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All Journal Jurnal Akuntansi Muhammadiyah JOURNAL OF HEALTHCARE TECHNOLOGY AND MEDICINE Jurnal Perspektif Ekonomi Darussalam Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam Journal Of Management Science (JMAS) Jurnal Mantik Informatika JURNAL ILMIAH SIMANTEK Jurnal Manajemen Bisnis Eka Prasetya AJAD : Jurnal Pengabdian kepada Masyarakat Journal Of Human And Education (JAHE) Outline Journal of Education Zona Manajerial: Program Studi Manajemen (S1) Universitas Batam International Journal of Economics and Management Research MARAS : Jurnal Penelitian Multidisplin Kajian Ekonomi dan Akuntansi Terapan Digital Innovation : International Journal Of Management Journal of Creative Power and Ambition (JCPA) Outline Journal of Economic Studies Outline Journal of Community Development Abdimas Paspama International Journal for Advanced Research
Putri Mauliza, Putri
Kewirausahaan, Universitas Battuta
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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PENGARUH SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN PEMBELIAN DENGAN BRAND TRUST SEBAGAI VARIABEL INTERVENING PADA KONSUMEN UMKM KULINER DI KOTA MEDAN Putri Mauliza; Ari Prabowo
Zona Manajerial: Program Studi Manajemen (S1) Vol 16 No 1 (2026): Zona Manajerial: Program Studi Manajemen
Publisher : Universitas Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37776/zonamanajer.v16i1.2242

Abstract

Abstrak – Penelitian ini bertujuan untuk menganalisis pengaruh social media marketing terhadap keputusan pembelian konsumen UMKM kuliner di Kota Medan dengan brand trust sebagai variabel intervening. Pendekatan yang digunakan adalah penelitian kuantitatif dengan teknik pengambilan sampel non-probability sampling, yaitu purposive sampling. Sampel berjumlah 120 responden yang merupakan konsumen UMKM kuliner di Kota Medan yang mengikuti akun media sosial pelaku UMKM minimal selama satu bulan dan pernah melakukan pembelian. Pengumpulan data dilakukan melalui kuesioner online dengan skala Likert lima poin. Data dianalisis menggunakan Structural Equation Modeling–Partial Least Square (SEM-PLS) dengan bantuan perangkat lunak SmartPLS 4.0. Hasil penelitian menunjukkan bahwa: (1) social media marketing berpengaruh positif dan signifikan terhadap brand trust (β = 0,672; p < 0,001); (2) brand trust berpengaruh positif dan signifikan terhadap keputusan pembelian (β = 0,498; p < 0,001); (3) social media marketing berpengaruh positif dan signifikan terhadap keputusan pembelian (β = 0,341; p < 0,001); dan (4) brand trust memediasi secara parsial pengaruh social media marketing terhadap keputusan pembelian (β = 0,335; p < 0,001). Implikasi dari penelitian ini adalah pelaku UMKM kuliner di Kota Medan perlu memperkuat aktivitas social media marketing dengan menonjolkan dimensi entertainment, interaction, trendiness, customization, dan word of mouth untuk membangun kepercayaan merek (brand trust) yang pada akhirnya akan meningkatkan keputusan pembelian konsumen. Kata Kunci: Social Media Marketing, Brand Trust, Keputusan Pembelian, UMKM, SmartPLS
Pengaruh Pemasaran Digital Terhadap Keputusan Pembelian dengan Citra Merek sebagai Variabel Mediasi Rajutawan Riki Maruli Tua Tarigan; Etty Sri Wahyuni; Ari Prabowo; Putri Mauliza
MARAS : Jurnal Penelitian Multidisiplin Vol. 4 No. 1 (2026): MARAS : Jurnal Penelitian Multidisiplin, Maret 2026
Publisher : Lumbung Pare Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60126/maras.v4i1.1503

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pemasaran digital terhadap keputusan pembelian konsumen Fore Coffee di Kota Medan dengan citra merek sebagai variabel mediasi. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan survei. Populasi dalam penelitian ini adalah seluruh konsumen Fore Coffee di Kota Medan, dengan sampel sebanyak 100 responden yang ditentukan menggunakan teknik purposive sampling. Pengumpulan data dilakukan melalui kuesioner dengan skala Likert 1-5. Teknik analisis data menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM) dengan bantuan software SmartPLS 4.0. Hasil penelitian menunjukkan bahwa: (1) pemasaran digital berpengaruh positif dan signifikan terhadap citra merek; (2) pemasaran digital berpengaruh positif dan signifikan terhadap keputusan pembelian; (3) citra merek berpengaruh positif dan signifikan terhadap keputusan pembelian; dan (4) citra merek memediasi secara parsial pengaruh pemasaran digital terhadap keputusan pembelian konsumen Fore Coffee di Kota Medan.
Socialization of Digital Leadership Capacity Building and Adaptive Organizational Culture for Educators in the Era of Education 4.0 at Bandung Percut Sei Tuan High School Fahmi Ashari S. Sihaloho; Putri Mauliza; Henny Purnama Dewi; Nabila Tijani Tharifah
Outline Journal of Community Development Vol. 3 No. 3: March 2026
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/1ya67t31

Abstract

The rapid advancement of the Education 4.0 era necessitates a fundamental transformation in the role of educators from conventional instructors to digital leaders capable of managing change, yet significant challenges persist regarding the readiness of human resources and the existence of rigid organizational cultures that resist technological integration. This community service activity aims to enhance the capacity of digital leadership and foster an adaptive organizational culture among educators at Senior High School Bandung Percut Sei Tuan. The implementation method utilized a participatory training approach involving thirty-five educators and administrative staff, encompassing needs assessment surveys, interactive workshops, conflict management simulations, and the formulation of follow-up plans for digital innovation. The effectiveness of the program was evaluated through a comparative analysis of pre-test and post-test scores as well as participant satisfaction assessments. The results indicated a significant increase in cognitive competence, marked by a rise in the average understanding score from 51.4 to 80.1, with the highest improvement observed in the aspect of digital leadership strategies at 62 percent. Qualitatively, the activity successfully minimized teacher resistance to technology and cultivated a culture of intergenerational collaboration through reverse mentoring initiatives. It is concluded that this socialization serves as an effective strategic step in preparing the mental readiness and work culture of the school to face the dynamics of sustainable digital transformation.
The Role of Working Time Flexibility and Work–Life Balance in Enhancing Organizational Commitment: Integration of Social Exchange Theory and Islamic Work Ethics Maliki Asian, Muhammad; Manurung, Lambok; Ras Muis, Muhammad; Mauliza, Putri
Li Falah: Journal of Islamic Economics and Business Vol. 11 No. 1 (2026): June 2026
Publisher : Institut Agama Islam Negeri Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/lifalah.v11i1.15096

Abstract

This study aims to examine the effect of working time flexibility and work–life balance on organizational commitment within the context of a high-risk operational organization. In the modern work era, both work flexibility and work–life balance have become critical factors in enhancing employee engagement and organizational attachment. This research adopts a quantitative approach using a correlational survey design. The study population consists of 120 employees in an operational service company, with a sample of 92 respondents selected through a simple random sampling technique. Data were analyzed using multiple linear regression, t-test, and F-test with the assistance of SPSS software. The results indicate that both working time flexibility and work–life balance have a significant effect on organizational commitment, both partially and simultaneously. These findings confirm that organizational support in the form of work flexibility and work–life balance plays an essential role in strengthening employee commitment.
Factors that influence the Competence and Productivity of Islamic Boarding School Educators and Employees Afiqah Hasbullah; Irma Herliza Rizki; Putri Mauliza
International Journal For Advanced Research Vol. 1 No. 1: June 2024
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/zg0ee264

Abstract

This community service activity aims to improve the competence and productivity of teachers and employees of Islamic boarding schools through mentoring in Human Resources (HR) management. In this activity, an initial assessment was carried out to identify development needs, followed by training in technical skills, time management, and the use of technology in learning. Mentoring also includes coaching and mentoring sessions to strengthen managerial skills and increase motivation and job satisfaction. The results of this activity showed a significant increase in teaching competence, classroom management, and use of technology. In addition, the work productivity of participants also increased, reflected in increased time efficiency and quality of work. Participants' job satisfaction increased, which contributed to the creation of a more positive work environment. Overall, this mentoring succeeded in providing a positive impact on teachers and employees of Islamic boarding schools in improving the quality of work and management of Islamic boarding schools, as well as supporting the achievement of goals.
Analysis of the Influence of Organizational Management and Student Leadership in Increasing the Independence of Islamic Boarding Schools Irma Herliza Rizki; Putri Mauliza; Muammar Rinaldi; Emmy Ermina
International Journal For Advanced Research Vol. 1 No. 1: June 2024
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/54a48e11

Abstract

The Organizational Management and Leadership Workshop for Students to Improve the Independence of Islamic Boarding Schools aims to improve the managerial and leadership skills of students in managing Islamic boarding schools. Through various methods such as simulations, group discussions, and role plays, workshop participants gain a deeper understanding of financial management, activity planning, and efficient and effective decision-making. In addition, participants are also trained in communication, team collaboration, and the preparation of action plans to improve the independence of Islamic boarding schools, especially in terms of economy. This activity also emphasizes the importance of the active role of students in every decision-making process and management of Islamic boarding schools. Although challenges in implementing the material still exist, especially related to changes in the organizational culture of more traditional Islamic boarding schools, this workshop provides a strong foundation for the development of more independent Islamic boarding schools. To ensure sustainability, continued mentoring and collaboration with external parties such as the business world and government are needed. Overall, this workshop helps create skilled Islamic boarding school leaders, not only in the fields of religion and education, but also in professional management and leadership.
Analysis of Micro, Small and Medium Enterprises (MSMEs) Development Sabila Kirani; Sinta Azhari; Syahrial Helmi Putra; Putri Mauliza
International Journal For Advanced Research Vol. 1 No. 6: April 2025
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/gan1df81

Abstract

This study examines the impact of entrepreneurial orientation on the development of Micro, Small, and Medium Enterprises (MSMEs) in Medan Sunggal, Medan. Entrepreneurial orientation, including proactivity, risk-taking, and innovation, plays a critical role in enhancing MSME performance, particularly in product development and market competitiveness. The research uses a quantitative approach, with data collected from 85 MSMEs in the region. Validity and reliability tests confirmed the accuracy and consistency of the instruments. Multiple linear regression analysis revealed a significant positive relationship between entrepreneurial orientation and MSME development, with an R² value of 0.807, indicating that 80.7% of the variance in MSME development can be explained by entrepreneurial orientation. The results suggest that fostering entrepreneurial qualities such as innovation and risk-taking can significantly boost MSME growth. This finding is consistent with previous research and underscores the importance of cultivating entrepreneurial skills among MSME owners and managers. The study recommends that local governments and business development organizations support entrepreneurial programs to enhance MSME performance. Future research could explore other factors affecting MSME success, such as access to finance, market conditions, and government policies, to gain a broader understanding of the dynamics influencing MSME development.
Co-Authors ., Fitriliana ., Juwita Afiqah Hasbullah Amril Amril Amril Aprilda Yanti Ardika, Danil Ari Prabowo Aryani Sairun Bagus Susanto, Dimas Dhirah, Ulfa Husna Emmy Ermina Etty Sri Wahyuni Fahmi Ashari S. Sihaloho Fitriliana Hanum, Firlia Henny Purnama Dewi Henry Aspan Irma Herliza Rizki Juwita Juwita Juwita, Juwita Kurrahman, Taufit Lambok Manurung Lambok Manurung Liana, Fitri Maliki Asian, Muhammad Marlina Muammar Rinaldi Nabila Tijani Tharifah Nelly Nelly Nidar, Rosma Ras Muis, Muhammad Rezeki, Sahbainur Riska, Mila Rusli Yusuf Sabila Kirani Safitri, Yuni Ayu Saiful Amri Sinta Azhari Sri Yanti Sugito Sugito Syahrial Helmi putra Syahrial Helmi Putra T. Roli Ilhamsyah Tarigan, Rajutawan Riki Maruli Tua Tarigan Tri Anatasya Zahara Meutia