Article Per Year (5 Year)
p-Index From 2020 - 2025
2.583
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Dirgantara Journal of Tourism and Economic Jurnal Manajemen Perhotelan International Journal of Travel, Hospitality and Events Jurnal Sains Terapan Pariwisata
Nicko Gana Saputra
Politeknik Sahid
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Library & Information Science Public Health Social Sciences Transportation Veterinary Other

Published : 19 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 15 Documents
Search
Journal : Jurnal Sains Terapan Pariwisata

 1   2 
Diversifikasi Produk Di Chatime Atealier Grand Indonesia Nicko Gana Saputra; Reni Sulistiyowati; Jaecelyne Noffrianne
Jurnal Sains Terapan Pariwisata Vol. 6 No. 2 (2021): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui diversifikasi produk yang diterapkan oleh Chatime Indonesia terhadap Chatime Atealier. Jenis penelitian pada penelitian ini menggunakan pendekatan kualitatif yaitu mendeskripsikan fakta yang terjadi di lapangan apakah sesuai dengan teori yang digunakan pada penelitian ini. Menggunakan observasi dan wawancara untuk mengolah data dan menggunakan Mendeley untuk menyusun daftar pustaka
Analisa Ability To Pay (ATP) Dan Willingness To Pay (WTP) Penumpang MRT (Mass Rapit Transit) Jakarta Suheryadi, Heru; Saputra, Nicko Gana
Jurnal Sains Terapan Pariwisata Vol. 4 No. 3 (2019): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kota Jakarta sebagai salah satu kota terbesar di Indonesia dan merupakan ibu kota negara merupakan kota yang menjadi sasaran kedatangan para pelaku perjalanan, baik itu para pelaku perjalanan wisata maupun pelaku industri. Jakarta memiliki potensi keindahan alam serta keunikan budaya yang diminati oleh wisatawan baik mancanegara maupun wisatawan nusantara. Sektor pariwisata telah berhasil menjadi sumber utama pendapatan pariwisata di Jakarta. Masalah transportasi mulai menjadiperhatian dan telah diprediksikan jika tidak ada terobosan transportasi utama, kemacetan akan membanjiri kota dan akan menjadi lalu lintas yang sangat parah sehingga dapat menyebabkan kendaraan tidak dapat bergerak. Perbaikan dan penambahan infrastruktur untuk mencegah masalah tersebut sangat di dukung oleh Pemerintah, salah satunya adalah dengan adanya pembangunan MRT (Mass Rapid Transit) di Jakarta. Metode pengumpulan data dengan melakukan observasi dan penyebaran kuesioner kepada penumpang MRT tujuan Bundaran HI untuk melakukan kegiatan Car Free Day. Pengukuran AbilityTo Pay menggunakan metode household budget dan Willingness To Pay menggunakan metode state preference. Hasil penelitian yaitu estimasi nilai rata – rata ATP sebesar Rp. 5.765,- dan nilai rata – rata WTP sebesar Rp. 1.130,-, dengan 85% responden bersedia membayar lebih untuk peningkatan keamanan.
Fenomena Thrift Pada Platform Shoppee Live (Studi Kasus Akun Koreanoona) Fatmawati, Melinia Ayu; Saputra, Nicko Gana; Harwindito, Baskoro; Sulistiyowati, Reni
Jurnal Sains Terapan Pariwisata Vol. 9 No. 2 (2024): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/jstp.v9i3.392

Abstract

Tujuan: penelitian ini bertujuan untuk menganalisis strategi pengembangan bisnis Thrift oleh akun "Koreannoona" dan memahami dampak tren pakaian bekas impor terhadap masyarakat, terutama di kalangan anak muda.Metode: yang digunakan adalah kualitatif dengan pendekatan deskriptif melalui observasi dan wawancara. Subjek penelitian ini adalah akun "Koreannoona" yang menjual pakaian bekas impor (Thrift) dengan memanfaatkan platform e-commerce Shopee melalui Live Streaming. Temuan menunjukkan bahwa bisnis Thrift berkembang karena tingginya minat pada pakaian bekas yang berkualitas dan terjangkau. Penelitian ini juga mengidentifikasi beberapa tahapan penting dalam mempersiapkan pakaian bekas untuk dijual.Implikasi: penelitian mencakup dampak positif terhadap ekonomi lokal, perubahan tren fashion, dan potensi revisi regulasi pemerintah mengenai impor pakaian bekas. Selain itu, penelitian ini memberikan panduan strategis bagi pelaku bisnis Thrift dalam memanfaatkan e-commerce dan mengedukasi konsumen tentang manfaat pakaian bekas.
Implementasi Teaching Factory Dalam Program LED Di Politeknik Sahid Jakarta (Studi Kasus Mahasiswa Program LED) Saputra, Nicko Gana; Harwindito, Baskoro; Mardian, Dadang
Jurnal Sains Terapan Pariwisata Vol. 6 No. 1 (2021): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Teaching factory is a learning activity where the school carries out production or services that are part of the teaching and learning process. Production-based learning is a process of learning expertise or skills that are designed and implemented based on actual work procedures and standards to introduce to students how the world of work really is, so work-based learning is one of the best solutions. Politeknik Sahid Jakarta has a Leadership Entrepreneurship and Development (LED) program that implements teaching factory activities in teaching, where LED program students who act as members carry out hotel teaching activities just like hotels that have the purpose of knowing and describing the implementation of teaching factories in LED programs at Polytechnic Sahid Jakarta. This research is a qualitative-descriptive which uses observations and interviews as a method to collect data. The key informan is LED program student. The data results that have been collected will be described descriptively.
Analisis Strategi Promosi Hotel Mandarin Oriental Jakarta Post Pandemi Covid – 19 Saputra, Nicko Gana; Sulistiyowati, Reni; Wijaya, Gavriel Kevin
Jurnal Sains Terapan Pariwisata Vol. 6 No. 1 (2021): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Promotion Strategy is a plan for optimal use of promotional elements: advertising, public relations, personal selling and sales promotion. (Lamb, Hair, McDaniel, 2001). Because of that, the promotion strategy of a hotel is very decisive so that the hotel can survive all conditions and existing competition. In the initial observations, it appears that the promotional elements mentioned above are not in ideal conditions or do not take place as expected. To describe and explain the Promotional Strategy of Mandarin Oriental Hotel Jakarta in terms of Advertising, Sales Promotion, Personal Selling, Direct Marketing and Public Relations. This research is a research with a qualitative approach, using a case study technique, which is an empirical study that investigates phenomena in their context, in real life, especially when the boundaries and context are not clear. Data collection by interview, observation and documentation. Data analysis techniques by means of reduction, display, and verification. Data Validation Techniques by means of Triangulation. Respondents consisted of top managers, middle managers, lower managers, and employees of the internal and external Marketing Department of the Mandarin Oriental Hotel Jakarta, totaling 10 respondents. Before and during the Covid-19 Pandemic, the Mandarin Oriental Hotel Jakarta had implemented a Promotional Strategy to increase and maintain occupancy levels. Likewise, during the post-pandemic Covid-19 era, the Promotion Strategy was carried out, where advertising was carried out massively through digital platforms and third parties (digital media, bank promotion, and partnerships and the use of influencer marketing); Sales (Sales Promotion), modified according to the situation and conditions encountered; Personal Selling (Perjualan Personal), reactivated as an important strategy, apart from that brand awareness is influenced by government policies in terms of PPKM; Direct Marketing (Direct Marketing), carried out even though it is more enthusiastic but taking into account government policies in terms of PPKM; In terms of Public Relations, we always implement the we care program. This whole strategy involves all staff. The result is selling hotel products, creative thinking in developing certain activities, and increased employee loyalty.
Co-Authors Ajeng Julyani Ryzanti Angga Pardosi Armand Asep Parantika Asmawih Baskoro Harwindito Budi Bagaskoro Dadang Mardian Dewi Fitriani Esther Karolina Williams Fahira Fatmawati, Melinia Ayu Gavriel Kevin Wijaya Heru Suheryadi Jaecelyne Noffrianne Kadek Wiweka Mardian, Dadang Nenny Wahyuni Ni Made Dwiyana Rasuma Putri, Ni Made Dwiyana Rasuma Raehanun Renaldo Renaldo Reni Sulistiyowati Reni Sulistyowati Reza Imani Syawal Reza Imani Syawal Siti Sarah Farah Dilla Suci Sandi Wachyuni Sulistiyowati, Reni Teviningrum, Shinta Vania Aurellia Wahyuni, Nenny Wijaya, Gavriel Kevin