakat Vol 2 No 1 (2024): IJPM - April 2024
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/ijpm.246

Abstract

Tidak sedikit manusia yang lahir dengan kekurangan secara fisik salah satunya adalah indra penglihatan atau yang disebut dengan tunanetra. Banyak dari mereka kesulitan dalam berkomunikasi dengan orang lain dan penampilan yang kurang baik sehingga tidak percaya diri ketika masuk ke dalam masyarakat. Dinas sosial provinsi Jawa Timur memiliki Unit Pelayanan Teknis (UPT) yang khusus untuk membina para tunanetra yaitu UPT Rehabilitasi Sosial Bina Netra (UPT RSBN) yang berlokasi di Malang, Jawa Timur. Lembaga ini merupakan sebuah lembaga yang memiliki misi dan visi dalam memberikan pelayanan terkait dengan rehabilitasi penyandang sosial tuna netra. Tujuan dari kegiatan pengabdian ini adalah melakukan pemberian pelatihan yang berkaitan dengan topik grooming, kebersihan, dan komunikasi dimana ketiga hal ini tergolong soft skill yang penting dikuasai oleh kelompok orang pada umumnya. Hasil dari kegiatan ini adalah para penyandang tunanetra dapat membaur satu sama lain dengan kegiatan yang menyenangkan dan melatih meningkatkan penampilan diri maupun komunikasi.
Dampak Aplikasi GoFood Dalam Meningkatkan Pendapatan UMKM Nagesushi Ayu Santoso, Thea Geby; Soesilawati Soema Atmadja; Nanik Kustiningsih; Egan Evanzha Yudha Amriel
Jurnal Hilirisasi Pengabdian Masyarakat Vol. 2 No. 1 (2025): February 2025
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/jihapenmas.v2i1.962

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) Nagesushi memanfaatkan kecanggihan teknologi saat ini yaitu bergabung dengan e-commerce Gojek yang memiliki fitur Gofood sebagai pesan antar makanan secara online. Sebelum bergabung dengan Gofood, UMKM Nagesushi menggunakan aplikasi Whatsapp untuk melayani pelanggan. Penelitian ini bertujuan untuk mencari dampak aplikasi Gofood dalam meningkatkan pendapatan UMKM Nagesushi. Metode yang digunakan dalam penelitian ini adalah metode kualitatif. Data-data yang didapatkan dari penelitian ini menggunakan data wawancara, observasi, dan dokumentasi. Adapaun data-data yang berupa angka yang digunakan sebagai data pendukung. Data berupa angka tersebut adalah data penjualan dan pendapatan UMKM Nagesushi dari tahun 2015 sampai tahun 2022. Hasil yang didapatkan dari penelitian ini adalah adanya aplikasi Gofood dapat membantu meningkatkan penjualan dan pendapatan UMKM Nagesushi disetiap tahunnya walaupun tidak signifikan.
SMALL AND MEDIUM MICRO ENTREPRISES INNOVATION STRATEGIES IN EFFORTS TO FACE THE INDUSTRY REVOLUTION 4.0 Tranggono; Egan Evanzha Yudha Amriel; Endang Sholihatin; Nanang Haryono
Journal of Economics, Business, and Government Challenges Vol. 4 No. 01 (2021): Journal of Economics, Business, and Government Challenges [JoEBGC]
Publisher : Faculty of Economics and Bussiness, UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/ebgc.v4i1.162

Abstract

Micro, small and medium enterprises still rely on conventional ways ofdoing business. On the other hand, rapid digitalization is integrated with theeconomy and trade, giving birth to the industrial revolution 4.0. If micro, smalland medium enterprises do not want to innovate, they will be disrupted. Theresearch objectives are to describe the innovation strategies of micro, small andmedium enterprises in increasing competitiveness in facing the industrialrevolution 4.0; and also identify factors that hinder the innovation of micro, smalland medium enterprises in increasing competitiveness in facing the industrialrevolution 4.0. The method used in this research is qualitative. The researchlocation is in the area of ​​micro, small and medium enterprises in Gresik Regencyand Sidoarjo Regency. The conclusion of this research is(a) innovation strategiesfor micro, small and medium enterprises in increasing competitiveness in facingthe industrial revolution 4.0 through marketing with e-commerce marketingthrough social networking media. One of the strategies is product innovation.(b)Furthermore, the factors that hinder innovation are human resources, capital toinnovate, a narrow owner's mindset, and the use of technology that is still simple.lack of strategic partners for innovation, managementmicro small and MediumEnterprises who are kinship and less professional, and lack of permits micro smalland Medium Enterprises.
Co-Authors Abid Abhirama Agung Pambudi Anisa Rosa Rais Arief Budiman Ariescy, Reiga Ritomiea ayu santoso, thea geby Christiano, Nicolas Raynato Denhas, Kiki Nuriska Dermawan, Rizky Dermawan dewi susanti Endang Sholihatin Haque, Muhammad Hirzal I Gede Ari Sumartha Ike Nur Fauziah Kevin Rafi Diaz Sandio Kiki Nuriska Denhas Krisnawan, Alfian Hendra Laili Maghfiroh Lestari, Windi Putri Luthfi Ali Akbar Mahendra Alfatoni Hadinata Mernawati Tri Pujiastutik Nanang Haryono Nanang Haryono Nanik Kustiningsih Nuruni Ika Khusuma Wardani Rabbani, Laksamana Aditya Hanif Reiga Ritomiea Ariescy Reiga Ritomiea Ariescy Reiga Ritomiea Ariescy Reiga Ritomiea Ariescy Reiga Ritomiea Ariescy, Reiga Ritomiea Reivica Anindita Reivica Anindita R. I Soebiantoro, Ugy Soesilawati Soema Atmadja Sugeng Purwanto Tranggono Tranggono - Ugy Soebiantoro Ugy Soebiantoro