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Noor, Fauzian
Universitas Bojonegoro
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Pemberdayaan Masyarakat Melalui Digital Marketing Untuk Meningkatkan Akses Pasar Bagi BUMDES Berkaho Pungpungan Kabupaten Bojonegoro Kustaji, Kustaji; Anggapratama, Reza; Irnawati, Dwi; Agustino, Muhammad Rizqi; Noor, Fauzian; Selviana, Sova
Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Vol. 6 No. 3 (2026): Mei 2026 - Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59395/altifani.v6i3.863

Abstract

BUMDes Berkaho di Desa Pungpungan, Kabupaten Bojonegoro, menghadapi tantangan dalam memperluas akses pasar karena keterbatasan strategi pemasaran yang masih bersifat konvensional. Kondisi ini menjadi alasan penting dilakukannya program pengabdian masyarakat dengan fokus pada pemanfaatan digital marketing untuk meningkatkan daya saing dan jangkauan pasar produk BUMDes. Metode pengabdian dilaksanakan melalui lima tahapan utama, yaitu persiapan, sosialisasi dan edukasi, pelatihan teknis, pendampingan implementasi, serta evaluasi dan tindak lanjut. Hasil kegiatan menunjukkan peningkatan pengetahuan dan keterampilan pengurus BUMDes dalam memanfaatkan media sosial, marketplace, dan konten digital sebagai sarana promosi. Selain itu, terjadi peningkatan keterlibatan masyarakat dalam pemasaran digital serta terbentuknya tim khusus yang mengelola akun digital BUMDes. Kesimpulannya, program ini berkontribusi signifikan dalam memperkuat kapasitas BUMDes dan memberikan dampak positif bagi pemberdayaan ekonomi lokal.
Assistance in the Preparation of Simple Financial Statements for the Karang Taruna of Rahayu Village, Tuban Regency Anggapratama, Reza; Sulistyowati, Rina; Kustaji, Kustaji; Noor, Fauzian; Agustino , Muhammad Rizqi; Fadila, Esti Nur
Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Vol. 6 No. 3 (2026): Mei 2026 - Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59395/altifani.v6i3.1139

Abstract

This community service program aims to strengthen the capacity of the Karang Taruna of Rahayu Village, Tuban Regency, in preparing simple financial statements in a transparent and accountable manner. The activity was initiated due to limited financial literacy and the absence of systematic financial recording, which potentially hindered organizational accountability and sustainability. Proper financial administration is essential to enhance public trust and support effective youth organizational governance at the village level. The program was implemented through several stages, including needs assessment and coordination, socialization and basic financial education, technical training on simple bookkeeping, mentoring, and evaluation. Training materials focused on recording cash inflows and outflows, preparing a general cash book, organizing transaction evidence, and compiling activity accountability reports. A participatory and practice-based approach was applied to ensure that participants could directly implement the acquired knowledge. The results indicate improved understanding and skills among administrators in preparing structured financial reports. Participants demonstrated greater competence in financial recording and documentation. This program contributes to strengthening institutional governance and promoting sustainable and accountable financial management practices within the Karang Taruna organization.
Co-Authors Agustino , Muhammad Rizqi Agustino, M. Rizqi Agustino, Muhammad Rizqi Anitasari, Hening Azhari, Azhari Budianto Budianto Budianto Budianto Budianto, B Calista, Sativa Fairuz Citrapati, Mugito Dewi Fatmawati Dwi Irnawati Fadila, Esti Nur Fadilla, Esti Nur Firanka, Sofie Shalzabila Meta Firanka, Sofie Shalzabilla Meta Handoko Wijoyo Juwita, Agesti Martha Kustaji Meta Firanka, Shofie Shalzabilla Moh. Mustofa Mugito Mugito Niswah, Syifa’un Nugroho Mardi Wibowo Pratama, Reza Angga Reza Anggapratama Safitri, Silvia Niken Selviana, Sova Sulistyowati, Rina Susilo, Joko Hadi Vicky Eka Prasetya Woro Utari