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PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN KONSUMEN: (EFFECT OF SERVICE QUALITY, PRODUCT QUALITY AND PRICE ON CONSUMER SATISFACTION) Eka Asti; Eka Ayuningtyas
EKOMABIS: Jurnal Ekonomi Manajemen Bisnis Vol. 1 No. 01 (2020): Ekomabis Edisi Januari 2020
Publisher : LPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/ekomabis.v1i01.2

Abstract

Business competition is getting tighter, making the producers are required to always think creatively and critically in developing business. Especially in the culinary business. This study aims to determine the Quality of Service, Product Quality and Price proposed for Consumer Satisfaction (Y). This type of method used is a qualitative method, questionnaire data 96 respondents from a total of unlimited participants. The results of the study showed that there was an influence between Service Quality, Price, and Customer Satisfaction, while Product Quality did not oppose Consumer Satisfaction in the Oto Bento Villa Nusa Indah Resto. t-count = - 0.788 Price variable obtained value t-count = 4.089 while t-table obtained using the value of absent (α = 5% obtained value = 1.664), t-count value of variables X1 and X3 is greater than the value of t-table, H1 is accepted and H0 Bento Villa Nusa Indah, while the calculated value of X2 is smaller than the table value, H1 is rejected and H0 is accepted which is related to the quality of the product to the Customer Satisfaction in Resto Oto Bento Villa Nusa Indah. Abstrak Persaingan bisnis saat ini yang semakin ketat, dari para produsen dituntut untuk selalu berfikir kreatif dan kritis dalam mengembangkan bisnis. Penelitian ini bertujuan untuk mengetahui Kualitas Pelayanan, Kualitas Produk dan Harga berpengaruh terhadap Kepuasan Konsumen (Y). Jenis metode yang digunakan adalah metode kualitatif, data kuesioner 96 orang responden dari total populasi yang tidak terbatas. Hasil dari penelitian menunjukkan ada pengaruh secara parsial antara Kualitas Pelayanan, Harga, terhadap Kepuasan Konsumen sedangkan Kualitas Produk tidak berpengaruh terhadap Kepuasan Konsumen pada Resto Oto Bento Villa Nusa Indah Uji thitung (signifikan korelasi ) untuk variabel Kualitas Pelayanan diperoleh nilai thitung= 5,953, variabel Kualitas Produk diperoleh nilai thitung = - 0,788 variabel Harga diperoleh nilai thitung = 4,089 sementara ttabel yang diperoleh mengunakan nilai alpa (α=5% diperoleh nilai sebesar = 1,664), nilai thitung variabel X1 dan X3 lebih besar dari pada nilai ttabel, H1 diterima dan H0 ditolak yang artinya terdapat pengaruh antara Kualitas Pelayanan dan Harga terhadap Kepuasan Konsumen pada Resto Oto Bento villa nusa indah, sedangkan nilai thitung variabel X2 lebih kecil daripada nilai ttabel, H1 ditolak dan H0 diterima yang artinya tidak terdapat pengaruh antara Kualitas Produk terhadap Kepuasan Konsumen pada Resto Oto Bento villa nusa.
Keputusan Pembelian Berdasar Persepsi Kualitas Produk dan Ekuitas Merek : (Purchasing Decisions Based on Perceptions of Product Quality and Brand Equity) Eka Giovana Asti; Widodo Widodo; Eka Avianti Ayuningtyas
EKOMABIS: Jurnal Ekonomi Manajemen Bisnis Vol. 2 No. 01 (2021): Ekomabis Edisi Januari 2021
Publisher : LPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/ekomabis.v2i01.130

Abstract

One way to increase sales is by implementing a marketing mix, but in this study we will focus on two strategies to increase sales, namely the Product Strategy and Brand Equity. Products are the starting point for success and failure in marketing as a whole, therefore every entrepreneur must know and understand various important aspects of the product to be marketed and entrepreneurs must be able to understand what benefits buyers of their products can expect. Meanwhile, brand equity is a factor that can influence consumers to repurchase the same brand. Consumers think that it is more economical and efficient than consumers have to go back to find out about other brands. Both of these activities are thought to support increased sales. But to what extent these two strategies can increase sales will be analyzed in this study by taking 70 samples. The type of method used is quantitative method. The results of this study indicate that there is a partial influence between Product Strategy and Brand Equity on the Sales Level at the Present Drink Outlets in Depok City. And so is the correlation coefficient between Product Strategy and Brand Equity together on the Sales Level of Present Drinks Outlet in Depok City, is positive with a very strong level of relationship that is equal to 0.903 and after testing the hypothesis with the F test the correlation has a significant relationship. Then the results of the regression coefficient test show a straight and positive relationship seen from the contribution Product Strategy and Brand Equity on the Sales Level of Present Drinks Outlet in Depok City, namely with the equation: Ŷ = 25.686 + 0.442X1 + 0.423X2 Keywords: Brand Equity, Product Strategy, Sales Level
ANALISIS PENGARUH STRATEGI PROMOSI DAN KUALITAS PELAYANAN TERHADAP LOYALITAS KONSUMEN PADA RUMAH MAKAN SAUNG WULAN Eka Giovana Asti; Eka Avianti Ayuningtyas
Jurnal Pengembangan Wiraswasta Vol 21, No 1 (2019): JPW Edisi April 2019
Publisher : LP2M Sekolah Tinggi Ilmu Ekonomi IPWI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (483.394 KB) | DOI: 10.33370/jpw.v21i1.290

Abstract

Culinary business which includes businesses such as restaurants, cafes, and food stalls shows that the business sector is experiencing positive growth. So also happened in the area of West Java Province in particular, the growth in the number of restaurants, cafés and food stalls also shows that the rate of growth is rapid. This indicates the competition in that business sector is also getting tougher. To overcome the increasingly fierce competition, an effort is needed to overcome that thing and strive to prioritize to the consumers. One effort that can be done by business people is to create a consumer-oriented marketing strategy. This research will analyze two factors that are thought to influence consumer loyalty, namely Promotion Strategy and Service Quality Strategies.Based on the results of the calculation of the correlation coefficient between the Promotion Strategy and Service Quality together on Consumer Loyalty in Saung Wulan Restaurant Entrepreneurs, is positive with a very strong level of relationship that is equal to 0.866 and after being tested by hypothesis with the F test the correlation has a significant relationship.Then the regression coefficient test results also showed a straight and positive relationship seen from the contribution of Promotion Strategy and Service Quality variables to Consumer Loyalty in Saung Wulan Restaurant Entrepreneurs, which is equal to: Y = 22,562 + 0,702X1 + 1,551 X2. Keywords:Promotion Strategy, Service Quality and Consumer Loyalty
DAMPAK PANDEMI COVID 19 TERHADAP BISNIS DAN EKSISTENSI PLATFORM ONLINE Taufik Taufik; Eka Avianti Ayuningtyas
Jurnal Pengembangan Wiraswasta Vol 22, No 01 (2020): JPW Edisi April 2020
Publisher : LP2M Sekolah Tinggi Ilmu Ekonomi IPWI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (199.537 KB) | DOI: 10.33370/jpw.v22i01.389

Abstract

This study aims to identify and analyze the impact of the Covid-19 pandemic on online platform-based business activities in Jakarta. The research method used is descriptive qualitative method, using secondary data sources from research results, references and online news related to research. The study period was conducted from January to mid-April 2020. Data collection techniques using documentation techniques. It was found that the impact of the Covid-19 pandemic, clustered in 3 business activity states, first the business survived or stable, the second business declined and the third business flourished. Stable business through adjusting interaction models using online application platforms is education, especially for food / beverage delivery and basic needs, and health products. The declining business is based on visits or the presence of consumers in places heavily affected by the Covid-19 pandemic, such as public transportation, tourism, hospitality, offline retail, shopping centers, transportation of people and goods. Businesses that are developing due to market dynamics and interaction adjustments using online application platforms such as telecommunications business, online shopping (basic needs and health products), pharmaceuticals, health products, including MSMEs that have switched innovatively to produce health products needed in the Covid-19 pandemic.Keywords: Covid-19, Business, Online Platform. ABSTRAKPenelitian ini bertujuan menemukenali dan menganalisis dampak pandemic Covid-19 terhadap kegiatan Bisnis berbasis platform online di Jakarta. Metode penelitian yang digunakan adalah metode kualitatif deskriptif, menggunakan sumber data sekunder dari hasil riset, referensi dan pemberitaan online yang terkait dengan penelitian. Waktu penelitian Januari sampai pertengahan April 2020. Teknik pengumpulan data menggunakan teknik dokumentasi. Ditemukan bahwa dampak pandemic Covid-19, terkluster pada 3 keaadaan aktivitas bisnis, pertama bisnis bertahan atau stabil, kedua bisnis yang menurun dan ketiga bisnis berkembang. Bisnis yang stabil melalui penyesuaian model interaksi menggunakan platform aplikasi online adalah pendidikan, terutama untuk hantaran makan/minuman dan kebutuhan pokok, dan produk kesehatan. Bisnis yang menurun adalah yang berbasis kunjungan atau keberadaan konsumen di tempat sangat terdampak dari pandemi Covid-19, seperti angkutan umum, pariwisata, perhotelan, ritel offline, pusat perbelanjaan, angkutan orang dan barang. Bisnis yang berkembang karena dinamika pasar dan penyesuaian interaksi menggunakan platform aplikasi online seperti bisnis telekomunikasi, belanja online (kebutuhan pokok dan produk  kesehatan), farmasi, produk kesehatan, termasuk UMKM yang beralih secara inovatif memproduksi produk kesehatan yang dibutuhkan dimasa pandemi Covid-19. Kata kunci: Covid-19, Bisnis, Platform online.
MOTIVASI, LOCUS OF CONTROL, DAN KOMPETENSI PENGARUHNYA TERHADAP KINERJA PEREMPUAN BERWIRAUSAHA BINAAN ALISA KHADIJAH Eka Avianti Ayuningtyas; Sri Lestari Prasilowati; Ina Marlina
Jurnal Pengembangan Wiraswasta Vol 20, No 2 (2018): JPW Edisi Agustus 2018
Publisher : LP2M Sekolah Tinggi Ilmu Ekonomi IPWI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (611.746 KB) | DOI: 10.33370/jpw.v20i2.205

Abstract

Tujuan penelitian yaitu : 1) Untuk menganalisis pengaruh Motivasi, Locus of Control dan Kompetensi secara simultan  terhadap Kinerja Perempuan Berwirausaha Binaan Alisa Khadijah di Mega Bekasi Hypermall. 2) Untuk menganalisis pengaruh Motivasi, Locus of Control dan Kompetensi secara parsial  terhadap Kinerja Perempuan Berwirausaha Binaan Alisa Khadijah di Mega Bekasi Hypermall.Metode penelitian survey. Jenis penelitian kualitatif dan kuantitatif, pengujian instrumen dengan uji validitas, reliabilitas, normalitas, homoskedastisitas, dan multikolinieritas. Populasi dalam penelitian ini adalah perempuan berwirausaha binaan Alisa Khadijah di Mega Bekasi Hypermall sebanyak 100 orang. Tehnik pengambilan sampel dengan metode sensus dengan sampel 100 orang. Metode analisis data dengan statistik dibantu pengolahannya dengan Program SPSS.Hasil penelitiannya terdapat pengaruh variabel X1 (Motivasi), variabel X2 (Locus of Control) dan variabel X3 (Kompetensi) secara simultan terhadap variabel Y (Kinerja Perempuan Berwirausaha) signifikan karena nilai Fhitung  sebesar 308,450. Motivasi, Locus Of Control dan Kompetensi berpengaruh terhadap Kinerja Perempuan Berwirausaha sebesar 90,6%. Terdapat pengaruh variabel X1 (Motivasi) terhadap variabel Y (Kinerja Perempuan Berwirausaha) sebesar 0,360. Terdapat pengaruh variabel variabel X2 (Locus of Control). Terdapat pengaruh variabel X3 (Kompetensi) terhadap variabel Y (Kinerja Perempuan Berwirausaha) sebesar 0,244. Kata Kunci : Motivasi, Locus of Control, Kompetensi dan Kinerja Perempuan Berwirausaha
PENGARUH BUDAYA ORGANISASI DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN DENGAN KOMITMEN ORGANISASI SEBAGAI VARIABEL INTERVENING Maya Kharisma; Sri Lestari Prasilowati; Eka Avianti Ayuningtyas
Jurnal Pengembangan Wiraswasta Vol 21, No 2 (2019): JPW Edisi Agustus 2019
Publisher : LP2M Sekolah Tinggi Ilmu Ekonomi IPWI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1070.528 KB) | DOI: 10.33370/jpw.v21i2.342

Abstract

Organizational culture, job satisfaction and organizational commitment in a company or organization are variables that are thought to be relatively significant in influencing the performance of Springfield School Cibubur employees. In order to prove the presence or absence of the influence of organizational culture and job satisfaction on performance with organizational commitment as an intervening variable, research was conducted with the aim of analyzing the presence of influence of these three variables on the performance of Springfield School Cibubur employees. The study was conducted at Springfield Cibubur school by taking saturated samples from the whole employee population excluding researcher. The questionnaire was distributed to 59 respondents with returned rate of 100%. Margin of error of 5% is used for the research. The study produced 5 main findings as follows: (1)Organizational culture has influence on performance of Springfield School Cibubur employees; (2) Job satisfaction has no influence on performance of Springfield School Cibubur employees; (3) Organizational culture has influence on organizational commitment of Springfield School Cibubur employees; (4) Job satisfaction has no influence on organizational commitment of Springfield School Cibubur employees; (5) Organizational commitment has no influence on performance of Springfield School Cibubur employees. Keywords: organizational culture, job satisfaction, organizational commitment, employee performance. ABSTRAK Budaya organisasi, kepuasan kerja dan komitmen organisasi dalam suatu perusahaan atau organisasi merupakan variabel yang diduga relatif signifikan mempengaruhi kinerja karyawan sekolah Springfield Cibubur. Untuk membuktikan ada atau tidaknya pengaruh budaya organisasi dan kepuasan kerja terhadap kinerja dengan komitmen organisasi sebagai variabel intervening, maka dilakukan penelitian dengan tujuan untuk menganalisa adanya pengaruh dari ketiga variabel tersebut terhadap kinerja karyawan pada sekolah Springfield Cibubur. Penelitian dilakukan di sekolah Springfield Cibubur dengan pengambilan sampel jenuh terhadap seluruh populasi karyawan, dengan tidak mengikutsertakan peneliti. Kuesioner diberikan kepada 59 responden dengan tingkat pengembalian 100%. Untuk penelitian ini digunakan margin of error 5%. Penelitian menghasilkan 5 temuan utama sebagai berikut : (1) Budaya organisasi berpengaruh terhadap kinerja karyawan sekolah Springfield Cibubur; (2) Kepuasan kerja tidak berpengaruh terhadap kinerja karyawan sekolah Springfield Cibubur; (3) Budaya organisasi berpengaruh terhadap komitmen organisasi karyawan sekolah Springfield Cibubur; (4) Kepuasan kerja tidak berpengaruh terhadap komitmen organisasi karyawan sekolah Springfield Cibubur; (5) Komitmen organisasi tidak berpengaruh terhadap kinerja karyawan sekolah Springfield Cibubur. Kata kunci: Budaya organisasi, kepuasan kerja, komitmen organisasi, kinerja karyawan.
ANALISIS ATRIBUT PRODUK KPR (KREDIT PEMILIKAN RUMAH) PADA BANK DALAM KEPUTUSAN PEMBELIAN Eka Avianti Ayuningtyas
Jurnal Pengembangan Wiraswasta Vol 19, No 3 (2017): JPW Edisi Desember 2017
Publisher : LP2M Sekolah Tinggi Ilmu Ekonomi IPWI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33370/jpw.v19i3.69

Abstract

Penelitian ini bertujuan untuk mendeskripsikan atribut produk KPR Bank ‘X’ dan menganalisis atribut produk KPR Bank ‘X’ dalam keputusan pembelian. Metode penelitian ini adalah eksploratif kualitatif. Hasil penelitian berupa analisis data kualitatif berdasarkan wawancara yang dilakukan untuk memperoleh data primer, dengan nara sumber yaitu debitur KPR Bank ‘X’ berjumlah delapan orang. Dari hasil penelitian yaitu atribut produk KPR Bank ‘X’ adalah proses kredit yang relatif cepat dan mudah yang termasuk dalam atribut kualitas produk. Atribut produk dalam keputusan pembelian produk KPR Bank ‘X’ adalah pelayanan proses kredit relatif cepat dan mudah yang termasuk dalam atribut kualitas produk. Kata kunci:Atribut Produk, KPR, Keputusan Pembelian
Model Orientasi Kewirausahaan dan Strategi Bisnis Guna Meningkatkan Kinerja Wirausaha Perempuan di Bogor Yuridistya Primadhita; Eka Avianti Ayuningtyas; Anggraita Primatami
Jurnal Pengembangan Wiraswasta Vol 23, No 1 (2021): JPW Edisi April 2021
Publisher : LP2M Sekolah Tinggi Ilmu Ekonomi IPWI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (535.45 KB) | DOI: 10.33370/jpw.v23i1.493

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Penelitian ini bertujuan untuk menguji pengaruh langsung orientasi kewirausahaan dan strategi bisnis serta pengaruh tidak langsung orientasi kewirausahaan yang dimediasi oleh strategi bisnis terhadap kinerja wirausaha perempuan di Bogor. Penelitian ini menggunakan data primer dari 50 wirausaha perempuan di Bogor. Analisis data dilakukan dengan menggunakan analisis jalur. Hasil penelitian menunjukkan bahwa orientasi kewirausahaan tidak berpengaruh secara langsung terhadap kinerja wirausaha perempuan. Hasil penelitian juga menunjukkan bahwa orientasi kewirausahaan yang dimediasi oleh strategi bisnis berpengaruh lebih besar terhadap peningkatan kinerja wirausaha perempuan. Orientasi kewirausahaan yang kuat diiringi dengan strategi efisiensi biaya, strategi diferensiasi produk, dan strategi segmen pasar spesifik akan memberikan kemungkinan yang lebih besar bagi wirausaha perempuan untuk meningkatkan kinerjanya dan menjadi lebih kompetitif.Kata kunci: kinerja; orientasi kewirausahaan; strategi bisnis; UMKM; wirausaha perempuan             ABSTRACTThis study aims to examine the direct effect of entrepreneurial orientation and business strategy and also the indirect effect of entrepreneurial orientation, mediates by business strategy, on the performance of women entrepreneurs in Bogor. This study used the primary data of 50 women entrepreneurs in Bogor. The data was analyzed using path analysis. The results showed that entrepreneurial orientation has no directly effect on the performance of women entrepreneurs. The results also showed that entrepreneurial orientation that is mediated by business strategy has a greater effect on improving the performance of women entrepreneurs. Strong entrepreneurial orientation that accompanied by cost efficiency strategy, product differentiation strategy, and specific market segment strategy will provide more possibilities for women entrepreneurs to improve their performance and become more competitive.Keywords: business strategy; entrepreneurial orientation; performance; SMEs; women entrepreneurship
Persepsi Kualitas Pelayanan Terhadap Kepuasan dan Kepercayaan Serta Dampaknya pada Loyalitas Nasabah Muhamad Suhendy Fadriansyah; Jen Zainal Asyikin Hans; Eka Avianti Ayuningtyas
Jurnal Pengembangan Wiraswasta Vol 24, No 1 (2022): JPW Edisi April 2022
Publisher : LP2M Sekolah Tinggi Ilmu Ekonomi IPWI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (529.658 KB) | DOI: 10.33370/jpw.v24i1.758

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh kualitas pelayanan terhadap kepuasan, kepercayaan, dan loyalitas nasabah Asuransi Bumida. Pengaruh Kepuasan nasabah terhadap loyalitas nasabah Asuransi Bumida, dan pengaruh Kepercayaan nasabah terhadap loyalitas nasabah Asuransi Bumida. Penelitian ini mengambil 200 nasabah PT Asuransi Umum Bumiputera Muda 1967 sedangkan pengumpulan data menggunakan kuesioner. Teknik analisis menggunakan Structural Equation Modeling (SEM) dan diolah menggunakan software AMOS. Hasil penelitian menunjukkan ada hubungan yang signifikan antara kualitas pelayanan dengan kepuasan nasabah, kualitas pelayanan dengan kepercayaan nasabah, kepuasan nasabah dengan loyalitas nasabah, kepercayaan nasabah dengan loyalitas nasabah dan tidak signifikan hubungan antara kualitas pelayanan dengan loyalitas nasabah.The purpose of this study was to determine The effect of service quality on customer satisfaction of Asuransi Bumida, The influence of service quality on the trust of Bumida Insurance customers, The influence of customer satisfaction on customer loyalty Bumida Insurance, The effect of customer trust on Bumida Insurance customer loyalty, The influence of service quality on the loyalty of Bumida Insurance customers. This study took 200 customers of PT Asuransi Umum Bumiputera Muda 1967 while collecting data using a questionnaire. The analysis technique uses Structural Equation Modeling (SEM) and is processed using AMOS software. The results showed that there was a significant relationship between service quality and customer satisfaction, service quality and customer trust, customer satisfaction and customer loyalty, customer trust and customer loyalty, and there was no significant relationship between service quality and customer loyalty.
Gaya Kepemimpinan Otokratis dan Stres Kerja dalam Mempengaruhi Turnover Intention Eka Avianti Ayuningtyas; Dewi Oktavianti Fadilah; Muh. Ali Maskuri; Siti Marliah
Jurnal Pengembangan Wiraswasta Vol 24, No 2 (2022): JPW Edisi Agustus 2022
Publisher : LP2M Sekolah Tinggi Ilmu Ekonomi IPWI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (514.933 KB) | DOI: 10.33370/jpw.v24i2.747

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Penelitian ini dilakukan di PT. Bersama Lemindo Abadi dengan tujuan yaitu mengetahui pengaruh gaya kepemimpinan otokratis dan stres kerja terhadap turnover intention. Data penelitian diperoleh dari sampel penelitian yaitu 74 karyawan menggunakan sampel jenuh dengan jalan mengisi kuesioner penelitian. Analisis dilakukan secara kuantitatif yaitu analisis deskriptif, uji instrumen, persyaratan analisis, model dan hipotesis melalui regresi linier ganda pada taraf uji 5%. Penelitian menunjukkan bahwa gaya kepemimpinan otokratis positif dalam mempengaruhi turnover intention. Stres Kerja positif dalam mempengruhi turnover intention.This research was conducted at PT. Together with Lemindo Abadi with the aim of knowing the influence of autocratic leadership style and work stress on turnover intention. The research data was obtained from the study sample, namely 74 employees using saturated samples by filling out the research questionnaire. The analysis was carried out quantitatively, namely descriptive analysis, instrument tests, analysis requirements, models and hypotheses through double linear regression at a test level of 5%. Research shows that autocratic leadership styles are positive in influencing turnover intentions. Work Stress is positive in affecting turnover intention.