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All Journal BUDGETING : Journal of Business, Management and Accounting Economics, Business and Management Science Journal Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Journal of Artificial Intelligence and Digital Business IRA Jurnal Pengabdian Kepada Masyarakat
Wan Rizca Amelia, Wan Rizca
UNIVERSITAS MEDAN AREA
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences Other

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Pengaruh Profitabilitas dan Likuiditas Terhadap Nilai Perusahaan Pada Perusahaan BUMN Yang Terdaftar Di BEI Periode 2016-2020 Amelia, Dhea Ananda; Amelia, Wan Rizca
Economics, Business and Management Science Journal Vol 5, No 2 (2025): Economics, Business and Management Science Journal, August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v5i2.809

Abstract

This research seeks to ascertain the impact of profitability and liquidity on company value in state-owned companies listed on the IDX for the 2016-2020 period. There are twelve state-owned businesses on the Indonesia Stock Exchange between 2017 and 2020 that were deemed to meet the assessment criteria outlined in the purposive sampling technique made up the research sample for this quantitative study, which was conducted with a population of state-owned companies listed on the Indonesia Stock Exchange between 2016 and 2020. The kind of information utilized in this research is secondary data, which originates from information seen in financial reports on the Company's official website https://www.idx.co.id/. Based on the results of the study, it was found that partially Return On Asset has a positive and substantial impact on Stock Price; partially Current Ratio has no substantial impact on Stock Price, and simultaneously Return On Asset and Current Ratio have a substantial impact on stock prices. Additionally, the coefficient of determination test findings revealed that the Adjusted R Square number was 0.304 (30.4%), which explains how the stock price can be determined and described by the current ratio and return on assets.  However, other variables or factors outside the scope of the study, such as investment policy related to dividend payout ratio, account for the remaining 69.6%.
Pengaruh Pengetahuan Kewirausahaan, Self Efficacy, dan Lingkungan Keluarga Terhadap Minat Berwirausaha Pada Mahasiswa Manajemen Universitas Medan Area Tendel, Loy Yesanidio Suka; Amelia, Wan Rizca; Syahputri, Yuni
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1636

Abstract

Penelitian Penelitian ini bertujuan untuk menganalisis pengaruh Pengetahuan Kewirausahaan, Self-Efficacy, dan Lingkungan Keluarga terhadap Minat Berwirausaha pada mahasiswa Program Studi S-1 Manajemen angkatan 2021 di Universitas Medan Area. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan asosiatif. Populasi penelitian berjumlah 275 mahasiswa dengan sampel sebanyak 73 mahasiswa yang dipilih menggunakan teknik simple random sampling dan incidental sampling. Data dikumpulkan melalui kuesioner skala Likert dan dianalisis menggunakan analisis regresi linear berganda dengan bantuan program SPSS. Hasil penelitian menunjukkan bahwa Pengetahuan Kewirausahaan, Self-Efficacy, dan Lingkungan Keluarga secara signifikan berpengaruh positif baik secara parsial maupun simultan terhadap Minat Berwirausaha mahasiswa. Pengetahuan kewirausahaan memberikan dasar keterampilan, self-efficacy meningkatkan keyakinan diri, dan lingkungan keluarga memberikan dukungan moral yang kuat dalam membentuk minat berwirausaha. Implikasi praktis dari penelitian ini adalah perlunya peningkatan kurikulum kewirausahaan, pengembangan pengalaman praktis mahasiswa, serta dukungan keluarga yang kondusif untuk menumbuhkan semangat kewirausahaan. Penelitian ini merekomendasikan pengembangan variabel lain dan penggunaan metode penelitian yang lebih komprehensif untuk studi selanjutnya.
Pengaruh Hedonic Shopping Value, Shopping Lifestyle, dan Gamification terhadap Impulse Buying pada Generasi Z Pengguna Tiktok Shop di Kota Kabanjahe Afrida, Desri; Darmansyah, Muthya Rahmi; Amelia, Wan Rizca; Tobing, Fitriani
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2275

Abstract

This study aims to determine: The Influence of Hedonic Shopping Value, Shopping Lifestyle, and Gamification on Impulse Buying in Generation Z TikTok Shop Users in Kabanjahe City. The research method used in this study is quantitative. By distributing questionnaires to 390 generation Z respondents in Kabanjahe City. The data analysis technique uses multiple linear regression. With the results of the study. (X1) Hedonic Shopping Value, has a significant effect on Impulse Buying. This can be seen from the significant value (0.001) <0.10 and t-count (3.497)> compared to t-table (1.649). (X2) Shopping Lifestyle has a significant effect on Impulse Buying. This can be seen from the significant value (0.000) <0.10 and t-count (10.018)> compared to t-table (1.649). (X3) Gamification does not have a significant effect on Impulse Buying. This can be seen from the significant value (0.808) > 0.10 and the t-count (0.243) < compared to the t-table (1.649) (4) that (Hedonic Shopping Value, Shopping Lifestyle, and Gamification) simultaneously are significant towards Impulse Buying, as can be seen from the F-count > F-table and the level of significance (0.000) < 0.10
Pengaruh Sistem Pembayaran Tunai dan Non-Tunai Terhadap Keputusan Pembelian pada Bakso Mekar Jaya di Jalan Harmonika Baru Syahreza, M.; Amelia, Wan Rizca
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2315

Abstract

This study aims to analyze the influence of cash and cashless payment systems on purchasing decisions at Bakso Mekar Jaya, located on Jalan Harmonika Baru. With the increasing use of cashless payment systems across various sectors, it is essential to understand how consumer preferences in choosing payment methods impact their purchasing decisions. This research employs a quantitative approach using multiple linear regression analysis processed through SPSS 26. Data were collected through questionnaires distributed to 96 respondents who are customers of Bakso Mekar Jaya. The results indicate that both cash and cashless payment systems have a positive and significant effect on purchasing decisions. Cashless payment is perceived as more practical and efficient, while cash remains the preferred choice for some consumers who feel more comfortable with traditional methods. Therefore, business owners are advised to provide diverse payment options to enhance customer experience and foster consumer loyalty.
Dampak Branding Ingridient dan Gaya Hidup Terhadap Keputusan Pembelian Konsumen Skintific di Desa Bintang Bayu Anggraini, Widya Fitri; Amelia, Wan Rizca
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2361

Abstract

This study aims to analyze the influence of branding ingredients and lifestyle on consumers' purchasing decisions for Skintific skincare products in Bintang Bayu Village. The research method used is a quantitative approach with a survey technique. Data were collected through questionnaires distributed to 92 respondents. Data analysis was conducted using multiple linear regression with SPSS 27. The results show that branding ingredients and lifestyle have a positive and significant effect on consumer purchasing decisions. Branding ingredients enhance perceived quality and trust in the product, while lifestyle plays a role in shaping consumer preferences and consumption patterns. Therefore, marketing strategies that emphasize branding ingredients aligned with the target consumer's lifestyle can increase brand competitiveness in the skincare market  
Pengaruh Green Product dan Green Marketing terhadap Minat Beli Ulang (Studi Kasus Konsumen Starbucks di Tembung) Amaliyah, Amaliyah; Amelia, Wan Rizca; Alfifto, Alfifto
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2766

Abstract

This study aims to analyze the influence of green products and green marketing on repeat purchase intention (case study of Starbucks consumers in Tembung). A quantitative approach is used to determine the magnitude of the influence of independent variables on dependent variables. The population in this study is Starbucks in Tembung, where the number is unknown. Because the number of Starbucks customers in Tembung is unknown, the sample size was determined using a formula based on Malhotra's theory. Istiyawari et al (2021) state that Malhotra's formula is to multiply by 4 or 5 times the number of indicators, so 22 x 5 = 110 respondents. Data analysis was performed using SPSS 27 with multiple linear regression to determine the effect of independent variables on dependent variables. The results showed that the Green Product variable had a positive and significant effect on repurchase intention. This can be seen from the significance value (0.000) < 0.05 and the t-count (6.612) > the t-table (1.982). The Green Marketing variable has a positive and significant effect on Repurchase Intention. This can be seen from the significant value (0.000) < 0.05 and t-count (6.377) > compared to t-table (1.982). Simultaneously, Green Product (X1) and Green Marketing (X2) are both significant for Repurchase Intention.
Pengaruh Store Atmosphetre dan Kualitas Produk terhadap Keputusan Pembelian Susu Murni Kaki Lima Setia Budi Medan Ardana, Arya Dimas; Meutia, Riza Fanny; Amelia, Wan Rizca
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2770

Abstract

This study aims to determine the influence of Store Atmosphere and Product Quality on Purchasing Decisions among consumers of Setia Budi Street Pure Milk, Medan. This study used a quantitative approach with multiple linear regression analysis. The sample size was 90 respondents obtained through accidental sampling. Data collection was conducted through questionnaires.Partial test results indicate that Store Atmosphere has a positive and significant effect on Purchasing Decisions, with a calculated t-value of 6.420 > t-table 1.986 and a significance value of 0.000 < 0.05. Product Quality also has a positive and significant effect on Purchasing Decisions, with a calculated t-value of 4.270 > t-table 1.986 and a significance value of 0.000 < 0.05. The simultaneous test results indicate that Store Atmosphere and Product Quality jointly have a significant effect on Purchase Decisions, with a calculated F-value of 121.444 > F-table of 3.100 and a significance value of 0.000 < 0.05. The Adjusted R-square value of 0.721 indicates that 72.1% of the variation in Purchase Decisions can be explained by these two independent variables, while the remaining 27.9% is explained by other factors not examined in this study.Therefore, it can be concluded that a comfortable store atmosphere and good product quality play a significant role in driving consumer purchasing decisions. These findings can provide a strategic basis for businesses to increase customer satisfaction and loyalty.
The Influence of Store Atmosphere and Customer Experience on Customer Satisfaction at Warkop Agam on Jalan Setia Budi, Medan City Habibi, Mhd; Putra, Irwansyah; Amelia, Wan Rizca
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.3225

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis.”Pengaruh Store Atmosfer dan Costumer Experience Terhadap Kepuasan Konsumen Pada Warkop Agam Jalan Setia Budi Kota Medan” Metode penelitian yang digunakan pada penelitian ini adalah kuantitatif dengan pendekatan asosiatif. Populasi dalam penelitian adalah seluruh pelanggan Warkop Agam Jalan Setia Budi Kota Medan. penetuan sampel pada penelitian ini menggunakan pendekatan malhotra yang dimana Besarnya jumlah sampel yang diambil dapat ditentukan dengan cara mengalikan jumlah pernyataan dengan 5, atau 5 x jumlah pernyataan. Indikator dalam penelitian ini terdiri dari 2 variabel bebas dan 1 variabel terikat. Total pernyataan dalam penelitian ini adalah 24 pertanyaan, sehingga minimal ukuran sampel penelitian24 x 5 = 120 .Berdasarkan perhitungan tersebut, sampel yang menjadi responden dalam penelitian ini di sesuaikan menjadi sebanyak 120  responden.Teknik analisis data menggunakan regresi linear berganda. Dengan hasil penelitian. (1) Store Atmosfer berpengaruh secara signifikan terhadap Kepuasan konsumen Hal ini terlihat dari nilai signifikan (0,000) < dari 0,05 dan t-hitung (5,577) > dibandingkan t-tabel (1.980). (X2) Costumer Experience berpengaruh secara signifikan terhadap Kepuasan konsumen .Hal ini terlihat dari nilai (0,000) < 0,05 dan t-hitung (4,747) > dibandingkan t-tabel (1.980) (3) dilihat (tingkat signifikansi nya (0,000) < 0,05 menunjukan bahwa pengaruh Store Atmosfer (x1), dan Costumer Experience (x2) secara serempak berpengaruh positif dan signifikan terhadap Kepuasan konsumen dapat di liat F-hitung > F-tabel dan tingkat signifikansi nya (0,000) < 0,05
PENGARUH GREEN PRODUCT DAN GREEN PRICE TERHADAP KEPUTUSAN PEMBELIAN PRODUK WIKSTEA PADA MAHASISWA FAKULTAS KEHUTANAN UNIVERSITAS SUMATERA UTARA Hasman, Haryaji Catur Putera; Lubis, Sri Megawati; Salqaura, Siti Alhamra; Alfifto, Alfifto; Amelia, Wan Rizca
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 1 (2024): Edisi Januari - April 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i1.3698

Abstract

Penelitian ini bertujuan; (1) Untuk mengetahui pengaruh green product terhadap keputusan pembelian produk Wikstea pada mahasiswa Fakultas Kehutanan Universitas Sumatera Utara.; (2) Untuk mengetahui pengaruh green price terhadap keputusan pembelian produk Wikstea pada mahasiswa Fakultas Kehutanan Universitas Sumatera Utara. Metode penelitian ini Jenis penelitian ini merupakan penelitian kuantitatif dan bersifat asosiatif. Hasil penelitian ini; (1) Green product berpengaruh signifikan terhadap keputusan pembelian produk minuman Wikstea pada mahasiswa Fakultas Kehutanan Universitas Sumatera Utara,(2) Green price berpengaruh signifikan terhadap keputusan pembelian produk minuman Wikstea pada mahasiswa Fakultas Kehutanan Universitas Sumatera Utara.
Co-Authors Adawiyah, Rohimah Afrida, Desri Ahmad Prayudi Alfifto Amaliyah, Amaliyah Amelia, Dhea Ananda Anggraini, Widya Fitri Ardana, Arya Dimas Era Purike Fitriani Tobing Ginting, Maretta Habibi, Mhd Harahap, Uun Novalia Hasman, Haryaji Catur Putera Hutagaol, Adrian Michel H Iriantini, Dwi Bhakti Iswandi Iswandi kesumah, priatna Lubis, Sri Megawati Muhammad Idris Muthya Rahmi Darmansyah Nasution, Fadli Adnin Nur Azizah Putra, Irwansyah Rahman, Arif Muluk Riza Fanny Meutia Safina, Wan Dian Salqaura, Siti Alhamra Sibarani, Annisa Raudhatul Jannah Sijabat, Yeni Anggriani Syahreza, M. Tendel, Loy Yesanidio Suka Wan Suryani Yuni Syahputri Zulham, Zulham