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The Influence of Artificial Intelligence Technology on User Experience in E-Business Haerawan Haerawan; Adam Mudinillah; Guijiao Zou; Reddy Anggara
Journal of Computer Science Advancements Vol. 2 No. 6 (2024)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jsca.v2i6.1623

Abstract

The rapid advancement of artificial intelligence (AI) technology has transformed the landscape of e-business, significantly influencing user experience. AI-driven tools such as chatbots, personalized recommendations, and predictive analytics are becoming integral to e-business platforms. Despite widespread adoption, understanding the extent to which AI enhances user satisfaction, engagement, and loyalty remains an area requiring further exploration. This research examines the influence of AI technology on user experience in e-business, focusing on its practical applications and user perceptions. The study adopts a mixed-method approach, combining quantitative surveys with qualitative interviews. Data were collected from 300 e-business users and analyzed to assess key metrics such as usability, efficiency, and satisfaction. Additionally, in-depth interviews with industry experts provided insights into the strategic implementation of AI technologies. The findings reveal that AI significantly enhances user experience by offering personalized interactions, streamlining navigation, and improving response times. Users reported higher satisfaction levels when AI-driven features were implemented effectively. However, concerns about data privacy and algorithmic biases emerged as critical challenges, indicating the need for balanced approaches in AI deployment. The study concludes that while AI technology holds immense potential to revolutionize user experience in e-business, its effectiveness depends on strategic implementation and addressing user concerns. Future research should explore the integration of AI with other emerging technologies to further optimize user interactions in digital environments.
Bridging the Gap: How Social Entrepreneurs are Leveraging Creative Technologies to Address Community Challenges Amina Intes; Guijiao Zou; Lie Jie
Journal of Social Entrepreneurship and Creative Technology Vol. 1 No. 1 (2024)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jseact.v1i1.1004

Abstract

Social entrepreneurs play a critical role in addressing community challenges by developing innovative solutions. The integration of creative technologies has further expanded the potential for these entrepreneurs to make a significant impact. This study investigates how social entrepreneurs are leveraging creative technologies to address various community challenges, examining the effectiveness and implications of these technologies in social entrepreneurship. The primary objective of this research is to explore the ways in which social entrepreneurs utilize creative technologies to tackle community issues. The study aims to identify key strategies, tools, and technologies that have been successful in creating positive social change. This research employs a mixed-methods approach, combining quantitative surveys and qualitative case studies. A survey was conducted with 200 social entrepreneurs to gather data on the types of creative technologies used and their perceived effectiveness. Additionally, in-depth case studies of five social enterprises were conducted to provide detailed insights into the implementation and impact of these technologies. The findings indicate that social entrepreneurs are increasingly adopting creative technologies such as augmented reality (AR), virtual reality (VR), and mobile applications to address community challenges. These technologies have been particularly effective in areas such as education, healthcare, and environmental sustainability. The case studies revealed that the successful use of creative technologies often involves a combination of innovative thinking, community engagement, and collaboration with tech experts. The study concludes that creative technologies offer significant potential for social entrepreneurs to address community challenges effectively. By leveraging these technologies, social entrepreneurs can enhance their impact, improve community engagement, and drive sustainable solutions. The research highlights the need for continued support and investment in creative technologies within the field of social entrepreneurship.